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September 16, 2014
Today: 
1)Reminders 
2)And now, some C.R.A.P. 
3)Fix this C.R.A.P. 
4)Next time!
Remember: 
You should have a grade for your meme 
submission, unless, of course, you didn’t 
submit one. If you have questions about 
your grade, let me know. 
Make sure your response blogs are up-to-date.
Robin Williams and 
C.R.A.P. 
This is Robin Williams. She’s not Mork, of 
course. 
She is responsible for a great many 
awesome design texts that are reader-friendly. 
You’ve started reading her best 
work, IMHO, the non-designer’s design 
handbook. It’s worth owning a copy, if 
you are a person who doesn’t like always 
looking at online books.
AND NOW SOME C.R.A.P.
As funny as it is… 
… making CRAP jokes, it really is a foundational 
premise of design, and it’s deeply important (and 
thanks to our sense of humor usually quite 
memorable). The letters, of course, stand for: 
Contrast 
Repetition 
Alignment 
Proximity
You read about it 
So I’m going to give these to you in my words, 
along with a few quick examples, so you can 
get a good sense of how it works. First, 
though, let’s see how well YOU can define 
them!
CONTRAST
Contrast 
Basically stated, contrast means that things that are 
similar look similar but things that are different look 
clearly different. This keeps your reader from 
becoming confused and creating relationships that 
aren’t present. 
It comes, of course, from literal contrast, the light-to-dark 
or black-to-white of an image. In design it often 
ends up being about color values.
This image is a 
great example, 
and it is also a 
hyperlink to a 
great blog entry 
on contrast, if 
you want to learn 
more.
REPETITION
Repetition 
Maybe the easiest of these four concepts to 
define, repetition is, just as you’d guess, 
repeating something– a color, a logo, a 
typeface, a type style. 
It unifies and organizes.
ALIGNMENT
Alignment 
Alignment is about positioning on a page. 
Nothing should be put on haphazardly. 
There should be a reason and a 
measurement that guides where things are 
placed in relation to each other.
The image to the right links 
to a post that has some cool 
reflection on alignment. 
And there’s all 
kinds of 
alignment 
going on with 
the new 
Windows 8 
start page.
PROXIMITY
Proximity 
Proximity is very similar in theory to 
alignment, but it’s more about grouping and 
use of white space. 
Basically: similar things are grouped together, 
different things require space.
Annnnd now…
SOMETHING BROKEN 
To see how well we’re grasping our C.R.A.P., I 
want to look at one poorly designed flyer and 
talk about how we might make it better. 
Prepare thyself! It’s… really bad. 
Seriously. Are you sitting down?
From 
http://www 
.bignnasty 
prod.com/ 
site/djdirty/ 
djdirty.htm
Design choices 
I’m not sure I precisely understand it, but there’s sort of a sub-genre 
of party flyers that look a bit like this one. Knowing that, I 
don’t want to act as if this is absolutely hideous, but I think you 
can safely say, based on our readings so far, that this is not a 
well designed flyer. 
When addressing a flyer like this, we want to collect some key 
information. So let’s break down what we actually have here.
Elements 
What is the event? 
What are the key brand info and 
what is critical to tell the 
audience? 
What is the key graphic thrust?
FIX IT! 
Pair up. 
Using whatever software you want 
(other than word– no word), make a 
better flyer than the one we have. 
Email it to me when done.
For Thursday: 
Read: Chapters 7 and 8 of The 
Non-Designer’s Design Handbook

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September 16th Digital Rhetoric and Writing: C.R.A.P.

  • 2. Today: 1)Reminders 2)And now, some C.R.A.P. 3)Fix this C.R.A.P. 4)Next time!
  • 3. Remember: You should have a grade for your meme submission, unless, of course, you didn’t submit one. If you have questions about your grade, let me know. Make sure your response blogs are up-to-date.
  • 4. Robin Williams and C.R.A.P. This is Robin Williams. She’s not Mork, of course. She is responsible for a great many awesome design texts that are reader-friendly. You’ve started reading her best work, IMHO, the non-designer’s design handbook. It’s worth owning a copy, if you are a person who doesn’t like always looking at online books.
  • 5. AND NOW SOME C.R.A.P.
  • 6. As funny as it is… … making CRAP jokes, it really is a foundational premise of design, and it’s deeply important (and thanks to our sense of humor usually quite memorable). The letters, of course, stand for: Contrast Repetition Alignment Proximity
  • 7. You read about it So I’m going to give these to you in my words, along with a few quick examples, so you can get a good sense of how it works. First, though, let’s see how well YOU can define them!
  • 9. Contrast Basically stated, contrast means that things that are similar look similar but things that are different look clearly different. This keeps your reader from becoming confused and creating relationships that aren’t present. It comes, of course, from literal contrast, the light-to-dark or black-to-white of an image. In design it often ends up being about color values.
  • 10. This image is a great example, and it is also a hyperlink to a great blog entry on contrast, if you want to learn more.
  • 12. Repetition Maybe the easiest of these four concepts to define, repetition is, just as you’d guess, repeating something– a color, a logo, a typeface, a type style. It unifies and organizes.
  • 13.
  • 15. Alignment Alignment is about positioning on a page. Nothing should be put on haphazardly. There should be a reason and a measurement that guides where things are placed in relation to each other.
  • 16. The image to the right links to a post that has some cool reflection on alignment. And there’s all kinds of alignment going on with the new Windows 8 start page.
  • 18. Proximity Proximity is very similar in theory to alignment, but it’s more about grouping and use of white space. Basically: similar things are grouped together, different things require space.
  • 19.
  • 21. SOMETHING BROKEN To see how well we’re grasping our C.R.A.P., I want to look at one poorly designed flyer and talk about how we might make it better. Prepare thyself! It’s… really bad. Seriously. Are you sitting down?
  • 22. From http://www .bignnasty prod.com/ site/djdirty/ djdirty.htm
  • 23. Design choices I’m not sure I precisely understand it, but there’s sort of a sub-genre of party flyers that look a bit like this one. Knowing that, I don’t want to act as if this is absolutely hideous, but I think you can safely say, based on our readings so far, that this is not a well designed flyer. When addressing a flyer like this, we want to collect some key information. So let’s break down what we actually have here.
  • 24. Elements What is the event? What are the key brand info and what is critical to tell the audience? What is the key graphic thrust?
  • 25. FIX IT! Pair up. Using whatever software you want (other than word– no word), make a better flyer than the one we have. Email it to me when done.
  • 26. For Thursday: Read: Chapters 7 and 8 of The Non-Designer’s Design Handbook