Towards a digital museum - museiforum and musund 2010

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Presentation to Museiforum & Musund 2010, Helsingborg, Sweden

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  • Towards a digital museum - museiforum and musund 2010

    1. 1. Towards a Digital Museum: connecting to visitors in new ways Malcolm Chapman malcolmchapman@hotmail.co.uk Fredag 29 okt 2010 MUSEIFORUM & MUSUND 2010 Verktyg för framtiden (Tools for the future)
    2. 2. Mot en digital museum: Ansluta till besökare på nya sätt (http://translate.google.co.uk ) Malcolm Chapman malcolmchapman@hotmail.co.uk Fredag 29 okt 2010 MUSEIFORUM & MUSUND 2010 Verktyg för framtiden (Tools for the future)
    3. 3. ‘Traditional’ models of engagement • Existing web services • Web1.0 – Main corporate website – Project websites – Online collection
    4. 4. New models of engagement • ‘Emerging’ web services • Web2.0 – YouTube – Facebook – Blogs – Flickr – Twitter – Wikipedia – QR codes
    5. 5. <interact>
    6. 6. Who am I? • Email – malcolmchapman@hotmail.co.uk • Facebook - www.facebook.com/malcolm.chapman • Linkedin - uk.linkedin.com/in/malcolmchapman • Twitter - @malcolmchapman • Flickr - www.flickr.com/photos/malcolmchapman/ • I do not post on YouTube • I am not a blogger!
    7. 7. Who are you? • Email ? • Flickr ? • YouTube ? • Blog ? • Facebook ? • Linkedin ? • Twitter ?
    8. 8. </interact> <traditional>
    9. 9. • Schoolchildren • Teachers • Families • Researchers • Pre/Post-visit • No visit Who is this all for?
    10. 10. “The web is an important tool for engaging visitors and users, widening and deepening access to collections, stimulating and enticing additional visitors…” “There is a clear demand for detailed, contextualised information about and interpretation of objects and collections on the web…” “Different user types have different combinations of needs and seek different types of information...” Audience research Morris Hargreaves MacIntyre - Great Expectations
    11. 11. So what’s the problem? • Passive, one way relationship • Museum – content provider – content deliverer – broadcaster • Audience – consumer – receiver
    12. 12. That’s all folks!
    13. 13. </traditional> <new>
    14. 14. By Original by Markus Angermeier Vectorised and linked version by Luca Cremonini [CC-BY-SA-2.5 (www.creativecommons.org/licenses/by-sa/2.5)], via Wikimedia Commons
    15. 15. New Models • Audience-specific • Web users are now more sophisticated • Increased/greater expectations • Online experience for its own sake • Experience in their space • Experience on their terms
    16. 16. www.manchestergalleries.org/decodingart/
    17. 17. </new> <future>
    18. 18. Old Masters Picture Gallery, Dresden www.wired.com/culture/art/multimedia/2007/08/gallery_dresden?slide=1&slideView=4
    19. 19. Nina Simon, The Participatory Museum (http://www.participatorymuseum.org/ ) http://www.slideshare.net/search/slideshow?q=participatory+museum
    20. 20. “…out there the world is a beautiful place with mountains, lakes and the human race…” Krafty, New Order “I want to see virtual reality where you move into a room and it tells you information and it is realistic…”
    21. 21. Tack ! < malcolmchapman@hotmail.co.uk > < www.slideshare.net/malcolmchapman >

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