The document is a detailed professional resume of Hari Prasad Gorti, highlighting 20 years of experience in sales, marketing, and business development across various companies, including Kores India Limited and Heritage Foods India Limited. It showcases achievements in distributor network management, revenue growth, and strategic planning while emphasizing strong leadership and operational competencies. The resume also outlines prior roles with PepsiCo and Camlin Limited, displaying a consistent track record of exceeding sales targets and expanding market presence.

1. HARI PRASAD.GORTI
hari_gorti@rediffmail.com,gortihariprasad@gmail.com
Mobile:9553022999,9490315362
SALES*DISTRIBUTION*MARKETING*SALES PROMOTION*BRANCH OPERATION*
PROFILE:___________________________________________________________________
• Dedciated and committed professional with 20 years of experience in sales and Marketing
business development, Product penetration, Depth of the distribution,width of the
distribution. stock management. BW indent/Rolling Demand, cost saving. Proper
utilization of the Manpower. New recruitment as per business plan.
• Strategic Innovator focusing on Profitability and developing industry’s leading best
practices. Currently working at M/S.Kores India limited. As Branch manager looking
after Andhra and Telangana Both Branches.
• Change catalyst with competencies in forging strategic alliances with leading Distributors
in the industry towards business expansion, consolidation, Profit generation and deeper
market penetration.
• Professional record demonstrates year after year success in achieving revenue, Profit and
business growth objectives within start-up,turnaround and rapid change environments.
• Skilled in handling purchase related tasks;analyzing material requirement as per the
production plan, preparing estimates, Proper planning as per the budget plan inventory
product lines and implementing measures for cost effective.
CORE COMPETENCIES
Strategy Planning Business Development Channel Management
Distribution Receivable Management Client Relationshipmanagement
Operations Management New Market Development
Marketing Product Promotion PeopleManagement
PROFESSIONALEXPERIENCE___________________________________________________________
M/S.KORES(INDIALIMITED)HYDERABAD SINCE’JULY’2013
BRANCH MANAGER:
• Distributor Net work. Maping the Unrepresented Area Appointment of New Distributors.
• Removal of Non Active Dealers and Distributors. Placing Professional Distributors.Planning for
Primary Town wise/Partiwse/product wise/Sales officer wise.
• Secondary Planning and Daily D.S.R. to VP AND G.M For All F.O.S
• KRA of all sales officer and Area manager/Appointment of New C&F.
• Month review containing Profitability and Personwise product wise achievement of each officer
Product movement as on date growth over last year Indent planning BW/Rolling Promotional
activities. Tie up with Each distributors for Month wise and quarter wise target planning
completion.Focus Products Target vs Achivement.
• Overall 30% of Growth being shown over last year.
• % Payment realization.
• Under my supervision Both the Manager Area sales manager/Territory Manager being Star
Performers for 2015-16. Awarded cash Price and Momentos.
ACHIEVEMENTS:
• Continually reached/Exceeded top sales quotas and increased territory Profitability.
• Exceeded Sales quotas by 135%.
• Highest No. of Distributors in both the States being appointed.
• Cleared Non Moving and Ageing stocks as Nil. Received Appreciations.
Page 1 of 4

2. M/S.KhaitanElectricalsLimited Hyderabad JAN’2012-JULY’13
Designated at as Senior.Business development manager
At Present working for Electrical co as Business manager handling entire A.P.For the Lighting
div.Steering initiatives towards achievement of organisational goals in the state and chief
Responsibilities Pertain to strategy planning. .
Significant Highlights:
Managing team
Appointment of Super stockists & Distributors across the state.
Successfully launched new product range across the state.
Sales, Business Growth 25%over last year..
M/S.HERITAGE FOODS INDIA LIMITED
ASST.MANAGER SEPT’08 TO DEC’11
Handle the distribution of . Channel sales Franchise Business Development, General trade
expansion.Steering initiatives towards achievement of organisational goals in state 1& state.
2.chief responsibilitiesPertain to strategy planning. Business Development, Distribution,
Receivable management,clientRelationship management, Operations Management an
Marketing.
Significant Highlights:
Managing team of 14 Territory Sales In charges 6Promotors handled G/ ExclusiveParlor
franchiseacross twin cities and Telangana area.Successful launched Milk Variants.lassi and
curd and sweets ice-creams and bread and cookies etc. Started with 45 Parlours developed
tothe tune of 658 franchise with a span of 2years 6 months.
Parlour& Channel Business Development:
Overall sales of parlour sku’s for the regions.
Responsible for driving growth in the regions for the parlour range selling.
Responsible for distribution expansion /parlour classification and consolidation for the
regionResponsible for driving new launches distribution/primaries/secondarys/demos.
Strengthening the parlour stockiest infrastructure.
M/S. PEPSICO ASST.MANAGER SEPT’08 TO DEC’11
Spearheaded strategy planning ,sales,Business development,distribution across theDistrict.
Significant Highlights:
Handled Modern format Dealer distribution network, Key outlets etc.
frequent market visit to ensure coolers utilization, productivity.
Prepare pm schedule for in trade coolers, follow up pm as per schedule.
Responsible for planned and unplanned c d e maintenance in the territory as per
schedule and timelines and cooler placement and pull outs as per requirements.
Co-ordinate with all the s.e’s for installing collers through cooler tracking System(CTS).
Handled Modernformat Dealer distribution network, Keyoutlets etc.
M/S. LIPAP SYSTEMS (P) LTD ASST.MANAGER APR’02 TO MAR’08
Spearheaded strategy planning ,sales,Business development,distribution across the
3States lead theteam of 6 Sales Executives and 3 Promotors . Channelsales Handled in A.P,
KarnatakaTamilnadu. Appointed C&Fa in 3 states.
Significant Highlights:
Achieving targets related to market share, addressability, reach,volume etc.
Handled OCP GERMAN INKS,Recycled catridges, PICA brand name ink jet and toner catridges.
To develop and manage effectively sales distribution network to meet business Objectives.
Assessment& Appointment of right Dealers&Distributors after thorough screening,
Activating low performing Dealers and unlocking certain key counters etc.
Handling key multi brand outlets designing local Branch schemes defend brand identity
Maintain commercial discipline in sales receivables Management Overall Hygiene of
Key customers. And O.E.M being developed.
M/S. CAMLIN LIMITED FEB’91 TO MAR’2002
Steering initiatives towards achievement of organisational goals in state 1& state.2.chief
Responsibilities Pertain to strategy planning. Business Development, Distribution,
Receivable management, client Relationship management, Operations Management and
Marketing.Feb’1991 Joined as Sales Representative at Hyderabad.
Page 2 of 4

3. Transferred to Vijayawada1992 Feb as l sales Representative..
1995> Transferred to Hyderabad As Sales promotion Organiser for A.P. handled entire A.P
1996> Promoted as Area sales manager for A.Pto take care of A..P appointed C&Fa
2000> Promoted as Institutional Sales Manager.
2001>Promoted as Sales Promotion Manager, February’02 left as SPM.
Significant Highlights:Achieving targets related to market share, addressability, reach,
volume etc.Manage the team of 8 Sales Rep’s and 3 Sales promoters and 4 Interim sales promoters
.Handled 98 Dealer and Distributors across the A.P Major District HQ’s being appointed.
Notable contribution includes: Sales Business Growth:
Accomplished Revenue growth of over 250% in 1995-98 over 30% in 98-2000and over 25% in
2001-02.Accomplished recovery of all old debts and maintained outstanding less than 21 days.
Facilitated the successful Penitration of the new channels and Distributors
Developed key strategies to augment business and counter competition in urban&rural
Markets Attained over 200%growth in towns like locations A&B grade.
Marketing:
Managing the arrangements of Events like industrial exhibitions and get-together Dealer and
distributor. Sales Promotion activities tie up with local news Papers..
Played pivotal role in establishing branch at Vijayawada for better reach of the product range and
increased the customer base by 60% and did strong brand building exercise.
Received appreciation for achieving and crossing the highest revenue for A.P. continuously for3 years
2007-09. Highest incentive for 3 years.
Administering, .planning& Release in the product development Pencils,fashion hobby colors, etc.
Overseeing the entire markeing activities for Promotion of water color/Oil color,canvass,
Engineering/Architecture instruments.
Recipient of the award for valuable contribution to the company in the Annual conference held at
Mumbai camel Derby Awards.
Aug’89-jan’91 PADMA AGENCIES
Worked at Godrej S&S as sales Rep interim sales man Godrej ‘BESTO’ powder and cinthol soaps
Handled secunderabad area general trade. Handled 4 R.D’S.
July’87-Aug’89M/S.J.D.ELECTRONICS LEASING LIMITED
Worked at J.D.Electronics leasing limited at Visakhapatnam, june’88 Promoted Sales.
Sub- dealer development, institutional sales, HPCL,STEEL PLANT, ZINC LTD,RAILWAYS.
EDUCATION_______________________________________________________________________
• B.COM FROM ANDHRA UNIVERSITY,1985
• D.S.D (Diploma In systems development Niit)1988
________________________________________________________________________________
Date of Birth:3rd
August’1966 ADDRESS:1-50,JAYABHERI RESIDENCY
References:Available on Request. PRABHATH NAGAR,CHAITANYAPURI
FLAT NO.503, CHAITANYAPURI,
HYDERABAD:500060
HARI PRASAD.GORTHI
DATE:28/04/2016
an’91 PADMA
Page 3 of 4

4. Page 4 of 4