The document provides an overview of the Indian salon industry, including its scope, major brands, market share and growth trends. It discusses the changing needs of consumers and challenges in the industry. Statistics on market size and segment breakdown are presented. Strategies of major players like L'Oreal are examined, including dual pricing in India. The presentation covers market research, marketing plans, pricing approaches, brand management, distribution channels and integrated communication practices in the industry.

1. Presentation on
salon industry
Ravindra walkunde

2.  Introduction
 Scope of salon industry
 Brands presents in the market
 Market share & growth rate
 Changing trends & Market needs.
 Future of cosmetic industry
 Challenges and realties
 Swot analysis of the industry
Overview of the business

3.  Giants success story
 Market research
 Marketing strategies and plans
 Pricing strategies
 Brand management
 Sales and distribution
 Integrated marketing communication.

4.  History
 Current scenario
 Future of salon industry
Introduction

5.  Fast growing
 Employment Opportunities
 Entrepreneurship advantages
Scope of salon industry

6.  Lakme
 Lotus
 Biotique
 L’oreal
 Shahanaz Hussain
 Revlon India
 Maybelline
 Himalaya
 Colorbar
 Elle 18
Top Brands in indian market

7.  National:
 Javed habib
 Lakme
 Vlcc
 B-blunt
 Enrich
 Juice
 International:
 Jean-biguine
 Saks
 Toni & guy
Chain of salons in india

8.  Indian cosmetic industry growing with 35%
per year
 The industry currently stands at $2 billion
and expected to touch $3.5 billion by 2015
 No. of brands also increasing due to
increasing demand
Market share & Growth rate

9. Product category Rs.Billion % value
Shampoos 16.5 11.7
Skin care 21 14.9
Hair dyes & colors 7 5.0
Color cosmetics 3.5 2.5
Oral care 22.5 15.9
Men’s grooming 12.75 9.0
Personal wash 55 38.9
Deo & perfumes 3.1 2.2
141.4 100%
Major segments of market

10. Brands % value
Godrej 24.61
Loreal 38.46
Revlon 6.15
Henkel 7.70
Others 23.08
Hair dyes & colors market share

11.  Changing Lifestyle: Men & women
 Increase in Income
 People prefer Professional products
 Need of small size packaging
 Price should be economic
 Good after sales service
 Attractive packaging
 Promotional offers
Changing trends & market needs

12.  Due to increase in consumer awareness there will
be Decrease in chemical products demand
 Incline towards Herbal products
 Great future for indian cosmetic Brands
 Market size is increasing rapidly
 Investing in cosmetic industry would be good
option due to great ROI
Future of cosmetic industry

13.  Scarcity of trained professionals
 Lack of well qualified staff
 Focus on revenue and not on Education
 Huge competition between Brands leading to
Sales war
 salon sales decreasing: people are becoming
educated that they have started doing colouring,
hair treatments, facials at home
Challenges & realties

14. Strengths:
 Continuous increase in customer database
 People are Aware about the fashion & changing
market trends
 R & D for improved beauty products
 Great margins
Swot analysis of industry

15.  No.of brands increasing
 Increase in public awareness
 Every brand has to spend on research and
development
 Pricing issues
 Large cost associated for new start up
Weaknesses..

16.  Increase in market size
 FDI in cosmetic sector
 Govt.support for more facilities
 Today India is the most youngest nation in
world so great future for beauty products
Opportunities..

17.  Already existing Brands
 Psychological attachment with brand
 Excessive productions
 ever changing customer demands
Threats..

18.  Great Understanding of customer needs
 A well segmented Product portfolio
 Effective positioning compare to competitor
 Aggressive Marketing & advertisement
 High Media budget
 Good distribution network
 Excellent pricing strategies
 R & D, Innovations
 Technical support
Giant’s success story..L’oreal

19.  Established in 1907 & entered India in 1991
 World no.2 & India’s no.1
 Presence in more than 130 countries with
business of around 13.7 billion euros.
 First product in india: Garnier ultra doux
 Annual growth rate is 30%
 Spending 3% revenue on R&D each year.
 2700 researchers Worldwide.
 Globally L'Oreal backs itself with the twelfth-
largest media budget in the world. In India, it is
the fifth largest media spender in the industry.
L’oreal..Stats

20. Region specific products
MEXICO
W. EUROPE ASIA
E.
EUROPE
INDIA

21.  Direct interviews of clients in salons
 Doing surveys in public areas like
malls,colleges,hotels
 Online voting, Direct mailing questionnaire to
prospective clients
 Taking feedbacks from Retailers, Distributors
 Distributing samples to salons
 Analysing the consumer buying behaviour
Market Research

22.  Intensive growth strategies:
1.Market penetration
2.Market development
3.Product development
4.Diversification
 Interactive growth strategies:
1.Backword integration
2.Forward integration
3.Horizontal integration
Marketing strategies & plans

23.  Diversification growth:
1.Concentric diversification
2.Horizontal div.
3.conglomerate div.
 Porter’s generic strategies:
1.Cost leadership
2.Focused cost leadership
3.Diffrentiation
4.Focused differentiation

24.  Cost based pricing
 Demand based pricing
 Competition oriented pricing
Pricing strategies

25. Dual price strategy in India:
 Looking at the Indian consumers, L’Oreal has developed a dual
price strategy for Indian markets
 It has made its hair care range more affordable, at the same
time the skincare segment continues to be a premium segment
 It has also introduced sachets for shampoos and conditioners
to reach the masses in India
 At the same time, L’Oreal has kept its premium image in
shampoos vis-à-vis competitors.
 So while L’Oreal Paris shampoos are priced at Rs 69 for
100ml, Pantene is at Rs 59 and HUL’s Dove at Rs 64. “
Pricing Strategies..L’oreal

26.  Consumers should be able to recognise your
brand
 Product differentiation from competitors
 Price based differentiation
 Less harmful than others
 Mass product or premium product
Positioning

27.  Hitting the right target audience with the right
product
 Diversification
 Marketing efforts
 Brand consistency
 Social image of the brand
 Update positioning
Brand management

28. Sources of Brand Equity
Brand
knowled
ge
Brand
Aware
ness
Brand
image
Types of
brand
associations
uniqueness of
Brand
associations
Attributes
benefits
Overall
evaluation
Product
related[color,size
,design]
Non product
related[price,pa
ckaging]

29.  Authorised distributors
 Organised retail
 Retailers
 Direct marketing
 Online selling
 Beauty centres
Sales and distribution

30.  Television advertising
 PR activities
 Promotional seminars & events
 Online marketing: social media, Blogs
 Interviews of Brand managers, industry experts,
celebrities
 Print media: Articles in magazines, press issues
 In store sales promotion
 Digital screens showing ads at public spaces
 CSR activities
Integrated marketing comm.

31. Thank
you