This document summarizes a webinar on how to perform an SEO audit of a website. The webinar covered on-site technical audits including analyzing indexed pages, backlinks, and technical SEO factors. It also discussed keyword research tools and competitive analysis tools. Finally, it provided guidance on developing a link building strategy and removing unwanted links, including using Google's disavow tool and third-party services. The speaker was from Promodo and offered a free SEO and conversion rate optimization audit to attendees.

1. Toolkit for DIY SEO audit
of your website
Webinar, July 19, 2013

2. Promodo at a Glance

3. Speaker
Katherine Golovinova
SEO Analyst at Promodo

4. Webinar main points
How to Perform On-site SEO Technical Audit
How to do Keyword Research
Competitive Analysis Tools
Link-building Strategy Development & Deleting
Links Wisely

5. On-site SEO technical audit
Analysis of the primary indicators
#1 The goal of SEO audit
#2 The task of SEO audit

6. The number of indexed
pages in Google.com search
engine
Site:website.com

7. The number of indexed pages and actual number
of pages are roughly equivalent
The number of indexed pages is significantly
smaller than the actual number of pages
The number of indexed pages is significantly
larger than the actual number of pages

8. Search Engine Credibility
Backlinks!
Alexa rank (www.alexa.com)
Google PR (0-10)
1 6

9. External factors (backlinks)
• Total number of
backlinks
• Total number
of backlinks
• The
number of
referring
pages, and
many others

10. Site-wide links vs. Not site-wide

11. Dofollow vs. NoFollow links

12. Number of Referring Domains in dynamics

13. Top referring TLDs

14. Referring pages for anchor phrases

15. https://www.pingdom.com/

18. PageSpeed Insights
https://developers.google.com/speed/pagespeed/insights

20. Google Webmaster Tools

21. 404 Not Found
4xx and 5xx HTTP status codes

22. Xenu's Link Sleuth

23. How to do keyword research guide
Übersuggest (http://ubersuggest.org/)

26. SEO SpyGlass (http://www.seo-spyglass.com/)

27. SEMRush (http://www.semrush.com/)

28. Google Webmaster Tools

29. Google AdWords Keyword Tool
or better?

30. Competitive Analysis Tools
SEMRush

31. - position
- volume
- CPC
- URL
- traffic
- competition

33. SeoQuake

34. Alexa rank (www.alexa.com)

35. Link-Building Strategy Development & Deleting
Links Wisely
Link building strategy
! Vary backlinks mass
! Vary referring domains
! Make sure the links are from trustworthy sites
! The links must not be “nofollowed”

36. Social Engagement

38. • List of backlinks pointing to requested URL or domain for hostnaim
• List of backlinks pointing to requested URL or domain for domain name
• List of backlinks pointing to requested URL or domain for URL.

40. Deleting links wisely

41. Google’s Disavow Links
Tool

42. Link Detox (http://www.linkdetox.com/)

43. Backlink Profile Detox
Average Link Detox Risk Level
Link Detox Risk Breakdown

44. Get rid of your “unnatural links”

45. Contact, Filter and Functionality
+

46. rmoov (http://www.rmoov.com)
• Add a list of URLs
pulls contact information for each domain•
• Customize email templates and start your campaign

47. Remove’em (http://www.removeem.com/)

48. Step 1: Uncover the Bad Links
Step 2: Contact webmasters to request link removals
Step 3: Track
your campaign's
progress
Step 4: Export
your results and
submit
reconsideration
request

49. Free SEO and CRO audit
We would like to invite all you to take a free 10-15 minutes
personalised webinar for a quick audit of your website and
marketing campaigns by Google certified experts.
- Quick usability audit of the existing site;
- Quick SEO audit and review of existing analytics;
- Audit of PPC campaigns;
- Technical audit;
- Best practices of conversion rate optimization.

50. Thank you!
Katherine Golovinova
SEO Analyst
at Promodo
Questions, please.
e-mail: e.golovinova@promodo.com
Skype: katherineglvnv

51. Promodo.com/blog
Twitter.com/promodo_en
Facebook.com/promodo
Please follow