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What is Pay-per-Click
(PPC) Advertising??
PPC Advertising also known as Paid Search
allows you to pay to have your ad displayed on
Search Engine Results Pages (SERPs) when
searchers type in a specific search query
(keyword/ keyphrase)
Your ad will be displayed to users and they
will be directed to your site when they click.
The fee advertisers pay is based on the number
of clicks – hence Pay-Per-Click Advertising
3.5 billion dailysearches
1.2 trillion yearly searches
97% of google revenue is from adwords
80 billion dollars yearly economic activity
amazon spends 60 million dolloar per year
top 3 ad spots take 40% of all clicks
45.5% cant tell difference between ad/organic
listing
google display campaigns reach 80% of
internet
remarketing generates ROI of 600% and more
Organic search Results and paid listings are displayed in different
locations on the Search Engine
There are many Search Engines that
support paid search campaigns such as
Bing, Yahoo, Aol and Ask. We are going
to focus on Google and its paid search
program, Google AdWords.
What is the Value
Proposition of PPC Marketing?
PPC-Campaigns allow you to:
Start with a small budget per day
Target precisely on a massive scale
based on alignment with keyword
Potentially achieve very high ROI –
even with just $1 investment
Measure and adjust to increase
profits continuously.
Your PPC campaign
step by-step……
Your PPC campaign consists of 3 main
Elements
Keywords
Ads
Landing Page
A successful PPC campaign is all about
managing, matching, and optimizing
Keywords, Ad and Landing Page
Keywords
Keywords
This is what Google says:
“Write down the main categories of your business
and the terms or phrases that might fall under
each of those categories. Include terms or phrases
your customers would use to describe your
products or services.”
(Google Adwords Help Center)
Step 1: Keywords!
• Against popular believe we
recommend not to start your ad
campaign with your ad copy but
with your keywords
• Carefully curate a list of keywords
that you want you ad to show up for
• Google will display your ad on the
results page when people search for
your keywords
AD
AD
Your ad should be specifically designed
for the keywords in your ad group.
Both your keywords and your ad copy
should be highly relevant to the search
query.
Ad copy should be relevant enough to get
the searchers to click on them. Be
Specific, e.g. “20% Discounts”, Address
your target, Call To Action Etc. Etc…..
When viewers click on your ad, they are
directed to your landing page.
Determine in which way you want the visitor
to convert on your landing page.
 by buying your product.
 downloading an offer.
 filling out a form etc.
 Or any other call to action
Incorporate your conversion goal into your ad
strategy
Landing Page
Pay-per-click means that you don’t pay for your
ad to be displayed (impression) on the search
engine. You only pay when somebody actually
clicks on your ad. So while your ad might be
displayed 500 times and only 1 person clicks on
it, you will only have to pay for 1 Click.
Bidding & Budgeting
A higher ad position is more desirable, as they
generally get more clicks . For your ad to be
displayed above your competitors, you have to
outbid them. But you don’t pay more than the
minimum amount that will keep you in position.
PPC Package
 Pricing : RS 6000/
 No of Keywords : 50
 Text Ads : Yes
 Banner Ads : 1
 GEO Targeting Set up : Yes
 Conversion Tracking : Yes
 Competitor Analysis : Yes
 Keyword Optimization: Yes
 Ad Copy Optimization : yes
 Keyword Bid Optimization : Yes
 ROI Analysis : No
 Landing Page Optimization : Counsel
 Google Analytics Setup : Yes
 Reports : Yes
 Support : Email and Chat
 Bronze
PPC Package
 Pricing : RS 1000/
 No of Keywords : 50
 Text Ads : Yes
 Banner Ads : 2
 GEO Targeting Set up : Yes
 Conversion Tracking : Yes
 Competitor Analysis : Yes
 Keyword Optimization: Yes
 Ad Copy Optimization : Yes
 Keyword Bid Optimization : Yes
 ROI Analysis : Yes
 Landing Page Optimization : Design and Counsel
 Google Analytics Setup : Yes
 Reports : Yes
 Support : Email and Chat
 Silver
PPC Package
 Pricing : RS 15000/
 No of Keywords : 150 Keywords
 Text Ads : Yes
 Banner Ads : 3
 GEO Targeting Set up : Yes
 Conversion Tracking : Yes
 Competitor Analysis : Yes
 Keyword Optimization: Yes
 Ad Copy Optimization : Yes
 Keyword Bid Optimization : Yes
 ROI Analysis : Yes
 Landing Page Optimization : Design and Counsel
 Google Analytics Setup : Yes
 Reports : Yes
 Support : Email and Chat
 Gold
Thank You!!
DignC Marketing LLP
Sheetal Enclave, 604, Behind
Vibgyor School, Mindspace ,
Malad West, Mumbai,
Maharashtra 400064
Contact- +91 7045143481

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Ppc advertising

  • 1.
  • 3. PPC Advertising also known as Paid Search allows you to pay to have your ad displayed on Search Engine Results Pages (SERPs) when searchers type in a specific search query (keyword/ keyphrase) Your ad will be displayed to users and they will be directed to your site when they click. The fee advertisers pay is based on the number of clicks – hence Pay-Per-Click Advertising
  • 4. 3.5 billion dailysearches 1.2 trillion yearly searches 97% of google revenue is from adwords 80 billion dollars yearly economic activity amazon spends 60 million dolloar per year top 3 ad spots take 40% of all clicks 45.5% cant tell difference between ad/organic listing google display campaigns reach 80% of internet remarketing generates ROI of 600% and more
  • 5. Organic search Results and paid listings are displayed in different locations on the Search Engine
  • 6. There are many Search Engines that support paid search campaigns such as Bing, Yahoo, Aol and Ask. We are going to focus on Google and its paid search program, Google AdWords.
  • 7. What is the Value Proposition of PPC Marketing?
  • 8. PPC-Campaigns allow you to: Start with a small budget per day Target precisely on a massive scale based on alignment with keyword Potentially achieve very high ROI – even with just $1 investment Measure and adjust to increase profits continuously.
  • 9. Your PPC campaign step by-step……
  • 10. Your PPC campaign consists of 3 main Elements Keywords Ads Landing Page A successful PPC campaign is all about managing, matching, and optimizing Keywords, Ad and Landing Page
  • 11. Keywords Keywords This is what Google says: “Write down the main categories of your business and the terms or phrases that might fall under each of those categories. Include terms or phrases your customers would use to describe your products or services.” (Google Adwords Help Center)
  • 12. Step 1: Keywords! • Against popular believe we recommend not to start your ad campaign with your ad copy but with your keywords • Carefully curate a list of keywords that you want you ad to show up for • Google will display your ad on the results page when people search for your keywords
  • 13.
  • 14. AD
  • 15. AD
  • 16. Your ad should be specifically designed for the keywords in your ad group. Both your keywords and your ad copy should be highly relevant to the search query. Ad copy should be relevant enough to get the searchers to click on them. Be Specific, e.g. “20% Discounts”, Address your target, Call To Action Etc. Etc…..
  • 17. When viewers click on your ad, they are directed to your landing page. Determine in which way you want the visitor to convert on your landing page.  by buying your product.  downloading an offer.  filling out a form etc.  Or any other call to action Incorporate your conversion goal into your ad strategy
  • 19. Pay-per-click means that you don’t pay for your ad to be displayed (impression) on the search engine. You only pay when somebody actually clicks on your ad. So while your ad might be displayed 500 times and only 1 person clicks on it, you will only have to pay for 1 Click. Bidding & Budgeting
  • 20. A higher ad position is more desirable, as they generally get more clicks . For your ad to be displayed above your competitors, you have to outbid them. But you don’t pay more than the minimum amount that will keep you in position.
  • 21. PPC Package  Pricing : RS 6000/  No of Keywords : 50  Text Ads : Yes  Banner Ads : 1  GEO Targeting Set up : Yes  Conversion Tracking : Yes  Competitor Analysis : Yes  Keyword Optimization: Yes  Ad Copy Optimization : yes  Keyword Bid Optimization : Yes  ROI Analysis : No  Landing Page Optimization : Counsel  Google Analytics Setup : Yes  Reports : Yes  Support : Email and Chat  Bronze
  • 22. PPC Package  Pricing : RS 1000/  No of Keywords : 50  Text Ads : Yes  Banner Ads : 2  GEO Targeting Set up : Yes  Conversion Tracking : Yes  Competitor Analysis : Yes  Keyword Optimization: Yes  Ad Copy Optimization : Yes  Keyword Bid Optimization : Yes  ROI Analysis : Yes  Landing Page Optimization : Design and Counsel  Google Analytics Setup : Yes  Reports : Yes  Support : Email and Chat  Silver
  • 23. PPC Package  Pricing : RS 15000/  No of Keywords : 150 Keywords  Text Ads : Yes  Banner Ads : 3  GEO Targeting Set up : Yes  Conversion Tracking : Yes  Competitor Analysis : Yes  Keyword Optimization: Yes  Ad Copy Optimization : Yes  Keyword Bid Optimization : Yes  ROI Analysis : Yes  Landing Page Optimization : Design and Counsel  Google Analytics Setup : Yes  Reports : Yes  Support : Email and Chat  Gold
  • 24. Thank You!! DignC Marketing LLP Sheetal Enclave, 604, Behind Vibgyor School, Mindspace , Malad West, Mumbai, Maharashtra 400064 Contact- +91 7045143481