The document discusses the shampoo industry in India. It provides the following key points: 1. The word "shampoo" originated from the Hindi word "champi" meaning head massage. Hindustan Unilever Ltd. (HUL) has long been the undisputed leader in the Indian shampoo market since the 1990s launching various brands over the years on different platforms. 2. The shampoo market is segmented based on geography, consumer behavior, and benefit platforms like cosmetic, anti-dandruff, and herbal benefits. Target markets include upper middle class, middle class, rural consumers, and teenagers. 3. Major players in the Indian shamp