- Sanjay Gupta has over 30 years of experience in sales and marketing across India. He has worked in senior management roles leading sales, marketing, and strategy. - Currently he is the Vice President at Binani Cement Limited, where he is responsible for sales, marketing, and launching new products. - Previously he held roles like General Manager at Kurlon Limited where he increased sales and opened new stores, and National Sales Manager at Zicom Electronic Security Systems Ltd where he helped set up operations and launch new products.

1. SANJAY GUPTA
sanjayreema@rediffmail.com +919830919349 / 9001890655
PROFESSIONAL EXPERIENCE
Summary:
 Over 30 years of experience in Sales & Marketing.
 Have worked across the Indian Subcontinent.
 Have experience across Different Routes to Market – Traditional Trade Channel, Institutional Clients, Key
Customers, Large Format Retail, etc., etc.
 Been Part of Senior Management / Core Team for the last 10+ years and instrumental in drawing up strategies
for Way Forward.
 Been part of Product Promotion Team for both ATL & BTL.
Key Competencies:
 Planning for New Products Ideas, Product Category Expansion.
 Strategy Planning for Go-to-Market.
 Drawing detailed distribution plan & strategy.
 Promotion Plan Creation & Management.
BINANI CEMENT LIMITED - JAIPUR VICE PRESIDENT DECEMBER 2014 – TILL DATE
Responsibilities
 Responsible for Sales & Marketing
 Have been entrusted to launch a new line of Product in Grey Cement.
 To introduce BINANI Cement across Government Co-operative Stores in six districts of Rajasthan to start with,
and to take it to entire Rajasthan within the next 6 months.
 Working on the Marketing Strategy

2. KURLON LIMITED – NEW DELHI GENERAL MANAGER NOV 2010 – FEBURARY 2014
Responsibilities
 Manage Operations across North, including Sales, Marketing, Backend & Customer Support, etc. etc.
 Manage 18 Offices across North and a team of 50+ Direct & 160+ indirect members.
 Responsible for planning & driving sales strategy across the zone towards Target Achievement.
 Planning for Channel penetration through various tools.
 Guiding the Team in planning for Primary, Secondary & as well as Tertiary movement of material.
 Recruiting & Training the new joinees as well as drawing up a training calendar for the existing team in
consultation with the HR Team at HQ.
 Implementing a rigorous and timely Market Information System.
 Drawing and Periodic Review of Annual Budget.
 Co-ordination with Central Marketing Team on National ATL & BTL branding activities.
 Was also responsible for Retail Operations across the Country.
 Guiding the Retail Team in Store Planning based on catchment areas.
 Drawing up SOPs for the entire sequence of events from location identification, franchisee selection,
signing up of franchisee, drawing up the documents, store design & erection, etc. etc.
 Ensuring End-to-end support to the franchisee to make his store viable.
Creating of in-store visibility display solutions, planning for local level BTL & regional level ATL.
Key Achievements
 Took North Zone from 3 Crores per month to 10 Crores per month in 3 years.
 Opened 8 new Depots for better stock availability.
 Established KURLON as the no.1 brand across North in Mattress.
 Created innovative channel engagement programs to increase market share.
 Launched 150+ stores in 18 months across India through the franchisee model.
 Made FOMBED as one of the largest selling product in it’s category across all brands.
 Made Foam as the second largest selling product across all brands in North.
ZICOM ELECTRONIC SECURITY SYSTEMS LTD –
CALCUTTA & MUMBAI
NATIONAL SALES MANAGER SEPTEMBER 2006 – OCTOBER 2010
Responsibilities
 Joined as General Manager East to set up the EAST India Operations.
 To plan and activate the various channels for pushing the product.
 To drive Research – both Qualitative and Quantitative for drawing up the market size.
 Creation of ATL & BTL campaigns, creative, & collaterals.
 Plan for Events and activate various layouts and event collaterals.
Key Achievements
 Was the first Company to launch Box-packed Electronic Security Products in India.
 Was also the first Company to set up touch-&-feel Experience stores in major cities.
 Was part of the team to set up the brand as one of the most recognized names in Electronic Security Space.
 Successfully set up operations across East for the Organization.
 Became one of the most recognized brands across East.
 Was promoted as Country Vertical Manager within a year & shifted to Mumbai.
 Tied up with the leading Builders for their Commercial as well as Residential project requirement of Electronic
Security.
 Promoted after one year to National Sales Manager for driving entire Sales function.
 Brought many innovative & useful daily use products to the market in this field.
 Participated in various Trade Fairs to build the brand.

3. MILTON PLASTICS LIMITED - CALCUTTA ZONAL MANAGER – EAST & SOUTH
INDIA
AUGUST 1995 – AUGUST 2006
Responsibilities
 Profit Centre Head for EAST ZONE comprising of Bengal, Bihar, Jharkhand, Orissa, Entire North East, Nepal, Sikkim,
Bhutan & Andaman & Nicobar Islands & South Zone comprising of Kerala, Tamil Nadu, Karnataka & Andhra
Pradesh.
 Drawing up Annual Sales & Marketing Budgets, Schemes Planning & Launching, credit control, Expense
Budgeting, product promotions planning, manpower recruitment & training, C&F agent monitoring, etc.
Key Achievements
 Achieved a growth rate of 20% YOY in East & took sales from Rs.60 lacs per month to Rs.170 lacs.
 Revived the market for the region of South taking the sales from 9 Cr to 21 Cr.
 Established and expanded the distribution network from 5 to 92.
 Appointed C&F agents all over the zone.
INDIAN EXPRESS NEWSPAPERS (BOMBAY)
LIMITED – CALCUTTA
CIRCULATION MANAGER AUGUST 1994 – JULY 1995
Responsibilities
 Responsible for managing the sales of two dailies “Jansatta” & “The Financial Express” in East.
 Planning for launching of the Premier English Daily “The Indian Express” in East.
 Planning for market share growth, designing and execution of promotions and events.
 Ensuring product availability and visibility presence in important consumption zones of choice.
Key Achievements
 Doubled the sales of the two dailies.
 Improved Collectibles across the Category.
 Drew up a strategic plan for launching of the premier daily.
PROMPT INFOTECH PVT. LTD. – CALCUTTA MARKETING MANAGER JANUARY 1994 – JULY 1994
MAGMA LEASING LIMITED – CALCUTTA SR. SALES EXECUTIVE JANUARY 1992 – DEC 1993
EMULSION PRODUCTS – CALCUTTA &
HYDERABAD
MARKETING EXECUTIVE APRIL 1986 – DECEMBER 1991
EDUCATION CREDENTIALS
Year Degree/ Certificate Institute/ School, City
2008 PGDBM, Marketing CHENNAI UNIVERSITY
1985 B.COM (Hons.) CALCUTTA UNIVERSITY - CALCUTTA
1982 HIGHER SECONDARY BOARD EXAMINATIONS SOUTH POINT HIGH SCHOOL – CALCUTTA
1980 SECONDARY BOARD EXAMINATIONS SOUTH POINT SCHOOL - CALCUTTA

4. PERSONAL DETAILS
LANGUAGES ENGLISH, HINDI, BENGALI
MARITAL STATUS MARRIED WITH A MARRIED DAUGHTER SETTLED AT RANCHI & SON STUDYING
ENGINEERING AT MANIPAL INTERNATIONAL UNIVERSITY IN MALAYSIA
HOBBIES / INTRESTS READING, TRAVELLING, MOVIES, CRICKET
DATE OF BIRTH MAY 13th, 1963