The document discusses the 7 Cs of effective communication: completeness, conciseness, consideration, clarity, concreteness, courtesy, and correctness. It provides examples and guidelines for each C, such as answering all questions asked for completeness, eliminating unnecessary words for conciseness, focusing on the reader's benefit for consideration, using specific facts and figures for concreteness, choosing precise words for clarity, being tactful and thoughtful for courtesy, and using proper grammar and accurate information for correctness. The 7 Cs provide principles for creating effective messages that are fully understood by the intended audience.

1. 7 Cs of Communication
Group Members:
1.Muhammad Sajid
2.Adnan Hassan
3.Haseeb Ahsan

2. The seven C’s
.When We talk about “ Effective
Communication” one thing that
comes in mind, what are the basic
principles of “effective
communication” .
.These principles tells us how your
message can becomes effective for
your target group,
.These principles also tell about
style and importance of the
message.
.These principles commonly known
as 7 C’s of effective communication.

3. • COMPLETENESS
• CONCISENESS
• CONSIDERATION
• CLARITY
• CONCRETENESS
• COURTESY
• CORRECTNESS
3
7 Cs 0F Communication

4. 1.COMPLETENESS
Business message is complete
when it contains all facts the
reader or listener needs for the
reaction you desire.
For completeness, keep the
following things in mind;
Provide all necessary
information
Answer all questions asked
Give something extra when
desirable

5. COMPLETENESS
•Answer all questions that are asked
•Give something extra when
desirable
•Check for five Ws & one H
–Who
–What
–When
–Where
–Why and
–H

6. Provide All Necessary Information
Answering the five W’s helps make messages clear:
Who, What, When, Where, and Why.
Answer All Questions Asked
Look for questions: some may even appear buried
within a paragraph. Locate them and then answer
precisely.
Give Something Extra, When Desirable
Use your good judgment in offering additional material
if the sender’s message was incomplete.
6

7. 2.CONCISENESS
1. Eliminate wordy expressions
2. Include only relevant statements
be focused
Shorten & avoid long explanations
3. Avoid unnecessary repetitions
use short forms the second time
use pronouns

8. CONCISE
o Due to the fact that
o Employed the use of
o Basic fundamentals
Completely eliminate
o Alternative choices
o Actual experience
o Connected together
o Final result
o Prove conclusively
o In as few words as
possible
o Because
o Used
o Fundamentals
o Eliminate
o Alternatives
o Experience
o Connected
o Result
o Prove
o Concisely

9. 3.CONSIDERATION
Consideration means – To consider the
receiver’s Interest/Intention
Consideration means preparing every
message with the message receivers in
mind; try to put yourself in their place.
• You are considerate
• you do not lose your temper
•the thoughtful consideration is also
called “you-attitude”.

10. CONSIDERATION
.Focus on YOU instead of I & WE
.Show reader benefit & interest
.Emphasize on positive &
pleasant
.Apply integrity & ethics

11. You attitude
“You will be able to shop in the
evening with the extended
hours.”
Readers may react positively
when benefit are shown to
them.
Always try to address his/her
need and want.

12. 4.CONCRETENESS
.It means that message should be
specific instead of general.
.Misunderstanding of words
creates problems for both parties
(sender and receiver).
.when you talk to your client
always use facts and figures
instead of generic or irrelevant
information.

13. CONCRETENESS
.use specific facts and figures
.Put action into words
.Choose vivid image building words by
comparison & figurative language
.Use more adjectives and adverbs
General
He is very intelligent student of class and
stood first in the class.
Concrete
Ali’s GPA in B.Sc Electrical Engineering 2k3-f
session was 3.95/4.0, he stood first in his
class

14. Put Action in Your Verbs
Verbs can activate other words and
help make your sentences alive,
more vigorous.
 Use active rather than passive
verbs.
 Put action in your verbs rather
than nouns

15. 5.CLARITY
In effective business
communication the message
should be very much clear. So that
reader can understand it easily.
You should always Choose precise
words.
Always choose familiar and easy
words.
Construct effective sentences and
paragraphs

16. Construct Effective Sentences and
Paragraphs
In business communication always
use precise words rather longer
statements.
If you have a choice between long
words and shorter one, always use
shorter one.
You should try your level best to use
familiar/easy to understand words so
that your reader will quickly under
stand it
.Length
.Unity
.Coherence
.Emphasis

17. Ex : Use of simple words
Familiar Next familiar words
1-after subsequent
2-home domicile
3-for example e.g.
4-pay remuneration
5-invoice statement for payments

18. 6.COURTESY
. True courtesy involves being aware not only of the
perspective of others, but also their feelings.
Courtesy stems from a sincere you-attitude.
.The following are suggestions for generating a
courteous tone:
Be sincerely tactful, thoughtful and appreciative.
Use expressions that show respect for the others
Choose nondiscriminatory expressions
Be sincerely Tactful, Thoughtful and Appreciative
Though few people are intentionally abrupt or blunt,
these negative traits are common cause of
discourtesy.
avoid expression like those in the left hand column
below; rephrase them as shown in the right-hand
column

19. COURTESY
The following are suggestions for
generating a courteous tone;
•Be sincere , tactful, thoughtful
and appreciative
•Omit expressions that hurt ,
irritate, or insult
•Grant apologies graciously

20. “Man” words
• Freshman
New student, Entering student
• Manpower
Workers, Employees
• Man-made
Constructed,Manufactured,Built
• Chairman
Chairperson, Chair

21. Names
Treat each gender with respect.
Examples:
Ted Aprill and Ruth
Ted and Ruth Aprill
Mrs Aprill and Ted
Ms. Aprill and Mr. Aprill

22. Titles
Mr.
Miss
Mrs.
Ms

23. 7.CORRECTNESS
. At the core of correctness is proper
grammar, punctuation, and spelling.
.Use the right level of language
.Check accuracy of facts, figures and
words
.Maintain acceptable writing
mechanics
.Choose non discriminatory language
.Use parallel language

24. Mo The right level of language,
accuracy, and acceptable mechanics
re Formal
•Select the right level of language for your
communication either formal or informal.
•Realize that formal language is most often
used in business communication.
•Check for correct figures, facts, and words.
•Apply the principles of accepted mechanics
to your writing.

25. Few tips for effective verbal messages
• Be direct
• Consider your audience
• Be clear
• Watch your non-verbal
signals
• Pay attention to the
receivers
• Repeat when needed
• Communicate bit by bit
• Use varying techniques
• Auditory/Visual/Kinesth
etic

26. END