The document is a resume for Kiran Kumar K.S. that summarizes his professional experience and qualifications. It outlines his 16 years of experience in sales and marketing roles within the alcohol beverage industry, including regional sales manager positions at 4 different companies. It also lists his educational background, which includes a PGDMM in Marketing and a B.Com degree.

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Kiran Kumar K.S
Regional Sales Manager
Mobile:+917259412881
kiran_kumar_k_s@yahoo.co.in
OBJECTIVE:
To work with an organisation to the best of my ability and growth with the
organisation and also to enhance my knowledge and skills thereby adding value to the
organization and myself. Seeking challenging opportunities to achieve newer heights in
leadership, innovation and teamwork.
PROFESSIONAL EXPERTISE
 Highly qualified sales professional with steadfast career in providing quality
customer service, ensuring client satisfaction, and generating positive results.
 Demonstrate more than 15 years of experience in sales, marketing, and special
event management; interested in pursuing career as an effectual sales person in
diverse fields that would effectively utilize proven expertise in sales, marketing,
organizational planning, and evaluation.
 Exemplify sound judgment and decision-making skills coupled with commendable
leadership in establishing strategic vision, generating financial success, and
delivering positive results to organizational functions.
 Entrepreneurial thinker with record of achievement in implementing new business
concepts, delivering innovative business solutions, and facilitating operational
transitions through risk management alternatives and high level of ethics.
 Proven ability to manage multiple tasks and assignments simultaneously in a fast-
paced business environment.
 Adapt at developing positive customer relationships to procure optimal results.
EXPERIENCE SUMMARY - 16 years
1. Rendez-Vous Wines India Pvt Ltd
Period: 01st Oct 2014 to Till Date
Designation:
Regional Sales Manager-South India (Regional Office-Bangalore)
Heading Off Trade,On Trade and MOT Sales for Pause Brands in Bangalore.
Based in Bangalore reporting to General Manager (Sales & Marketing).

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Role:
 Ensure that sales targets, distribution, pricing and visibility objectives are met
within defined account territory as set by Sales Head.
 Increases overall distribution of the brands within on-premise channel in their
territory, and own the relationship with key accounts.
 Promote and increase sales within a territory through aggressive execution of
national and regional marketing strategies while working with company
policies, resources and budgets. And adhering to compliance norms and
marketing codes.
 Support new product launches by gaining rapid distribution in targeted
accounts.
 Partner with Customer Marketing to synergize National programs; planning and
executing activations and events for brand promotion.
 Ensure Menu listing and branding at the on-premise as per agreed plans
 Executes merchandising and promotional programs as per national and
regional strategies, as per agreed merchandising standards and implemented
on a timely basis in the outlets.
 Implement sale standards for house pour, back bar, and cocktail/wine lists
within targeted accounts.
 Maintain account classification up-to-date.
 Manage promotional budget for maximum contributively margin impact as
outlined.
 Propose new account business development plan supported by ROI analysis.
 Provide accurate and timely communication of changing conditions across
territory that effect volume, profitability, distribution and competitors to Sales
Head.
 Control over stock ageing at outlets in the region
 Monthly reports on sales, spends
.
2. Gusto Imports Pvt Ltd
Period: 01st June 2013 to 30th Sep 2014
Designation:
Regional Sales Manager-South India (Regional Office-Bangalore)
Heading Off Trade,On Trade and MOT Sales for International Brands in Bangalore.
Based in Bangalore reporting to Director.
Role:
 Achieving sales and market share growth targets. Also participates in creation
of sales and pricing strategies, translates strategy into action and ensures
implementation of the same. Also support local level marketing initiatives and

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ensure timely collection for own area. Also responsible for maximizing
allocated budget and discount structure to achieve targets.
 Defines data requirements and chalks out a region wise action plan for the
state.
 Track pricing changes and provide inputs for pricing strategy
 Oversees and supports ASM in planning volumes, visibility, promotions,
schemes and resources
 Makes preliminary assessment of proposed new distributors and takes part in
distributor realignment
 Works market to supervise performance of team, resolve issues and close out
significant transactions .
 Set annual performance goals for the Sales Team (where applicable), monitor
performance and provide constructive feedback to improve performance.
3. Kyndal India Private Limited
Period: 01st April 2012 to 30th May’13
Designation:
Manager-On Trade (Regional Office-Bangalore)
Heading Off Trade,On Trade and MOT Sales for Domestic brands and also International
Brands in Bangalore.Based in Bangalore reporting to Director.
Role
 Overseeing complete profit centre operations with accountability of
profitability, forecasting monthly/annual sales targets & executing them in given
time frame.
 Overseeing new product launch, identifying product propositions, market and
volume planning, pricing etc
 Strategizing the long term as well as short term business directions of the region
to ensure maximum profitability in line with organizational objectives
 Coordinating budgets, forecasts and reports & effectuating business plans to
attain maximum sales with P&L accountability procurement &commercials
operations.
 Reviewing and interpreting the competition after in-depth analysis of market
information to fine-tune the sales strategies and escalate business volumes.
 Identifying institutional clients and establish relationships with key decision
makers
 Conceptualizing & implementing sales promotional strategies as a part of brand
building and market development effort
 Interacting & liaising with State Excise & KSBCL officials for payments, Inventory
& polices.

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 Ensuring stock liquidation of distributor’s stock, credit control of retailers and distributors,
as well as tightening dealer by providing after sales support and giving quarterly tie-up for
better ROI.
 Devising & implementing strategies for product positioning, pricing and handle
product promotion activities.
Distinctive Accomplishments across the tenure:
 Sales/ business generated were 15cr P.A.
 Pivotal in increasing the market share by 5.5%; basically this is a start up
company in Off Trade and On Trade within in the first year of operation
achieved market share of 5.5%.
 Key accounts handled comprised of Metro cash & carry, Reliance Hyper Market,
Spencer’s, Food world, Spar Hyper Market, Monday 2 Sunday. Constantly Held
10% Market Share in MOT.
4. Radico Khaitan Limited
Period: 17th Mar 2010 to 17th Mar 2012
Designation:
Sr. Manager-Institutional Sales (Regional Office-Bangalore)
Heading Off Trade and Institutional Sales for Domestic brands and also International Brands
in Bangalore. Company is based in Bangalore reporting to Vice President-South and AGM.
Role
 Handling high quality sales systemincluding assisting, recruiting, training &
developing the distribution network in the concerned region.
 Identifying urban & rural centres in line with the corporate strategy &
formulating sales plan;
 Setting targets both short & long term & implement the strategies for achieving
the same.
 Identifying institutional clients and establish relationships with key decision
makers
 Designing promotions for On, Off & MOT trades outlets separately.
 Interacting & liaising with State Excise & KSBCL officials for payments, Inventory
& polices.
 Strengthening Radico’s presence at all Institutions, Star Hotels, Pub, Restaurants, Retails
etc.,
 MIS (Marketing Information system) through regular audits, Industrial Data, analysing and
reporting competitor activities.
 Effective reporting with data’s on weekly and monthly basis.

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Distinctive Accomplishments across the tenure:
 Instrumental launch of new brands in Institutions and in MOT.
 Achieved width of distribution in all potential counters across my region.
 Ensured brand awareness with effective merchandising.
 First time in Radico’s History have entered in Annual Tie-Ups in International and
Domestic BIAL.
 Started Annual tie-ups concept in Radicofor the new brands.
5. Beam Global Spirits and Wines Private Limited
Period: 14th Sep 2006 to 1st Mar 2010
Designation:
Manager-Institutional Sales -South (Regional Office-Bangalore)
Heading distribution network for International brands (Karnataka, Hyderabad, Tamil Nadu
and Pondy, Cochin, Trivandrum) Also domestic brands in Bangalore
Based in Bangalore reporting to G.M-South.
Role:
 Handling key accounts for International brand division (IBD).
 Handling potential KSBCL depot for International brand and civil market.
 Planning, forecasting and implementing sales and market plans.
 Strengthening Allied Domecq presence at all Institutions, Star Hotels, Pub, Restaurants,
Retails etc.,
 Liasoning with Govt. organisation for brand approval, price approval, collection of
payments etc.,
 MIS (Marketing Information system) through regular audits, Industrial Data, analysing and
reporting competitor activities.
 To ensure achievement of sales target through rational, timely and planned marketing
support.
 Planning & implementation of on & off premise promotional activities, building franchise
and width of distribution.
 Effective reporting with data’s on weekly and monthly basis.
Distinctive Accomplishments across the tenure:
 Instrumental in launch of imported brands for Allied Domecq Spirtis and Wines Private
Ltd., in the state Karnataka, Hyderabad, Pondy & Tamil Nadu.
 Achieved width of distribution in all potential counters across my region.

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6. Radico Khaitan Limited
Period: 19th Feb 2001 to 13th Sep 2006
Designation:
Sr. Area Sales Executive (Regional Office-Bangalore)
Heading International Sales in 3 states (Karnataka, Tamil Nadu and Pondy) for Ernest &
Julio Gallo brands, & Highland Distillery scotch and also domestic brands in Bangalore,
Based in Bangalore reporting to Asst. Vice President.
Role:
 Handling key accounts for International brand division (IBD).
 Handling potential KSBCL depot for International brand and civil market.
 Planning, forecasting and implementing sales and market plans.
 Strengthening Radico’s presence at all Institutions, Star Hotels, Pub, Restaurants, Retails
etc.,
 Liasoning with Govt. organisation for brand approval, price approval, collection of
payments etc.,
 MIS (Marketing Information system) through regular audits, Industrial Data, analysing and
reporting competitor activities.
 To ensure achievement of sales target through rational, timely and planned marketing
support.
 Planning & implementation of on & off premise promotional activities, building franchise
and width of distribution.
 Effective reporting with data’s on weekly and monthly basis.
Distinctive Accomplishments across the tenure:
 Instrumental launch of imported brands for Radico Khaitan Ltd., in the state Karnataka,
Pondy & Tamil Nadu.
 Achieved width of distribution in all potential counters across my region.
 Ensured brand awareness with effective merchandising and achieved 13% MS in BIO wines.

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7. SHAW WALLACE & CO.
Period: 01st May 1996 to 31st Jan 2001
Designation:
Sales Executive (Regional Office-Bangalore)
Role:
 Achieving width of distribution, volume, promoting new brands and increasing the market
share of existing products.
 Providing market support and coordinating between the company & the distributor.
 Planning and implementation of on & off premise promotional activity.
 MIS (Marketing Information system) through regular audits, analysing and reporting
competitor activities.
 To ensure achievement of sales target on weekly, monthly, quarterly and yearly basis.
ACADEMIC CREDENTIALS
Year Degree/
Certificate
Subjects
School / College/
Board/ University
2001
PGDMM Marketing
Bangalore University,
Bangalore
1998
B. Com
OOM, BE, FA, IT ,
STATISTIC
Bangalore University,
Bangalore
ADDITIONAL QUALIFICATION:
1. Diploma in sales & Marketing Management.
2. Diploma in E Commerce Software Technologies
3. Completed WSET LEVEL 1 AWARD IN WINES
PERSONAL INFORMATION:
Date of Birth : 20th March 1975
Passport :Available
Marital Status : Married
Hobbies : Listening Music, Reading.
Languages Known : English, Hindi, Kannada, and Tamil
References : Available on Request
(KIRAN KUMAR K.S)