1. SEVEN C’S OF COMMUNICATION

2. •Tahmeena batool (completeness)
•Nouman riaz (concreteness)
•Adnan saddique (courtesy)
•Safia naseer (Consciousness)
•Anum zafar (consideration)
•Saim azad (correctness)
•Asim sattar (clarity)
GROUP MEMBERS AND TOPICS

3. Seven C’s also known as “Principles Of Effective Communication”
Provide guideline to compose effective written or oral message
Seven C’s have wide scope because these are applicable for each and every
one during the course of a whole day
IMPORTANCE OF SEVEN C’S

4. 1. Completeness
2. Concreteness
3. Conciseness
4. Courtesy
5. Clarity
6. Consideration
7. Correctness
THE SEVEN C’S

5. By completeness means “the message must bear all the necessary information
to bring your desire response”
It should be able to answer all “5’w’s” i.e. What, Who ,When, Where and Why
• Provide all necessary information
• Give something extra when desired
• Should help to build better good will
1.COMPLETENESS

6. Bad Example
Hi everyone,
I just wanted to send you all a reminder about the meeting we're having
tomorrow! See you then,
Good Example
Hi everyone,
I just wanted to remind you about tomorrow's meeting on the new
telecommuting policies. The meeting will be at 10:00 a.m. in the second-level
conference room. Please let me know if you can't attend.
See you then,
EXAMPLE

7. Concreteness is being definite, vivid and specific rather than general and
repetitive.
Some important points:
• Using specific facts and figures
• Selection of image building words
• Put actions in your words
When the message is concrete then your audience has a
clear picture of what you're telling them.
2. CONCRETENESS

8. Bad Example
Consider this advertising copy:
The Lunchbox Wizard will save your time every day.
A statement like this probably won't sell many of these products. There's no
passion, no vivid detail, nothing that creates emotion, and nothing that tells people
in the audience why they should care. This message isn't concrete enough to make
a difference.
Good Example
How much time do you spend every day packing your kids'
lunches? No more! Just take a complete Lunchbox Wizard
from your refrigerator each day to give your kids a healthy lunch and
have more time to play or read with them!
EXAMPLE

10. COURTESY
“Doing well with good intentions” called
Courtesy. In business, almost everything starts
and ends in courtesy. Courtesy means not only
thinking about receiver but also valuing his
feelings, emotions & attitudes. Much can be
achieved by using Euphemism (polite and descent
language), gestures ,being appreciative,
thoughtful, tactful, and showing respect to the
receiver.

11. IN ADDITION THE FOLLOWING GUIDELINES DISCUSSED UNDER
COURTEOUS COMMUNICATION GENERATE A SPECIAL EUPHEMISM
TONE IN THE WRITING OR SPEAKING MESSAGE.

12. RULES FOR COURTESY
Be sincerely tactful, thoughtful and
appreciative.
Use expressions that show respect.
Choose nondiscriminatory expressions.

13. BE SINCERELY TACTFUL,
THOUGHTFUL AND APPRECIATIVE
Blunt people might be practical but they do not
win many hearts. As a rule we like people who
tend to show respect and politeness. Tact means
to approach another person with a heart-winning
attitude. Thus a successful communicator is
always thoughtful and appreciative.

15. USE EXPRESSIONS THAT SHOW
RESPECT
No reader wants to receive message that offend.
Omit Irritating expressions.
Omit Questionable humor.

16. CHOOSE NONDISCRIMINATORY
EXPRESSION
Another requirement for courtesy is
the use of non discriminatory language
that reflects equal treatment of people
regardless of gender ,race, ethnic origin,
and physical features,

18. Conciseness means message contains the information only relating to the
topic.
Eliminate wordy expressions
Saves time of both sender and receiver
Avoid unnecessary repetition
Concise message is more appealing and comprehensible to the receiver/
audience
3.CONCISENESS

19. This includes avoiding overdose of language
and usage of idioms.
Here’s a sentence:
“We bought jackets which were made of leather”.
This sentence can be written concisely like this:
“We bought leather jackets”.
EXAMPLE

20. Courtesy means “Doing well with good intentions”
Courtesy means not only thinking about receiver but also valuing his/her
feelings, emotions & attitudes
Courteous message is positive and focused at receiver/audience
Use of nondiscriminatory expressions
4. COURTESY

21. A person wants to draw out money from the
bank but the bank is closed. The manager can
either say,
”The bank is closed.”
Or
”You can draw the money tomorrow”.
EXAMPLE

22. Clarity means use of simple language and easy sentence structure in
composing the message
Clarity also means to be clear about your goal or message when talking to
someone
Use of simple words rather than jargon words
Use image building words.
Use of active voice
Stimulate the receiver for an action
5.CLARITY

23. Here are some examples that show how simple
and clear words can be used instead of difficult
words.
After can be used instead of subsequent.
Example can be used instead of E.g.
EXAMPLE

24. Consideration means to put oneself in the place of receiver while composing
the message
Refers to use of “You Attitude” i.e. Visualizing receiver’s problems , desires ,
emotions and his/her response
Shows audience benefit.
During consideration we have to understand the level of receiver
6.CONSIDERATION

25. “We Attitude”:
“I am delighted to announce that we will be extending our hour
to make shopping more convenient”
“You Attitude”:
“ You will be able to shop evenly with extending hours”
EXAMPLE

26. Correctness in communication implies that there are no grammatical errors in
communication
Use the right level of writing. (Formal, Informal, Substandard)
Use effective writing mechanisms. (Handwriting, font, format, punctuation,
visual aids)
Should create positive and pleasure effect on reader or listener
7.CORRECTNESS

27. Hi ,
Thanks so much for meeting me at lunch today!
I enjoyed our conservation, and I'm looking
forward to moving ahead on our project. I'm
sure that the two-weak deadline won't be an
issue.
Thanks again, and I'll speak to you soon!
EXAMPLE

28. If you read that example fast, then you might
not have caught any errors. But on closer
inspection, you'll find two. Can you see them?
The first error is that the writer accidentally typed
conservation instead of conversation. This common
error can happen when you're typing too fast. The
other error is using weak instead of week.
CONTINUED…..