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Sharing is Caring,21. April 2017
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Making the most of it - MKG
WHAT DO YOU KNOW ABOUT THE MKG?
© Marcelo Hernandez
5 FUN FACTS
2.
Opened
in 1877 3.
Approx.
10.000 m2
4.
500.000 objects
from 4,000 years
of human creativity
1.
One of the most
influential museums
for arts and crafts in
Europe
5.
Permanent collections and exhibitions:
• Ancient Art • Middle Ages to Classicism
• Art Nouveau • Ceramics • Modernity • Design
• Photography and New Media • Poster and
Graphic Art • Fashion • East Asia • Islamic Art
• Period Rooms • Musical Instruments• Kids‘ world
• Sammlung Online (digitized collection)© MKG
WHAT IS MUSEUM EDUCATION ?
© Lisa Notzke, MKG
MUSEUM EDUCATION IS CREATING...
• Talks, debates
and other events
• Guided tours
• Workshops
• School visits
• Museums‘ birthdays
• Long-term design or research projects
with schools and universities
• Offers for all abilities
• Websites
• Audio guides
• Blogs
• Apps
• Hands-on stations in
the exhibitions, e.g.
drawing table, sharing
station, try-on fashion, ...
• Teacher materials
• Participation campaigns, e.g. collecting and editing visitors‘
personal objects and memories from WWI or running a
competition to find „Hamburg‘s most innovativecanteen“
• Broschures
• Interactive exhibitions like the „Kids‘ world“
• Family events or activity guides
DOES MUSEUM EDUCATION ...
create a relation between the
audience and the exhibition
and artworks
teach facts about the
exhibitions and artworks
• iBeacon-App
„Im Sog der Zeit“
MOREOVER, WE DEVELOP DIGITAL CONTENT LIKE ...
© MKG
WE REALIZE PROJECTS LIKE ...
• MKG‘s fashion blog „Stilbrise“
about the looks and statements of
our visitors, sustainable fashion
and DIY
• Incl. events and workshops
together with Etsy.com,
Greenpeace e.V., AMD Academy
of Fashion and Design and more
© Lisa Notzke, Ulla Deventer
AND ENCOURAGE OUR VISITORS TO GET CREATIVE THEMSELVES ...
© Lisa Notzke
OUR ART NOUVEAU COLLECTION
© MKG
OUR ART NOUVEAU COLLECTION
© MKG
iBeacon-App
„Im Sog der Zeit“
OUR ART NOUVEAU COLLECTION
© MKG
iBeacon-App
„Im Sog der Zeit“
WEB-JOURNAL „BEWEGTE JAHRE (EXCITING YEARS)“
WEB-JOURNAL „BEWEGTE JAHRE (EXCITING YEARS)“
WEB-JOURNAL „BEWEGTE JAHRE (EXCITING YEARS)“
WEB-JOURNAL „BEWEGTE JAHRE (EXCITING YEARS)“
WEB-JOURNAL „BEWEGTE JAHRE (EXCITING YEARS)“
WEB-JOURNAL „BEWEGTE JAHRE (EXCITING YEARS)“
WEB-JOURNAL „BEWEGTE JAHRE (EXCITING YEARS)“
WEB-JOURNAL „BEWEGTE JAHRE (EXCITING YEARS)“
WEB-JOURNAL „BEWEGTE JAHRE (EXCITING YEARS)“
WEB-JOURNAL „BEWEGTE JAHRE (EXCITING YEARS)“
WEB-JOURNAL „BEWEGTE JAHRE (EXCITING YEARS)“
The web-journal shows 89 images/films.
All together we paid 972,71 €, so 10,93 € on average per image.
Institution Location Images Total	 price	in	€ Price	per	image	in	€ Price	paid	for	(as	named	on	the	invoice) Copyright/	CC	licence
XXX Austria 3 120 40	after	negotiation	
(first:	120	per	image)
website,	special	 price	 ©
Wien	 Museum Austria 2 110 55 conservation	contribution	(5/ea),	scans	(15/ea),		license	(35/ea,	incl.	50%	discount) ©
XXX Austria 7 150 21,43	after	negotiation	
(first:	25	per	month)
reproduction	fee ©
Europeana,	Contributor:	Rudolf	Osina Austria 1 0 0 CC	BY-SA	3.0
Austria 13 380 29,24	on	average
Charles	Lefébure/	Archives	 et	Musée	 de	la	 littérature Belgium 5 0 0 ©
Belgium 5 0 0
Cité	de	l'architecture	&	 du	patrimoine	Paris France 1 39,17 39,17 digitised	object	(unit-price) ©
Societé	 des	Amis	du	Vieux	Reims/	Musée	 Le	 Verguer France 1 35 35 usage	 of	an	image	 of	the	museum,	unit-price	web ©
France 2 74,17 37,18	on	average
Staatsarchiv	 Hamburg Germany 1 30,5 30,5 digitisation ©
MKG	Sammlung	 Online Germany 7 0 0 CC0	1.0
Klassik	 Stiftung	Weimar Germany 2 0 0 ©
Medizinhistorisches	Museum	Hamburg,	Bildarchiv Germany 6 0 0 ©
MKG Germany 2 0 0 ©
Staatsarchiv	 Hamburg Germany 4 0 0 ©
Wikimedia Germany 9 0 0 1	x	CC	BY-SA	4.0,	1	x	3.0,	2	x	2.0,	5	x	PD
Wikipedia Germany 1 0 0 PD
Germany 32 30,5 0,95	on	average
Zentralbibiothek	Zürich Switzerland 1 19 19 reproduction ©
Archivo	di	Stato,	Bellinzona Switzerland 12 443 36,97 provision	of	the	images	(10	/ea),	reproduction	rights	(30/ea) ©
Switzerland 13 462 35,54	on	average
Glasgow	School	of	Art	Archive UK 3 0 0 CC	BY-NC-SA	4.0
National	Portrait	Gallery,	 London UK 1 26,04 26,04 single,	 one-time,	non-exclusive	rights,	magazines/editorial,	 electronic	 edition ©
Royal	Commission	on	the	Ancient	and	Historical	Monuments	of	Scotland,	
Edinburgh
UK 1 0 0 ©
Huntley	Film	 Archives,	Hereford UK 1 0 0 ©
The	 Huntarian,	Glasgow UK 5 0 0 ©
Tea	 Room	Trust,	Glasgow UK 1 0 0 ©
UK 12 26,04 2,17	on	average
The	 J.	Paul	Getty	Museum,	Los	Angeles USA 1 0 0 PD	/	Digital	 image	 courtesy	of	the	Getty's	Open	Content	Program.
The	 Biodiversity	Heritage	 Library,	New	 York USA 1 0 0 PD
The	 New	York	Public	Library	Digital	 Collections USA 2 0 0 PD
Library	of	Congress,	Washington USA 5 0 0 PD
USA 9 0 0
WEB-JOURNAL „BEWEGTE JAHRE (EXCITING YEARS)“
10 steps of licensing images
2. Write requests, explain the project: non-private, editorial
but non-commercial use, ...
5. Fill out different forms in different languages,
send them (worst case) via fax or snail mail.
3. Negotiate, explain the project again: educational
use, being partner institutions, ...
4. Beg for a even lower price: saving mankind
through cultural education, world peace, ...
6. Organize that bills get paid by the
museum administration in all currencies.
7. Spend a lot of money from the budget.
10. If license is limited in time: keep that in mind
and replace the image later.
9. Send feedback about/samples of the publication.
8. Receive and use the image, credit as needed.
1. Find the right images.
WEB-JOURNAL „BEWEGTE JAHRE (EXCITING YEARS)“
3 steps of using CC-licensed images
2. Check the license and credit as needed.
3. Download and use the image.
1. Find the right images.
WEB-JOURNAL „BEWEGTE JAHRE (EXCITING YEARS)“
Which images will I use in the future?
Whose story will I tell?
WEB-JOURNAL „BEWEGTE JAHRE (EXCITING YEARS)“
OUR PROJECTS ARE ONLINE, TOO!
See you soon!
Thank you!
Friederike Fankhänel
linkedin.com/in/friederikefankhaenel
friederike.fankhaenel@mkg-hamburg.de
++49 (0) 40 428134-300

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Making the Most of it - MKG

  • 2. 2 Making the most of it - MKG
  • 3. WHAT DO YOU KNOW ABOUT THE MKG? © Marcelo Hernandez
  • 4. 5 FUN FACTS 2. Opened in 1877 3. Approx. 10.000 m2 4. 500.000 objects from 4,000 years of human creativity 1. One of the most influential museums for arts and crafts in Europe 5. Permanent collections and exhibitions: • Ancient Art • Middle Ages to Classicism • Art Nouveau • Ceramics • Modernity • Design • Photography and New Media • Poster and Graphic Art • Fashion • East Asia • Islamic Art • Period Rooms • Musical Instruments• Kids‘ world • Sammlung Online (digitized collection)© MKG
  • 5. WHAT IS MUSEUM EDUCATION ? © Lisa Notzke, MKG
  • 6. MUSEUM EDUCATION IS CREATING... • Talks, debates and other events • Guided tours • Workshops • School visits • Museums‘ birthdays • Long-term design or research projects with schools and universities • Offers for all abilities • Websites • Audio guides • Blogs • Apps • Hands-on stations in the exhibitions, e.g. drawing table, sharing station, try-on fashion, ... • Teacher materials • Participation campaigns, e.g. collecting and editing visitors‘ personal objects and memories from WWI or running a competition to find „Hamburg‘s most innovativecanteen“ • Broschures • Interactive exhibitions like the „Kids‘ world“ • Family events or activity guides
  • 7. DOES MUSEUM EDUCATION ... create a relation between the audience and the exhibition and artworks teach facts about the exhibitions and artworks
  • 8. • iBeacon-App „Im Sog der Zeit“ MOREOVER, WE DEVELOP DIGITAL CONTENT LIKE ... © MKG
  • 9. WE REALIZE PROJECTS LIKE ... • MKG‘s fashion blog „Stilbrise“ about the looks and statements of our visitors, sustainable fashion and DIY • Incl. events and workshops together with Etsy.com, Greenpeace e.V., AMD Academy of Fashion and Design and more © Lisa Notzke, Ulla Deventer
  • 10. AND ENCOURAGE OUR VISITORS TO GET CREATIVE THEMSELVES ... © Lisa Notzke
  • 11. OUR ART NOUVEAU COLLECTION © MKG
  • 12. OUR ART NOUVEAU COLLECTION © MKG
  • 13. iBeacon-App „Im Sog der Zeit“ OUR ART NOUVEAU COLLECTION © MKG
  • 14. iBeacon-App „Im Sog der Zeit“ WEB-JOURNAL „BEWEGTE JAHRE (EXCITING YEARS)“
  • 15. WEB-JOURNAL „BEWEGTE JAHRE (EXCITING YEARS)“
  • 16. WEB-JOURNAL „BEWEGTE JAHRE (EXCITING YEARS)“
  • 17. WEB-JOURNAL „BEWEGTE JAHRE (EXCITING YEARS)“
  • 18. WEB-JOURNAL „BEWEGTE JAHRE (EXCITING YEARS)“
  • 19. WEB-JOURNAL „BEWEGTE JAHRE (EXCITING YEARS)“
  • 20. WEB-JOURNAL „BEWEGTE JAHRE (EXCITING YEARS)“
  • 21. WEB-JOURNAL „BEWEGTE JAHRE (EXCITING YEARS)“
  • 22. WEB-JOURNAL „BEWEGTE JAHRE (EXCITING YEARS)“
  • 23. WEB-JOURNAL „BEWEGTE JAHRE (EXCITING YEARS)“
  • 24. WEB-JOURNAL „BEWEGTE JAHRE (EXCITING YEARS)“
  • 25. The web-journal shows 89 images/films. All together we paid 972,71 €, so 10,93 € on average per image. Institution Location Images Total price in € Price per image in € Price paid for (as named on the invoice) Copyright/ CC licence XXX Austria 3 120 40 after negotiation (first: 120 per image) website, special price © Wien Museum Austria 2 110 55 conservation contribution (5/ea), scans (15/ea), license (35/ea, incl. 50% discount) © XXX Austria 7 150 21,43 after negotiation (first: 25 per month) reproduction fee © Europeana, Contributor: Rudolf Osina Austria 1 0 0 CC BY-SA 3.0 Austria 13 380 29,24 on average Charles Lefébure/ Archives et Musée de la littérature Belgium 5 0 0 © Belgium 5 0 0 Cité de l'architecture & du patrimoine Paris France 1 39,17 39,17 digitised object (unit-price) © Societé des Amis du Vieux Reims/ Musée Le Verguer France 1 35 35 usage of an image of the museum, unit-price web © France 2 74,17 37,18 on average Staatsarchiv Hamburg Germany 1 30,5 30,5 digitisation © MKG Sammlung Online Germany 7 0 0 CC0 1.0 Klassik Stiftung Weimar Germany 2 0 0 © Medizinhistorisches Museum Hamburg, Bildarchiv Germany 6 0 0 © MKG Germany 2 0 0 © Staatsarchiv Hamburg Germany 4 0 0 © Wikimedia Germany 9 0 0 1 x CC BY-SA 4.0, 1 x 3.0, 2 x 2.0, 5 x PD Wikipedia Germany 1 0 0 PD Germany 32 30,5 0,95 on average Zentralbibiothek Zürich Switzerland 1 19 19 reproduction © Archivo di Stato, Bellinzona Switzerland 12 443 36,97 provision of the images (10 /ea), reproduction rights (30/ea) © Switzerland 13 462 35,54 on average Glasgow School of Art Archive UK 3 0 0 CC BY-NC-SA 4.0 National Portrait Gallery, London UK 1 26,04 26,04 single, one-time, non-exclusive rights, magazines/editorial, electronic edition © Royal Commission on the Ancient and Historical Monuments of Scotland, Edinburgh UK 1 0 0 © Huntley Film Archives, Hereford UK 1 0 0 © The Huntarian, Glasgow UK 5 0 0 © Tea Room Trust, Glasgow UK 1 0 0 © UK 12 26,04 2,17 on average The J. Paul Getty Museum, Los Angeles USA 1 0 0 PD / Digital image courtesy of the Getty's Open Content Program. The Biodiversity Heritage Library, New York USA 1 0 0 PD The New York Public Library Digital Collections USA 2 0 0 PD Library of Congress, Washington USA 5 0 0 PD USA 9 0 0 WEB-JOURNAL „BEWEGTE JAHRE (EXCITING YEARS)“
  • 26. 10 steps of licensing images 2. Write requests, explain the project: non-private, editorial but non-commercial use, ... 5. Fill out different forms in different languages, send them (worst case) via fax or snail mail. 3. Negotiate, explain the project again: educational use, being partner institutions, ... 4. Beg for a even lower price: saving mankind through cultural education, world peace, ... 6. Organize that bills get paid by the museum administration in all currencies. 7. Spend a lot of money from the budget. 10. If license is limited in time: keep that in mind and replace the image later. 9. Send feedback about/samples of the publication. 8. Receive and use the image, credit as needed. 1. Find the right images. WEB-JOURNAL „BEWEGTE JAHRE (EXCITING YEARS)“
  • 27. 3 steps of using CC-licensed images 2. Check the license and credit as needed. 3. Download and use the image. 1. Find the right images. WEB-JOURNAL „BEWEGTE JAHRE (EXCITING YEARS)“
  • 28. Which images will I use in the future? Whose story will I tell? WEB-JOURNAL „BEWEGTE JAHRE (EXCITING YEARS)“
  • 29. OUR PROJECTS ARE ONLINE, TOO!
  • 30. See you soon! Thank you! Friederike Fankhänel linkedin.com/in/friederikefankhaenel friederike.fankhaenel@mkg-hamburg.de ++49 (0) 40 428134-300