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THE CS
Dr. Najeeb us Saqlain
Associate Professor
NEDUET
SEVEN CS
• Completeness
• Conciseness
• Consideration
• Concreteness
• Clarity
• Courtesy
• Correctness
COMPLETENESS
• Provide all necessary information
• Answer all the Ws clearly
• Who, what, when, where, why
• Answer all questions asked
• Give something extra, when desirable.
EXAMPLES OF COMPLETENESS
• How come my request for an interview letter did not
receive a response?
• When was the letter sent? Who sent it? To whom it
was sent too?
• In return, please send me the departures in
Singapore to Hong Kong on the 8th
• Give something extra like the day, time etc…
CONCISENESS
• Eliminate wordy expressions
• Use single words in place of phrases
• Include relevant material only
• Avoid unnecessary information repetition
• Repetition of same word or idea creates dullness
EXAMPLES OF CONCISENSS
• We hereby wish to let you know that our company is
pleased with the confidence you have reposed in us
• We appreciate your confidence
• Allow me to say how helpful your response was
• Your last response was helpful
• In due course
• Soon
CONSIDERATION
• Focus on YOU instead if I and WE
• Using YOU does help project YOU ATTITUDE but
overuse can lead to a negative reaction
• Show benefit or interest
• Readers may react positively when benefits are
shown to them
• Emphasize positive, pleasant facts
• Readers’ reaction also depends on the choice of
words so use positive words
EXAMPLES OF CONIDERATION
• WE ATTITUDE
• I am delighted to announce that we will be extending
our hours to make shopping more convenient
• YOU ATTITUDE
• You will be able to shop evening with the extended
hour.
CONCRETENESS
• Use specific facts and figures
• Be precise and concrete in both written and oral
business communication
• Put action in your verbs
• Verbs propel thoughts; they move ideas in place
of slower-moving nouns
• Choose vivid, image building words
• Use active voice to put the verb up front.
EXAMPLES OF CONCRETENESS
• Students GMAT scores are higher
• In 2010, the GAT score percentage averaged 65%;
by 2011 it had risen to 70%
• ACTION VERBS
• The professor will give consideration to the report
• The professor will consider the report
• The proposal has requirements for….
• The proposal requires….
CLARITY
• Choose precise, concrete and familiar words
• When in doubt, use more familiar words;
audiences will understand them better
• Construct effective sentences and paragraphs
• Try for an average sentence length of between 17
and 20 words
• Insert no more than one main idea into a sentence
EXAMPLE OF CLARITY
• After our perusal of pertinent data, the
conclusion is that a lucrative market
exists for the subject property
• The data we studied show that your
property is profitable and in high demand
COURTESY
• Be tactful, thoughtful and appreciative
• Stupid letter; I can’t understand a word in it
• It’s my understanding that….
• Use expressions that show respect
• Avoid expressions with YOU or YOUR
• Choose nondiscriminatory expressions
• Give the impression that you are interested in
business
EXAMPLES OF COURTESY
• Clearly, you did not read my latest email
• Sometimes my wording is not precise; let me try
again
• Stupid letter; I can’t understand any of it
• It’s my understanding that….
CORRECTNESS
• Use the right level of language
• Informal writing is more characteristic of business
writing
• Check accuracy of figures, facts and words
• It acts as a comment on the validity of the material
• Maintain acceptable writing mechanics
EXAMPLE OF CORRECTNESS
• Try to learn grammatical rules and write
with accuracy
THE END
:)

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The_seven_Cs.pptx

  • 1. THE CS Dr. Najeeb us Saqlain Associate Professor NEDUET
  • 2. SEVEN CS • Completeness • Conciseness • Consideration • Concreteness • Clarity • Courtesy • Correctness
  • 3. COMPLETENESS • Provide all necessary information • Answer all the Ws clearly • Who, what, when, where, why • Answer all questions asked • Give something extra, when desirable.
  • 4. EXAMPLES OF COMPLETENESS • How come my request for an interview letter did not receive a response? • When was the letter sent? Who sent it? To whom it was sent too? • In return, please send me the departures in Singapore to Hong Kong on the 8th • Give something extra like the day, time etc…
  • 5. CONCISENESS • Eliminate wordy expressions • Use single words in place of phrases • Include relevant material only • Avoid unnecessary information repetition • Repetition of same word or idea creates dullness
  • 6. EXAMPLES OF CONCISENSS • We hereby wish to let you know that our company is pleased with the confidence you have reposed in us • We appreciate your confidence • Allow me to say how helpful your response was • Your last response was helpful • In due course • Soon
  • 7. CONSIDERATION • Focus on YOU instead if I and WE • Using YOU does help project YOU ATTITUDE but overuse can lead to a negative reaction • Show benefit or interest • Readers may react positively when benefits are shown to them • Emphasize positive, pleasant facts • Readers’ reaction also depends on the choice of words so use positive words
  • 8. EXAMPLES OF CONIDERATION • WE ATTITUDE • I am delighted to announce that we will be extending our hours to make shopping more convenient • YOU ATTITUDE • You will be able to shop evening with the extended hour.
  • 9. CONCRETENESS • Use specific facts and figures • Be precise and concrete in both written and oral business communication • Put action in your verbs • Verbs propel thoughts; they move ideas in place of slower-moving nouns • Choose vivid, image building words • Use active voice to put the verb up front.
  • 10. EXAMPLES OF CONCRETENESS • Students GMAT scores are higher • In 2010, the GAT score percentage averaged 65%; by 2011 it had risen to 70% • ACTION VERBS • The professor will give consideration to the report • The professor will consider the report • The proposal has requirements for…. • The proposal requires….
  • 11. CLARITY • Choose precise, concrete and familiar words • When in doubt, use more familiar words; audiences will understand them better • Construct effective sentences and paragraphs • Try for an average sentence length of between 17 and 20 words • Insert no more than one main idea into a sentence
  • 12. EXAMPLE OF CLARITY • After our perusal of pertinent data, the conclusion is that a lucrative market exists for the subject property • The data we studied show that your property is profitable and in high demand
  • 13. COURTESY • Be tactful, thoughtful and appreciative • Stupid letter; I can’t understand a word in it • It’s my understanding that…. • Use expressions that show respect • Avoid expressions with YOU or YOUR • Choose nondiscriminatory expressions • Give the impression that you are interested in business
  • 14. EXAMPLES OF COURTESY • Clearly, you did not read my latest email • Sometimes my wording is not precise; let me try again • Stupid letter; I can’t understand any of it • It’s my understanding that….
  • 15. CORRECTNESS • Use the right level of language • Informal writing is more characteristic of business writing • Check accuracy of figures, facts and words • It acts as a comment on the validity of the material • Maintain acceptable writing mechanics
  • 16. EXAMPLE OF CORRECTNESS • Try to learn grammatical rules and write with accuracy