Digital Rhetoric and Writing: September 4, 2014
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This document outlines the agenda and assignments for a class on logos and visual rhetoric. It includes an icebreaker activity, an assignment to redesign a logo along with a 500 word explanation and 200 word cover letter, readings on logos, and an introductory Photoshop activity requiring a movie poster and student photo. Students are reminded that a reading response is due, they must post to the class blog weekly, and memes are due the following class.
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3) A discussion of logo design principles, including the "10 logo rules" and considerations for personal logos like representing one's personality and audience.
4) An upcoming in-class activity where students will use Photoshop to mock up web pages based on sites they like.
Wireframing
1) The document provides answers to students' questions about remaining coursework, projects, and grades. It also addresses concerns about the upcoming web design project.
2) The professor discusses various options for creating wireframes and mockups to plan out website designs, including using pencil and paper, cut-and-paste methods, Photoshop, and online wireframing tools.
3) Examples of good and bad website designs are presented to illustrate principles of simplicity, functionality, and form following function in interface design. The next class will focus on creating logos to brand themselves for the web project.
411 Peer Review Workshop
This document provides instructions for a peer review session of an AIMS WEB project. It outlines that materials need to be completed by 11:59 PM on the 9th and shared via Google Drive. It describes having one team member stay at a computer while others rotate and comment, addressing five specific prompts about quality, clarity, potential improvements, things that don't work, and suggested changes. Attendees are asked to read wire-framing articles and come with questions for a Thursday session.
Logos for VisRhet
The document provides feedback on logo submissions for a football team. It shows the submitted logos anonymously and notes that participants can choose to claim their logo or remain anonymous. The feedback comments that most logos did well but some common mistakes were forgetting important colors, not following NFL style guidelines, and logos being too cute rather than fitting the league's image. Positives included vibrant use of colors, great contrast choices, and logos looking clean which meets NFL standards. Overall the feedback was that the submissions did well.
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Digital Rhetoric and Writing: September 4, 2014
- 2. Today: 1)Icebreaker 2)Logo Assignment 3)Logo readings 4)First Photoshop Activity 5)Homework
- 3. Icebreaker: Going with today’s theme, please give your name and your favorite logo.
- 4. Just a quick blog reminder: 1)Your first reading response is due tonight. It’s over the readings from last week. 2)You have one research blog post due this week, and 2 every week from here on.
- 5. The point of rhetorical analysis is merely to read with understanding. (p. 320)
- 6. The Logo Redesign: For the final submission, you should upload a completed, colored logo with a written memo of approximately 500 words explaining your choices. You will also submit with this project a shorter, 200 word or less, cover letter to the team “selling” your new logo and mascot.
- 7. …you really want to think about is why the current logo is problematic. Remember those elements of rhetorical analysis we talked about last class. So here are a few looks at the main logo, the logo in action, and some of the Redskins secondary logos.
- 8. Logo: a distinctive symbol of a company, object, publication, person, service or idea.
- 11. And a reminder…
- 14. ethos.
- 15. pathos.
- 16. logos.
- 17. kairos.
- 18. style.
- 19. audience.
- 20. purpose.
- 21. context.
- 22. metaphor.
- 23. story.
- 24. delivery.
- 25. culture.
- 26. transition. Logo readings! The 10 rules…
- 27. 1) Answer who, what and why.
- 28. 2) Identify, don’t explain.
- 30. 4) Be seductive.
- 31. 5) Make mnemonic value
- 32. 6) Pose a question.
- 33. 7) Design for longevity.
- 34. 8) Make the logo the foundation of a system.
- 35. 9) Design for a variety of media.
- 36. 10) Be strong.
- 39. You should have: 1)A movie poster 2)Your photo Watch my example, then try it!
- 40. For Tuesday: Read: Wysocki (x2), Benjamin and Kress. Remember your memes are due Tuesday!!