The document summarizes the seven C's of communication: completeness, concreteness, conciseness, courtesy, clarity, consideration, and correctness. It provides examples to illustrate each of the seven C's, such as using specific details to be concrete rather than general, using simple language and sentence structure to ensure clarity, and avoiding grammatical errors to ensure correctness. The seven C's provide principles for effective written and oral communication.

1. SEVEN C’S OF COMMUNICATION

2. •Tahmeena batool (completeness)
•Nouman riaz (concreteness)
•Adnan saddique (courtesy)
•Safia naseer (Consciousness)
•Anum zafar (consideration)
•Saim azad (correctness)
•Asim sattar (clarity)
GROUP MEMBERS AND TOPICS

3. •Seven C’s also known as “Principles Of
Effective Communication”
•Provide guideline to compose effective written
or oral message
• Seven C’s have wide scope because these are
applicable for each and every one during the
course of a whole day
IMPORTANCE OF SEVEN C’S

4. •Completeness
•Concreteness
•Conciseness
•Courtesy
•Clarity
•Consideration
•Correctness
THE SEVEN C’S

5. •By completeness means “the message must bear
all the necessary information to bring your desire
response”
•It should be able to answer all “5’w’s” i.e. What,
Who ,When, Where and Why
•Provide all necessary information
•Give something extra when desired
•Should help to build better good will
1.COMPLETENESS

6. •Bad Example
•Hi everyone,
• I just wanted to send you all a reminder about the meeting
we're having tomorrow! See you then,
•Good Example
•Hi everyone,
• I just wanted to remind you about tomorrow's meeting on
the new telecommuting policies. The meeting will be at 10:00
a.m. in the second-level conference room. Please let me know
if you can't attend.
• See you then,
EXAMPLE

7. •Concreteness is being definite, vivid and specific
rather than general and repetitive.
•Some important points:
•Using specific facts and figures
•Selection of image building words
•Put actions in your words
•When the message is concrete then your
2. CONCRETENESS

8. •Bad Example
•Consider this advertising copy:
•The Lunchbox Wizard will save your time every day.
•A statement like this probably won't sell many of these products.
There's no passion, no vivid detail, nothing that creates emotion,
and nothing that tells people in the audience why they should
care. This message isn't concrete enough to make a difference.
•Good Example
•How much time do you spend every day packing your kids'
•lunches? No more! Just take a complete Lunchbox Wizard
EXAMPLE

9. •Conciseness means message contains the
information only relating to the topic.
•Eliminate wordy expressions
•Saves time of both sender and receiver
•Avoid unnecessary repetition
•Concise message is more appealing and
comprehensible to the receiver/ audience
3.CONCISENESS

10. •This includes avoiding overdose of language
• and usage of idioms.
• Here’s a sentence:
•“We bought jackets which were made of
leather”.
•This sentence can be written concisely like this:
•“We bought leather jackets”.
EXAMPLE

11. •Courtesy means “Doing well with good
intentions”
•Courtesy means not only thinking about receiver
but also valuing his/her feelings, emotions &
attitudes
•Courteous message is positive and focused at
receiver/audience
•Use of nondiscriminatory expressions
4. COURTESY

12. •A person wants to draw out money from the
• bank but the bank is closed. The manager can
• either say,
•”The bank is closed.”
• Or
• ”You can draw the money tomorrow”.
EXAMPLE

13. •Clarity means use of simple language and easy
sentence structure in composing the message
•Clarity also means to be clear about your goal or
message when talking to someone
•Use of simple words rather than jargon words
•Use image building words.
•Use of active voice
•Stimulate the receiver for an action
5.CLARITY

14. •Here are some examples that show how simple
• and clear words can be used instead of difficult
• words.
•After can be used instead of subsequent.
•Example can be used instead of E.g.
EXAMPLE

15. •Consideration means to put oneself in the place
of receiver while composing the message
•Refers to use of “You Attitude” i.e. Visualizing
receiver’s problems , desires , emotions and
his/her response
•Shows audience benefit.
•During consideration we have to understand the
level of receiver
6.CONSIDERATION

16. •“We Attitude”:
• “I am delighted to announce that
we will be extending our hour to make shopping
more convenient”
•“You Attitude”:
• “ You will be able to shop evenly
with extending hours”
EXAMPLE

17. •Correctness in communication implies that there
are no grammatical errors in communication
•Use the right level of writing. (Formal, Informal,
Substandard)
•Use effective writing mechanisms. (Handwriting,
font, format, punctuation, visual aids)
•Should create positive and pleasure effect on
reader or listener
7.CORRECTNESS

18. •Hi ,
•Thanks so much for meeting me at lunch today!
• I enjoyed our conservation, and I'm looking
•forward to moving ahead on our project. I'm
•sure that the two-weak deadline won't be an
• issue.
•Thanks again, and I'll speak to you soon!
EXAMPLE

19. •If you read that example fast, then you might
• not have caught any errors. But on closer
• inspection, you'll find two. Can you see them?
•The first error is that the writer accidentally typed
• conservation instead of conversation. This common
•error can happen when you're typing too fast. The
• other error is using weak instead of week.
CONTINUED…..