The document outlines a business formula for generating profits through content marketing and targeted traffic. It proposes that the correct formula is "Good Content (Offer) + Targeted Traffic + Conversion = Profits" and discusses each element of the equation. It describes various types of content that can be used at different stages - awareness, evaluation, and conversion - to achieve specific goals and metrics. The document also provides a plan for businesses to pick a niche, conduct market research, decide their unique selling proposition, create a marketing funnel, master one traffic source, put everything in place, run traffic, follow up, and repeat with split testing and analyzing metrics.

1. Sep 2, 2015
Business Formula & Plan
Dr. ElSayed ElAssal

2. Formula: Content + Traffic = Money

3. What If We
Change That To
✤ Bad Content + NON Targeted
Traffic= Money!?
OR
✤ Bad Content + Targeted Traffic =
Sales + Refunds

4. So, the correct
business formula
should be:
✤ Good Content (Offer) + Targeted
Traffic + Conversion = Profits
Let’s discuss every element of this
equation...

5. Traffic
Twitter
Ads
Pintrest
Ads
LinkedIn
Ads
Google
Adwords
FB Ads
Banner
Ads
Press
Releases
Social
Media
SEOBing Ads
Video
Marketing
Solo Ads
Classified
Ads
Media
Buying
Forums

6. Content
Nothing called “One Solution Fits All”
Introduction to Content (Marketing) Funnel
Three Levels:
Awareness → Evaluation → Conversion
For every level, you MUST define three things:
✤ Goals
✤ Types of Content
✤ Metrics

7. Content: Level 1 - Awareness
Goals Types Metrics
Increase awareness
Increase engagement
Increase traffic
Grow Retargeting Lists
Blog
Social Media
Videos
Audios
eBooks
Infographics
Awareness
More Engagement
Increase in natural links
More Traffic
Size of retargeting lists

8. Content: Level 2 - Evaluation
Goals Types Metrics
Email List growth
Grow retargeting lists
Initial Acquisition
Educational Resources
Webinars
Discounts
Coupons
No. of Leads or Subs
CTR
Initial offer conversion
Size of retargeting lists

9. Lead Magnets: Both Levels

10. Content: Level 3 - Conversion
Goals Types Metrics
Increase Sales
Increase Retention
Increase customer value
Grow Retargeting Lists
Webinars
Mini Course
Free Trial
Testimonials
Feature comparison
No. of Sales
Conversion Rate
Retention & Frequency
Average Customer value
Size of retargeting lists
Increase buyer frequency

11. Plan
Pick a
Niche
Market
Research
Customer
Avatar
Decide
USP
Create
Funnel
Master
ONE
Traffic
Source
Put
everything
in place
Run
Traffic
Follow Up
& Repeat
Split
Testing
Analyze
Metrics