Google Analytics is a free tool from Google that allows users to track and analyze website traffic patterns. It provides information on metrics like visits, page views, bounce rate, time on site and traffic sources. This allows users to optimize their websites and track conversions goals. The document outlines how to set up an Analytics account, explore the main dashboard and interface features, export reports and set up goal tracking. It also briefly introduces Google Webmaster Tools, which allows users to view search queries and optimize their site for search engines.
This document provides an overview of how to set up and optimize a paid search advertising campaign on Google AdWords. It discusses creating an AdWords account and campaign structure, choosing keywords, writing ads, setting bids and tracking metrics like click-through rate and conversions. Tips are provided for keyword matching options, ad placement and quality score to help ads appear higher in search results. Resources for paid search optimization and a contact email are also included.
A Digital Marketing Audit tells a story. It’s a story about your customers’ path to purchase, about your data, and data doesn’t lie.
Your Audit story is unique. It tells the tale of barriers to reaching your audiences, missed conversion points and hero moments that need to be retold.
It shines a new light on your Marketing Performance.
About Snapdragon Marketing Service:
https://www.snapdragonmarketingservice.com/
Snapdragon Marketing Service is a small but mighty Digital Marketing Agency, Coaching and Audits. We partner with B2B brands that are in to Digital Marketing and need to elevate their performance. Our agency specializing in digital strategies and campaigns to help your organization tell its story in a creative way, engaging with your target audience, and converting traffic to sales for your brand.
Get more details on our Digital Audit Packages here: https://www.snapdragonmarketingservice.com/digitalmarketingaudit/
With a fresh set of eyes, an unbiased analysis will help achieve deeper audience insights but improve your customers’ buying journey.
Why Outsource a Digital Audit?
Digital Marketing Audits help organizations analyze their marketing results through an external, expert point of view. Benchmarking the right metrics for your business to measure at key times.
Know where to double down – see which channels to focus on with fresh ways to maximize results.
Improve your targeting – optimize for reach to build focused target audiences.
See the traction your team is making – visualize your data to highlight important strengths and opportunities to grow and develop.
Light up your Marketing Performance
There is a silver lining at the end of every Audit. It will help you simplify your efforts by understanding what signals to look for to better streamline your campaigns.
If you are looking for quick wins or a long-term game plan, a comprehensive external audit will help you maximize your results.
See fresh ways to maximize results. Reach out to us and let us make some recommendations to improve your Digital Marketing Challenges.
Read more about using data to visualize your path to purchase online.
Quality Score (QS) is an algorithm used by Google to rank ads and determine ad costs. It considers factors like keyword relevance, landing pages, and historical user experience. QS is secret but advertisers can optimize accounts through tactics like refining keywords and landing pages. While QS aims to prioritize high-quality ads, it also favors existing campaigns and can complicate testing new strategies or launching new accounts.
The document is a resume for Rahul Sharma seeking a position in digital marketing, brand management, and channel and campaign management. It summarizes his experience managing digital marketing campaigns, creating social media strategies, monitoring campaign success through analytics, and assisting with business development. His core competencies include search engine marketing, search engine optimization, brand management, campaign management, and social media marketing.
This document discusses 7 key facts about Google AdWords Quality Score that are important to understand before setting up an AdWords campaign. Quality Score is a major factor in ad ranking and position. The top two factors in calculating Quality Score are click-through rate and keyword relevancy. Quality Score is assessed individually for each keyword and is independent between platforms like Google Search and Display Network.
During this workshop we will show you most common mistakes in Facebook Advertising and how to avoid them. We see from clients all over the World that Facebook Advertising could be powerful performance channel with great ROI but there are few basic mistakes where even experienced marketers are loosing money.
Effective guidelines and frameworks for managing a Pay Per Click or PPC campaign. Seven stages are PPC research, PPC planning, PPC copywriting, PPC bidding, PPC landing pages, PPC performance review and PPC amending, tuning and testing.
Google Analytics is a free tool from Google that allows users to track and analyze website traffic patterns. It provides information on metrics like visits, page views, bounce rate, time on site and traffic sources. This allows users to optimize their websites and track conversions goals. The document outlines how to set up an Analytics account, explore the main dashboard and interface features, export reports and set up goal tracking. It also briefly introduces Google Webmaster Tools, which allows users to view search queries and optimize their site for search engines.
This document provides an overview of how to set up and optimize a paid search advertising campaign on Google AdWords. It discusses creating an AdWords account and campaign structure, choosing keywords, writing ads, setting bids and tracking metrics like click-through rate and conversions. Tips are provided for keyword matching options, ad placement and quality score to help ads appear higher in search results. Resources for paid search optimization and a contact email are also included.
A Digital Marketing Audit tells a story. It’s a story about your customers’ path to purchase, about your data, and data doesn’t lie.
Your Audit story is unique. It tells the tale of barriers to reaching your audiences, missed conversion points and hero moments that need to be retold.
It shines a new light on your Marketing Performance.
About Snapdragon Marketing Service:
https://www.snapdragonmarketingservice.com/
Snapdragon Marketing Service is a small but mighty Digital Marketing Agency, Coaching and Audits. We partner with B2B brands that are in to Digital Marketing and need to elevate their performance. Our agency specializing in digital strategies and campaigns to help your organization tell its story in a creative way, engaging with your target audience, and converting traffic to sales for your brand.
Get more details on our Digital Audit Packages here: https://www.snapdragonmarketingservice.com/digitalmarketingaudit/
With a fresh set of eyes, an unbiased analysis will help achieve deeper audience insights but improve your customers’ buying journey.
Why Outsource a Digital Audit?
Digital Marketing Audits help organizations analyze their marketing results through an external, expert point of view. Benchmarking the right metrics for your business to measure at key times.
Know where to double down – see which channels to focus on with fresh ways to maximize results.
Improve your targeting – optimize for reach to build focused target audiences.
See the traction your team is making – visualize your data to highlight important strengths and opportunities to grow and develop.
Light up your Marketing Performance
There is a silver lining at the end of every Audit. It will help you simplify your efforts by understanding what signals to look for to better streamline your campaigns.
If you are looking for quick wins or a long-term game plan, a comprehensive external audit will help you maximize your results.
See fresh ways to maximize results. Reach out to us and let us make some recommendations to improve your Digital Marketing Challenges.
Read more about using data to visualize your path to purchase online.
Quality Score (QS) is an algorithm used by Google to rank ads and determine ad costs. It considers factors like keyword relevance, landing pages, and historical user experience. QS is secret but advertisers can optimize accounts through tactics like refining keywords and landing pages. While QS aims to prioritize high-quality ads, it also favors existing campaigns and can complicate testing new strategies or launching new accounts.
The document is a resume for Rahul Sharma seeking a position in digital marketing, brand management, and channel and campaign management. It summarizes his experience managing digital marketing campaigns, creating social media strategies, monitoring campaign success through analytics, and assisting with business development. His core competencies include search engine marketing, search engine optimization, brand management, campaign management, and social media marketing.
This document discusses 7 key facts about Google AdWords Quality Score that are important to understand before setting up an AdWords campaign. Quality Score is a major factor in ad ranking and position. The top two factors in calculating Quality Score are click-through rate and keyword relevancy. Quality Score is assessed individually for each keyword and is independent between platforms like Google Search and Display Network.
During this workshop we will show you most common mistakes in Facebook Advertising and how to avoid them. We see from clients all over the World that Facebook Advertising could be powerful performance channel with great ROI but there are few basic mistakes where even experienced marketers are loosing money.
Effective guidelines and frameworks for managing a Pay Per Click or PPC campaign. Seven stages are PPC research, PPC planning, PPC copywriting, PPC bidding, PPC landing pages, PPC performance review and PPC amending, tuning and testing.
PPC is an advertising format where advertisers pay each time a user clicks on their ad. It is effective because advertisers can target specific searches with relevant messages. This document provides an analysis of a PPC campaign and recommendations for optimization, including restructuring the campaign, improving ad groups and keywords, analyzing ad copy, and targeting searches across multiple locations or a single location.
How to Make the Most Profitable Pricing Plan for Your Subscription BusinessKissmetrics on SlideShare
3. We’ll cover...1 How to get your SaaS pricing right2 Q&A3 Demo time!
4. HOW DID YOU PICK YOUR Price?
5. Most people just guess.
6. What should we charge each month? If we charge $10/month and get 100,000 customers, that’s like $1,000,000 each year!
7. Picking the wrong price can shut you down
8. IT’S ALL ABOUT THESubscriptions
9. Single-purchase software is DEAD
10. Even Microsoft and Adobe are jumping in
11. Why is subscription so profitable? 1 Only need to acquire a customer once 2 Higher customer lifetime value 3 Lower price points 4 Stable cash flow
12. What about the actual prices?
13. ALWAYSAnchor
14. People are not calculators We do not perceive ABSOLUTE value, only RELATIVE value.
15. To judge a price, we make a comparison
16. How do we encourage the right comparison?1 Pick the right product category2 Offer a more expensive product
17. 1. Pick the right product category We compare products by putting them into similar categories.
18. If you’re an ecommerce platform...
19. If you say you’re a project management app...
20. If your category sucks, build a new one
21. Learn how to POSITION your product
22. 2. Offer a more expensive product
23. The Williams-Sonoma bread machine = no sales $279
24. 2 bread machines = mucho sales $279 $429
25. Offer at least two prices
26. STRUCTURING YOUR Plans
27. Let’s recap1 Subscription = win2 Anchor our prices with the right category and include more expensive plans
28. But what do we include in our plans?
29. SHOULD WE DOFreemium?
30. Freemium needs scale
31. If you’re B2B or niche, be careful with freemium Very few people will upgrade, you’ll need MILLIONS of users to hit the $100 million revenue mark.
32. Freemium is much easier with mass market
33. Freemium users take forever to upgrade You’ll need customer analytics to figure out which marketing leads to sales.
34. Don’t be too generous with your freemium plan
35. HOW TO BREAK UPFeatures
36. Target features for different customer types Basic users don’t need advanced features. Advanced users do and they’re willing to pay for them.
37. Find the features that separate your customers
38. Reach out and talk to your customers.
39. Name your plans correctly Make it easy for different customer types to find their ideal plan.
40. Start with 3 plans (most pick the middle one)
41. Even if you have more, hide them
42. Only show the differences in your plans
43. HOW TO TRACK PRICE Changes
44. A/B testing tools only measure the next step Great for testing copy, photos, and layouts. Terrible for bigger tests like pricing.
45. Measuring impact of new prices takes months
46. Use an A/B testing tool OR
47. Hook it up to KISSmetrics for long term tracking
Landing Page And Quality Scores - Common MisconceptionsJohn Barbee
Landing Page and Quality Scores play a major role in driving online business sales. Let’s take a look at the top myths about landing pages and quality scores. Read More @ https://blog.upgrowth.in/6-myths-about-landing-page-and-quality-scores/
The document discusses Google Quality Score and how to optimize paid search campaigns. It explains that Quality Score is determined by various factors like click-through rate and landing page relevancy. It recommends restructuring accounts and ad groups to keep Quality Score high. Other tips include using bid placement to control ad position, focusing campaign structure, optimizing ad copy and match types, and ongoing campaign optimization.
Ad Targeting 201 - Back to Marketing School SeriesRollWorks
This document provides an overview of precision ad targeting to customize ads and reach fewer people with higher returns. It discusses using data and match rates as the foundation for granular targeting. Cookie targeting can target specific roles and reach people at home or work, while IP targeting is limited to physical addresses. True match rate refers to the number of contacts matched to cookies, while total match rate is the number of cookies reached. Account match rate refers to the number of accounts that can be targeted. The document also discusses using persona-based targeting to tweak messaging for different roles like decision-makers, influencers, and purchasers. CRM targeting can add customized display ads. Full funnel targeting examples retargeting across different stages like content downloads
Webinar: Facebook Ads Targeting Tips to Maximize ROIFunnely
This document outlines Susana Cipriota's webinar on maximizing ROI through Facebook targeting. The webinar agenda covers demand generation, audience insights, demand capture, targeting tips, and key metrics. Susana discusses different targeting options like interests, behaviors, demographics and custom audiences. She provides recommendations on optimizing interest targeting, using location data, lookalike audiences, and capturing demand through website custom audiences and Facebook pixels to improve ROI and conversions.
The document outlines the top 10 ways to fail with Google AdWords, including targeting broad geographic areas as a local business, having unfocused display network campaigns, using generic ad groups with unrelated keywords, pointing ads to low quality or non-relevant landing pages, using unlimited cost per click bids without limits, bidding broadly on single keywords, not including relevant keywords in ad copy, maintaining huge lists of underperforming keywords, neglecting to use negative keywords, and running campaigns without conversion tracking.
Reviewing the diferent paid advertising options available for internet marketing including pay-per-click (PPC) marketing and paid directory submissions
Top 10 Reasons Why Your Ads Aren't Showing in GoogleHanapin Marketing
In this presentation, Hanapin Account Manager Mark Ferree will help you double and triple check everything that could have gone wrong if your ads aren't showing up - from the teeny tiny little changes to major mistakes.
AdWords Enhanced Campaigns... Are You Ready?Koozai
On 22nd July 2013 all AdWords accounts will switch to Enhanced Campaigns. To make sure you are ready for the change Tara has compiled together the steps you need to take. Following her step-by-step guide will ensure your account transitions across in the best possible way and that you can also take advantage of the new features that Google have added.
For more advice visit http://www.koozai.com/blog/pay-per-click-ppc/your-enhanced-campaigns-questions-answered/
Search Engine Optimisation or SEO is basically a combination of different work processes culminated together to acquire a fruitful result. Some of the few processes are like Keyword Research, Competitor Analysis, On- page Optimisation and lot many.
This document discusses how using ad extensions in Google Ads can increase visibility, clickthrough rates, and return on investment. It identifies six types of ad extensions - sitelinks, callout extensions, review extensions, call extensions, location extensions, and app extensions - and explains how each can help qualify customers and make ads more relevant. On average, each new ad extension results in a 10-15% increase in clickthrough rate. Ad extensions can appear on search network ads and some may also appear on display network ads, with AdWords choosing the most useful combination.
How to amaze friends and thrill clients with facebook adsStephanie Chevalier
This document discusses how to optimize Facebook ads through targeting, creative refreshment, and landing page design. It recommends:
1. Using deep targeting capabilities like interests, demographics, connections and behaviors to micro-target audiences.
2. Refreshing creative regularly when impressions exceed 3x the target size or click-through rates drop below 0.023% to prevent ad fatigue. Simple changes to images and messaging are suggested.
3. Designing landing pages to be "Facebook friendly" by keeping users within the Facebook ecosystem through related content or calls to action.
You don’t have to be in pay-per-click (PPC) advertising for long to understand the importance of keyword match types.In this article, we’ll explain what keyword match types are, how they differ, and most importantly, we’ll show you how to use the different Ads match types to improve your PPC campaign.
Affiliate Marketing Plan Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Affiliate Marketing Plan Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2Hfst0P
This document summarizes strategies for bloggers to maximize earnings from their blogs. It discusses focusing on globally relevant topics with significant search interest, understanding competition to identify opportunities, and targeting a global audience for greater revenue potential. It also reviews different monetization options like ads, recommending larger ad sizes like 160x600 that are tailored to the blog's content for higher click-through rates. Metrics like page click-through rates of 0.12% are provided to evaluate ad performance. The future of mobile ads, cost-per-action models, and international advertisers is also briefly discussed.
Think Visibility March 2011 PPC Presentation by Jackie Hole Carnival Creative...Carnival Creative Ltd
Think Visability March 2011 Jackie Hole / Carnival Creative Speaker notes. Why Pay-Per-Click / PPC is Crucial to Your Search Engine Marketing Strategy and 10 major tricks you might be missing. #thinkvis
Event Websites, Part II: Setting Goals and Measuring ConversionsStephen Nold
You can have great SEO and plenty of web traffic, but are you converting those window shoppers into registrants? This session will help you understand some of the advanced tactics that make your event website deliver improved ROI including:
• E-mail marketing: tactics and measurement
• Calculating website usability and conversion
• Heat and click-thru mapping
• Defining a visitor critical path
This document contains a presentation on SaaS sales models. It includes an agenda with different time slots, coverage of models like acquisition, renewal, and expansion. It also outlines templates for the sales process including trial offers, evaluation, and purchase. Different approaches are shown like self-service, transactional, and enterprise models. Graphics demonstrate concepts like the sales funnel and pricing versus complexity for each model.
Google shopping q4 webinar jason bell and se mrushsemrush_webinars
The document provides recommendations for innovating a Google Shopping strategy for the fourth quarter holiday shopping season. It suggests testing multiple approaches, including using multiple campaigns and ad groups to improve budgeting, targeting, and management controls. Specific tactics recommended are using remarketing lists, competitive insights, isolating mobile traffic, negative keyword sculpting, and search query optimization to focus on high-value keywords. Live testing of new approaches before the fourth quarter is advised to refine strategies for the busy shopping period.
Are You Making These Costly Mistakes in PPC Advertising?ProfitInfo.Com
Discover how to avoid expensive common mistakes made in pay per click advertising (Google Ads, Bing Ads (Yahoo / Microsoft Adcenter and other PPC ad platforms), to slash your PPC campaign costs and to maximize conversion rates, ROI, and profit!
10 Exceptional Tips To Increase Leads with Google AdwordsMike Ncube
Find out how to increase leads and sales for your business using by following this guide, which lists the most effective tips for Google Adwords PPC advertising
PPC is an advertising format where advertisers pay each time a user clicks on their ad. It is effective because advertisers can target specific searches with relevant messages. This document provides an analysis of a PPC campaign and recommendations for optimization, including restructuring the campaign, improving ad groups and keywords, analyzing ad copy, and targeting searches across multiple locations or a single location.
How to Make the Most Profitable Pricing Plan for Your Subscription BusinessKissmetrics on SlideShare
3. We’ll cover...1 How to get your SaaS pricing right2 Q&A3 Demo time!
4. HOW DID YOU PICK YOUR Price?
5. Most people just guess.
6. What should we charge each month? If we charge $10/month and get 100,000 customers, that’s like $1,000,000 each year!
7. Picking the wrong price can shut you down
8. IT’S ALL ABOUT THESubscriptions
9. Single-purchase software is DEAD
10. Even Microsoft and Adobe are jumping in
11. Why is subscription so profitable? 1 Only need to acquire a customer once 2 Higher customer lifetime value 3 Lower price points 4 Stable cash flow
12. What about the actual prices?
13. ALWAYSAnchor
14. People are not calculators We do not perceive ABSOLUTE value, only RELATIVE value.
15. To judge a price, we make a comparison
16. How do we encourage the right comparison?1 Pick the right product category2 Offer a more expensive product
17. 1. Pick the right product category We compare products by putting them into similar categories.
18. If you’re an ecommerce platform...
19. If you say you’re a project management app...
20. If your category sucks, build a new one
21. Learn how to POSITION your product
22. 2. Offer a more expensive product
23. The Williams-Sonoma bread machine = no sales $279
24. 2 bread machines = mucho sales $279 $429
25. Offer at least two prices
26. STRUCTURING YOUR Plans
27. Let’s recap1 Subscription = win2 Anchor our prices with the right category and include more expensive plans
28. But what do we include in our plans?
29. SHOULD WE DOFreemium?
30. Freemium needs scale
31. If you’re B2B or niche, be careful with freemium Very few people will upgrade, you’ll need MILLIONS of users to hit the $100 million revenue mark.
32. Freemium is much easier with mass market
33. Freemium users take forever to upgrade You’ll need customer analytics to figure out which marketing leads to sales.
34. Don’t be too generous with your freemium plan
35. HOW TO BREAK UPFeatures
36. Target features for different customer types Basic users don’t need advanced features. Advanced users do and they’re willing to pay for them.
37. Find the features that separate your customers
38. Reach out and talk to your customers.
39. Name your plans correctly Make it easy for different customer types to find their ideal plan.
40. Start with 3 plans (most pick the middle one)
41. Even if you have more, hide them
42. Only show the differences in your plans
43. HOW TO TRACK PRICE Changes
44. A/B testing tools only measure the next step Great for testing copy, photos, and layouts. Terrible for bigger tests like pricing.
45. Measuring impact of new prices takes months
46. Use an A/B testing tool OR
47. Hook it up to KISSmetrics for long term tracking
Landing Page And Quality Scores - Common MisconceptionsJohn Barbee
Landing Page and Quality Scores play a major role in driving online business sales. Let’s take a look at the top myths about landing pages and quality scores. Read More @ https://blog.upgrowth.in/6-myths-about-landing-page-and-quality-scores/
The document discusses Google Quality Score and how to optimize paid search campaigns. It explains that Quality Score is determined by various factors like click-through rate and landing page relevancy. It recommends restructuring accounts and ad groups to keep Quality Score high. Other tips include using bid placement to control ad position, focusing campaign structure, optimizing ad copy and match types, and ongoing campaign optimization.
Ad Targeting 201 - Back to Marketing School SeriesRollWorks
This document provides an overview of precision ad targeting to customize ads and reach fewer people with higher returns. It discusses using data and match rates as the foundation for granular targeting. Cookie targeting can target specific roles and reach people at home or work, while IP targeting is limited to physical addresses. True match rate refers to the number of contacts matched to cookies, while total match rate is the number of cookies reached. Account match rate refers to the number of accounts that can be targeted. The document also discusses using persona-based targeting to tweak messaging for different roles like decision-makers, influencers, and purchasers. CRM targeting can add customized display ads. Full funnel targeting examples retargeting across different stages like content downloads
Webinar: Facebook Ads Targeting Tips to Maximize ROIFunnely
This document outlines Susana Cipriota's webinar on maximizing ROI through Facebook targeting. The webinar agenda covers demand generation, audience insights, demand capture, targeting tips, and key metrics. Susana discusses different targeting options like interests, behaviors, demographics and custom audiences. She provides recommendations on optimizing interest targeting, using location data, lookalike audiences, and capturing demand through website custom audiences and Facebook pixels to improve ROI and conversions.
The document outlines the top 10 ways to fail with Google AdWords, including targeting broad geographic areas as a local business, having unfocused display network campaigns, using generic ad groups with unrelated keywords, pointing ads to low quality or non-relevant landing pages, using unlimited cost per click bids without limits, bidding broadly on single keywords, not including relevant keywords in ad copy, maintaining huge lists of underperforming keywords, neglecting to use negative keywords, and running campaigns without conversion tracking.
Reviewing the diferent paid advertising options available for internet marketing including pay-per-click (PPC) marketing and paid directory submissions
Top 10 Reasons Why Your Ads Aren't Showing in GoogleHanapin Marketing
In this presentation, Hanapin Account Manager Mark Ferree will help you double and triple check everything that could have gone wrong if your ads aren't showing up - from the teeny tiny little changes to major mistakes.
AdWords Enhanced Campaigns... Are You Ready?Koozai
On 22nd July 2013 all AdWords accounts will switch to Enhanced Campaigns. To make sure you are ready for the change Tara has compiled together the steps you need to take. Following her step-by-step guide will ensure your account transitions across in the best possible way and that you can also take advantage of the new features that Google have added.
For more advice visit http://www.koozai.com/blog/pay-per-click-ppc/your-enhanced-campaigns-questions-answered/
Search Engine Optimisation or SEO is basically a combination of different work processes culminated together to acquire a fruitful result. Some of the few processes are like Keyword Research, Competitor Analysis, On- page Optimisation and lot many.
This document discusses how using ad extensions in Google Ads can increase visibility, clickthrough rates, and return on investment. It identifies six types of ad extensions - sitelinks, callout extensions, review extensions, call extensions, location extensions, and app extensions - and explains how each can help qualify customers and make ads more relevant. On average, each new ad extension results in a 10-15% increase in clickthrough rate. Ad extensions can appear on search network ads and some may also appear on display network ads, with AdWords choosing the most useful combination.
How to amaze friends and thrill clients with facebook adsStephanie Chevalier
This document discusses how to optimize Facebook ads through targeting, creative refreshment, and landing page design. It recommends:
1. Using deep targeting capabilities like interests, demographics, connections and behaviors to micro-target audiences.
2. Refreshing creative regularly when impressions exceed 3x the target size or click-through rates drop below 0.023% to prevent ad fatigue. Simple changes to images and messaging are suggested.
3. Designing landing pages to be "Facebook friendly" by keeping users within the Facebook ecosystem through related content or calls to action.
You don’t have to be in pay-per-click (PPC) advertising for long to understand the importance of keyword match types.In this article, we’ll explain what keyword match types are, how they differ, and most importantly, we’ll show you how to use the different Ads match types to improve your PPC campaign.
Affiliate Marketing Plan Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Affiliate Marketing Plan Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2Hfst0P
This document summarizes strategies for bloggers to maximize earnings from their blogs. It discusses focusing on globally relevant topics with significant search interest, understanding competition to identify opportunities, and targeting a global audience for greater revenue potential. It also reviews different monetization options like ads, recommending larger ad sizes like 160x600 that are tailored to the blog's content for higher click-through rates. Metrics like page click-through rates of 0.12% are provided to evaluate ad performance. The future of mobile ads, cost-per-action models, and international advertisers is also briefly discussed.
Think Visibility March 2011 PPC Presentation by Jackie Hole Carnival Creative...Carnival Creative Ltd
Think Visability March 2011 Jackie Hole / Carnival Creative Speaker notes. Why Pay-Per-Click / PPC is Crucial to Your Search Engine Marketing Strategy and 10 major tricks you might be missing. #thinkvis
Event Websites, Part II: Setting Goals and Measuring ConversionsStephen Nold
You can have great SEO and plenty of web traffic, but are you converting those window shoppers into registrants? This session will help you understand some of the advanced tactics that make your event website deliver improved ROI including:
• E-mail marketing: tactics and measurement
• Calculating website usability and conversion
• Heat and click-thru mapping
• Defining a visitor critical path
This document contains a presentation on SaaS sales models. It includes an agenda with different time slots, coverage of models like acquisition, renewal, and expansion. It also outlines templates for the sales process including trial offers, evaluation, and purchase. Different approaches are shown like self-service, transactional, and enterprise models. Graphics demonstrate concepts like the sales funnel and pricing versus complexity for each model.
Google shopping q4 webinar jason bell and se mrushsemrush_webinars
The document provides recommendations for innovating a Google Shopping strategy for the fourth quarter holiday shopping season. It suggests testing multiple approaches, including using multiple campaigns and ad groups to improve budgeting, targeting, and management controls. Specific tactics recommended are using remarketing lists, competitive insights, isolating mobile traffic, negative keyword sculpting, and search query optimization to focus on high-value keywords. Live testing of new approaches before the fourth quarter is advised to refine strategies for the busy shopping period.
Are You Making These Costly Mistakes in PPC Advertising?ProfitInfo.Com
Discover how to avoid expensive common mistakes made in pay per click advertising (Google Ads, Bing Ads (Yahoo / Microsoft Adcenter and other PPC ad platforms), to slash your PPC campaign costs and to maximize conversion rates, ROI, and profit!
10 Exceptional Tips To Increase Leads with Google AdwordsMike Ncube
Find out how to increase leads and sales for your business using by following this guide, which lists the most effective tips for Google Adwords PPC advertising
This document provides 15 tips and tricks for pay-per-click (PPC) campaigns, including using negative keywords, phrase and exact matching, dayparting and geotargeting ads, creating optimized landing pages, and testing campaigns regularly. It also introduces Trada, a marketplace where PPC experts can work on advertiser campaigns and earn money based on performance.
This document discusses strategies for segmenting and optimizing a paid search account, including:
- Segmenting the account at the campaign, ad group, and keyword levels to identify performance segments
- Analyzing each segment's performance in terms of spend and revenue to determine how to optimize settings like match types, networks, devices, locations, and times
- Simulating different optimization scenarios by adjusting segment settings and predicting their impacts on spend and revenue
- Segmenting accounts geographically by country, time zone, and location for language/message targeting and day-parting optimizations
- Determining bid modifiers for mobile and locations by relating targets to historical performance
This document outlines 10 common mistakes made with Google Ads and provides tips to address each mistake. The mistakes include selecting the wrong keywords, using the wrong match types, not using search term reports, not understanding ad rank, having poor quality ads, having a poor account structure, not bidding on your own brand keywords, not measuring phone calls, not optimizing campaigns for mobile separately, and outbidding yourself on keywords. For each mistake, the document provides examples and recommendations on how to improve keyword selection, ad copy, account organization, bidding strategies, and overall campaign optimization to improve performance. It encourages further study of Google Ads systems and structures to maximize ROI and concludes by offering live campaign assistance to interested participants.
Awesome Reporting for Winning at PPC #HeroConfKoozai
Whether you are a seasoned PPC pro or you are just getting started, you need to be reporting like a rockstar. Understanding the data you are presented with is paramount when it comes to paid search; the decisions you make need to be informed and backed with stats. There really is no need for the guessing game with all the tools available to us. You'll learn:
- How to report findings in an actionable, specific way to each type of audience (colleague, boss, client, potential client).
- Ways to use Google AdWords, Google Analytics and Excel in partnership to get the most out of your data.
- Why it's beneficial to use audit checklists.
Mistakes to Avoid while Creating a PPC Campaign.pptxValue4Brand
PPC ads are an effective strategy for business growth if done correctly. However, many campaigns fail due to common mistakes that are avoidable. The document outlines 5 key mistakes to avoid in PPC campaigns: 1) having irrelevant landing pages, 2) poor budgeting, 3) missing call-to-actions, 4) not focusing the target audience narrowly enough, and 5) lack of ongoing campaign management and optimization. Avoiding these mistakes can help campaigns succeed in attracting the right audiences and driving conversions through compelling ads and useful landing pages.
The PPC Audit report is a sample of what our clients can expect at the start of any PPC Management campaign effort. We will identify all weak areas of the campaign and we provide a summary of detailed recommendations about what we intend to do to solve these challenges and improve the campaign. Once these recommendations are approved we move quickly to implement them. If you would like a campaign audit conducted by proven PPC experts
Contact us today at (800) 419-8575 or visit our website at
www.mobileseopros.com/ppc-management-services/
Google AdWords allows marketers to target customers through relevant keywords and ads, bringing traffic and sales opportunities. It requires only a small initial investment and payment is on a cost-per-click basis. Marketers can also set budgets, test different ad campaigns, and track results to optimize performance. These features make Google AdWords a versatile and effective marketing tool.
nextNY Online Marketing School - SEM PresentationnextNY
The document provides an overview of search engine marketing and pay-per-click (PPC) advertising. It discusses key benefits of PPC including large targeted traffic, easy measurement of ROI, and cost effectiveness. Challenges include slow adoption, complexity, and time requirements. The document outlines best practices for successful PPC campaigns including defining goals, keywords, budgets/bidding, and tracking. It also discusses the importance of factors like geography, time of day, negative keywords, and quality scores. Automation and third-party tools can help address challenges for small/medium businesses.
- Google AdWords enables online advertising campaigns to invest budget flexibly without predetermined budgets, unlike TV, print, and radio ads which require set budgets.
- Online advertising provides return on investment (ROI) benefits over traditional media by allowing measurement of results and optimization of bids and keywords.
- Creating multiple ad groups allows targeting of different audiences with relevant ads.
Many companies in a B2B area already use Google AdWords and see the impressive results. But B2B and B2C areas are completely different and approaches to using AdWords are different as well. Let's see what it means!
The document provides 8 tips for optimizing Adwords campaigns:
1. Look at longer term trends over 3 months rather than just the last 30 days for better insights into performance.
2. Take a holistic view of account performance over time by viewing metrics at the account level over several months.
3. Customize columns to view important metrics like impression share to identify underperforming campaigns, ad groups, and keywords.
4. Monitor automatic warnings in Adwords for issues like negative keywords blocking ads or keywords below the first page bid.
5. Check average keyword position and address any below position 3.
6. Improve quality score by optimizing ads, keywords, and landing pages
This document provides a 5-step guide to analyze and eliminate wasted spending on Google Ads. It begins with an introduction on how advertisers can save millions by optimizing bids. Step 1 involves analyzing keyword level efficiency by revealing the percentage of spending on non-converting keywords. Industry benchmarks suggest B2B advertisers typically see 60% of spending this way, while B2C retailers see 15-30%. The document then outlines the other 4 steps to analyze location, time/day, device efficiency and identify opportunities to improve returns.
Quality Score is a diagnostic tool advertisers can use to guide optimizations, but should not be the primary focus. It summarizes recent performance based on three components: expected click-through rate, ad relevance, and landing page experience. Each component is rated as above average, average, or below average. Advertisers should diagnose issues using Quality Score, focus efforts on high-value areas they can impact, and optimize the "big three" components to improve user experience. Specific things like account structure or other networks targeted do not impact Quality Score.
The document describes an exponential digital advertising audit that analyzes campaigns across search, social, and display advertising to identify opportunities to improve performance and ROI. The audit is conducted by experts over 4-7 days and provides data-rich visualizations of insights across over 30 areas of analysis. Sample insights show how reallocating budget from low to high performing areas could improve ROI by 20%, shifting spend from broad to exact match keywords could boost ROI by 11%, and removing underperforming ad creatives could increase performance by 7%. Addressing all identified issues could multiply ROI through an exponential effect, with the total identified upside potential being 48%.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
2. The Problem
“ The average small business wastes 25% of their
AdWords PPC budget”
WordStream research 2013
3. How does this happen?
Many businesses don’t spend the necessary time optimising their accounts or don’t keep up-to-
date with the latest developments.
If any of the below apply to your business then you’re probably wasting at least some of your
AdWords spend:
1. You haven’t logged in to your account for over a month.
2. You’ve never heard of “Ad Extensions”.
3. The person in charge of your PPC account hasn’t had the necessary training.
5. 1. Negative Keywords
2. Mobile
3. Ad Extensions
4. Geographic Targeting
5. Ad Schedule
6. Landing Pages
7. Account Structure
8. Conversion Optimiser
6. 1. Negative Keywords
Using broad match or phrase match Keywords increases the risk that your Ad will show up for
unrelated search terms. To prevent this use tighter Keyword targeting such as Exact Match or
add negative keywords.
If you tick the box next to a keyword and click on ‘Search Terms’ then ‘Selected’ under ‘Details’
you’ll be able to see which search terms actually triggered your Ad.
7. 1. Negative Keywords
2. Mobile
3. Ad Extensions
4. Geographic Targeting
5. Ad Schedule
6. Landing Pages
7. Account Structure
8. Conversion Optimiser
8. 2. Mobile
Google AdWords Campaigns are now shown on all devices by default. If you’re sending mobile
users to a non mobile friendly page chances are they’ll leave your site pretty quickly.
You can bid down on Mobile devices by up to 100%. If you do have a mobile friendly site look at
your stats and see if mobile users convert or not.
9. 1. Negative Keywords
2. Mobile
3. Ad Extensions
4. Geographic Targeting
5. Ad Schedule
6. Landing Pages
7. Account Structure
8. Conversion Optimiser
10. 3. Ad Extensions
Ad Extensions make your Ads more eye catching and result in a higher Ad Rank in AdWords. This
helps you to rank higher for a lower Cost Per Click.
Add as many Ad Extensions as you can. Sitelinks and Call Extensions are particularly useful.
11. 1. Negative Keywords
2. Mobile
3. Ad Extensions
4. Geographic Targeting
5. Ad Schedule
6. Landing Pages
7. Account Structure
8. Conversion Optimiser
12. 4. Geographic targeting
With AdWords you can easily geographically target areas as large as the UK or as small as a 1
mile radius. If your business operates in a small area then there is probably no reason for you to
show Ads outside of that area.
Exclude areas in your Campaign settings or if you’re feeling particularly advanced bid up or down
on geographic areas.
13. 1. Negative Keywords
2. Mobile
3. Ad Extensions
4. Geographic Targeting
5. Ad Schedule
6. Landing Pages
7. Account Structure
8. Conversion Optimiser
14. 5. Ad Schedule
With AdWords’ Ad Schedule settings you can set when you want your Ads to be shown either by
day or by hour. For example, if you operate in a B2B industry you may decide that you’re best of
only showing your Ads during the working day.
15. 1. Negative Keywords
2. Mobile
3. Ad Extensions
4. Geographic Targeting
5. Ad Schedule
6. Landing Pages
7. Account Structure
8. Conversion Optimiser
16. 6. Landing Pages
It’s important that you send users to a relevant Landing Page with a clear call-to-action or next
step. If you’re not doing this you’re paying to send people to your site and they might just leave
straight away.
A good first step is to review the Bounce Rate of PPC visitors by Landing Page – this shows you
what percentage of users land on a page and then leave again without continuing to browse the
site.
17. 1. Negative Keywords
2. Mobile
3. Ad Extensions
4. Geographic Targeting
5. Ad Schedule
6. Landing Pages
7. Account Structure
8. Conversion Optimiser
18. 7. Account Structure
The best AdWords accounts use a careful structure with clearly defined Campaigns and Ad
Groups arranged around defined topics. If you throw all of your Ads and Keywords into one Ad
Group you won’t be able to properly optimise or achieve a high Quality Score.
Avoid wasted spend by splitting out your account structure with as much granularity as you can
and using separate budgets for different Campaigns.
19. 1. Negative Keywords
2. Mobile
3. Ad Extensions
4. Geographic Targeting
5. Ad Schedule
6. Landing Pages
7. Account Structure
8. Conversion Optimiser
20. 8. Conversion Optimiser
Conversion Optimiser is a Google setting which will optimise your Cost Per Click in order to try
and hit a target Cost Per Acquisition.
For example you may decide that you’re willing to pay £5 per Conversion. AdWords will use
historical data to adjust your CPC based on Keyword, device, time of day and location.
21. Links
This Slide Show in Blog format (with links to AdWords help documents)
http://www.optixsolutions.co.uk/blog/are-you-wasting-ppc-budget/
Follow me on Twitter https://twitter.com/thomashaynes_
Add me on LinkedIn http://uk.linkedin.com/in/haynesthomas
Email me Thomas@optixsolutions.co.uk