Google Analytics can be used to improve lead generation by measuring website traffic and conversions. It allows you to track key performance indicators (KPIs) like conversion rates and set up goals and funnels to prioritize optimization. Configuring Google Analytics involves setting up an account and tracking code to collect data and filtering out internal traffic. It can also track social media and marketing campaign effectiveness.

1. Google Analytics for Improved Lead Generation Presented by Monday, October 31, 2011

3. Are you measuring? Source : http://startupquote.com/post/11697249030

13. $ Index Example

14. Goal Funnels

15. Test with Website Optimizer

17. Newspapers

18. Email Campaigns

19. Course Calendars

20. Google AdWords

21. Facebook www.higher-education-marketing.com

22. Twitter www.higher-education-marketing.com

23. Search Engine Optimization

24. Mobile Marketing

25. Sample KPI Dashboard: Monthly www.higher-education-marketing.com

28. Exclude Internal Traffic with a Filter Aim to have better data. Remove your internal traffic with an exclude filter

29. Setup Goals and Goal Values

30. Use the URL Builder Source : http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578

31. Social Media Analytics

32. Facebook Insights

33. YouTube Metrics

34. LinkedIn InMaps

35. Blog: Post Rank Analytics

36. Are you listening? www.higher-education-marketing.com

37. Radian 6: Share of Voice Month

38. Radian 6: Social Media Trend

39. Radian 6 Conversation Cloud

40. Kwantlen: Positive vs. Negative