Google Analytics is a free tool from Google that allows users to track and analyze website traffic patterns. It provides information on metrics like visits, page views, bounce rate, time on site and traffic sources. This allows users to optimize their websites and track conversions goals. The document outlines how to set up an Analytics account, explore the main dashboard and interface features, export reports and set up goal tracking. It also briefly introduces Google Webmaster Tools, which allows users to view search queries and optimize their site for search engines.

1. Understanding
Google Analytics
A Beginner’s Reference to Google Analytics Setup,
Reading, Analyzing, and Website Goal Conversions.

2. What Exactly Is Google Analytics?
 Free Interface From Google For Tracking Website Traffic

3. Why Do We Use Analytics?
Track Traffic Patterns
Integrate Other Google
Programs:
Adsense
Adwords
Its Free!

4. What Exactly Can We Track?
 Site Visits
 Page Views
 Bounce Rate
 Average Time Spent on Your Website
 Pages Per Visit
 % of New Visits vs. Returning Visitors
 Where Traffic is Coming From:




Direct
Referral
Organic
Paid

5. Exploring The Interface
Logging In
Exploring The Dashboard Features
Exporting Reports
Setting Up Goal Tracking

6. Logging In
 For Analytics Access- Send me Your Google Email Address
(GMail) and Site URL

7. Logging In

8. Exploring The Interface
Logging In
✓
Exploring The Dashboard Features
Exporting Reports
Setting Up Goal Tracking

9. Real Time Visitors

10. Audience Overview

11. Audience Overview

12. Exporting Data

13. Audience

14. Acquisition

15. Behavior

16. Behavior Flow

17. Behavior Overview

18. Exploring The Interface
Logging In
✓
Exploring The Dashboard Features ✓
Exporting Reports ✓
Setting Up Goal Tracking

19. Conversions

20. Setting Up Goal Tracking
 Step 1: Navigate To The Admin Panel
 Step 2: Click ‘Goals’

21. Setting Up Goal Tracking
 Step 3: Click ‘Create A Goal’
 Step 4:

22. Setting Up Goal Tracking
 Step 5:

23. Exploring The Interface
Logging In
✓
Exploring The Dashboard Features ✓
Exporting Reports ✓
Setting Up Goal Tracking ✓

24. Google’s Algorithm Animal Farm

25. Brief Introduction To Google
Webmaster Tools

26. Google Webmaster Tools
Search Queries

27. Google Webmaster Tools
Search Queries

28. Google Webmaster Tools

29. Find This Webinar Recorded At:
 http://www.commercialcapitalmarketing.com/webinar-resources
Any Questions?
 brittney@commercialcapitalmarketing.com
or
 brittney@financemarketing.com