This document provides an overview of rhetorical analysis and its key components. It defines rhetorical analysis as reading a text with an understanding of its context and means of persuasion. It then lists elements to critically observe, including ethos, pathos, logos, kairos, style, audience, purpose, context, metaphor, story, delivery, and culture. The document encourages using concepts from prior readings as guides for analysis.

1. The point of
rhetorical analysis
is merely to
read with understanding.
(p. 320)

2. What’s that mean?

3. Aristotle:
Rhetoric may be defined
as the faculty of observing in any given case
the available means of
persuasion.

4. Rhetorical analysis: to
read/observe/critique any
“text” with an
understanding of the
context and available

5. What does that include?

6. everything.

8. ethos.

9. pathos.

10. logos.

11. kairos.

12. kairos:
Fitting occasion or timing.
The “right” time or the “only” time…

13. style.

14. audience.

15. purpose.

16. context.

17. metaphor.

18. story.

19. delivery.

20. culture.

23. If you’re looking for ideas to guide your
analysis, look at the things we have read as
helpers. I chose the stuff you read so far for a
reason.