The document outlines a lead generation strategy for 3D printing and scanning services focusing on B2B leads. It discusses the challenges faced such as high competition, limited budget, and the need for targeted landing pages, along with the actions taken to address these challenges. Results include 8,545 clicks, 343,574 impressions, a click-through rate of 4.82%, and 300 leads generated.

1. Growth
Journey

2. Objectives
• Leads Generation for 3D Printers, 3D Scanners,
3D Printing & 3D Scanning Services.
• High Quality Leads.
• Nature of Leads Should be B2B not B2C.
• Better ROI from Ad Spend.

3. How We Went About It?
Name:
Email Id:
Phone No.:
City:
Query:
1) Prospect Searches For Services With
Keyword like: “hp 3d printers"
2) Finds your ad at top of search
results and clicks on it.
3) Lands on your landing page and fill
out the form
4) Leads Captured in the Mail

4. Learning Curve – Initial Challenges
Competition:
Due to high competition in this industry, keyword
bids were too high.
Limited Budget:
Due to a certain amount of budget, we had to play smart
with our ad spending.
Qualified Leads:
Generating High Quality Leads.
Landing Page:
There is no landing page for lead generation.
Targeting:
Targeting right audience was challenge because
we didn't want our ads to appear to irrelevant
audience.
Targeting All Services:
All the services are different from each other so targeting
all of them with single landing page was challenge

5. Learning Curve – Actions To Overcome Challenges
1)
We have created separate landing pages for each
3D Printers
3D Scanners
3D Printing Services
3D Scanning Services
2)
Created Google AdWords campaign with best possible keywords to lower down the
cost per click.
3)
Best ad-copies which helped us in improving the click through rate and now our ad is
showing above all the competitors.
4)
Proper use of negative keywords to avoid irrelevant searches and
expenses.

6. Results So Far
Clicks Impressions CTR Leads
8545 343574 4.82% 300
Impressions
An impression is counted
each time your ad is served
on Google's ad networks,
such as on Google.com or
other publisher websites
and apps.
Why it matters: Impressions
help you understand how
often your ad is being seen.
They're also used to calculate
clickthrough rate (CTR),
which is helpful in
determining the effectiveness
of your ads.
Leads
The leads column
reports total
conversions, across
those conversion
actions you've chosen
to include.
What it means: See how
many times your ads led
customers to an action
you've defined as
valuable, such as sales or
leads.
Clicks
When a user clicks
your ad, it's counted
as click.
Why it
matters: Clicks can
help you understand
how well your ad is
performing. Relevant,
highly-targeted ads
are more likely to
receive clicks.
Clickthrough rate
(CTR)
A ratio showing how
often people who see
your ad end up
clicking it.
Why it matters:
Clickthrough rate (CTR)
can be used to gauge
how well your keywords
and ads are
performing.