7c's of communication

2. TOPIC:7 C’S OF
COMMUNICATION

4. • Communication is the Process of exchanging information,
idea’s, thoughts, or feelings between individual or group
through various methods such as written or spoken
language, gesture , or other forms of expression.
• Communication must be effective.

8. • The 7C’S of communication are a set of principles that guide effective
communication.
1. COMPLETENESS.
Definition; Provide all the necessary information required for the
audience to understand the message fully.
Importance; incomplete communication lead to misunderstanding
or misinterpretation. Including all relevant details ensures a
comprehensive understanding.
For example: Suppose you are working for a multinational company
which is engaged with engineering goods, like A.C. One of your major
customers wants some technical information regarding "thermostat"
(because he wants to convey the same to the end users ). In this case
you have to provide him complete information in a short span of time.

9. • If possible, provide him some extra information which he does not
know.
• In this way you can maintain good business relations with him;
otherwise, he may switch to an other company.
• Completeness offers numerous benefits as it helps.

10. 2. CONCISENESS
• Definition: Communicate the message using as few words as
necessary without sacrificing clarity.
• Importance: Being concise helps in holding the audience's attention
and avoids unnecessary details, making the communication more
efficient.
• A concise message saves time and expenses for both sender and
receiver.
• Example:
Wordy: We hereby wish to let you know that our company is pleased
with the confidence you have reposed in us
Concise: We appreciate your confidence.

12. 3.CONSIDERATION
• Definition: Be mindful of the needs, perspectives, and feelings of the
audience when communicating.
• Importance: Considerate communication builds rapport and trust.
Understanding the audience’s background and adjusting the message
accordingly enhances the effectiveness of communication.
• Specific ways to indicate consideration are as follows:
• Focus on “You” instead of “I” and “We”.
• Show audience benefit or interest in the receiver.
• Emphasize positive, pleasant facts.
• Focus on “You” instead of “I” and “We”.
• Using “You” does help project a you –attitude, but overuse can lead to a
negative reaction.

13. Example:
• “You will be glad to know that we now have a walk-up window open
7-9a.m. And 3-8p.m. Every weekday”.
• You can now take care of your banking needs at our new walk-up
window. It is open with a capable teller to serve you 7-9 a.m. And 3-8
p.m. Monday through Friday.

18. • Definition: The message should be clear and easily understandable to
the audience.
• Importance: Clear communication minimizes the chances of
misunderstandings and ensures that the intended meaning is
conveyed accurately.
• Choose precise, concrete and familiar words.
• Easily understandable and appropriate for the situation.
• Short VS. Long sentences
• When uncertain, use familiar words.
@ Example:;
• Unfamiliar: After our perusal of pertinent data the conclusion is that a
lucrative market exists for the subject properly.
• Familiar: The data we studied show that your property is profitable
and in high demand.

19. 6. Courtesy
• Definition: Communicate with respect and politeness, regardless of the
situation.
• Importance: Courtesy fosters positive relationships, reduces conflicts, and
promotes a healthy communication environment.
• Being courteous means to say “sorry” or “thank you”?
• Politeness that grows out of respects and concern for others.
• Guidelines to achieve courteous manner
• Be sincerely tactful, thoughtful and appreciative.
• Use expressions that show respect.
• Choose non-discriminatory expressions.

21. • Definition: Ensure that the information communicated is accurate,
grammatically correct, and appropriate for the context.
• Importance: Correct communication instills confidence in the audience.
Inaccuracies or errors can lead to misunderstandings and damage the
credibility of the message.
• The term correctness, as applied to business messages also mean three
characteristics
• Use the right level of language
• Check the accuracy of figures, facts and words
• Maintain acceptable writing mechanics

26. •PRESENTED BY.
ASHWIN BIST
DRONACHARYA POKHAREL
KIRAN BHATTA
SAMIKSHA GHIMIRE