The document discusses the "Seven C's" which are components of effective communication. The Seven C's are: Completeness, Conciseness, Consideration, Concreteness, Clarity, Courtesy, and Correctness. Each of the Seven C's is then defined in more detail within the document, explaining how to ensure a message is complete, concise, considers the audience, is concrete rather than vague, is clear, is courteous and avoids discrimination, and is factually correct. Advice is provided on word choice and structure to achieve each of the Seven C's in both written and oral communication.

2.  There are seven words in seven C’s
and each of them start with a
alphabetic “C” , there for its called
seven C’s..
 Seven C’s makes the communication
effective and understood .
 The Seven Cs should be used in both
written and oral communication.

3. 1. Completeness
2. Conciseness
3. Consideration
4. Concreteness
5. Clarity
6. Courtesy
7. Correctness

4.  To complete your information..
 For the completeness you have to follow
the following rules…
 1. Provide all necessary information .
 2. Answer all questions asked.
 3. Give some extra information.

5.  1. Provide all necessary information.
Answer all five questions .
Give answers all the ( W) Questions which
are related to the topic..
 What
 When
 How happened?
 Where
 Why

6.  Give some extra information.
A. Give some extra information
which are not related with your
concern topic..
B. If you need to put extra
information you can put in it
while if you do not need so do
not put in it……….

7.  Stating a few words to share a huge
 Stating a few words to share a huge
comprehensive meaning.
comprehensive meaning.
1) To convey your message in the few west
 To convey your message in the few west
words possible words..
words possible words..
2) In conciseness we do short our messages
 In conciseness we short our message
with weightily words…
with weightily words…
3) We use single or simple words instead of
 We use single or simple words instead of
difficult words..
difficult words..
4) Avoid words repetition..
 Avoid words repetition..

8. 5) Avoid buzzing words..
6) Stick to the point..
7) No extra Detail if possible..
8) Include only relevant information
9) Eliminate wordy expression
Examples..
1) In this time ____________ Now
2) Once upon a time _______ Past
Use pronouns instead of nouns,
Examples: he , she . It . They , we , you etc...

9.  Preparing the massage according the
mind of the receiver.
 A good communicator always tries to
inculcate the idea as others want or wish
to get the message
 Always use “you” attitude instead of “ I ”
and “We”..
 I am delighted to inform you We will
deliver the generator .
 You are selected as our vendor You will
receive it in your company premises

10.  Do not you “You” attitude in negative sense.
 Name the third person while indication.
For examples: If you are beaten, whom would
you ask for?
 SAY------------ If you someone is beaten, who
he or she would ask for?

11.  Means that a massage is specific, definite
and exactly related to the point.
 If a massage lacks these qualities , it will be
vague and general.
 To achieve concreteness, denotative words
will be used instead of connotative words.
 Denotative words : Which gives the same
exactly meaning of the word.
 Connotative words: Give further meaning.
 Use direct Sentences instead of indirect
sentences.

12. A. Means conveying the message clearly so that
the receiver will understand what you are trying
to convey.
B. So choose precise, concrete and familiar words.
C. Clarity is achieved if you use familiar and
conversational words.
D. Use simple and short words.
E. Use conversational and easy words..
F. Not.. You have to follow the exactely
conversation..

13.  Choose Simple, Concise and conversational words.

 Simple words
 Instead of these Choose these words
1. A substantial segment Many
people
2. Of the population
3. Affords an opportunity Allows
4. Approximately About
5. Are fully cognizant of Know

14.  Concise words
 Instead of these Choose these
words
 Arrived at the conclusion Concluded
 At a later date Later
 At the present time Now
 Due to the fact Because

15.  Conversational words
 Instead of these Choose these words
1) Acknowledge receipt of Thank you
2) At the earliest possible date as soon as
you can
3) as per our conversation as we
discussed

16.  Choose nondiscriminatory expressions:
 Courtesy also requires use of
nondiscriminatory ‘ expressions that refer to
any particular , gender , race , ethnic, origin,
etc.
 Do not use Particularize bad words..

17.  Instead of these Choose these
words
 Businessman Businessperson
 Chairman chairperson
 Manpower worker
 Newsman Newscaster,
journalist
 Salesman salesperson,
agent

18.  The correctness principles is more than proper
grammar, punctuation and spelling.
 Mistakes are never intentional , however they
can spoil our image
 Errors in the massages fall in the following
categories.
 Mistakes in names, figures, facts and words
 Mistakes in Punctuation and capitalization
 Mistakes in the level of language