The document provides information about Google AdSense, including how to sign up, the types of ads available, best practices for ad placement, and tips to maximize earnings. Key details covered include average earnings per 1000 impressions of $1-3, the types of websites suited for AdSense like blogs and forums, and recommendations for ad sizes and prominent ad placements.

1. AdSense
(+Design Samples/Practical Demo)
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2. AdSense
 CPC Advertising Program

3. AdSense Alternatives
But
Why Google AdSense
Parameter AdSense Media.Net PropellerAds Adsterra PopCash
Income $1 to $3 CPM $1 to $5 CPM $0.02 CPM $0.47 CPM
$1.5 to $3
CPM
Owner Google Yahoo PropellerAds AdSterra PopCash
No of Users
(In Million)
11.1 Around 2.8 0.15 0.01+ 0.05+
Minimum
Payout
$100 $100 $5
$100 to
$1000
$10

4. Google AdSense Concepts
 Define
 Free
 How to do it? (HTML)
 What kind of Ads? (Text, Images, Videos)
 How the ads are decided?
 Who pays?

5. Terminology
 Page Impressions
 Cost Per Click (CPC)
 Cost Per Thousand Impressions (CPM)
 Click Through Rate (CTR)
 Page Revenue Per Thousand Impressions (RPM)

6. How Much You Earn?
 $1 to $3 (Pay Per 1000 Impression)
 CPC
 Visitors volume, your niche, quality of content, traffic source (country tier),
quality of ads and the number of advertisers

7. Where To Use Google AdSense?
 BLOG, FORUMS
 Any website that is getting regular traffic is well suited for AdSense.

8. Best Practices To Get Approval
 Privacy Policy
 About Page & Contact Page
 Email Verification
 Minimum number of posts & Content Type
 Design
 Providing value
 Top level Domain
 Other Ad Networks
 SEO implementation

9. Precautions Before Applying For Approval
 Contains unique content
 Adds value to visitors
 Enough content?
 Old enough?
 Grabs advertisers?

10. Pr0cess
 Go to https://www.google.com/adsense

14. Types Of Ads

16. Where To Add HTML?
 Auto Ads & In-page Ads: No code required, just flip the settings as ON
 Display Ads & Link Ads: Blog Sidebar Widget
 In-article Ads & In-feed Ads: Ad Inserter Plug-in

17. Designing Ads - Points To Remember
 Color theme of the site
 Size
 Border
 Placement
 Which pages

18. Google Suspended My Account
 Paid Traffic
 Never click on your own ads
 Low Quality Websites
 Content Violations
 Copyrighted Material
 Made for AdSense sites
 Using automated robots to click

19. Tricks To Earn More
 Place the ads at prominent locations – middle or after the article
 Publish High-Quality Content Consistently
 Ad Variety
 Activate the ads on mobile device as well
 Use keywords wisely in SEO
 Best performing ad sizes
 300X250 (most popular)
 160X600 (easily fits the sidebar)
 336X380 (best fit for text only ad)

20. FAQ
 Can Ads be shown on mobile devices? Yes, plug-ins give us that control
 Can I create AdSense for AMP? Yes
 Can I find which Ad or category has highest CTR? Yes, through experiment
 Can I block competitors’ ads or vulgar ads? Yes

21. AdSense Helps Publishers
 How?
 Access to a large pool of advertisers
 Provides flexible ad control to manage format, size and frequency
 Provides analytics tool for revenue optimization

22. Google Optimizes Revenue For Publishers
 How?
 AdSense provides Dashboard
 Provides Optimization option
 Helps to experiment

23. AdSense Dashboard
 Home
 Ads
 Blocking Controls – All Sites
 Optimization & Experiments
 Account – Access & Authorization

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