Google algorithms are complex systems used to retrieve data from its search index and deliver relevant results based on numerous ranking factors. Key updates include Panda, Penguin, Hummingbird, and several others that address issues like duplicate content, spammy links, and local SEO relevance. Over the years, Google has significantly increased the frequency and impact of algorithm updates to enhance search result quality.

1. GOOGLE
ALGORITHM

2. WHAT ARE GOOGLE ALGORITHMS???
• Google Algorithm are a Complex System That Used to rerieve data from its
search index and instantly deliver the best possible results for a query.The
search engine uses a combination of algorithms and numerous ranking factors
to deliver webpages ranked by relevance on its search engine results pages
(SERP).
• In its early years, Google only made a handful of updates to its algorithms.
Now, Google makes thousand of changes every year.
• Most of these updates are so slight that they go completely unnoticed.
However, on occasion , the search engine rolls out major algorithms updates
that significantly impact the SERPs

3. TYPES OF GOOGLE ALGORITHM…
• Google Panda
• Google Penguin
• Humming Bird
• Google Pegion
• Helpful content updates
• Quality updates
• Florida
• Link spam updates
• Product review updates
• Core updates

4. GOOGLE PANDA
• Launch date: February 24,2011
• Hazards: Duplicate, plagiarized or thin content;user-generated
spam; keyword stuffing
• How it works: panda assigns a so-called quality score to web
pages; this score is then used as a ranking factor. Panda rollouts
Have become more frequent, so both penalties and recoveries now
Happen faster

5. GOOGLE PENGUIN
Launch date :April 24,2012
Hazards: spammy or irrelevant links ;links with over-optimized anchor text
How it works : Google penguin’s objective is to down-rank sites whose links it
deems manipulative.since late 2016,penguin has been part of Google’s core
algorithm; unlike panda, it works in real time

6. HUMMINGBIRD
• Launch date :August 22,2013
• Hazards:keywords stuffing; low-quality content
• How it works : Hummingbird helps Google better interpret search queries
and provide result that match searcher intent while keywords continue to
be important, Hummingbird makes it possible for a page to rank for a query
even if doesn’t contain the exact words the searcher entered

7. GOOGLE PEGION
• Launch date : July 24,2014(us) December 22,2014 (UK,Canada,Australia)
• Hazards: poor on –and off-page SEO
• How it works: pigeon affects those searches inm which the user’s
Location plays an important part.The update created closer ties
between the local algorithm and the core
Algorithm : traditional SEO factor are now used to rank local results.

8. HELPFUL CONTENT UPDATE
• Launch date: December 5,2022
• The December Helpful Content Update (HCU)took over a month to
roll out, overlapping with the Link Spam Update. MozCast topped
100°F on five days during this time period, but separating the impact
of the two updates is extremely difficult.
• • Google helpful content system update rolling out now (SEL)
• • Google Helpful Content Update & Link SpamUpdate Still Making
SERP Turbulence (SER)

9. QUALITY UPDATE
• Launch date : may 3,2015
• Google quietly launched an update - now popularly known as the "Quality
Update, though in truth it has no official name
• It struck fear into the hearts of many webmasters, digital marketers, and
SEO professionals.
• You can go to bed one night, cozy in the knowledge that you have
supreme visibility in the search results......
• Only to wake up the next morning and discover your rankings have been

10. FLORIDA
• Launch date : November 16,2003
• At the time there were many theories about what
Google was doing.
• I remember some prominent (black hat at the time) SEO folks
speculating thatGoogle was using OCR to identify the
"buy"button on ecommerce sites in order toweed them out of
informational queries.But the predominant theory was a general
sense that this affected links

11. LINK SPAM UPDATE
• Launch date update : December 14,2022
• Google announced a targeted Link Spam Update that rolled out over
almost a full month.Documentation specifically mentioned
the'SpamBrain' Al system in this update, but official details were limited.
This update substantially overlapped with the December 2022 HCU.
• December 2022 link spam update releasing for Google Search
(Google)
• Google December 2022 link spam update done rolling out (SEL)

12. PRODUCT REVIEWS UPDATES
• Launch date – February 21 2023
• A Product Reviews Update rolled out over two weeks, peaking at a
whopping 112.2° on MozCast on February 28, with four days in that
period exceeding 100°F.This PRU also expanded beyond English-
language queries, adding 10 languages.
• Google releases February 2023 product reviews update (SEL)
• Google February 2023 product reviews update more volatile than
previous updates, say data providers (SEL)

13. CORE UPDATES
• Launch date : march 15,2023
• Google confirmed a Core Update, beginning on March 15th and
officially lasting for 13 days. On the first day of the roll-out, MozCast
peaked at 108.7°F, and six days measured above 100°F.As with most
Core Updates, Google's guidance was non-specific.
• Google releases March 2023 broad core update (SEL)
• Google March 2023 broad core update done rolling out
(SEL)February 2023 ProductConfirmed