What is Personalization? Why would I want to use it? In this slide deck, we discuss the advantages of having a personalized website and how Predictive Edge can help. Predictive Edge is an eCommerce personalization solution that can dramatically improve website conversions and revenue for your online business.

1. PERSONALIZATION FOR ECOMMERCE

2. 98% of websites
don’t personalize pages for visitors
But the 2% that do get a huge competitive advantage.
PREDICTIVE EDGE

3. How relevant is your eCommerce website for first-time visitors?
Every visitor sees
the same page
Pages are A/B
tested
Pages are targeted
on basic metrics
Pages are fully
personalized and
automatically tested
Relevancy
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4. Why personalization?
• Better relevancy to the customer during their first impression
• Boost conversions by helping the customer find what they’re interested in
• Increased efficiency for the advertising dollars you’re already spending
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5. Expand your conversion funnel
You work hard to bring
customers to your site. Why
not get them to stay there?
Predictive Edge makes sure
that more of your customers
stick around by adding
relevancy to their first
impression.
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6. Predictive Edge makes content
personalization, testing, and targeting
dead simple.
Copy and paste our JavaScript SmartTag and you’ll be up
and running in minutes. No technical background required just point and click to start personalizing pages right away.
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7. We enable the data-driven marketer
Make sure that your
website is relevant
when it matters most.
Target your promos,
banners, and more.
We make it easy to
keep track of what’s
performing and what
could be optimized.
PREDICTIVE EDGE

8. Example use cases
Use weather-based targeting to clear out end-of-season
inventory while introducing new product lines in areas where
the weather has already shifted.
Tailor promotions to visitors based on browser type, device
type, operating system, which domains they’re coming from,
and even average transaction size.
Introduce customers from higher income areas to higher end
product lines, while still showing customers from lower income
areas your affordable products.
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9. Identify key characteristics
of new visitors and track how
they interact with your site
An end to
end solution
Personalize the site experience
and reap the rewards of data
driven marketing
Test your theories and
experiment with different
campaigns to optimize
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10. Interested?
We offer a free trial to get you up and running in a matter of minutes.
Just send us an e-mail at
info@predictiveedge.com
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