The document provides a summary of Vinod Thampi's career experience and qualifications. He has over 20 years of experience in sales, marketing, business development, and general management roles in industries such as tobacco, food and beverages, FMCG, telecom, and real estate. His most recent role was as Head of Sales and Marketing for Rashid Mohamed Al-Buflaseh Trading Est. in Saudi Arabia, where he was responsible for strategic planning, sales and marketing operations, business development, and distribution management. Prior to that, he held roles such as Business Head for Mitra Group in India and various regional and area management positions for companies like Tata Teleservices, Reliance Communications, and I

1. Vinod.V.Thampi
Riyadh, Saudi Arabia
Mobile +966 – 557907969
vinodthampi1@gmail.com
Skype: vinod.thampi1
CAREER OBJECTIVE
Highly accomplished, versatile & respected professional presenting with 20+ years of extensive accomplishments
within diverse environments utilizing Exemplary Management, Analytical, Organizational & People Management
skills. Dynamic leader consistently achieves outstanding results from challenging environments while building &
maintaining strong relations with both clients & colleagues. Moves & relates effortlessly across all levels of
management.
CAREER SUMMARY
Senior management professional & Business strategist with a proven record for steering business turnarounds,
facilitating lucrative transitions to new markets & creating effective internal structures that are expandable for future
growth & responsive to customer expectations in the field of Cigarettes, Tobacco, Foods, Beverages, FMCG,
Stationery & Telecom. Proven ability to gain market share, out-perform competition & increase profits. Strategic
planner at both short & long - term goals. Easily establish rapport & build strong customer relations. Solid
understanding of Sales, Distribution, Business Development & Marketing Management, developing creative
ways for building strong channel base & systems, which facilitate consistent follow-up & foster customer satisfaction.
Results & success driven history of driving companies' revenue growth through long term vision, creativity, & an
intuitive sense for 'what works' in marketing, advertising, & product development. Successfully managed and
mentored cross-functional, matrixed teams across assignments; acknowledged for recruiting and developing leaders
with an equal desire to win. Decisive leadership style is underscored by fiscal acuity, an appreciation for the power of
teams to excel, & a genuine commitment to transparent communications with vendors, staff, & clients.
 Sales Management
 Distribution Management
 Marketing Management
 Strategic Planning
 Trade Marketing / Consumer
Marketing
 General Management
 Cost Optimization / Budgeting
 Customer Relations / Key Accounts
 Team Leadership / Team Building
 Channel management / Channel
Development
 Portfolio Management / Segmenting
 Market/Business-Trend Analysis
 Sales Operations & Demand
Planning
 Business Development
 Stock Control / Sales Co-
ordination
 Supply Chain Management
 Resource Management / Logistics
 Brand Marketing
 Market Expansion / Promotion
 ATL / BTL Marketing
 Brand & Change Management
 Effective Communication /
Product Launches
 Sales Forecasting
 Recruitment, Training &
Development
EMPLOYMENT EXPERIENCE
Head – Sales & Marketing: Sept 2014 to Present
Rashid Mohamed Al-Buflaseh Trading Est., Saudi Arabia
Chief Tasks:
Strategic Planning
 Design business plans in line with the targeted goals & analyze it for assessing the
revenue potential and explore business opportunities

2.  Aligned corporate goals, short/long term budgets and developed business plans to
achieve these goals.
 Implementing Business Plans, managing the sales and marketing operations and
accountable for Profitability.
Sales and Marketing Operations
 Managing a team of 60+ for the sales and marketing operations and accountable for
increasing sales growth.
 Implementing sales promotional activities as the part of brand building / market
development.
 Driving sales initiatives to achieve business goals & manage middle management and
frontline sales team to achieve them.
 Evaluating marketing budgets periodically including manpower planning initiatives and
ensure adherence to planned expenses.
Business Development
 Evolving market segmentation & penetration strategies to achieve targets.
 Identifying key/institutional accounts, major wholesalers and corporate clients to
strategically secure profitable business.
 Implementing price control activities to ensure price stability at all levels of trade selling
points.
 Ensuring maximum customer satisfaction by providing pre/post assistance, achieving
delivery/quality norms.
Distribution Management
 Identifying/networking with channel partners, resulting in deeper market penetration and
reach.
 Ensure the depth & width of Distribution thru effective resource management.
 Evaluating performance & monitoring sales and marketing activities.
 Assessing market dynamics and forecasting the business volumes across the distribution
channels.
General Management
 Providing guidance and support to the front-line team through target setting and reviewing
measures.
 Generating and maintaining MIS for tracking performance.
 Co-ordinate activities for the identification of training needs of employees for upgrading
their technical & soft skills.
Business Head: Dec 2011 to Sept 2014
MITRA GROUP, India

3. The company is dealing in FMCG (retail chain), Prepaid telecom distribution, Real Estate
Business, Financial Services & Housing loans on a retail and agriculture basis.
 Overseeing all managers within the company, ensuring that employees understand the
company's Managing FMCG Retail, Prepaid telecom distribution, Real Estate business &
lending of HDFC housing loans for parts of South Kerala & South Tamil Nadu.
 Increasing management's effectiveness thru long term strategies, planning & objectives,
assigning accountabilities, monitoring, &effective implementation at the desired level.
 Profit Generating, Planning& implementing AOP for Business development & growth.
 Grew the business from INR 34 million to INR 65 million per annum in a span of less than
2 years time.
 Building company image by collaborating with customers, government, community
organizations, & employees; enforcing ethical business practices.
 Maintaining quality service by establishing & enforcing organization standards.
Branch Head: Mar 2011 to Dec 2011
TATA TELE SERVICES LIMITED, India
 Managing a team of 60+ to prepare & distribute business plans in line with Annual
Operating Plan for 4 districts in Tamil Nadu along with Circle AOP for GSM business.
 Executing distribution & coverage initiatives to increase the revenue, Increasing
acquisition of quality customers & at the same time reduced the erosion rate, resulting in
10% net addition in the subscriber base.
 Implementing the Hub ‘n’ Spoke model to increase the rural coverage to > 900 outlets,
increasing the total outlet base from 3600 to 4900 retailers in 4 districts controlled.
 Increased acquisition of quality users and at the same time reduced the erosion rate
resulting in 10% net addition in the subscriber base.
 BTS utilization optimsed thru location based activities for the tower wise profitability
 Led the Tirunelveli team to No.2 position in TN Circle, from No.11 position previously held
within
5 months in terms of revenue growth & quality parameters
 Ensuring optimal resource utilization including budgets for customer acquisition in the
GSM business
Deputy General Manager (Cluster Head) : Dec 2008 to Jan 2011
RELIANCE COMMUNICATIONS LIMITED, India
 Lead a team of 100+ different level of reportees to prepare business plans, implement
distribution initiatives
& driven visibility techniques across 3 districts of Kerala
 Grew the monthly subscriber base by 2000 nos. in CDMA business & 12000 nos. in GSM
business between 2008-201
 BTS profitability ensured thru tower based activities& location based customer acquisition
events.

4.  Maintained INR 55 million revenue per month, including pre-paid recharge of INR 30
million, a month & post paid revenue of INR 25 million a month inspite of industry de-
growth of 5%
 Executing distribution & coverage initiatives to increase the revenue, Increasing quality
customers acquisition from Prepaid, Retail, Postpaid, Key Accounts, Corporate’s etc for
the net addition of subscriber base.
 Increased the retail base from 3200 to 4100 outlets across 255 towns, managing sales,
collection & customer care infrastructure at all Reliance Mobile stores
Regional Sales Coordination Manager - FMCG products : May 2008
to Dec 2008
ITC LIMITED, India
 Lead a team of 6 to execute stock control, production planning, sales forecasting, delivery
& freshener stocks.
 Managed Branding, Pricing, Operations for a gamut of FMCG range including BINGO,
Ashirwad Atta & salt, Sunfeast biscuits, Candyman sweets , Minto and Ready to eat
meals
 Executing proper stock control, sales administration, brand launches & managed price
portfolio, budgets as well as cost to meet the requirements across the region
 Increased turnover for Grocery Focused Products from INR 480 million to INR 720 million
for the Southern Region (Southern Region comprises of the States of Kerala, Karnataka,
Tamil Nadu & Andhra Pradesh) per month
Area Sales Manager - Cigarettes, FMCG & Stationery : May 2004 to
April 2008
ITC LIMITED, India
 Managing a team of 5 Area Sales executives to handle business of INR 500 million per
month
 Handling 25 distributors ensuring replenishment of stocks in terms of time & volume
 Increased the Dealer network from 2 to 14 , outlet base from 85 to >250 retailers & key
A/c & institutions from 3 to 56 between 2007-2008
 Grew Education, Stationery & Paper Business turnover from INR 3 million in 2004 to INR
10 million, in 2006 & to INR 50 million per annum, in 2008 by introducing products to cater
to local market.
Area Sales Executive - Cigarettes, FMCG & Stationery : July 2000 to
April 2004
ITC LIMITED, India
 Lead a team of 15 & managed business of INR 180 million per month.
 Handled brand & product launches such as Classmate & Paperkraft Stationery range,
Ashirwad, Candyman, Sunfeast, etc.
 Cold calling to arrange meetings with potential customers to prospect for new business.
Territory Sales In-charge – FMCG : September 1996 to June 2000
HINDUSTAN UNILEVER LIMITED, India

5.  Receiving Chairman’s Award for effectively handling the Trader’s Agitation; the Kerala
Boycott on HUL Products.
 Generating ideas that contribute to territory, business unit, company mission &
profitability.
 Developing, maintaining& delivering accurate information on lost business.
 Timely & accurate fulfillment of Sales Administration duties.
Sales Officer : October 1993 to September 1996
THAMES TECHNOLOGIES LIMITED, India
 Successfully managed relationships with Key Account customers.
 Understanding fully the customer network & services to identify potential sales
opportunities
 Ensuring all legal documents is present while processing.
EDUCATION AND CREDENTIALS
PSG College of Arts & Science, Bharathiar University, Coimbatore, Tamil Nadu, India
- 1993
 (MA) Master Degree, Arts (Applied Psychology)
M.G. College, Kerela University, Trivandrum, Kerala, India - 1991
 (BA) Bachelor Degree, Arts (Psychology)
TRAININGS
 Competency Management Series – 2 & Category Management
Designed by ITC Ltd. For Sales and Trade Marketing. & Training program by A C Nielsen
 Managing Change
A training program aimed at providing managers conceptual grounding, skills & tools &
techniques to be able to facilitate individuals & groups to work more effectively in changing
environments.
 Competitive Edge Series – 1
Designed by British American Tobacco, UK, for Trade Marketing.
 Building Blocks
Designed by ITC aimed at enhancing Managerial & Leadership capability of managers.
 Distribution Edge Series – 1
Designed by ITC Ltd. for Distribution & Sales Management.
ACHIEVEMENTS
Received Hindustan Unilever Ltd Chairman’s Award for
successfully tackling the Traders Boycott at 1997 against the HUL
Products in Kerala State.
(Close to 65000+ traders in Kerala State, boycotted the entire product range of HUL during the
year 1997. I was a part of the taskforce team formed by the core management committee of
HUL & successfully diffused the Traders boycott.
SPECIAL SKILLS
o Computer & IT: Microsoft Office™ (Word™, Excel™ PowerPoint™) / & all operating Systems
/ Internet

6. o Language : English-Fluent / Tamil-Fluent / Hindi-Manageable / & Malayalam – Mother-tounge
PROFESSIONAL REFERENCES
o Available upon request
PERSONAL DETAILS
o Date of Birth : 1st
May 1971
o Address : Flat No.7D, Beacon Green Leaves Apartments, Kanjirampara PO, Trivandrum -
695030, Kerala, India
o Marital Status : Married
o Nationality : Indian
o Passport Details: PP No. - K7029764, Date of Expiry : 2nd
Oct 2022, Issued from : Trivandrum,
India on 3rd
Oct 2012
o Contact No. @ India : +91 9020333777
o Driving License : Saudi & Indian Driving License’s
o LinkedIn id : in.linkedin.com/in/vvthampi/en

7. o Language : English-Fluent / Tamil-Fluent / Hindi-Manageable / & Malayalam – Mother-tounge
PROFESSIONAL REFERENCES
o Available upon request
PERSONAL DETAILS
o Date of Birth : 1st
May 1971
o Address : Flat No.7D, Beacon Green Leaves Apartments, Kanjirampara PO, Trivandrum -
695030, Kerala, India
o Marital Status : Married
o Nationality : Indian
o Passport Details: PP No. - K7029764, Date of Expiry : 2nd
Oct 2022, Issued from : Trivandrum,
India on 3rd
Oct 2012
o Contact No. @ India : +91 9020333777
o Driving License : Saudi & Indian Driving License’s
o LinkedIn id : in.linkedin.com/in/vvthampi/en