The document provides feedback on logo submissions for a football team. It shows the submitted logos anonymously and notes that participants can choose to claim their logo or remain anonymous. The feedback comments that most logos did well but some common mistakes were forgetting important colors, not following NFL style guidelines, and logos being too cute rather than fitting the league's image. Positives included vibrant use of colors, great contrast choices, and logos looking clean which meets NFL standards. Overall the feedback was that the submissions did well.

2. Logos
• On the following several slides you will find
your logo submissions.
• Per usual, I haven’t listed names. If you want
to claim yours, feel free to, but if you wish to
remain anonymous, you have that option.
• After showing them all, I will offer a few
comments as well.

43. Thoughts
• All in all, you all did pretty well here.
• There were some common mistakes:
– Forgetting one of the major colors (brown,
orange)
– Forgetting NFL style on letters/numbers (always
an outline– always!)
– Too “cute” to fit with the league’s image
– Not enough of a change, or a strong enough
change, to combine with your rhetoric to convince
the team to spend the money to make it happen.

44. The good, though:
• Lots of vibrant color, in spite of the brown
tying you down
• Some amazing contrast choices
• Almost all the logos and uniforms look clean–
that’s very much on-the-mark for the NFL
• Lots of appeal to Cleveland nostalgia.

45. WELL DONE!