This document discusses search engine optimization (SEO) and search engine marketing (SEM). SEO involves optimizing a website to be found organically in search engine results, while SEM involves paying for sponsored placement in results. The goals of both are to increase website traffic, leads, and apartment leases. Expertise in the industry, a thorough optimization process, and ongoing data analysis are keys to a successful SEO/SEM campaign.

1. Internet Marketing Specialists | Search Engine Optimization| Search Engine Marketing

2. 80% of apartment searches include at least one search on a major search engine like Google.

3. Ever wonder why certain sites show up in the search engine results and yours doesn’t?

4. ? What is SEO? Results chosen by the search engine.

5. ? SEO, or Search Engine Optimization is the process of optimizing the format, content, and backend text of a site so that the search engines, like Google, will choose that site to display to users. What is SEO?

6. What is SEM? Paid results.

7. SEM, or Search Engine Marketing is the process of buying spots in the search results on search engines, like Google. The sponsored results are bid on in an auction-like system, and advertisers typically pay per click. What is SEM? Paid results.

8. Rank high in the search results on Google. Increase leases . Goals of SEO & SEM: Create a website that is easy for search engines and users alike to understand. Increase traffic. Increase leads.

9. CLEAR AS MUD? 1. There is no point of developing a website if no one is ever going to find it. 2. The easiest and least expensive ways to distribute a website are SEO (organic) and SEM (paid). What you need to Remember :

10. These three things will lead to a successful campaign: 1. Expertise. 2. A Thorough Process. 3. Data Analysis.

11. These three things will lead to a successful campaign: 1. Expertise. 10 years of experience in the apartment industry 10 years of experience in the search industry

12. These three things will lead to a successful campaign: 2. A Thorough Process. Six-factor keyword research methodology Eleven-step initial optimization strategy

13. These three things will lead to a successful campaign: 3. Data Analysis. On-going data analysis to improve your campaign Decrease expenditure over time

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