This document provides an overview of service marketing. It defines service marketing as activities, benefits or satisfaction offered for sale in connection with goods. The key characteristics of services are intangibility, heterogeneity, perishability, and inseparability. The importance of service marketing is discussed in terms of job creation, optimal resource use, and increased standards of living. Core and supplementary services are described as the two main types. The growth of the services sector in modern economies is also highlighted.

1. SERVICE
MARKETING
Presented By
Rubeena Shaik

2. Contents…
 Introduction
 Definition
 Characteristics
 Importance
 Service marketing mix
 Types of services
 Diff b/w product & service
 Services in modern economy
 Conclusion
References……

3. Introduction
Service marketing is came in to force in the year
1980’s. Service is an act which is usually offered by
one party to the other one, it can be tangible or
intangible in nature.
It refers to both B2B and business to consumer
services and includes marketing of services such as
telecommunication services, financial services, all
types of hospitality services, professional services.

4. Definition
“Services are activities, benefits or satisfaction,
which are offered for sale are provided in
connection with the sale of goods”.
According to the AMA
(American Marketing Association )

5. Characteristics of service
marketing
Intangibility
Heterogeneity
Perish ability
Inseparability

6. Importance of service
marketing
Some of the important aspects are involved in
this service marketing those are
 Generation of employment opportunities
 Optimum utilization of resources
 Capital formation
 Increased standards of living
 Use of environment-friendly technology

7. Service marketing mix

8. Types of services
1.Core services
A service that is the primary purpose of the transaction.
Ex:-the service of lawyer or doctor
2.Supplymentary services
Services that are rendered to the sale of a tangible
product.
Ex:-home delivery option offered by restaurants

9. Diff B/W Product & Services

10. Services In Modern Economy
The role of service sector in world development,
formulated the economic model shown in figure.

11. Examples of services
Infrastructure services--communications, transportation.
Business services--consulting, finance, banking.
Trade services--retailing, maintenance, repairs.
Social/personal services--restaurants, health care.
Public administration--Education, government.

12. Indian Scenario
Now a days Indian economy is increasingly characterized
as a service economy. This is primarily due to the
increasing importance and share of the services sector in
the economics of most developed and developing
countries. Economic history tells us that all developing
nations have experienced a shift from agriculture to
industry and then to the service sector as the main stay
of the economy. This sector has been growing at a rate
of 8% per annum in recent years.

13. Conclusion
Service marketing play an important role in
Indian economy it contribute to GDP. It provide
employment opportunity and generate foreign
exchange due to exports. It will signify the
development of national economy.

14. References
 www.slideshare.net/Aamirchouhan/service-
economy
 www.slideshare.net/WelingkarDLP/1-sevices-mktg
 https://mpra.ub.unimuenchen.de/6810/1/the_notion_
of_service.pdf
 https://en.wikipedia.org/wiki/Service_economy
 www.learnmarketing.net/servicemarketingmix.html