Google Analytics is a free web analytics service provided by Google that provides statistics and tools for search engine optimization and marketing. It allows users to see traffic to their websites, receive a tracking code, and view data like sessions, bounce rates, and conversions. Google Analytics provides reports on audiences, intelligent events, and real-time traffic. It is important for websites as it allows owners to understand where visitors come from, how they found the site, what browsers they use, and keywords to help improve the site and increase traffic. Some privacy concerns have been raised around the data Google Analytics can potentially collect.

1. ICMB 485 Digital Marketing
Aj.Sascha Funk
Members
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2. What is Google analytics?
● Google Analytics is a free Web analytics
service that provides statistics and basic
analytical tools for search engine
optimization (SEO) and marketing purposes.
● Google bought Urchin Software Corporation
in April 2005.

3. Who use it?
● Small and medium-sized retail websites
● A business owner or marketer
● People who are selling product online
● People who are running a blog

4. Who use it?

5. Who use it? (Example, and Reasons)

6. How to use Google Analytics ?
3 See traffic on your
websites
2 Receive a code from
1 Sign up Google
Analytics

7. Google Analytics Functions: Home page
● Sorting Date: Home page
(PIC)
○ In Home page, it shows
number of sessions,
average session duration,
bounce rate and goal
conversion rate
● Selecting rage (pic.)
● Comparing data (Pic.)

8. Google Analytics Functions: Selecting Range

9. Google Analytics Functions: Comparing data

10. Google Analytics
Reporting
● The Google Analytics Reporting page
shows your Audience Overview data.
● On the left sidebar, there is a search
box to help you find specific reports
and a list of links to important areas of
your Google Analytics.

11. Google Analytics Reporting (cont.)
● Some example of reporting
○ Dashboard
○ Intelligent event
○ Real time: How many people visit
our website?

12. Why Google Analytics is important
to your website?● Where your visitors are coming from
● How your visitors found your website
● Web browsers used by the visitors
● Which keywords were used by visitors in
the SEO to get to your website
● In business and marketing perspectives, it
helps you plan how to grow your website
● and how to increase traffic and get a
higher rank

14. Google Analytics Issues ...
● Some security experts have
raised concerns about privacy
issues in Google Analytics.
● Through the Google Analytics
Dashboard, users can collect
information on people whose
websites link to social
networking sites such as
Facebook and Twitter.

15. Conclusion
Google analytics is a powerful tool for monitoring and
analysing traffic on your website. It gives you an
enormous amount of information about who are your
visitors, what they are looking for and how they are to
your website. This suits one who wants to expand
business and grow their business on the internet . They
should definitely be using Google analytics.