This document provides an overview of post-Penguin SEO strategies for success on Google. It discusses the importance of high-quality, original content and how Google's algorithm prioritizes user experience. The document also outlines several factors beyond content that can impact rankings, including link quality, page speed, redirects, and over-optimization. Checklists are provided to help audit websites and ensure they are not engaging in spammy practices that could trigger a penalty. The presentation emphasizes the importance of an SEO audit by experts to analyze opportunities.
Search Marketer's Toolkit for Google Tag Manager and Google AnalyticsSimo Ahava
My slides from the Searchlove Boston conference in May 2016. The presentation covers actionable tips and tricks for working with Google Tag Manager and Google Analytics.
Find valuable insights on the Secret of SEO Success in 2019.
Checkout the key SEO changes in 2018, Rankbrain & its impact on SEO. Learn latest strategies to recalibrate the SEO plan for maximum results.
SEO 101: How to Get Started Winning Google Search TrafficBernard Huang
Last updated 3/27/17 - Learn how to start winning in SEO. Here's a talk I gave at the 500 Startups Marketing Hell Week for Batch #18, #19, #20:
Topics covered include:
* State of SEO in 2017
* Should you do SEO?
* How to set up your relevant SEO accounts
* How to do keyword research
* On-site content considerations
* Top on-site technical considerations
* Anddddd, off-site hacking (backlinks)
* Recommended SEO tools
SearchLove Boston 2016 | Mary Bowling | Local Search Experience OptimizationDistilled
Ranking well is just the beginning of successfully marketing businesses via local search. You then need to attract and engage prospects in order to turn them into customers and to satisfy RankBrain's influence on the algorithms. Mary will show you tactics that will help you to improve your local search experience optimization to attract new leads.
Search Marketer's Toolkit for Google Tag Manager and Google AnalyticsSimo Ahava
My slides from the Searchlove Boston conference in May 2016. The presentation covers actionable tips and tricks for working with Google Tag Manager and Google Analytics.
Find valuable insights on the Secret of SEO Success in 2019.
Checkout the key SEO changes in 2018, Rankbrain & its impact on SEO. Learn latest strategies to recalibrate the SEO plan for maximum results.
SEO 101: How to Get Started Winning Google Search TrafficBernard Huang
Last updated 3/27/17 - Learn how to start winning in SEO. Here's a talk I gave at the 500 Startups Marketing Hell Week for Batch #18, #19, #20:
Topics covered include:
* State of SEO in 2017
* Should you do SEO?
* How to set up your relevant SEO accounts
* How to do keyword research
* On-site content considerations
* Top on-site technical considerations
* Anddddd, off-site hacking (backlinks)
* Recommended SEO tools
SearchLove Boston 2016 | Mary Bowling | Local Search Experience OptimizationDistilled
Ranking well is just the beginning of successfully marketing businesses via local search. You then need to attract and engage prospects in order to turn them into customers and to satisfy RankBrain's influence on the algorithms. Mary will show you tactics that will help you to improve your local search experience optimization to attract new leads.
Evaluation of User Experience: Inner-view to Google by Published Patents Rela...SEOzeo
Everybody talks about importance of user-experience but only few of us know what metrics Google cares. In this session, I will show inner-view to Google’s predicted perspective to measure happiness of users by ad-hocs and Google’s published patents.
Content marketing - The key to success for SEO Navneet Kaushal
Wish to leverage upon content marketing to attain success in terms of SEO rankings? Get to know about how to leverage upon adequate content, through this presentation
Content Marketing strategies to Boost your Search Engine rankings!
A solid content marketing plan is the key for any successful SEO campaign. This presentation shares some great Do-it-Yourself tips to help you succeed in content marketing and search engine optimization.
Panda and penguin google search algorithmbankimpandey
Panda focuses on the overall quality of your site for the user. To get that quality, use Google's checklist of questions to ask yourself as a general guide. The Penguin focuses on the backlink profile of your site and now works in a granular, real-time fashion. To respond accordingly, improve your overall backlink profile and delete the spammy link. It is also important to remember that in spite of some initial predictions, Google Disavow Tool still has a place in your SEO strategy. Use this to avoid manual penalties related to manual penalties and manual actions which may be beyond the scope of the penguins, but may still affect your ranking.
Navneet Kaushal CEO PageTraffic has extensive experience in the search engine marketing industry and SEO. Navneet helps value-conscious businesses build site traffic, increase the user base, boost web sales and improve customer satisfaction. In this presentation at TFMA India, he talks about the five big trends that he anticipates in the year 2012, with regard to Search Engine Technology, Social Search, Analytics — and the impact of all this on SEO.
Mike King examines the state of the SEO industry and talks through knowing information retrieval will help improve our understanding of Google. This talk debuted at MozCon
How to Unleash The Power of Unique ContentEleni Cashell
Join Eleni as she takes you through her radical approach to unique content placement. This talk will give you the tools to take control of your in-house strategy, as well as harnessing and optimising the power of your unique content to drive organic traffic growth.
Search Engine Optimization (SEO) for Beginners. You've finished your web design, uploaded your files, and set up your blog, but you're still not getting as many ...
http://www.pegasusconsultancyservices.com/
SearchLove Boston 2016 | Marcus Tober | Illuminating Consumer Intent Without ...Distilled
SEOs have historically focussed on tactics rather than strategy, for one important reason: search engines weren’t as sophisticated as they are now, so a tactical approach could be very successful. That's all changed significantly, with machine learning, marketers now face a multitude of new challenges to be successful in search. The days of simple ranking factors are over. Marcus' session will cover data-driven methods to illuminate consumer intention and content relevance, along with many new insights that can be used to create content that is more relevant and successful.
Cost of Not Ranking on Page 1 of Google (how to calculate) - IMS SF June, 2012DemandWave
Presented by Paul Taylor, CEO of Webmarketing123, this presentation walks you through how to calculate the annual cost associated with not ranking on page 1 of Google. In this B2B example, we use a study conducted with a Semiconductor Manufacturer.
Evaluation of User Experience: Inner-view to Google by Published Patents Rela...SEOzeo
Everybody talks about importance of user-experience but only few of us know what metrics Google cares. In this session, I will show inner-view to Google’s predicted perspective to measure happiness of users by ad-hocs and Google’s published patents.
Content marketing - The key to success for SEO Navneet Kaushal
Wish to leverage upon content marketing to attain success in terms of SEO rankings? Get to know about how to leverage upon adequate content, through this presentation
Content Marketing strategies to Boost your Search Engine rankings!
A solid content marketing plan is the key for any successful SEO campaign. This presentation shares some great Do-it-Yourself tips to help you succeed in content marketing and search engine optimization.
Panda and penguin google search algorithmbankimpandey
Panda focuses on the overall quality of your site for the user. To get that quality, use Google's checklist of questions to ask yourself as a general guide. The Penguin focuses on the backlink profile of your site and now works in a granular, real-time fashion. To respond accordingly, improve your overall backlink profile and delete the spammy link. It is also important to remember that in spite of some initial predictions, Google Disavow Tool still has a place in your SEO strategy. Use this to avoid manual penalties related to manual penalties and manual actions which may be beyond the scope of the penguins, but may still affect your ranking.
Navneet Kaushal CEO PageTraffic has extensive experience in the search engine marketing industry and SEO. Navneet helps value-conscious businesses build site traffic, increase the user base, boost web sales and improve customer satisfaction. In this presentation at TFMA India, he talks about the five big trends that he anticipates in the year 2012, with regard to Search Engine Technology, Social Search, Analytics — and the impact of all this on SEO.
Mike King examines the state of the SEO industry and talks through knowing information retrieval will help improve our understanding of Google. This talk debuted at MozCon
How to Unleash The Power of Unique ContentEleni Cashell
Join Eleni as she takes you through her radical approach to unique content placement. This talk will give you the tools to take control of your in-house strategy, as well as harnessing and optimising the power of your unique content to drive organic traffic growth.
Search Engine Optimization (SEO) for Beginners. You've finished your web design, uploaded your files, and set up your blog, but you're still not getting as many ...
http://www.pegasusconsultancyservices.com/
SearchLove Boston 2016 | Marcus Tober | Illuminating Consumer Intent Without ...Distilled
SEOs have historically focussed on tactics rather than strategy, for one important reason: search engines weren’t as sophisticated as they are now, so a tactical approach could be very successful. That's all changed significantly, with machine learning, marketers now face a multitude of new challenges to be successful in search. The days of simple ranking factors are over. Marcus' session will cover data-driven methods to illuminate consumer intention and content relevance, along with many new insights that can be used to create content that is more relevant and successful.
Cost of Not Ranking on Page 1 of Google (how to calculate) - IMS SF June, 2012DemandWave
Presented by Paul Taylor, CEO of Webmarketing123, this presentation walks you through how to calculate the annual cost associated with not ranking on page 1 of Google. In this B2B example, we use a study conducted with a Semiconductor Manufacturer.
Critical SEO Steps for Website Redesign Final - May 2014DemandWave
If you're among the 84% of marketers who still lack a mobile strategy, you could be losing up to 2/3 of your site traffic after the first visit. Get ahead of the curve. Discover how to boost lead volume and conversion rate with responsive design and redesign your website without sacrificing SEO.
Alphorm.com Formation Implémenter une PKI avec ADCS 2012 R2 Alphorm
La formation complète est disponible ici:
http://www.alphorm.com/tutoriel/formation-en-ligne-le-pki-avec-adcs-2012-r2
Au travers des modules couvrant la totalité des rôles ADCS 2012 R2 Microsoft, cette formation vous guide graduellement à l'expertise des architectures PKI Windows 2012 R2 qui constituent aujourd'hui la "pierre angulaire" de toutes stratégies de sécurité informatique.
Vous acquérez toutes les compétences et connaissances nécessaires pour planifier, déployer (avec automatisation), configurer, administrer, maintenir et dépanner, et implémenter des hiérarchies sécurisées d'autorités de certification pour une sécurité et une souplesse maximale de votre PKI.
Tous les modules sont illustrés de travaux pratiques pour une approche pragmatique et 100% concrète.
Les concepts cryptographiques sont également abordés pour une compréhension complète et claire de la gestion des certificats.
Cette formation est utile dans la préparation de certaines certifications Microsoft (70-412...).
Réussir un positionnement par le référencement naturel et générer gratuitement un trafic qualifié durable devient un défi commercial majeur de toute entreprise et de toute activité. Ce défi est d’autant plus dur à relever que les règles du jeu définies et imposées par Google sont devenues de plus en plus strictes.
Dans de tel contexte, un chef d’entreprise doit plus que jamais s’informer et se former pour éviter les erreurs, les corriger et conformer son site aux critères et aux règles de référencent naturel.
When it comes to rank your website in Google Ranking, then SEO plays a major role. But Few knows the best and effective ways to rank your website in Google SERPs.
Missed BrightonSEO or want to catch up and look through all the awesome stuff that you've learned today? We've got exactly what you need - here are the main takeaways of the conference!
SEO Checklist 2018 - Ranking in the first page of SERP organically.AVIK BAL
The book is NOW available for FREE till 23:59 IST TODAY.
Offer valid for first 100 clicks/buys.
ORDER LINK: http://amzn.to/2rxQfMN
AUTHOR LINK: www.avikbal.com/books
Best wishes for your online success.
Happy Reading. Delightful learning. Successful Practicing.
What is SEO? Scope? Options? Importance?
Types of SEO – OnPage, OffPage, Black, Grey, White Hat SEO
How search works ?
OnPage & OffPage SEO Techniques. (4 lessons)
Wordpress SEO & Yoast SEO Plugin-Installation & Features (5 lessons)
Local SEO, Technical SEO
Myths and Realities of SEO Practice (4 lessons)
Keyword Research & Analysis
100 proven ways of SEO. (4 lessons)
30 Tricks of SEO to rank in just 3-4 Weeks
Google Algorithm Updates
Important factors of SEO, on-page SEO, off-page SEO, keyword research, google indexing, google bot, types of keywords, points to consider while doing SEO
To begin the method of optimizing your web site and content for SEO, you ought to produce associate degree SEO strategy. you may get to delineate your audience, outline your ideal leads, determine target keywords, and monitor SERP rankings. however wherever must you begin.
SEO is an evolving science. While some of the core principles will presumably stick around forever, some of the more nuanced parts of it are subject to continuous change. As a result, many of the "proven" tactics people have used in the past -- keyword stuffing, link schemes, and so on -- are now the stuff of legends.
Unless your organization benefits from having a dedicated SEO person who can work on this stuff day-in and day-out, keeping up with the latest changes in the world of SEO can be a struggle. But in the end, adjusting your strategy based on search ranking algorithm updates or changes in the way search results are displayed visually can be incredibly impactful on business results.
In new guide, 18 SEO Myths to Leave Behind in 2017, we reiterate some of the best practices that should continue to guide your strategy through 2017, while also highlighting how SEO has changed over the course of 2016.
Only when you address both of these considerations are you guaranteed of making an impact. Your degree of success depends on how hard you try and how many other people you’re competing against (and how hard they’re trying).
eCommerce SEO is the easiest thing to do, but in practice, it is the hardest one, there are thousands of inter-connected activities included that have to be monitored, analysed and implemented time and time again . The process and activities are more complex when it comes to eCommerce websites and let me know hows that's working from begin SEO take a look Above Document
9 CRO Hacks to Accelerate the B2B FunnelDemandWave
Effective CRO can dramatically improve lead quality, lead volume, cost per acquisition, and length of sales cycle. Check out "9 CRO Hacks to Accelerate the B2B Funnel" to get started today.
How to Brew the Perfect B2B Blend of ABM & InboundDemandWave
Ready to brew a bold approach to demand generation? Check out our webinar on-demand and taste the benefits of both account-based and inbound marketing.
7 Key Paid Search Plays for B2B MarketersDemandWave
71% of B2B marketers use paid search, but only 44% say it results in revenue. Check out our presentation to learn the paid search playbook we use to help clients drive more qualified leads and revenue.
The 2017 State of B2B Digital Marketing ReportDemandWave
Get a sneak peek of our sixth annual State of B2B Digital Marketing Report where nearly 200 B2B marketing leaders weighed in on the top goals and challenges of 2017.
The Hottest B2B Marketing Trends of 2017DemandWave
Get ready to have your best marketing year, yet! Check out our webinar and discover the hottest B2B marketing trends for driving more sales-qualified leads in 2017.
5 B2B Content Marketing Hacks to Drive More LeadsDemandWave
Discover how to revamp your B2B content marketing strategy to drive more sales-qualified leads. This is a no-frills tutorial dedicated to delivering actionable tips to grow a stronger pipeline with great content.
New Rules of SEO: RankBrain, Links, & ContentDemandWave
How does Google's landmark RankBrain announcement impact SEO? It all boils down to optimizing for user intent and user behavior. Watch our webinar on-demand and score actionable tips to future-proof your SEO strategy.
How to Build an Effective B2B Content Marketing StrategyDemandWave
We teamed up with our friends at BrightEdge to help you tackle today's toughest B2B content marketing challenges. Watch the webinar on-demand and start creating content that converts!
2016 State of B2B Digital Marketing Report - SlidesDemandWave
Nearly 300 B2B marketing leaders weighed in the biggest digital marketing challenges of 2016. Check out presentation and discover:
- The most effective tactics for winning more customers with digital
- Where marketers are planning to invest in 2016
- How to take on the #1 B2B digital challenge - measuring and proving ROI.
Prep to have your best year, yet. Get insight from our team to get started!
Budgeting for Lead Generation Success in 2016DemandWave
Budgeting season is here again, and many B2B marketers will face an all too familiar paradox: Proving ROI is the biggest obstacle to winning more budget, yet more budget is needed to prove ROI. Check out our presentation, and get the tools you need to skate through the board meeting without hearing the phrase, “Do more with less.” Get started today!
The New Search Ranking Formula: 7 Elements You Need to KnowDemandWave
Catch up on the new search ranking factors you need to know. In this presentation, we'll cover how to increase qualified leads and traffic with 7 essential SEO tactics.
Digital Demand from Click to Close: Realigning Search Marketing for the B2B ...DemandWave
71% of B2B decision-makers begin their research with a search engine. Influencing the buyer’s journey at the first touch point is critical.
So, the question is how can you leverage SEO to build your sales funnel? Catch our webinar and learn 3 tips to get started!
Bridging the Gap: 6 Steps to Seamless Sales & Marketing Alignment - SlidesDemandWave
Sales and marketing are fundamentally separate departments, but their combined strength is an underestimated force. Learn 6 ways to drive more sales-qualified leads with cross-departmental alignment.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
2. OVERVIEW
Are the slides available?
Engage with us on Social:
Get a consultation: Email us at “results@webmarketing123.com”
@webmarketing123
facebook.com/webmarketing123
webmarketing123
Yes! Just email
results@webmarketing123.com
Frequently Asked Questions (FAQs)
4. OVERVIEW
4
Search Engine Optimization
Paid Search / Display Advertising
Social Media
Website Design
International Expansion
Custom Measurement and Attribution
Our Services
Since 2004, we’ve employed a
metrics-based approach to
converting online visibility into
measurable business results
5. OVERVIEW
5
Our approach is
built on
data-driven
strategy and
efficient
execution.
Each campaign includes:
Business Research + Strategy
Custom Scorecard Tracking
Attribution + Data-driven Optimizations
8. OVERVIEW
Let’s go back to fundamentals.
1. Business objective
2. Business metric
3. SEO metric
Grow online revenue.
30% increase in number of monthly proposals.
100% annual increase in conversions from non-
branded search terms.
First, why do we do SEO?
9. OVERVIEW
9
Because it generates
quantifiable revenue.
Keywords Monthly Search Volume
Resource management 673,000
Portfolio management 207,000
Project management software 59,200
It governance 27,600
Software project management 15,700
Project management tools 14,800
It project management 12,100
Project management office 8,700
Project portfolio management 6,600
Total Monthly Searches 1,024,700
Monthly Cost of Not Ranking on these Keywords
Click Through Rate
(7%, page 1 average)
71,729 new website visitors
Visitor to Lead Rate
(1-3%, B2B average)
1,793 new leads
Raw Lead to Qualified Rate
(15%)
269 new qualified leads
Lead to Sale Rate
(10%)
27 new deals
Average sale price $100,000
$2,700,000 monthly revenue
Annual Cost of Not Ranking $32,400,000 annual revenue
A simple calculation can inform you how much revenue you’re
missing by not ranking for all top keywords:
10. OVERVIEW
And you can evaluate success in
terms of revenue
B2B Revenue from SEO Report:
14. OVERVIEW
14
Google’s ultimate goal is to match the
end-user with the most high quality
content that is relevant to their search.
Which is why they update their
algorithm 500+ times per year
When’s the last time you updated your SEO strategy?
15. OVERVIEW
15
“SEO isn't search engine optimization
anymore.
It is now search experience
optimization.”
- Matt Cutts, Google, May, 2013
17. OVERVIEW
17
Before we dive into Penguin, let’s mull on Panda
for a moment…and the role of content in SEO.
"This (Panda) update is designed to reduce rankings for low quality sites—
sites that copy content from other websites or sites that are just not very useful.
At the same time, it will provide better rankings for high quality sites—sites
with original content and information such as research, in-depth reports,
thoughtful analysis and so on."
18. OVERVIEW
18
"Content marketing is the
umbrella of all techniques
that are used to generate
traffic, leads, online
visibility, and brand
awareness/fidelity."
- Quora (found via Ann Smarty and Authority Labs)
19. OVERVIEW
19
80 percent of SEOs think they should
be working “more” or “much more”
closely with writers and marketing team
members…
to ensure all branded contain is optimized for
maximum search visibility.
(MarketingProfs 2013 B2B Marketing Report)
Have you built SEO into your
content marketing strategy?
21. OVERVIEW
21
Although content is absolutely critical, it
is simply one of many factors.
What about the other things that
Penguin is intended to control?
22. OVERVIEW
22
- Matt Cutts, Google, May, 2013
“Penguin 2.0 is specifically going to target black hat spam, but
will be a significantly larger impact on spam than the original
Penguin and subsequent Penguin updates have had…”
25. OVERVIEW
25
Beyond Content:
Check these off your Penguin Update Check-list
1. Titles and Descriptions
Know what these mean and write them properly. Don't have duplicates, too long or
over-optimized tags.
2. Anchor Text
Is your anchor text over-optimized with keywords? Are you using keywords when
domain names should be used? What is the natural way someone would link to your
site? This counts with inbound links as well as internally. Beware of over-optimized
and overused keyword anchor text.
3. Links – Inbound & Outbound
Run a link check. How do your inbound links look? The threshold for spammy links was
about 80 percent, it is now down to about 50 percent. That means 50 percent
questionable links can keep your site or a page out of the index.
Know your link profile.
Check Webmaster Tools and look for Red Flags.
27. OVERVIEW
27
TIP: Garner quality links fast by
capitalizing on brand mentions
- Set-up “Google Alerts” to know when your brand is
mentioned on another site.
- Then, reach out to that site and request quality back-links.
- That additional quality link will boost your SEO.
28. OVERVIEW
28
Beyond Content:
Check these off your Penguin Update Check-list
1. Page Speed
For Google, faster loading sites lower the load on Google's end. Check your site using a Page
Speed tool and get it above a 90 percent. That seems to be the magic threshold for most.
2. Redirects
Get a tool like Screaming Frog and check your site pages for redirects then make sure those
redirected pages have a 301 permanent redirect, which tells Google the page has
permanently moved
3. Over-Optimization on Non-Content Items
This is where someone either adds a keyword to every (or almost every) word to try to rank
for the term or where someone adds an overabundance of header or footer links to "help" a
site position for known keywords. This won't help and is likely to give the site a penalty.
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4. Over-Optimization on Non-Content Items
This is where someone either adds a keyword to every (or almost every) word to try to rank
for the term or where someone adds an overabundance of header or footer links to "help" a
site position for known keywords. This won't help and is likely to give the site a penalty.
5. Alt Attributes
How are you using the alt attribute on your images? Don't stuff keywords into this text.
Using good alt text, especially when images are replacing text in links, can be very good
for a site. In fact, Google will treat this alt text as actual text in these cases.
6. Ad Issues
Google doesn't like it when a site seems to only be there to support the ads on it, so an
overabundance of above the fold ads can cause the site to receive a penalty.
What is too much? Google is a little obtuse about this, but find out what is above the fold
for your screen size (not your screen, but the site screen size), then hold up a post it note,
if it takes up more space than the note, it is probably too large.
Beyond Content:
Check these off your Penguin Update Check-list
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Beyond Content:
Check these off your Penguin Update Check-list
7. Crawl Issues
When is the last time you got into your Webmaster Tools and checked how your crawls were
going? How is your crawl rate? Are the spiders having any crawl issues?
We once had a client who had 28k crawl errors. These will affect your site strength and
authority with the "No One Is Home" devaluations.
8. Malware or Rogue Sites
For the most part, we're fortunate that Google will email us and tell you that you have
malware on your site – but be careful: this isn't always the case. Periodically you want to do a
search for your site, see if you trigger malware warnings in a site search or mobile, then
check your analytics to make sure no one is running anything on your site like say a rogue
Viagra site.
Not only can these sites be doing things on your site that could be causing you "hack"
issues, but also sending links to their pages on your site causing your link profile to be
damaged.
What Else?
Authorship, Structured Data, URL construction and more….
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TIP: Leverage Schema.org for Rich
snippets and improve SERP CTR
• Reviews
• People
• Products
• Businesses & organizations
• Recipes
• Events
• Music
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TIP: Diversified, quality content can be used for inbound linking
Press Releases &
Media Coverage
Relevant Industry
Directories
Social Media
Profiles
Online Forums (Quora,
etc.)
Guest Blog Posts
Content
Syndication
(whitepapers,
infographics)
Video
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TIP: Disavow Links Tool
If you were penalized, get familiar with “Disavow Tool” –
Disavow bad ones, but have a plan to replace with
relevant ones! (Use a spreadsheet, Identify which are
relevant and which aren’t)
Some links do more bad than good.
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Our best tip of all?
Get a website and SEO program audit by
experts who can help you get on the right
path toward success.
You’ll get:
Knowledge of where you rank in relation to
competitors
Insight into how much revenue opportunity is
available from Search (we’ll do the research)
Actions you can take today to accelerate results
from your inbound marketing campaigns
Give us:
Your top keywords
2 or 3 top competitors
Your top objectives
Simply email results@webmarketing123.com or call 800.619.157
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Thanks!
Mike Turner
Director of Business Development
Simply email results@webmarketing123.com or call 800.619.1570
To set-up a consultation with Mike or one of our experts