Logos and more logos.

2. 1)Icebreaker of power
2)The logo assignment
3)Logos– not logos, but more
than one logo
4)Some Design Fun

3. Icebreaker:
What’s your favorite logo?
Dr. Phill favors:

4. Your first major assignment is going to be
to create a logo for the Cleveland Browns
Let’s jump over to Canvas and look at that
assignment, then we’ll talk it through a bit
more.

5. Project: new Cleveland
Browns logo and
uniforms

16. • *new* Logo
• New uniform design (home and away, at least–
feel free to do variants– you could even do holiday
specific, if you wanted, like X-mas, or Halloween,
or something)
• You can add two colors, but either orange or
brown must still be your base
Remember your criteria

17. When we’re all done, you’ll give me
• Black and white logo
• Color logo
• Image of helmet with logo
• Two (or more) uniform sheets with colors
• A 500 word writer’s memo
• A 250 word “pitch” letter to Browns ownership

20. The reading.
10 logo rules

21. 1) Answer who, what and why.

23. 2) Identify, don’t explain.

25. 3) Understand limitations.

27. 4) Be Seductive.

29. 5) Make mnemonic value

31. 6) Pose a question.

33. 7) Design for longevity.

34. 7) Design for longevity.

35. 8) Make the logo the
foundation of a system.

37. 9) Design for a variety of
media.

39. 10) Be strong.

41. Design time.
For your second design task, I want you to sort-of
replicate the Shepherd Fairey Obama Poster. I’m going to
open Photoshop and show you some tricks that should
enable you to do that.

44. No class Monday. Take your hour and
fifteen minutes of class and relax– honor
the Labor Day.
For Wednesday:
Read: Barthes, Benjamin, Kress, Wysocki
We’ll talk theory