All about 7 C's of communication.. Details and better understand ability with the help of examples.

2. • Presented by:
Dawood Faheem Abbasi
Roll no. 05
Department of CS & IT
BSCS-II
University of Azad Jammu & Kashmir. Muzaffarabad
SUBJECT: COMMUNICATION SKILLS

3. THE 7 C’S OF
COMMUNICATION

4. THE 7 C’S
• COMPLETENESS
• CONCISENESS
• CONSIDERATION
• CONCRETENESS
• CLARITY
• COURTESY
• CORRECTNESS

5. COMPLETENESS
Message is complete when it contains all facts the reader or
listener needs for the reaction you desire.
As you strive for completeness, keep the following guidelines in
mind;
• Provide all necessary information.
• Answer all the questions asked.
• Give something extra when desirable.

6. Providing all necessary information
• Answering the five W’s help make message clear.
WHO , WHAT, WHERE, WHEN and WHY…
Answer all questions asked:
• Look for questions: some may appear may buried within a paragraph. Locate
them and than answer precisely.
Giving something extra:
• Use your good judgment in offering additional material if the sender’s
message was incomplete.

7. CONCISENESS
Conciseness is what you want to say in fewest possible words
without sacrificing other C qualities. A complete message is complete
without being wordy.
• Eliminate wordy expressions.
• Include only relevant material.
• Avoid unnecessary repetition.

8. Eliminate wordy expressions:
Use single word in place of phrase.
Example:
• Wordy: at this time.
Concise: now
• Wordy: due to fact that
Concise: because

9. Include only relevant material:
• Wordy: we hereby wish to let you know that our company is pleased with the
confidence you have respond in us.
Concise: we appreciate your confidence.

10. CONSIDERATION
Consideration means preparing message with the message receivers
in mind,
• try to put yourself in their place.
• You are considerate, you do not lose your temper. You do not
accuse and you do not charge them without facts.
• The thoughtful consideration is also called “ you-attitude’’.
• Focus on YOU instead of I and WE.
• Emphasize positive, pleasant facts.
• Show audience benefit or interest.

11. Focus on YOU instead of I and WE.
• Using you does help to project you-attitude. But, overuse cam lead to a
negative reaction.
• Example:
• We-attitude: I am delighted to announce that we are extending to make
shopping more convenient.
• You-attitude: You will be able to shop evening with the extended hours.

12. Show audience benefit or interest:
• Audience may react positively when benefits are shown to them.
Benefits must meet their needs.
• Or offer them reward.

13. CONCRETENESS
• Communicating concretely means being specific, definite and
vivid rather than vague and general.
• It means using direct, explicit and dictionary based rather than
ideas, notation or phrases.
• Use specific facts and figures.
• Put action in your verbs.
• Choose vivid and image building words.

14. General/indefinite/ vague
• Student GMAT scores are higher
Concrete / precise
• In 1996,the GMAT score averaged
600; by 1997 they had risen to 610.
USE SPECIFIC FACTS AND FIGURES.
It is desirable to be concise & concrete in both written and oral communication

15. Put action in your verbs.
• Verbs can activate other words and help make your sentences alive,
more vagarious.
• Use active rather than passive verbs.
• Put actions in your verbs rather than nouns and infinites.

16. Bland image
• This is a long letter.
More vivid images
• This letter is three times as long as
you said it would.
Choose vivid and image building words.
Business writing uses less figurative language than does the world of fiction

17. CLARITY
• Getting the meaning from your head to the head of your reader
or listener ( accurately) is the purpose of clarity.
• Clarity implies emphasizing on a specific message or a goal at a
time, rather than trying to achieve too much at once.
• We all carry around our own unique interpretations, ideas,
experiences associated with words.
• Choose precise, concrete and familiar words.
• Construct effective sentences and paragraphs.

18. Familiar
• About
• After
• Home
• For example
Not familiar
• Circa
• Subsequent
• Domicile
• E.g.
Choose precise, concrete and familiar words.
Clarity is achieved in part through a balance between precise language and
familiar language.

19. Construct effective sentences and paragraphs.
• At the core of clarity is the sentences. This grammatical statement, when clarity
express, moves thoughts within a paragraph. Important characteristics to
consider are length, unity, coherence, and emphasis.
• Unclear: Being an excellent lawyer, I am sure you can help us.
• Clear: Being an excellent lawyer, you can surely help us.

20. COURTESY
True courtesy involves being aware not only of the perspective of
others, but also their feelings. Courtesy stems from a sincere you-
attitude.
The following are suggestions for generating a courteous tone;
• Be sincerely tactful, thoughtful, and appreciative.
• Use expressions that show respect.
• Choose non discriminatory expressions.

21. • Its my understanding…
• Sometimes my wording is not
precise; let me try again…
• Stupid letter; I cant understand
any of it.
• Clearly, you did not read my
latest fax.
Be sincerely tactful, thoughtful, and appreciative.
Though few people are intentionally abrupt or blunt, these negative traits are
common cause of discourtesy.
Tactless, blunt More tactful

22. Use expressions that show respect
No reader or listener wants to receive message that offend.
• Skip irritating expressions
• You are delinquent…
• You failed to…
• Contrary to your inference..
• Inexcusable
• Simply nonsense.

23. • Entering students; first year
students
• Workers; employees; work force
personnel.
• Freshmen
• Man power
Choose non discriminatory expressions.
Another requirement for courtesy is the use of non-discriminatory language that
reflects equal treatment of people regardless of gender, race, ethnic origin, and
physical features
Questionable More desirable

24. CORRECTNESS
• At the core of correctness is proper grammar, punctuation, and
spelling,
• However a message may be perfect grammatically and
mechanically but still insult a lose a customer/ reader/ listener.
• The correctness, as applied to messages, are means the
following three characteristics.
• Use the right level of language.
• Check accuracy of figures, facts, and words.
• Maintain acceptable writing mechanics.

25. Use the right level of language.
• Informal writing is more characteristics of business writing- even more so if
that writing occurs in e-mail messages.
• More formal less formal
• Participate join
• Procure get
• Endeavor try
Check accuracy of figures, facts, and words.
• A good check of data is to have another person read and comment on the validity of the
material.