Pay-per-click (PPC) advertising, primarily through Google AdWords, allows advertisers to display ads based on specific keywords, paying only when users click on the ads. Successful PPC campaigns depend on managing keywords, ad copy, and landing pages to optimize performance and ROI. Various PPC packages are available, offering different levels of services like keyword optimization, ad copy assistance, and reporting.

2. What is Pay-per-Click
(PPC) Advertising??

3. PPC Advertising also known as Paid Search
allows you to pay to have your ad displayed on
Search Engine Results Pages (SERPs) when
searchers type in a specific search query
(keyword/ keyphrase)
Your ad will be displayed to users and they
will be directed to your site when they click.
The fee advertisers pay is based on the number
of clicks – hence Pay-Per-Click Advertising

4. 3.5 billion dailysearches
1.2 trillion yearly searches
97% of google revenue is from adwords
80 billion dollars yearly economic activity
amazon spends 60 million dolloar per year
top 3 ad spots take 40% of all clicks
45.5% cant tell difference between ad/organic
listing
google display campaigns reach 80% of
internet
remarketing generates ROI of 600% and more

5. Organic search Results and paid listings are displayed in different
locations on the Search Engine

6. There are many Search Engines that
support paid search campaigns such as
Bing, Yahoo, Aol and Ask. We are going
to focus on Google and its paid search
program, Google AdWords.

7. What is the Value
Proposition of PPC Marketing?

8. PPC-Campaigns allow you to:
Start with a small budget per day
Target precisely on a massive scale
based on alignment with keyword
Potentially achieve very high ROI –
even with just $1 investment
Measure and adjust to increase
profits continuously.

9. Your PPC campaign
step by-step……

10. Your PPC campaign consists of 3 main
Elements
Keywords
Ads
Landing Page
A successful PPC campaign is all about
managing, matching, and optimizing
Keywords, Ad and Landing Page

11. Keywords
Keywords
This is what Google says:
“Write down the main categories of your business
and the terms or phrases that might fall under
each of those categories. Include terms or phrases
your customers would use to describe your
products or services.”
(Google Adwords Help Center)

12. Step 1: Keywords!
• Against popular believe we
recommend not to start your ad
campaign with your ad copy but
with your keywords
• Carefully curate a list of keywords
that you want you ad to show up for
• Google will display your ad on the
results page when people search for
your keywords

14. AD

15. AD

16. Your ad should be specifically designed
for the keywords in your ad group.
Both your keywords and your ad copy
should be highly relevant to the search
query.
Ad copy should be relevant enough to get
the searchers to click on them. Be
Specific, e.g. “20% Discounts”, Address
your target, Call To Action Etc. Etc…..

17. When viewers click on your ad, they are
directed to your landing page.
Determine in which way you want the visitor
to convert on your landing page.
 by buying your product.
 downloading an offer.
 filling out a form etc.
 Or any other call to action
Incorporate your conversion goal into your ad
strategy

18. Landing Page

19. Pay-per-click means that you don’t pay for your
ad to be displayed (impression) on the search
engine. You only pay when somebody actually
clicks on your ad. So while your ad might be
displayed 500 times and only 1 person clicks on
it, you will only have to pay for 1 Click.
Bidding & Budgeting

20. A higher ad position is more desirable, as they
generally get more clicks . For your ad to be
displayed above your competitors, you have to
outbid them. But you don’t pay more than the
minimum amount that will keep you in position.

21. PPC Package
 Pricing : RS 6000/
 No of Keywords : 50
 Text Ads : Yes
 Banner Ads : 1
 GEO Targeting Set up : Yes
 Conversion Tracking : Yes
 Competitor Analysis : Yes
 Keyword Optimization: Yes
 Ad Copy Optimization : yes
 Keyword Bid Optimization : Yes
 ROI Analysis : No
 Landing Page Optimization : Counsel
 Google Analytics Setup : Yes
 Reports : Yes
 Support : Email and Chat
 Bronze

22. PPC Package
 Pricing : RS 1000/
 No of Keywords : 50
 Text Ads : Yes
 Banner Ads : 2
 GEO Targeting Set up : Yes
 Conversion Tracking : Yes
 Competitor Analysis : Yes
 Keyword Optimization: Yes
 Ad Copy Optimization : Yes
 Keyword Bid Optimization : Yes
 ROI Analysis : Yes
 Landing Page Optimization : Design and Counsel
 Google Analytics Setup : Yes
 Reports : Yes
 Support : Email and Chat
 Silver

23. PPC Package
 Pricing : RS 15000/
 No of Keywords : 150 Keywords
 Text Ads : Yes
 Banner Ads : 3
 GEO Targeting Set up : Yes
 Conversion Tracking : Yes
 Competitor Analysis : Yes
 Keyword Optimization: Yes
 Ad Copy Optimization : Yes
 Keyword Bid Optimization : Yes
 ROI Analysis : Yes
 Landing Page Optimization : Design and Counsel
 Google Analytics Setup : Yes
 Reports : Yes
 Support : Email and Chat
 Gold

24. Thank You!!
DignC Marketing LLP
Sheetal Enclave, 604, Behind
Vibgyor School, Mindspace ,
Malad West, Mumbai,
Maharashtra 400064
Contact- +91 7045143481