art gallery project

1. Art Gallery Project

2. Initial plansWhat are we going to do?
We thought a really nice way to get more young people (16-25) interested in the art gallery and this exhibition specifically, was to have some sort of event where we invite
them here to see the art work and offer some interactive activities. Furthermore we plan to create 3-4 short videos/voice recordings to go with each stage of the exhibition.
So we thought a key element to focus on would be the ‘making a masterpiece’ but look at it as what actually makes a masterpiece? What paints did they use? Why did they
choose these colours? Etc. we are planning to host a workshop at the event that, depending on the turn out, will either be scheduled sessions or just ongoing throughout the
day. The workshop will include a slightly longer of the 4 videos (this will be our main video -6 mins long?) and it will explain all the processes of making this painting, all the
materials the artist used and why, how he used them to create certain styles and what techniques has he used. We will then ask the young people to give some of the
techniques seen in the video a go.
So far we hope to have them making the paints, replicate the sketching style and to practice some of the techniques they learnt in the video on wood like the artist originally
painted on. Then potentially later on we could display this work as part of out project at the gallery.
Our second video will be a deeper analysis of the painting ‘st luke painting the vigrin mary’ more of video essay style or potentially just audio with maybe headphones or just
playing out loud by the painting on a loop(this will depend on the space and recourses). This will basically give more information about the painting, its context, why it’s
relevant, what makes it a ‘masterpiece’.
Our third video we are looking at comparing the more modern art in the exhibition the older art work. This video will probably be around two minutes just depending on how
much information we can find and how much time we will have to produce it. I think this will be a good way of explaining to the audience why those paintings were put
together and the point the curator was trying to get across. There is the potential for interviews in each video depending on who we interview and the information we get.
The fourth potential video will most likely be the shortest and if we are tight on time will be least priority and could be dropped if we want to focus more heavily on the other
videos. However the plan for this one will be to discuss the styles and context behind the ‘behind the scenes’ section of the exhibition.
(This information will be gathered from the curator).
We are hoping to have this event on Friday the 17th of January between around 12-5 ish then continue having the videos runnig over the weekend and then potentially
having a closing event where we invite york mix, the press, the museums trust etc, and show them what we have done with maybe a long video at the end to show all our
progress and development thought the whole project with footage from behind the scenes to events to feedback. (this is only an idea at the moment and is very dependent
on time) if this wasn’t a possibility then we cou;d invite these people to the afternoon opening instead and maybe ake it a longer event that carry’s through to the evening? I
think this will come together later on once we are making progress with production and can work out what remains time and buget wise but this would be a nice way to tie of
the project so hopefully we can make it work.
Who are we making it for?
So we have chosen to aim this project at art/history students at college/sixthform/ uni and other higher educational courses and hopefully along the way with right
advertising of the event we can grab the interest of young people interested in art and history aswell and make the event more successful. As students ourselves, we can use
our connections with the college and our friends to get people involved. I have connections with the york theatre royal who will be ale to help with distribution of flyers to
members of their youth theatre and visitors to the theatre.
We have chosen this audience as I think theres a lack of young people specifically visiting york art gallery and I think part of the reason is because of the costs. As a student
interested in art, I choose not to visit the art gallery as the cost to get in isn’t money I have to spare and I think it’s the same for many other students in york who simply don’t
have that extra money to pay to get in. so we thought a great way to get all these young people involved is to take away the money barrier and give them free access to the
gallery for the afternoon, hopefully getting teachers to bring their students as a trip.

3. proposal
Oliver – CONTEMPORARY - creating a video looking at contemporary intervention
artist Chris Cook. The video will also look at Dutch work as an inspiration. Hopes to be
a ‘Behind the Scenes’ style/look to it. Bit of content from the Art Gallery. Voice over
led. ¾ mins. Maybe requires e-mailing Beatrice beatrice.bertram@ymt.org.uk or Sas
sarah.yates@ymt.org.uk.
Adam – HISTORICAL - focusing on details of painting – what it means in context of
when it was made – a ‘Behind Closed Doors’ approach.
Holly and Ewan – SOCIAL MEDIA – public interview videos, vox pox style – “What’s a
Masterpiece?” Will work well for social media snippets, promotion and for a main
video at the event too. Series of Q and A style interviews with selected audience – 16
– 25.
Animation:
Will – CREATIVE - to create an animation focusing on social media content - important
details from the painting. 1 bigger piece and possibly some shorter pieces taken from
that.
Jack-will help across all the production

4. research
• The gallery
• The exhibition
• The artist
• The painting
• The audience

5. The gallery
• Work ranges from as early as the 14th century
• hold the most extensive and representative collection of British Studio Ceramics
• It closed for major redevelopment in 2013, reopening in summer of 2015.
• The building is a Grade II listed building and is managed by York Museums Trust.
• Established in the late 1800s, york art gallery sits opposite the de gray rooms next door to the york theatre royal. Just one street
being home to such central art hubs in york.
• Its first exhibition showing yorkshires fine art and industrial exhibition( 24th July - 31st October 1866)was attended by over
400,000 people and gained a profit for the organisers of £1,866.
• At the start of the second world war, the gallery building was repurpose by the military and closed which later lead to suffering
bomb damage during the Baedeker Blitz on 29 April 1942. the gallery later reopened in 1948.
• In January 1999, the art gallery was attacked by armed robbers planning to sell stolen art work to a dealer later that night. The
robbers tied up the gallery staff, threatening them with guns and cut paintings out of their frames stealing a total 19 paintings
which worked out to be £700,000 worth of art work. Craig Townsend, believed to be the main perpetrator, was caught by armed
police that night and sentenced to 14 years in jail a year later.
• “The gallery underwent a £445,000 refurbishment in 2005, reopening on 19 March. This development was supported by a
£272,700 grant from the Heritage Lottery Fund and £85,000 from the City of York Council.”
• The gallery also has an outdoor exhibition space behind the main building in the museum gardens (built in 2016)
• ‘The gallery has more than 1,000 paintings. Western European paintings include 14th-century Italian altarpieces, 17th-century
Dutch morality works, and 19th-century works by French artists who were predecessors and contemporaries of the
Impressionists. British paintings date from the 16th-century onward, with 17th and 18th-century portraits and painting of
Giambattista Pittoni, Victorian morality works and early 20th-century work by the Camden Town Group associated with Walter
Sickert being particularly strong. Amongst York born artists the gallery has the largest collection of works by William Etty and
good paintings by Albert Moore. Henry Keyworth Raine, the great nephew of William Powell Frith, gifted various works,
including a portrait of George Kirby (1845–1937), the First Curator of York Art gallery.’
Awards
Visit York Tourism Awards: Visitor Attraction of the Year 2016
(Over 50,000 Visitors category) (winner).
Art Fund: Museum of the Year 2016 (finalist).
Kids in Museums: Family Friendly Museum Award 2016 (winner).
European Museum Forum: European Museum of the Year 2017
(nominated). Special commendation received.
(Found via gallery website and Wikipedia)

6. Exhibition
• Focus on imagination, science and skill Takes inspiration from the
masterpiece status of Saint Luke Drawing the Virgin and Child It
thematises creation as both divine inspiration and study of the
world It will consider how artists make images both materially and
conceptually How they project ideas about their practices back out
to the world This show will take the visitor on a journey through
time, discovering the ways that artists design their artworks to
affect viewers The second section takes the Saint Luke painting as
an archetype for later representations of artists at work in the
studio. It will feature works by more modern artists including
Lawrence Alma-Tadema, Leonard Rosoman and Rosalba Carriera.
Drawing liberally upon the Gallery’s own collections. The third
section examines artworks from the so-called ‘Golden Age’ of Dutch
and Flemish art, and juxtaposes them with new works they have
inspired by contemporary artist Christopher Cook.

7. The artist
Dieric Bouts:
• Very little is known about his early life, as he wasn’t documented until
1457, suggesting that painting wasn’t an early job for him.
• He was an early Netherlandish painter born in 1415
• He may have studied under Jan van Eyck and Rogier van der Weyden
• He is first documented in Leuven in 1457 and worked there until he died in
1475
• Bouts was one of the first northern painters to demonstrate the use of a
single vanishing point. A technique that uses parallel lines to create one
point where the background appears to disappear in the distance.
• His earliest dated work is ‘Portrait of a Man’ from 1462, which is thought
to be another painter from the Netherlands, Jan van Winckele
• It’s suggested that his lack of realism in anatomy could reflect the sober
religious intensity of the northern Netherlands
• He became the official painter of the city of Louvain in 1468

8. The painting
• Dieric Bouts: Saint Luke drawing the virgin and child
• The centerpiece of the exhibition is a painting by Dieric Bouts. The painting is
important to the exhibition as it is seen as a masterpiece. The painting also works
as a focal point for the exhibition as it has strong ties to themes of religion and a
strange visual style, which sets it apart from different variations of this image.
• Artist such as Jan Van Eyck and Rogier Van Der Weyden have made other depictions
of the image.
• The painting has various interesting details such as the subtly visible removal of a
halo above Mary’s head which most likely done to make the painting look more
realistic. Other details include the artist’s workstation in the background, the apple
Mary is holding, buildings in the background and the tiled floor.
• Saint Luke was one of the four evangelists. He painted the Virgin Mary and child as
depicted in this painting.
• The painting began production in C1470 and was completed in C1480 this was on a
loan from the Bowes museum.
• The painting has had an x-ray, which revealed what the painting was going to look
like as well as showing that it was transferred from wood to canvas.
• In 2016 the painting was banned from leaving the UK.

9. Further painting research for adams video:
•there are no other paintings on display in the uk that display the image used in the painting
•details in the painting include Mary holding an apple, a missing halo around Mary’s head, the artists work
station in the background and an x-ray of the painting reveals that St.Luke’s arm was originaly in a diffrerent
position.
•The painting was originally painted on wood but it was transferred onto canvas which didn’t actually
damage the painting that much.
•The position of baby Jesus although out of proportion is quite realistic for a child which opens up the ideas
as to whether the painting is taking a more realistic ‘behind closed doors’ look at religion which is backed up
by the halo that Bouts decided to paint over.
•In July 2016 with support from Art Fund, Heritage Lottery Fund and a number of private donors, the
painting was bought for £2,290,650. The Bowes Museum has partnered with York Art Gallery and Bristol
Museum & Art Gallery.
•The painting is currently banned from leaving the uk
•Bernadette Petti, Assistant Keeper of Fine Art at The Bowes Museum, said: “This was a popular devotional
subject during the Renaissance, especially in the Netherlands, based on the legend of the apostle and
evangelist St Luke depicting the Virgin with the Christ Child. However, this outstanding painting is not only a
significant 15th century Netherlandish devotional and art historical subject, it also reveals important insights
on the workshop practice and the changing status of the artist at that time.”
•Legend has it that the apostle and evangelist St Luke painted the Virgin. The subject of St Luke, patron saint
of painters (as well as physicians), seen depicting the Virgin was popular with 15th century Netherlandish
artists and would often have been commissioned in mediaeval times by the painters' Guilds of St Luke and
their academies and paintings of which are found in chapels dedicated to the saint.
•Because there are no historical records to show what saint Luke would’ve looked like it is likely that Bouts
based the saints image off of himself. In the painting it is also likely that the saint is using a silver tipped
pencil which means that the paper he’s using would’ve had to be treated before use.

10. Audience
• Audience
• Looking at data on www.hesa.ac.uk it is clear to see that most creative art and design students are female with around a
third of the students being female.
• Looking at different social media plat forms to see where the target audience for this project is most present it is very clear
to see that the target audience is most present on Instagram and Snapchat than other social media platforms so advertising
the art gallery and the exhibition on these two platforms could help us promote out event to our target audience. We could
show a few short clips of our final product on these social media plat forms to make people aware of our upcoming event.
The fact that creative art and design students are mostly female shouldn’t really effect out advertisement on social media
due to the fact a higher percentage of accounts on social media plat forms are women's accounts. Younger consumers are fed
up with traditional forms of ads. According to Forbes, this demographic find traditional ads altogether annoying! They go out
their way to avoid traditional ads, making them far less effective in general but particularly so when it comes to engaging this
particular age group. Research also shows that 18-25 year olds value peers opinions. This means that they’re more likely to
research and eventually purchase a product if it’s been recommended by someone of a similar age and not someone older. In
York there are over 12,800 undergraduate and 4,000 postgraduate students we could easily get in touch with university of
York and invite student to our event at the art gallery so that we can still offer this experience to none art students as well as
art students.
anon. (2018). What do HE students study?. Available: https://www.hesa.ac.uk/data-and-analysis/students/what-study. Last
accessed 21st Nov 2019.
Tayla. (2018). How to Easily Target the 18-25 year old Demographic, Locally, Nationally and Globally!. Available:
https://pmyb.co.uk/easily-target-18-25-year-old-demographic-locally-nationally-globally/. Last accessed 21st Nov 2019.

11. • Primary Audience Research
• Q1 – How old are you?
• Average age: 28
• Responses: 98
• Q2 – Have you ever been to York art gallery?
• Yes: 42.86%
• No: 57.14%
• Q3 – Are you interested in art or history?
• Yes, both: 44.90%
• Art 16.33%
• History: 20.41%
• Neither: 18.37%
• Q4 – Have you ever studied art/history at school/college/university?
• Yes: 50%
• No: 50%
• Q5 – Would you attend an event at the art gallery if it was free and aimed at
students?
• No, I’m not interested: 28.57%
• Maybe: 37.76%
• Only if it was free: 26.53%
• Yes, even if I had to pay: 7.14%
• Q6 – What prevents you from going to the art gallery and museums?
• Time. 31. 34.07% Costs. 20. 21.98% Location. 14. 15.38% Interest. 13. 14.29% (91
useable responses)

12. “Will it be that different than the last time I went? Probably
not.”
“nothing”
“Time and cost”
“The art I’m interested in tends to not be in art galleries
and I’m not particularly bothered about going to
museums.”
“Time”
“Economy and travel costs”
“Free time and awareness of interesting exhibitions”
“They are mainly in cities”
“Im lazy”
“Distance”
“Free time”
“Nothing to be honest, I’ve already been to most in York
through my life, so I haven’t had the urge to go back at all”
“Time”
“cost, very poor quality and uninspiring selection of
artworks on show at York Art Gallery”
“Interest”
“Lack of time”
“My partner has ME/CFS, we have an assistance dog &
wheelchair. York is hard to get around & expensive to park,
so it would have to be something we really want to see (We
live in Scarborough”
“Busy schedule”
“Time”
“Lack of time”
“Cost”
“Work and a 10 month old baby.”
‘effort’
“Time really”
“Limited spare time during museum opening hours”
“Feeling uncomfortable. Being ignored. Would be if
it was more guided by people there”
“Strangely despite being art lover, I have no real
excuse. I may go tomorrow”
“Time”
“None close by to me, no friend who share the
interest”
“minimal interest in arts. Other time pressures. Find
more about history from online resources and
reading.”
“Tickets prices”
“Cost”
“Nothing”
“No one to go with that shares that interest”
“Time”
“Too many other more exciting things to do”
“Money, Travel, Lack of Understanding of what’s
on”
“2 children under 3”
“Time”
“it’s boring luv xx”
“Price and time”
“Mainly the cost”
“It’s about 2rs away”
“Cost of trains makes for a costly day out”
“Nobody to go with.”

13. “Uni work”
“Boring”
“If not child friendly”
“Time and access”
“Cost and parking”
“Time”
“Time”
“time”
“Boring”
“Travel”
“interest in the exhibition”
“My location in relation to museums and
galleries and lack of exhibitions that interest
me.”
“Lack of money for travel (Not in York, in West
Yorkshire”
“money and time”
“cost and distance”
“Nothing really, if anything, distance”
“Not enough free time”
“Cost. I don’t mind donating as I leave but I’ve
been to enough crappy galleries that I don’t
want to pay upfront.”
“Lack of time mostly”
“boredom of art”
“location”
“Cost”
“Time”
“time”
“I dont go to cities.”
“time”
“The art”
“paying to stare at pictures”
“Nothing”
“nothing really”
“Work, Young family, University student, other family
commitments”
“It’s a waste of time”
“Lack of interest in Art and time to travel to one”
“The cost and time”
“I find them boring and uninteresting”
“No Time”
“No one to go with and no interest really. Also no knowledge
of much in that way. I would go if thee were tour guides to
explain”
“money / interest”
“I find art galleries boring because I have no interest in them
therefore I don’t visit them. I prefer going to museums”
“I don’t live in York”
“Cost”
“The cost, as a student I don’t have spare cash”
Q7 – What would you engage with the most?
Audio alone: 8.00%
Moving image: 28.00%
Photos: 28.00%
Written text: 9.00%
Interactive workshops (hands on): 27.00%

14. Primary Audience (Breakdown)
From the ninety eight responses we got to our survey we found the average age was twenty eight years old.
Out of the ninety eight people that responded to or survey 42.86% have been to the art gallery more so
there are a good amount of people that already know the sort of stuff they can expect from the art gallery
but we will want to try and advertise our event in a way that will make the other half of these people want
to come for the first time.
Majority of the people that responded say they have an interest in both art and history so looking into the
historical context of the Bouts piece will appeal to these people and will allow us to hook them and grab
there attention to make them want to come our event.
From the responses to question four “Have you ever studied art/history at school/college/university?” it was
a fifty fifty split on yes and no. I think we will have to take this into consideration when making our videos so
that we can give information to viewers that know nothing about art or history at all so they do not get given
lots of information that makes no sense to them but also so the people that already might know some stuff
about the piece and the history behind it don’t get bored and still get something out of our event.
From the written responses to question six 34.07% of the responses were to do with time (having free time
to go to these sorts of places) and 21.98% were to do with cost (cost of the gallery and other).
From the responses to question seven majority of people said they would engage with moving image,
photos or interactive workshops so making majority of our projects visual or hands on would be the best
option so that our products can appeal to our audience.
Documentary Ethics
1. Could it be argued there is no such thing as an observational documentary?
2. Participatory: Michael Moore – uses own personal stories to larger political or social issues. Some critics
accused him of staging parts of the film, misleading his subjects and even ambushing them with
unexpected questions.
3. Can be questioned over truthfulness – Grizzly Man
4. We all have to decide our own boundaries and moral line.

15. Camera Operating/Cinematography
A camera operator, or depending on the context cameraman or camerawoman, is a professional operator of
a film camera or video camera as part of a film crew. The term "cameraman" does not imply that a male is
performing the task. In filmmaking, the cinematographer or director of photography is sometimes called
lighting cameraman or first cameraman. The DP may operate the camera themselves, or enlist the aid of a
camera operator or second cameraman to operate it or set the controls. The first assistant cameraman or
focus puller is responsible for maintenance of the camera, such as clearing dirt from the film gate and
adjusting the follow focus.
Documentary Techniques
Voice-Over - A commentary by the filmmaker. It is usually added in post production. It allows the filmmaker
to speak directly to the viewer, giving out information and opinions.
Direct and Indirect interviews - It allows people bring filmed to speak directly about events and directly
answer questions given to them. They give the documentary an added sense of realism. These interviews
can be effected by lighting, colour scheme, framing, and camera angles. These all impact the audience’s
perspective of the person who is speaking.
Actuality - Raw film footage of real life events. This isn’t reenactments but rather footage of the item really
happening. (In the case of the art gallery, this could be something like filming people fixing up a painting).
Re-enactment - Artificial scenes which are reconstructed to show factual information as well as giving
viewers a sense of realism for what the event was really like. Many more effects are used during production
to make it more cinematic, which indicates that the footage is not real.
Montage - A montage sequence conveys ideas visually by putting them in a specific order. This can be paired
with some narration to indicate a change in time and place within the film.
Exposition - This occurs at the beginning and introduces the important themes. This is arguably the most
important of the techniques as it creates the viewer’s first impression and grabs their attention.
anon. (2019). Camera operator. Available: https://en.wikipedia.org/wiki/Camera_operator. Last accessed
21st Nov 2019.,anon. (2019). University of York. Available: https://russellgroup.ac.uk/about/our-
universities/university-of-york/. Last accessed 4th Dec 2019.

18. Specific job role research
Animation
Directing
post production
Camera operator
Cinematographer
Production manager
Events planning

19. Documentary production research
Directing for Documentaries
Have a clear idea for what you want to do.
Make sure you’re passionate about what you’re doing, if you enjoy it, the finished product will be much better
In pre-production, stay organised. Create an equipment list, a production schedule, have a visual style described, and think
about the music that you want to go with it.
In production, everyone needs a clear idea of their roles going forward. They need to know what they are doing, when they
are doing it, and how they are doing it. As well as this, always film more than enough. It’s a lot better to end up with too
much footage than too little. As a director, always keep calm and flexible with ideas, everyone should be able to voice their
opinion.
Documentary techniques
Voice-Over:
a commentary by the filmmaker. It is usually added in post production. It allows the filmmaker to speak directly to the
viewer, giving out information and opinions.
Direct and Indirect interviews:
It allows people bring filmed to speak directly about events and directly answer questions given to them. They give the
documentary an added sense of realism. These interviews can be effected by lighting, colour scheme, framing, and camera
angles. These all impact the audience’s perspective of the person who is speaking.
Actuality:
raw film footage of real life events. This isn’t reenactments but rather footage of the item really happening. (In the case of
the art gallery, this could be something like filming people fixing up a painting).
Re-enactment:
Artificial scenes which are reconstructed to show factual information as well as giving viewers a sense of realism for what
the event was really like. Many more effects are used during production to make it more cinematic, which indicates that the
footage is not real.
Montage:
A montage sequence conveys ideas visually by putting them in a specific order. This can be paired with some narration to
indicate a change in time and place within the film.
Exposition:
This occurs at the beginning and introduces the important themes. This is arguably the most important of the techniques as
it creates the viewer’s first impression and grabs their attention.

24. Production/ project manager
Production managers are responsible for the technical management, supervision and control of industrial
production processes.
Responsibilities of the job include:
• Leading the planning of the project
• Coordinating staff
• Planning and organising production ( +scheduling the project)
• Resource planning and allocation
• Negotiating and agreeing budgets and timescales with clients
• Managers ensuring that health and safety regulations are met
• determining quality control standards
• overseeing production processesre-negotiating timescales or schedules as necessary
• selecting, ordering and purchasing materials
• organising the repair and routine maintenance of production equipment
• To lead the team with confidence
• Keep your team motivated and happy, take care of concerns etc brought to light
In this project I will need to use good leadeship skills to help me keep the group organised and happy. I will
help plan production and oversee the technical production helping where I can. I take on the responsibility
of events management/ organisation, planning activities and marketing the event, along side this I must
keep the client (YMT & Griselda) updated on all decisions and production finding answers to any questions
members of the team or the client have. I will manage the budget and put together kit lists etc. and do my
best to keep everything on schedule and keep things running smoothly making sure any kit needed to be
booked or actors/ spaces have been found and booked ready for production so eveything runs efficiently

25. Events planning
An event planner structures an event, coordinate all of the moving parts, and makes sure everyone has
a good time. Also called convention and meeting planners, they do everything involved in making
sure these events go smoothly, including choosing locations, hiring caterers, entertainment, and
other vendors.
Roles and responsibilities:
• Development, production and delivery of projects from proposal right up to delivery.
• Delivering events on time, within budget, that meet (and hopefully exceed) expectations.
• Setting, communicating and maintaining timelines and priorities on every project.
• Communicating, maintaining and developing client relationships.
• Managing supplier relationships.
• Managing operational and administrative functions to ensure specific projects are delivered
efficiently.
• Providing leadership, motivation, direction and support to your team.
• Travelling to on site inspections and project managing events.
• Being responsible for all project budgets from start to finish.
• Ensuring excellent customer service and quality delivery

26. planning
• Interviews
• The event
• Inspiration
• What makes the bouts a masterpiece
• Promotional video

27. Interview questions
• Name, age, course
• who do you consider icon? (modern? Past? Celeb?
Family?)
• What do you think makes something a
masterpiece?(value, fame)
• Can you name a famous masterpiece?
• Do you have an interest in art?
• Have you ever been to York art gallery? (any gallery)
• What do you think about this painting?
• Do you think this is a masterpiece?
• (film response to learning value & masterpiece)
• Tripod x4 (Two from home, three from college)
• Light x2
• Large microphone
• At least 6 batteries
• 4 SD cards
• Cameras x4 (Two from home, two from college)

28. interviews

29. (needs printing)

35. The event

36. Event: thursday 16th – friday 17th january
THURSDAY NIGHT (tbc)
Preview event (paid for by ymt)-
• Press night- invite press, york mix, york link etc
• Refreshments (not allowed in exhibition rooms)
• Show our videos for the first time (LED screen?)
• Photobooth (be the masterpiece)
• 5minute masterpiece (copy/draw masterpiece-
personal or professional/ w twist)
• Olivias stuff
• Voulenteers talking about paints?
• Remaking the masterpeice

37. Mini masterpiece
• We will split up the bouts painting using the high-res image to get good quality
zoomed in pictures then number each one and cut out squares of card to match the
scale.
• We will get members of the public to do a square each, then at the end we can put
all the pieces together to “make THE masterpiece”.
• This will take place on both the Thursday night and Friday.
•However, thers a twist. To make it more tricky, we will have a
things like kalidascope goggles and giant pencils to try and
make just drawing more fun, exciting and engaging. Its also a
challenge wich will be appealing to most people.
•Another option is to do it in pairs where one person has to
describe to their partner what is on their section of the
painting and they will draw and colour it as best they can.
Materials
•large high res picture printed out
•Card
•Pencils
•Coloured pens/pencils
Where in the gallery?
•Olivias room?
•Studio?
•Floor puzzle bit

38. ‘Be the masterpiece’
• The plan is to set up a photographer (ollie) and a small space to do the photo shoot. We will focus on
8 main paintings and get partisipants to try and recreate the chosen painting with the help of props
and costume pieces. These photos will then be emailed to the people in photos. (free)
• Booth/ no booth? Do we need to make one?
• Where will we do it?
• On the preview event only or Friday too?
• Costume hire?
• Share costumes with magdalena
• Choose paintings to focus on recreate in photos and mini mastepieces)
• Olivias art work in the background? Use printed fabric as backdrop?
• Make a form where we get emails etc for each photo
Focus paintings:
•Saints catherine of siena, ursula an dominic.
•A jeering crowd:
•The virgin and child with an angel, saint george and a donor
•A family of the forest
•Benaiah
•Rembrandt’s studio
•St luke drawing the virgin mary

39. Inspiration from a masterpiece
Traditional with a modern twist.
How it inspired Chris cooks work putting a modern twist (adding apaches and jets into he work) and building
upon Bouts’ pictures. Use an old style camera filter mixed with new effects (masking, glitch effects etc.)
What Chris did.
Chris cook is a contemporary artist that took these Dutch golden age pieces and recreated them with a
modern twist. Some of his changes are very visible with the inclusion of fighter jets and UAVs. There are
some more subtle ones such as the inclusion of a birdcage in NEED INFO and NEED INFO. This is a great way
of getting younger (16-25) people to appreciate the old work as it is a look at where this modernised piece
came from.
Look into the artists mind.
How it inspired a variety of other artists to look at portraits from a different perspective (behind the scenes,
in the studio, at work). at work, acknowledging the work that goes into it. Art students at work. Their rooms,
the corridor - steady cam down there.
Where it came from?
The slither of his workshop in on the side, where you can see his paints and his easel with the original
painting on. This was the first look into an artists studio in a mainstream painting. It gave the people a look
into the work of himself as he drew saint Luke with his own face and based the studio space on his own.
Why?
During the Dutch Golden Age there was a focus shift from religious icons to secular subjects such as artists in
their studios, landscapes and narrative art. A lot of these took inspiration form the Bouts piece especially in
the artist studios work with the gallery displaying work by Lawrence Alma-Tadema, Leonard Rosoman and
Rosalba Carriera. Its a form of self expression and the artist can manipulate the image to match his/her
feelings and the tone of the piece

40. Evaluation

41. Time management
• I think our time management throughout this project was pretty good. We had
a schedule of meetings given to us by Griselda at the beginning of the project
which we stuck too. I think the structure of having a meeting every Friday set
us up well for each week knowing we needed to have more development and
something to show Griselda when she came in. This meant that we were
always developing and planning, coming up with new ideas and experimenting
which kept us on track. We were well organised and structured with our
approaches to our production and event organisation. By the day before the
event, everything was done and ready which made the event set up much
faster and less stressful.
• I think one problem with our time management was actually down to the
college timetable and getting to the gallery. At the star there was a lot of guess
work as we didn’t get to see the space until a few weeks in. as well as this we
didn't get to meet the curator or have communication with some people
working at the gallery therefore delaying production and planning so some
things were rushed and we had less time for production.

42. Initial planning & development
• I think throughout this project we were always really thorough with our planning
considering all elements like cost, audience appeal and how we could make it work. We
were constantly developing our ideas throughout the project which I think demonstrated
a good understanding of what we wanted to create and put across to our audiences. From
the beginning we new we wanted to do an event including video and animation and
quickly came up with the idea of having several videos that would be shown at the gallery
about the exhibition. We took our initial ideas to a meeting with the marketing and
comms team at ymt and they wanted us to develop the ideas further to create something
newer and more fun that wasn’t already being done at the gallery. From here we went
back to college and had a mega brainstorm on the whiteboards and started fro scratch.
After a lot of discussion we circled back to having 3 videos that included our audience,
were promotional and informative. From here we carefully planned our videos individually
and began production. All of them went to plan and the end result was really good and we
were all really pleased. I think we showed our idea development and had clear structured
planning to make sure everything ran smoothly.
• A long side the videos we planned the event. Looking at when would be best, what else
we wanted on the night and how we could advertise it. We chose an date early on so we
had a deadline to work towards which helped when being organised. We then continued
to develop and refine our ideas and kept clear plans throughout so we all knew what was
going on. I think our organisation and planning is what made the end event so good
because every detail had been panned and considered from the beginning

43. My research
Job role research:
• I found that researching the job roles we had given ourselves really helpful. It gave me a better understanding
of what was my responsibility and gave me a wider perspective especially with the event co-ordination. There's
so many details and little things that I wouldn’t of taken into consideration without research. Personally it was
really helpful in making sure I did my part in the project to the best of my ability. I think it helped in the team
knowing everyone had specific roles for me(holly) being in charge of the event organisation and all the
communications meant that when people had a question they would ask me and I would speak to whoever to
find the answer. It also meant that if needed help with editing something I knew I could go to Ollie or Ewan or if
I wanted some animation for something I could go to will. I think the varied skillset helped a lot in this project. I
did lots of emailing and planning around the production, keeping everyone on schedule and in the loop. When
everyone is working separately it can be hard to make sure you all know where everyone else is at and how it
will all come together so I helped pull everything together. but I wouldn’t have seen it like this without
researching what my responsibilities were as project manager and event coordinator.
Contextual research
• When we started the project, the first step was research, we worked together to gather as much info on the
painting, the gallery and the exhibition. This gave us lots of context and a basic understand of where we were
working, who we were working for and also with the information we had on the art work, what can we create
using this. I think the research on the art work and exhibition was definitely the most helpful. We used things
we found out in our videos and it also mean that at the event, I could walk round and talk to people and tell
them about the art work they were looking at which was a really nice feeling.
• One thing that looking back now would have been helpful to research is the people working at ymt,yag and
other important people because there was times where we didn’t know who we needed to speak to about
certain things or what a person did. Even at the event I met so many people with important roles at ymt& yag
and I wasn’t sure who they were or what their role was. It would have been more comforting and easier when
planning, to know who was who and certainly less embarrassing on the night when I could’t remember who
people were when introducing them.

44. Ewans research
My main focuses for the research was about Bouts and
various techniques for documentaries. I am happy with how
the techniques research went as I got plenty of different
styles that we could do, test a few out and find which ones
were our favourites. However I couldn’t find very much about
Dieric Bouts. As it turns out, little is known about him which
made my research harder, but after searching through
various trustworthy websites, I managed to get a slide of
information. Next time I would spend some more time
finding out information from different sources rather than
just websites. It may not change anything, but there could
have been books with information about him in and I didn’t
look for them. However, once all of our team’s research came
together it looked very good and we had a large variety of
knowledge.

45. Adams research
• In our PowerPoints we worked as a team making slides for for the various sections
of the exhibition such as Dieric Bouts, the portrait of St Luke Drawing the Virgin
and Child and the Exhibition’s purpose. I think that doing this research was really
helpful as it gave us a lot more insight into what we were working with in the
project as well as helping us to develop some initial ideas as to what we could do
in the project. I researched the painting itself to find out any interesting
information about it’s past and although there wasn’t much information that we
could incorporate into our event however it did help us if we were asked questions
about the painting by attendants.
• Before writing our research we had decided on what roles we would be taking so
the group could work on they’re own mini projects to create a variety of work that
featured all of our strengths. I researched into cinematography and camera work
as these related the most to the role I was given. I found researching
cinematography fairly difficult as I hadn’t been in the gallery so I didn’t really have
a good understanding of what shots were possible in the exhibition space so I only
looked into some fairly simple style of cinematography.
• I think that the research was a success as we structured it in a way where everyone
got to research what they were interested in without having to worry about having
to little information in they’re research as we could share information more easily
and learn more about what our group was planning to make.

46. Oliver’s research
• My section of the research was about the the exhibitions. It was difficult as
the only information available was on the art gallery website so it was difficult
to pull research from any other sources. However, there was a really good
amount of information on the gallery website so it was not the end of the
world
• I also did all the research into documentary post production. This meant I
researched editing, sound design, colour grading and soundtrack creation. I
looked at good examples of each process and how they achieved it
successfully.
• I feel as if the research was done really well because as a team we covered
every base in a lot of detail, ranging from the artist and the painting to
directing and animation

47. Jacks research
• My main focuses for the research was about Bouts and various techniques for
documentaries. I am happy with how the techniques research went as I got plenty
of different styles that we could do, test a few out and find which ones were our
favourites. However I couldn’t find very much about Dieric Bouts. As it turns out,
little is known about him which made my research harder, but after searching
through various trustworthy websites, I managed to get a slide of information.
Next time I would spend some more time finding out information from different
sources rather than just websites. It may not change anything, but there could
have been books with information about him in and I didn’t look for them.
However, once all of our team’s research came together it looked very good and
we had a large variety of knowledge. Also for my research I did primary and
secondary audience research. I looked at statistics for different social media
platforms to see which platforms would be best to advertise our event on to reach
our target audience. I also looked at statistics for students on creative media and
arts courses in the UK and the local area so that I had a rough idea on numbers of
people that would be interested in our event possibly. We also did a survey asking
people if they’d come to the type of event we were planning and what they would
like to see at that sort of event and how they would like to have things presented I
felt this help a lot and gave us a good idea about what to make for our target
audience.

48. Wills research
• By looking at popular existing works that utilised parallax animation with very
similar images, I was able to learn a lot about how paintings could be edited to
create interesting and appealing animations. Furthermore, the two pieces I looked
at utilised a comedic tone, which was something we wanted to use ourselves to
appeal towards the young adult age demographic. The two animations held
different purposes in their own context, with the first being an opening sequence
to a TV show and the other being used as an intermission in a film. I feel that I did
a good job in gathering information from the two whilst addressing how their
different contexts affected the style in which the were created.
• A way to improve on my research would have been to include more examples of
existing products. This would have made what I learned more reliable whilst also
allowing me to compare a greater range of styles and animations to gain a deeper
understanding of parallax as a whole. Furthermore, it would have been good to
learn how the animators behind these specific examples created the animations,
as at the time I was completely new to parallax and so had no experience in
actually creating it, forcing me to quickly learn during the pre-production period.

49. animation
Plans and aims:
I feel that my Pre-Production was successful in allowing me to lay out the general plan for the production
part of the project whilst also acting as a means of developing ideas further to discover new skills and
techniques at my disposal. By writing out what I plan to make as well as what the overall aim of the
project is, I was able to ensure that my final decision on what to create would fit the set brief.
Furthermore, my slide discussing my plan to use Adobe After Effects as well as utilising the parallax
animation style displays why I chose to use the two as well as how I planned to refine my skills in regard
to using them. By doing this, I was able to reinforce my confidence in using them whilst also setting the
groundwork for the upcoming production period.
Context research and permissions:
In my Pre-Production I continue by discussing the artists and paintings themselves, looking into what the
creators were wanting to convey to their audience through their work. This was useful, as noted in the
slide, for giving me more context behind the paintings, which I could use as inspiration in my animations.
Furthermore, I made sure to make mention of each of the paintings I planned to use in my production,
ensuring that I had an interpretation of each piece involved. Such interpretations include how I believe
the artist perceived what they included in the painting, such as in Benaiah. For this painting, I
hypothesised that the artist may have made the injured man so pale to make him ‘less visually appealing
or appearing less ‘normal’.’.
Following this slide, I made a list of the paintings that I was able to acquire permissions for including in my
animatio. This small moodboard ensured that I was not get into any legal trouble because of my
production, and so allowed me to immediately begin with production when intended without any need
to delete any of the animations I created.
By will

50. Animation: production reflection
• By recording the creation of my work on a daily basis, I was able to keep references to my work
during its development. This was useful for referring back to when working on different areas of the
project, as I could get an idea of how long certain tasks would take as well as how I could improve
my technique to work more efficiently. Additionally, by comparing what I had created in After
Effects with my Photoshop work as well as my storyboards, I could see what changes I had decided
to make as well as how I had transitioned the still images over to animation.
• Another positive of creating a production reflection is that I could reinforce my reasoning for
certain decisions about creating the animations. For example, I often talk about how I added
certain movements to give the vide a more comedic tone to appeal more to our target
demographic.
• I made sure to make common referrals to the tools that I used during the production process, as it
is important to understand how I actually created the animations/edits rather than just skipping
over the actual work process. This also helped in regard to recording what tools did and didn’t work
well for specific tasks, making the job of creating similar edits much easier later on in the project.
• I overall feel that my reflection worked well to keep track of all the tools and software that I worked
with to create my animations, which in turn will allow me to refer back to this project when
working on future productions. A way to improve on my reflection would be to address what we
did on the actual day of the exhibit event.
By will

51. Pre production
• My Pre-Production is all over the place as we
didn’t have long to actually create the script
and plan the video due to time restrictions
from the client. I feel like it could have been
done better but I worked really well for what
we needed to do. With more time I would have
included story boards and an editing
breakdown to make it easier when it came to
compiling the footage. The script breakdown
was very useful on the day of shooting as it
helped.
• We also conducted production experiments for
the interviews. This helped with the
visualisation of the interviews and how it would
look in the edit.
• By ollie

52. Shooting the documentary
• Overall I think the documentary turned out really nicely and so did the attendees with
one of them stating that they loved the video. There were defiantly thinks that could
have been worked on but overall it looked and peeled professional.
• With the help of the shooting script and the skill of the team, filming the documentary
was pretty easy. We both had a lot of shots to get but we weren't there for too long. It
took half the amount of time to shoot which was nice
• We used the gimbal to get the steady moving shots and the shoulder mounts to get the
close up shots. I pre-set up the gimbal the night before and photographed the axis
measurements as it meant that in the gallery the set-up only took 5 mins meaning we
could get started right away.
• There were some shots that were difficult to get due the the lighting in the gallery
being awful, the wall colour being a sort of burgundy red that bleed into the shots and
the restriction on using proper lights as they would damage the paintings
• By ollie

53. Documentary video production
• Working on the camera for the documentary video I had to follow a
lot of instructions as Ollie wanted a specific set of shots to be
filmed so we met up and went around the gallery filming the
paintings and each other filming so that we could document the
production. I’m really happy with how the documentary turned out,
I think that all the shots look fairly professional and the lighting is
actually ok even though we only had the lighting in the gallery to
work with.
• I actually did the voice over for the documentary video which was
interesting/frustrating to make because I had to memorize most of
the lines so that I could read out the script in a natural way but I got
better at it as I went on as I was getting into a rhythm of speaking. I
think that the documentary video was really good and if I could
improve it I would’ve had subtitles in the video so that people at
the event wouldn't need headphones in order to know what the
documentary was abo

54. Music production
• For all the videos except the entrance video I created original music to accompany the videos. I did this
using GarageBand.
• For the promo video i used a range of trap kits to get individual drum sounds. They sounded really good
together as they were from the same pack from Splice. I also used GarageBand loops for the stringed
instruments that i pitched down and cut up
• For the event video I used a LoFi melody from another sample pack from Splice. I paired this with a
soundscape from from Ethereal that was in the same key. This combination created a great layered lofi
sound that matched the tone of the event and video. For the drums i used a LoFi one shot pack i found
on r/drumkits. It had loads of bass and snare sounds and really good percussion sounds. However the
HiHat sounds were very poor, i ended up using an EQ’d trap hat to emulate the same sort of sound.
• For the interviews and the documentary I used a collection of string instrument, piano sounds and a 80s
style synth all layered playing a melody composed by a producer by the name of Praxi, I worked with
those melodies and creating the drums to with it, I used one of the GarageBand presets to create the
drums as they sounded so much better compared to the Splice kits.
• I feel like all the music came out sounding really well and matched the videos well too
• By ollie

55. editing
• I was also tasked with editing the documentary as well. This was a fun job as i enjoy editing and working in
post-production.
• We had so much footage that was all unorganised behind belief it was a nightmare to find the shots I
needed. For the next project i will use a proper system. It was very difficult to find anything as there was
just stuff everywhere
• The footage we got didn't need much work to it which was good and saved a lot of time. It didn't take long
to arrange a good enough rough cut to be sent out for notes. With notes from the team and the Art
Gallery i finished the documentary a few days before the event which gave me time to focus on other
things
• The graphics were really easy to implement as Theo from YMT and Will had cut up all the pictures in
photoshop really nicely so creating the fading was super simple
• The voice over was a bit messed up as they were so quiet i had to boost the sound and then nest the audio
and boost again a few times. It didn't effect the quality that much but was just a pain as we had recorded
it in many sections
• The text was pretty easy to do as i had created a photoshop template to make it easy to create all the
different text assets I needed.
• By ollie

56. Pre production & experiments
• Our group put a lot of work in pre-production.
As we still didn’t have a solid idea for
everything, we had to create as many ideas as
we could. In the bottom photo, you can see one
of the smaller ideas that we came up with. This
was not one that ended up on the final night
however it’s a good example of the type of
things we were going for. Meanwhile, we
wanted to get a solid idea for one of the videos,
which was the public interviews so we
conducted experiments. We did plenty of these
and it really helped a lot going into production,
and because of this I think this Pre-Production
was probably the best I’ve ever done. It has a
wide variety of experiments, planning, and
information about what we’re doing. As well as
this, over the course of the PowerPoint you can
clearly see how our group is slowly forming a
clear image of our documentaries and the event
itself.
By ewan

57. Promotional video
I was pleased with how my video
come out I felt it worked well and
achieved its goals. When it came to
filming we had everything filmed in
good time and ready to start
editing this video. I felt editing
went smoothly and I knew I would
have everything finished in time.
There were a few shots I would
have changed or reshot if possible
but besides that I was very
please with the outcome of
this video.
By jack

58. The interviews
• I really like how my interviews turned out. We conducted
around 17 interviews and used around ten split up into
short little sections, with the full video ending up around
three minutes long. I really liked what I did with the
editing as it’s simple but the cuts work really well, with
each interview complementing one another. If I was to
improve on one thing it would be to use manual focus
rather than auto. Because the camera was set to auto, the
video wasn’t completely in focus. It wasn’t out of focus
but I think it didn’t look as good as it could’ve. Other than
that, it turned out really well. There was a nice balance of
opinions and comedy that created a nice video. I also
learnt a lot from this as I tried setting out Premiere Pro in
a new way which looks much neater and makes
everything easier to find.
By Ewan

59. Filming on the night
• On the night it was my job to get as much
footage as possible for another video we are
currently making for the gallery about the
night directed by Jack and edited by Ollie. I got
plenty of footage recording every different
thing we had done as well as all the speeches
that were given on the night. My footage
wasn’t the best as I am fairly inexperienced
with a shoulder mount, however using editing
as well as the two other cameras we had
recording footage the footage came out
looking good, and the short video about the
event is nearly done. Between three of us, we
got footage from just about every angle
possible including taking videos from the
balcony above.
By Ewan
• At the event I was helping to film
everything that was going on. I was
in charge of organising and
directing this video so I came up
with a bit of a shot list for the
evening so that everyone knew
what we needed covering but we
mostly just filmed whatever we
thought looked best on the night
because I was not one hundred
percent sure of what the lay out of
the screens etc. where going to be
on the night.
By jack

60. Production - Event Video Editing
• I was given the job of editing all the footage together from the event. This was a
pretty difficult job as there was 6 hours worth of footage and no real story to the
video.
• It was made worse by the fact that the camera settings weren't properly dialled in
before shooting. One camera was very dark, one had the white balance off so all
the footage was orange and the other camera was out of focus for a lot of the
shots
• However, from all the usable footage I got something good out of it, i think it
turned out really well. It flowed nicely and really fit the overall tone of the event

61. By Adam

62. Welcome to York Art Gallery Event Video
Audience & Client –
• I feel as though this video would appeal to the target audience of this event. I feel the music in the video would appeal to a
younger audience and that the video flows nicely and would engage this younger target audience. I think that maybe the odd
one or two shots might have been held a bit long and that I could have possibly been able to cut some of the shots a little bit
soon as they drag and this younger target audience might lose interest in the video and disengage.
• I feel as though this video met the clients needs as this video was meant to catch the attention of people passing the art gallery
and to give the viewer a brief idea of what was happening at the event and I feel as though this video did this and for filled the
clients needs.
Camera Work & Editing –
• I feel the camera work in this video was really good and everything came out nicely. All the shots are smooth and steady and in
focus. Except the shots that are a little but shaky and have the back and forth of pulling in and out of focus but this was an
effect we wanted and I feel as though we were successful as a team to achieve this effect and look and I feel as though it does
look intentional.
• There is one shot in the second half of this video that annoys me and that is the shot moving into the gallery as the doors open
to the main entrance and that is because of the reflection in the glass of the camera operator. All of the take for this shot had
the operator in the reflection but I think that was just because of the time that the doors opened I think that if they opened a
bit sooner we might have been able to avoid this.
• I feel as though the editing in this video was done really nicely. Everything was cut to the beat of the music so that the video ran
smoothly and so it was easier for the viewer to watch. I feel as the transitions worked well also I feel the cuts in the black
worked well and where done very cleanly and where hidden and aren’t obviously cuts to the viewer.
• I think the dip to black at time code 3:48 is help a bit too long on a black screen and that I should have maybe brought in the
title card a bit sooner rather than waited for the music to fully finish before fading the title card in.
Sound & Lighting –
• I think the music worked really well in this video I think it sets a nice mood and tone for the video. I also think the music fit
nicely with the mood and atmosphere of the event. I could have possibly found a similar track to play quietly when the title
cards were being show in-between the videos so that I was broken up a little more.
• All the shots are well lit in the video and everything is visible and you can clear make everything out. Some of the shots have
quite a bit of noise in them but this is just because of how dark the rooms are so the ISO on the DSLR had to be put quite high
so that we could actually get a clear picture.
By jack

63. The event: planning and organisation
• I was in charge of planning and organising the event whilst the others worked on their video production. We wanted to have
various things going on on the night to keep everyone entertained. We wanted drinks at the event and ymt supplied these so it was
one less thing to factor in. I got in touch with Chris cook and he said he would do a talk at our event which was really popular and
everyone enjoyed. we were hoping to incorporate Olivia and her project but we had no contact with her over Christmas until a few
days before the event. This meant it was difficult to plan what was happening in the project gallery where she was working. Luckily
we sorted something in tie for the event. A big problem throughout this project was communication with some ymt staff and not
having a definite on space and monitors until later on and due to problems with the monitors we had to out source them which
took a huge chunk of our budget which was worrying. However in this cost it included all the devices we needed and getting them
installed which made setting up on the night easier as it was done for us. But because of the delays in knowing the space and the
situation with monitors it meant it became hard to plan as it was out of our hands by this point. Before this we looked at getting
large digital screen for presenting our work, this required getting quotes from companies and finding the best deal. This was good
experience as its not something you get taught how to do so it helped develop my business skills and budget management.
• We thought of some good interactive activities for the event. using links with ytr costume hire, I came up with the idea of a photo
booth where you “be the masterpiece”. We hired out loads of costumes and hats and set up a booth in the gallery foyer. This took
a lot of planning, organising and compromising especially when working with the budget but I think it worked really well. We had
to be really organised to make sure this ran smoothly and it did.
• As well as this, to try and engage more students we did a challenge called “remaking the masterpiece” where we asked people to
reimagine the painting and recreate it in their own style or edit. The winning piece was chosen to be printed on a tote bag and
given away at the event. We got quite a few submissions but they came in late which meant that we had to leave ordering the bags
till last minute which was stressful but in the end we got them on time for a good price and they looked brill.
• We wanted to make little goodie bags so in each tote bags were some sweets, flyers and stickers. Ollie did some cool sticker
designs that were relatively cheap to print but everyone loved them. We spent a lot of time looking for the best place to print bags
and stickers but I think we found the best deal. Everyone loved the bags and I think it was a great idea despite the stress behind it.
• We also made flyers and posters. There was some arguments when making these and in the end the posters printed, we later
realised, had lots of spelling mistakes on and as the event changed and developed we realised the information on those posters
were no longer accurate so we smashed out some new ones the week of the event and gave out LOADS of flyers at college and put
posters everywhere. At the event when we spoke to people about how they had heard about the event, lots said they had seen
posters and been given flyers which shows traditional marketing techniques are still really effective
• Additionally, we planned to have people filming throughout the event to make another video after that ymt could use for
marketing and that we could use for our evaluation and evidence of the project
• overall I think the event planning was very thorough and we paid good attention to detail. We were efficient and organised and I
think everyone was clear on what they were doing and where they needed to be throughout the evening. Although what would
have been better is if we had better posters and flyers printed and handed out earlier so there was less to do in that final week but
on the flip side because we were flyering so close to the event people didn’t just forget about it which I think worked in our favour

64. The event
• The event on the whole went so much better than I think we all expected we had a great turn out
of at least 60 people but I think there was more. Everyone really enjoyed themselves and gave us
great feedback.
• On the day of the event we did all the last minute stuff like filling the tote bags and setting up,
there was no rush and everything ran smoothly. We did some last minute flyering in costumes and
went round town which was fun and we convinced a couple of extra people too. We also posted
loads on instagram and twitter on the lead up to the event trying to get as many young people as
possible interested.
• Throughout the night we all kept busy and enjoyed ourselves. All the guests knew where they were
going and were having a good time. Chris came along and did his talk and that went great, everyone
found it really interesting. I think all the people who came were really engaged and learnt some
stuff about the gallery and got involved in some of the activities.
• The photo booth was successful, we got the costumes at lunchtime and had them all set up,
everyone had fun getting their photos taken and dressing up and after they were all sent off with a
quick turn around. (Non of the costumes were damaged and were returned to costume hire later
that week.)
• I was really really pleased with the night and I think everyone did a fantastic job, I don’t think it
could of gone much better!
• The only thing was that we didn't’t see Chris until the event had started so we didn’t get chance to
properly plan his talk but when he arrived it was planned quickly and there was no issues.

65. Audience feedback
• Overall the event went really well ad we got some really good feedback from the people who attended.
No negatives!
• The only bit of constructive criticism we received was to increase the sound in one of the rooms, but that’s
not something we can fix now. People seemed to focus more on the interactive elements so if we were to do
anything like this again then we’d focus on that.
Feedback slip

66. Video links
Inspiration:
https://youtu.be/pnzAS7qR170
Interviews:
https://youtu.be/5l4-JZ1NHQ8
Promotional video short:
https://youtu.be/VXVp2Xf7nBU
Welcome the york art gallery:
https://youtu.be/g2wGqoyV-c0
Event video:
https://youtu.be/xdsKtxrvcVc
Press:
https://www.yorkpress.co.uk/news/18169471.york-college-students-team-york-art-gallery/