Services are economic activities that create value and benefits for customers. Main characteristics of services include:
1) Intangibility - Services cannot be seen, touched, or physically possessed by customers. Customers can only experience the benefits of a service.
2) Perishability - Services cannot be stored and perish or lose value if not used when produced. Unused services represent an economic waste.
3) Inseparability - Services are generally created and consumed simultaneously. The service provider and customer must interact during service delivery and consumption.
4) Heterogeneity - The quality of services can vary and is difficult to standardize due to human involvement in service delivery and differences in customer expectations.
It defines the relations, promises and marketing efforts between the three key stakeholders in services marketing - companies, providers (employees), and customers. Internal marketing is done between company and providers, external marketing is performed between companies and customers, and interactive marketing takes place between customers and providers.Marketing service triangle plays a very important role in service industries.
What is Pricing Strategy and what are the objectives and factors affecting the Pricing Strategy.
There are Certain types of Pricing Strategies as well. Each and every strategy has its own affect on the product and services offered by an organization.
The marketing environment represents a mix between the internal and external forces which surround an organization and have an impact upon it, especially their ability to build and maintain successful relationships with target customers.
The marketing environment consists of the micro and macro environment.
Macro environmental factors include social, economic, political and legal influences, together with demography and technological forces. These are sometimes referred to as the PESTLE factors and are discussed in more detail in PESTLE analysis. The organization cannot control these forces, it can only prepare for changes taking place.
Micro environment refers to the forces closely influencing the company and directly affect the organizationโs relationships. The factors include the company and its current employees, its suppliers, marketing intermediaries, competitors, customers and the general public. These forces can sometimes be controlled or influenced and are explained in more detail in Porterโs 5 Forces.
Porterโs 5 Forces model is an excellent tool to analyze the structure of the competitive environment. Two important forces are the bargaining power of customers and the bargaining power of suppliers.
Supplier power is represented by their ability to determine the terms and price of supply and will increase if there are fewer suppliers than buyers, if the organization is not a key customer for the supplier, or if their industry is not attractive for suppliers.
Buyer power refers to the pressure that customers exert on companies to obtain high quality products and services at lower prices. Buyer power increases when there are few buyers and many sellers in the field, or when products are not significantly differentiated and can be easily substituted. For the seller, buyersโ demands represent costs. This means that the stronger the buyer is, the less profit available for the seller, which is why many companies try to develop strategies that reduce the power of buyers.
The PESTLE Analysis is a framework used to scan the organizationโs external macro environment. The letters stand for Political, Economic Socio-cultural, Technological, Legal and Environmental.
This is a compilation of introductory notes on Service Marketing with emphasis on meaning, evolution, universal nature of services, challenges to delivering services and finally basic insights into 7Ps of marketing from the perspectives of marketing of services.
Service marketing introduction, , classification and challengesPROF.JITENDRA PATEL
ย
This Module contain basic of Service Marketing, its definition, major characteristics of Services, its various classification, contribution of service in economy and various challenges faced by service marketer.
It defines the relations, promises and marketing efforts between the three key stakeholders in services marketing - companies, providers (employees), and customers. Internal marketing is done between company and providers, external marketing is performed between companies and customers, and interactive marketing takes place between customers and providers.Marketing service triangle plays a very important role in service industries.
What is Pricing Strategy and what are the objectives and factors affecting the Pricing Strategy.
There are Certain types of Pricing Strategies as well. Each and every strategy has its own affect on the product and services offered by an organization.
The marketing environment represents a mix between the internal and external forces which surround an organization and have an impact upon it, especially their ability to build and maintain successful relationships with target customers.
The marketing environment consists of the micro and macro environment.
Macro environmental factors include social, economic, political and legal influences, together with demography and technological forces. These are sometimes referred to as the PESTLE factors and are discussed in more detail in PESTLE analysis. The organization cannot control these forces, it can only prepare for changes taking place.
Micro environment refers to the forces closely influencing the company and directly affect the organizationโs relationships. The factors include the company and its current employees, its suppliers, marketing intermediaries, competitors, customers and the general public. These forces can sometimes be controlled or influenced and are explained in more detail in Porterโs 5 Forces.
Porterโs 5 Forces model is an excellent tool to analyze the structure of the competitive environment. Two important forces are the bargaining power of customers and the bargaining power of suppliers.
Supplier power is represented by their ability to determine the terms and price of supply and will increase if there are fewer suppliers than buyers, if the organization is not a key customer for the supplier, or if their industry is not attractive for suppliers.
Buyer power refers to the pressure that customers exert on companies to obtain high quality products and services at lower prices. Buyer power increases when there are few buyers and many sellers in the field, or when products are not significantly differentiated and can be easily substituted. For the seller, buyersโ demands represent costs. This means that the stronger the buyer is, the less profit available for the seller, which is why many companies try to develop strategies that reduce the power of buyers.
The PESTLE Analysis is a framework used to scan the organizationโs external macro environment. The letters stand for Political, Economic Socio-cultural, Technological, Legal and Environmental.
This is a compilation of introductory notes on Service Marketing with emphasis on meaning, evolution, universal nature of services, challenges to delivering services and finally basic insights into 7Ps of marketing from the perspectives of marketing of services.
Service marketing introduction, , classification and challengesPROF.JITENDRA PATEL
ย
This Module contain basic of Service Marketing, its definition, major characteristics of Services, its various classification, contribution of service in economy and various challenges faced by service marketer.
Service Positioning
After a service strategy has been identified, a company must decide how to position its product most effectively. The concept of positioning involves establishing a distinctive place in the minds of target customers relative to competing products.
In โThe New Positioning: The Latest on the World's #1 Business Strategyโ, Jack Trout distills the essence of positioning into the following four principles
1. A company must establish a position in the minds of its targeted customers.
2. The position should be singular, providing one simple and consistent message.
3. The position must set a company apart from its competitors.
4. A company cannot be all things to all peopleโit must focus its efforts.
Positioning and Marketing Strategy
Companies use positioning strategies to distinguish their services from competitors and to design communications that convey their desired position to customers and prospects in the chosen market segments. There are a number of different dimensions around which positioning strategies can be developed.
1st Module of Services Marketing
Reasons for the growth of the services sector and its contribution; the difference in goods and service marketing; characteristics of services; the concept of service marketing triangle; service marketing mix; GAP models of service quality.
Consumer behavior in services: Search, Experience and Credence property, consumer expectation of services, two levels of expectation, Zone of tolerance, Factors influencing customer expectation of services.
Customer perception of services-Factors influencing customer perception of service, Service encounters, Customer satisfaction, Strategies for influencing customer perception.
This power point presentation will describe you about stock exchange of India , Its history, working and progress and a list of recognized stock exchanges In India
This power point presentation will describe about the Concept Of Employment , Kinds Of Employment , Causes of Unemployment In India, Steps to reduce unemployment and Government Policies measures to reduce unemployment
This ppt will give you a brief introduction about Environmental factors , Social factors , Economic Factors, Cultural Factors, Geographical Factors, Political Factors, Legal Factors, Ecological Factors
This P.P.T explains the various service environmental factors.A service marketer have to understand about these service environmental factors before taking any major decision about marketing of service.
This P.P.T focuses on different aspects of Industrial Purchasing System. By this P.P.T I am trying to explain term Auction , Order Placement , Documentation, Purchase Requisition, The Bills Of Materials, The Automatic Order , The Budget , Bidding, Order Placement etc
How Industrial Product line are managed and what are the current practices for this ; This ppt gives an practical understanding about management of industrial product line
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This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujaratโs DholeraAvirahi City Dholera
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The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isnโt just any project; itโs a potential game changer for Indiaโs chipmaking aspirations and a boon for investors seeking promisingย residential projects in dholera sir.
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Memorandum Of Association Constitution of Company.pptseri bangash
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
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Characteristics of services
1. Characteristics Of Services
A service is an act or performance offered by one
party to another. They are economic activities that
create value and provide benefits for customers at
specific times and places as a result of bringing
desired change. The term service is not limited to
personal services like medical services, beauty
parlors, legal services, etc. According to the marketing
experts and management thinkers the concept of
services is a wider one. The term services are defined
in a number of ways but not a single one is universally
accepted. The distinct characteristics of services are
mentioned below
2. Main characteristics of service are โ
โข Intangibility
โข Perishability
โข Inseparability
โข Heterogeneity
โข Ownership
โข Quality Measurement
โข Nature of demand
3. Intangibility
Services are intangible we cannot touch them are not
physical objects. According to Carman and Uhl, a
consumer feels that he has the right and opportunity
to see, touch, hear, smell or taste the goods before they
buy them. This is not applicable to services. The buyer
does not have any opportunity to touch smell, and taste
the services. While selling or promoting a service one has
to concentrate on the satisfaction and benefit a consumer
can derive having spent on these services.
e.g. An airline sells a flight ticket from A destination to B
destination. Here it is the matterโ of consumerโs
perception of services than smelling it or tasting it.
4. Perishability
Services too, are perishable like labor; Service
has a high degree of perishability. Here the
element of time assumes a significant position.
If we do not use it today, it labor if ever. If labor
stops working, it is a complete waste. It cannot
be stored. Utilized or unutilized services are an
economic waste. An unoccupied building, an
unemployed person, credit unutilized, etc.
are economic waste. Services have a high level
of perishability.
5. Inseparability
Services are generally created or supplied
simultaneously. They are inseparable. For an e.g.,
the entertainment industry, health experts and other
professionals create and offer their service at the
same given time. Services and their providers are
associated closely and thus, not separable. Donald
Cowell states โGoods are produced, sold and then
consumed whereas the services are sold and then
produced and consumedโ. Therefore inseparability is
an important characteristic of services which proves
challenging to service management industry.
6. Heterogeneity
This character of services makes it difficult to set a
standard for any service. The quality of services
cannot be standardized. The price paid for a service
may either be too high or too low as is seen in the
case of the entertainment industry and sports. The
same type of services cannot be sold to all the
consumers even if they pay the same price.
Consumers rate these services in different ways. This
is due to the difference in perception of individuals at
the level of providers and users. Heterogeneity
makes it difficult to establish standards for the
output of service firm.
7. Ownership
โข In the sale of goods, after the completion of
process, the goods are transferred in the name of
the buyer and he becomes the owner of the
goods. But in the case of services, we do not find
this. The users have only an access to services.
They cannot own the service.
e.g. a consumer can use personal care services or
medical services or can use a hotel room or
swimming pool, however the ownership remains
with the providers.
8. Quality Measurement
โข A service sector requires another tool for
measurement. We can measure it in terms of
service level. It is very difficult to rate or quantify
total purchase. E.g. we can quantify the food
served in a hotel but the way waiter serves the
customer or the behavior of the staff cannot be
ignored while rating the total process.
Hence we can determine the level of satisfaction at
which users are satisfied. Thus the firm sells good
atmosphere convenience of customers, consistent
quality of services, etc.
9. Nature of demand
Generally, the services are fluctuating in nature.
During the peak tourist seasons there is an
abnormal increase in the demand of services.
Therefore, while identifying the salient features
of services one cannot ignore the nature of
demand. E.g. tourists go to hill stations during
summer season wherein public transport
utilities are used substantially. This indicates
that flexibility is the important feature of
service.