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Understanding
Google Analytics
A Beginner’s Reference to Google Analytics Setup,
Reading, Analyzing, and Website Goal Conversions.
What Exactly Is Google Analytics?
 Free Interface From Google For Tracking Website Traffic
Why Do We Use Analytics?

Track Traffic Patterns
Integrate Other Google
Programs:
Adsense
Adwords

Its Free!
What Exactly Can We Track?
 Site Visits
 Page Views
 Bounce Rate
 Average Time Spent on Your Website
 Pages Per Visit
 % of New Visits vs. Returning Visitors
 Where Traffic is Coming From:





Direct
Referral
Organic
Paid
Exploring The Interface
Logging In

Exploring The Dashboard Features
Exporting Reports
Setting Up Goal Tracking
Logging In
 For Analytics Access- Send me Your Google Email Address
(GMail) and Site URL
Logging In
Exploring The Interface
Logging In

✓

Exploring The Dashboard Features
Exporting Reports
Setting Up Goal Tracking
Real Time Visitors
Audience Overview
Audience Overview
Exporting Data
Audience
Acquisition
Behavior
Behavior Flow
Behavior Overview
Exploring The Interface
Logging In

✓

Exploring The Dashboard Features ✓
Exporting Reports ✓
Setting Up Goal Tracking
Conversions
Setting Up Goal Tracking
 Step 1: Navigate To The Admin Panel

 Step 2: Click ‘Goals’
Setting Up Goal Tracking
 Step 3: Click ‘Create A Goal’

 Step 4:
Setting Up Goal Tracking
 Step 5:
Exploring The Interface
Logging In

✓

Exploring The Dashboard Features ✓
Exporting Reports ✓
Setting Up Goal Tracking ✓
Google’s Algorithm Animal Farm
Brief Introduction To Google
Webmaster Tools
Google Webmaster Tools
Search Queries
Google Webmaster Tools
Search Queries
Google Webmaster Tools
Find This Webinar Recorded At:
 http://www.commercialcapitalmarketing.com/webinar-resources

Any Questions?
 brittney@commercialcapitalmarketing.com
or
 brittney@financemarketing.com

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Setting Up & Understanding Google Analytics