Nirmalya Sengupta has over 17 years of experience in sales, marketing, business development, and people management for companies in various industries. He is currently the Regional Manager at Levi Strauss India, where he is responsible for driving growth, productivity, and developing his team. Prior to this role, he held several leadership positions where he successfully launched new products and brands, and increased sales and market share.

1. NIRMALYA SENGUPTA Mobile: 08879991365 / 022 66734120 (R) / E-Mail: snimu2002@yahoo.co.in
17 + Years of Experience in Distribution, Retail, Key Account Management, Business Development & People
Management in Western & Eastern Region
CAREER CONTOUR
 An astute professional with 17 years of experience in Sales, Marketing, Business Development under Retail &
Distribution Environment.
 Presently associated with Levi Strauss India Pvt. Ltd., Mumbai, as Regional Manager Wholesale |
Distribution, Large Format Retail & International (Bangladesh) Business.
 An Out-of-the-Box thinker with a flair for charting out Sales Strategies, contributing towards enhancing Profitable
Business Volumes.
 Adept in managing overall Profitability of Operations and Accountable for Strategic Utilization and Deployment of
available resources to achieve Organizational Objectives.
 Expertise in developing & managing both Retail & Distribution Channels in order to drive the required market share.
 Excellent interpersonal, analytical & negotiation skills with proven track record of spearheading numerous cost
effective innovation projects during the career span.
PROFICIENCY FORTE
 Strategizing to reach out to the unexplored market segments / customer groups for
business expansion.
 Analyzing latest marketing trends and tracking competitors’ activities.
 Sale Forecasting based on current & possible upcoming Trend.
 Brand launch and promotion in the designated territory / state.
 Promotional Activities for new releases & special products.
 Conceptualising visual merchandising displays, windows & design of retail outlets.
 Driving Market Share through Strategic Space Acquisition.
 Developing communication plans based on specific Local Market objectives.
 Taking adequate measures to monitor and analyze the performance of Store
Managers and other Staffs to ensure better Productivity.
 Driving Like to Like Revenue Growth.
 Inventory Management.
 Training team & ensuring adherence to the norms; reviewing performance of Sales &
Operations Team in territory for reporting to management.
 Creating and sustaining a dynamic environment that fosters development
opportunities and motivates high performance amongst team.
CAREER SCAN
Presently: Levi Strauss India Pvt. Ltd., Mumbai as Regional Manager
Joined as Zonal Sales Manager & Promoted to Regional Sales Manager
Chief Tasks:
 Spearheading activities as a Regional Head of Sales & Operation for Levi’s Brand.
 Accountable for Driving Gross Margin, Retail Productivity, Collections, Coverage, L2L growth, Manpower Development
etc.
 Administering a team of 8 heads under direct pay role.
 Reporting to the Director Sales in HO.
Strategic Planning
Retail Management
Business Development
New Brand Launch
Brand Management
Inventory Control
Key Account
Management
Sales & Marketing
Market Share
Manpower Development
Team Management

2. Notables:
 Stellar role in:
o First to Initiate Controlled Retail Environment within Multi Brand Outlet Universe for Western
Region.
o Highest Market Share in LFR.
o Transitioning Brand Levi Strauss Signature to dENiZEN from Levi’s. First time in Organized
Apparel.
o Scoring Best in Class Standard Margin for LSIL with appropriate Channel Management.
 Streamlining the revenue / collection activities by weekly monitoring to ensure delivery as per forecasted plan /
target.
 Review on every week with each cluster on the week gone by & the week ahead.
 New retail acquisition.
 Initiated SOM / ASM visit frequency monitoring for better servicing of customers.
 Resolved issues / customer requirements within specific committed deadlines.
 Retail Workshop/Training is conducted once in every Quarter.
March’07–Aug’07: Reliance Telecom Ltd., Haldia, West Bengal as Manager Sales
Chief Tasks:
 Steering initiatives to launch Reliance GSM Network across South 24PGN, East MDP, West MDP, Howrah districts of
West Bengal.
 Handling both Distribution trade & Organized Retail. Responsible for Operations of COCO outlets.
 Managing a team of Sales Officers & Brand Promoters.
Notables:
 Increased the distribution width & depth in entire Haldia Cluster.
 Executed weekly update & review of receivables, action points discussed & acted upon.
 Developed new markets in Haldia Cluster.
 Conducted Road shows across Haldia Cluster.
Dec’04–Feb’07: Tata Teleservices Ltd, Siliguri, West Bengal
Joined as Sr Sales Executive & Promoted to Assistant Manager Sales (Zonal Head – North Bengal)
Chief Tasks:
 Managing the Retail & Distribution network across North Bengal and Sikkim for Mobile, FWP & Recharge Vouchers.
 Undertaking Localized Marketing Activities.
 Planning & Indenting for Depot & COCO outlet operation and managing provisions for Programming items.
 Co-ordination with Network, Customer care & Marketing team for greater Customer satisfaction.
 Network & Infrastructure planning for new towns.
 Responsible for COCO Operations.
Notables:
 Successfully managed Depot operation along with day to day sales Operation.
 Proved pivotal in innovating and implementing the Daily Refill at exclusive stores.
 Consistently delivered ARPU month on month.
 Regularly featured among the top 3 stores of the Zone in terms of SOP implementation at store.
 Qualified for Tata Business Excellence Model.
July’01-Nov’04: Kodak India Ltd., Siliguri, West Bengal, as Sales Executive
 Achieving sales volume & revenue targets, distribution & channel management within budgeted time & policy
parameters through efficient control of Sales & Technical Team as an In-charge – North Bengal.
 Forecasting of annual volume especially for Imported Items like Films & Papers, their implementation for systematic
coverage of territory.
 Identifying areas of improvement, developing & implementing training in consultation with HR.
 Planning town wise coverage based on pop-strata, economic profile and business potential.
 Achieving all inventory goals which involved inventory management of more than 50 SKUs.
 Ensuring proper visibility & maintenance as per Company norms in the Kodak branded channels like Kodak Express,
Prolabs & Kodak Photoshops.

3. PREVIOUS ASSIGNMENTS
Oct’98-June’01, Heinz India Pvt Ltd., Kolkata, Joined as Sales Representative & Promoted to
Sales Officer.
 Worked for Streamlining Rural Distribution Operation through Van Promotion.
 Undertaking innovative Sales Promotion to Increase the availability and visibility of brands, and awareness through sampling
& promotions.
 Registered the highest sales for Glucon D in Rural Market for entire East Zone.
Feb’97-Sept’98 Supreme Apparels Ltd., Kolkata Sales Executive
 Managing the Distribution Network in Bihar & Jharkhand
 Undertaking Merchandising Activities.
CAREER FEATS
Product / Brand Launch: Associated with the successful launch of the following range of products:
 Lifestyle Products: My First Levi’s, Commuter, Cool, Strong, 501.
 Food Products: Heinz Tomato Ketch Up, Complan & Glucon D Biscuits
 Skin Care Products: Nycil in Sandal Flavour.
 Film: Max Versatility.
 Camera: KB10, KB12+, KZ25, EC100, EC300, Cameo & KB Zoom.
 Batteries: Kodak Extralife and Kodak Max.
 Photographic Equipment: Gretag Colour Printing Solution.
 Fixed Wireless Phone: Tata Indicom Walky
Brand Transition: - Levi Strauss Signature to dENiZEN from Levi’s, April – May 2011.
ACADEMIA
1996 B.Sc. (Economics Hons.) from University of Burdwan, West Bengal.
SPECIAL LEADERSHIP PROJECT
Title : Undergoing Leadership Programme through DISC Model
Title : Managerial Leadership – Human Potential Development Centre.
Title : Leadership Success – Born To Win India Private Ltd.
Title : Human Resource Planning – LSIL.
Title : Effective Communication – LSIL.
Title : Managerial Leadership – LSIL.
IT SKILLS: MS Office and Internet Applications.
CO-CURRICULARS
 Participated in School and College Outdoor Games & Various Cultural Activities.
PERSONAL DOSSIER
Date of Birth : 26th
September, 1973
Languages Known : English, Bengali and Hindi
Permanent Address : Regent Ganga, Block 11, Flat 4A, 9K, G.T. Road, Bhadrakali,
PS – Uttarpara, West Bengal – 712 232.
Current Address : 56/703, NRI Complex, Palm Beach Road, Nerul West, Navi Mumbai
Industry Preference : Lifestyle Retail; FMCG; Telecommunication; Consumer Durables.
Location Preference : Mumbai / Anywhere in India.