The final exam will test students' understanding of key concepts covered throughout the course. These include defining rhetoric and digital rhetoric, conducting rhetorical analyses, understanding aura, assemblage, Kairos, semiotics, principles of new media like the five principles and Helvetica as the juggerfont. Students should review their notes on the readings and activities with a focus on rhetorical terminology like ethos, pathos, logos, style, audience, purpose, context, metaphor, story, delivery, and culture. The instructor emphasizes that the goal is to assess comprehension rather than trick students, and that reviewing the materials provided should sufficiently prepare them.

1. 224
Final Review

2. The final exam in this course is meant to pull
together the key ideas from your readings and from
your activities. You’ll want to briefly look over the
readings again, but this PowerPoint will give you
some basic idea of what to stress as you review.
If you read, you should be fine. I’m not trying to trip
you up or anything like that. Don’t let anything
psych you out. I’m not trying to trick you.

3. From week 1:
1) Know the readings
2) Be prepared to define rhetoric, digital rhetoric, to
talk about a rhetor
3) Know how to do a “first impressions” rhetorical
analysis like the “Backpacks to Briefcases” article

4. From week 2:
1) Know what aura is
2) Know the basics of the Wysocki reading
3) Know how to do a “first impressions” rhetorical
analysis like the “Backpacks to Briefcases” article
4) Know what a meme is

5. From week 3:
1) Know what an assemblage is
2) Know the name Kim Dotcom
3) Know Lessig’s main points
4) Know what is and isn’t legal in terms of IP

6. From week 4:
1) Know what Kairos is
2) Understand the basics of semiotics
3) Know enough to defend a color choice based on
theory
4) Know what is and isn’t legal in terms of IP

7. From week 5:
1) Know the five principles of new media
2) Know why Helvetica is the juggerfont that it is
(that’s font juggernaut)

8. Think about:
(if these words are strange to you, know what
they mean)

9. ethos.

10. pathos.

11. logos.

12. kairos.

13. style.

14. audience.

15. purpose.

16. context.

17. metaphor.

18. story.

19. delivery.

20. culture.