2. FontsI found the fonts on DaFont.com.
This font is called “A for A”.
I will probably use fonts like these because they look good for not being too dark.
The slight laziness of the font is so that the font coincides with homelessness. That is
not to say that homeless people are lazy its just so that it fits in with the theme.
This font is called “Do your thing”.
3. Colour scheme
The colour scheme will follow SASH’s
traditional choice which is usually a green
background with white text.
I think this will be a good idea because its not
veering away from SASH’s consistency. I want it
to send a message but still be bright and
warming to attract volunteers.
If I had chosen a different colour scheme it may
have looked too dark for the message I wanted
the piece’s of work to send. The colour scheme
may change in places but that would only be to
adjust to something else. Hopefully I wont have
to adjust anything and I will be able to stick
plan throughout all my designs.
4. Images
I want my images to be impersonal so that its
not too hard hitting. Although I didn’t want it
to be hard hitting I still wanted it to show
helplessness. I thought two hands slipping
away from each other was a good way to
show this. The final image may not look
exactly like this because it will have to match
with font.
Two hands slipping away from each other
don’t directly send a dark message. What it
does is send an indirect message showing
helplessness.
The images I choose may vary throughout
depending on the text. They will most likely
follow a theme and wont be decided until the
final piece’s have been started. I may change
the images based on how they look next to
certain colours.
5. Copy
• None of my posters will consist of barrages of information. They will
consist of a headline and then some contact information. I will be doing
two posters and one advert for the side of a bus. They will all have similar
fonts throughout and colour schemes so that that stick to the theme. The
only text will either be a thought provoking message or contact
information. I wanted my designs to be simple so that you get everything
that the poster has to offer from the first glance. Its so that people don’t
have to read lots of information from them for the poster to be
informative. The text will be positioned based on the layout and will
normally be in a relatively traditional position. I will choose text that isn’t
too hard hitting. I want all my images to be relevant but not too dark as
I’m trying to encourage volunteers to join. The text will all be straight
foreword and relevant.
6. Bus Advert Layout
Blue is an invisible
boarder
that wont be seen
with
the finished piece.
Black is either a
boarder
or a photo.
Red is text.
Stop helplessness.
Stop
homelessness.
7. Poster layout
Blue is an invisible boarder that
wont be seen with the finished
piece.
Black is either a boarder or
a photograph.
Red is text.
You would deny a bed for a person,
but would you for him.
8. Poster Layout
Blue is an invisible boarder that
wont be seen with the finished
piece.
Black is either a boarder or
a photograph.
Red is text.
Help prevent
homelessness.
Help stop
poverty.
Volunteer
now.
