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This document discusses search engine optimization (SEO) and search engine marketing (SEM). SEO involves optimizing a website to be found organically in search engine results, while SEM involves paying for sponsored placement in results. The goals of both are to increase website traffic, leads, and apartment leases. Expertise in the industry, a thorough optimization process, and ongoing data analysis are keys to a successful SEO/SEM campaign.
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Digital marketing presentation
This document provides an overview of digital marketing. It discusses what digital marketing is, why people go online, the benefits of digital marketing, what digital marketing consists of, how digital marketing has evolved over time, search engine optimization (SEO), pay per click (PPC) advertising, and social media marketing (SMM). Key components of digital marketing are also outlined.
Seo.docx.pdf
This document provides an overview of search engine optimization (SEO). It defines SEO as improving a website to increase its visibility in search engines when people search for related products, services, or topics. The goal of SEO is to help attract website visitors who may become customers or clients. It discusses how SEO differs from search engine marketing (SEM) and pay-per-click (PPC) advertising. It also outlines the importance of SEO, different types of SEO, how SEO works, and how to learn SEO.
Search Engine Optimization Class-1
Topics Covered:
What Is Search Engine
Why We Use Search Engines
What Is Search Engine Optimization (SEO)
The Necessity Of Branding & Exposure
Order Of SEO
Keywords
Classifying the Keywords
Intro to SEO - Denver Entrepreneur Meetup
The document provides an overview of search engine optimization (SEO) strategies and techniques. It discusses how SEO can help websites increase traffic and leads through organic search results. Specific strategies covered include on-page optimization like keyword research, title tags and links; off-page optimization techniques like link building; and potential risks of outsourcing SEO work. Examples are given of websites that saw success through SEO.
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Multifamily Edge
- 1. Internet Marketing Specialists | Search Engine Optimization| Search Engine Marketing
- 2. 80% of apartment searches include at least one search on a major search engine like Google.
- 3. Ever wonder why certain sites show up in the search engine results and yours doesn’t?
- 4. ? What is SEO? Results chosen by the search engine.
- 5. ? SEO, or Search Engine Optimization is the process of optimizing the format, content, and backend text of a site so that the search engines, like Google, will choose that site to display to users. What is SEO?
- 6. What is SEM? Paid results.
- 7. SEM, or Search Engine Marketing is the process of buying spots in the search results on search engines, like Google. The sponsored results are bid on in an auction-like system, and advertisers typically pay per click. What is SEM? Paid results.
- 9. CLEAR AS MUD? 1. There is no point of developing a website if no one is ever going to find it. 2. The easiest and least expensive ways to distribute a website are SEO (organic) and SEM (paid). What you need to Remember :
- 10. These three things will lead to a successful campaign: 1. Expertise. 2. A Thorough Process. 3. Data Analysis.