The document discusses SEO techniques and history, highlighting significant algorithm updates from Google in 2015 and essential strategies for 2016, such as prioritizing mobile-friendly designs and HTTPS. It emphasizes the importance of structured data, content marketing, and effective link-building strategies while detailing outdated methods that should be avoided. Additionally, it lists useful tools for managing SEO efforts and optimizing online presence.

1. Session on
SEO techniques in 2015 and 2016

2. Topic covered in this session
Why SEO
SEO history till 2015
Important SEO techniques in 2016
SEO Session

3. Why SEO
1) 93% of online research begins with a search engine
2) Google owns abut 69% of market share
3) 70% of the links users click on are organic
4) 75% of users never scroll past the
first page
Google’s 69% of
market share

4. SEO Ranking process
On page
Optimization
50%
SEO
Rankings
On page
optimization
Off page
optimization

5. SEO history
 Brief of SEO
 What SEO technique were used which is no more working
 SEO history in 2015

6. SEO history

7. SEO history

8. Old SEO Techniques
What SEO technique were used which is no more working:
 Directory Submissions
 Local Listing
 Yellow Pages
 Google Authorship
 Optimized Anchors ( use safe anchors not optimized)
 Quantity of links over Quality
 Keyword Heavy Content(keyword stuffing)
 Relying on back links instead of Content

9. What Happened in 2015
3 Major Google Algorithm Updates
 Mobile Update AKA “Mobilegeddon” in April 22
 Quality Updates “Phantom 2” in May 3
 Panda 4.2 in July 17

10. What Happened in 2015
Mobilegeddon
Mobile Update AKA "Mobilegeddon“
April 22, 2015
In a rare move, Google pre-announced an algorithm update, telling us that
mobile rankings would differ for mobile-friendly sites starting on April 21st.

11. What Happened in 2015
Phantom 2
The Quality Update — May 3, 2015
After many reports of large-scale ranking changes, originally dubbed
"Phantom 2", Google acknowledged a core algorithm change impacting "quality
signals".

12. What Happened in 2015
Panda 4.2
Panda 4.2 Update — July 17, 2015
Google announced what was most likely a Panda data refresh, saying that it
could take months to fully roll out.

13. SEO techniques in 2016

14. Go Secure, https:// (you have no choice!)
 Switch your website to https, you will rank better!
 Update all internal linking to point to https
 Update all external links to point at https version of your site
 Make sure images and fonts are secure
 Put in 301 redirects and set up a new Google search console

15. Go Mobile, Mobile is the future
 Go mobile, responsive design if
possible
Test with mobile usability tool
 Shoot for mobile page speed
scores of 65 or above
Have a mobile ready website that
is optimized for Google (responsive
design, vary http header or
subdomain)

16. App Store Optimization
Apps get a ranking boost when
app indexing is done correctly
and apps get another ranking
boost when they use the app
indexing API.
Responsive isn’t good enough
Create an app-like experience
on mobile. It will boost ranking.

17. App listed in Search
App indexing allows
webmasters to connect pages
from web sites with specific
content within android app.
This enables android
Smartphone users who have
app installed can open it
directly from relevant mobile
search results on Google.
Example have shown in image.
Example:

18. Rank Brain Technology
Rank brain is part of Google's
overall search algorithm that
determines what result appear on
Google search page and where
they are ranked.
It is a part of Hummingbird
algorithm because it doesn’t
handle all searches, as only the
overall algorithm would
It is an Artificial intelligence
technology (AI technology)
Overall it can be effective in
voice search

19. Rise of Voice Search
Next time you use siri, cortana, or Google now think about how your
interaction is different.

20. Structured Data as a Ranking Factor
Structured data is definitely not only for search engines, if done correctly it
will make your result much more attractive and increase your click through
rate.

21. Watch your Ajax and JavaScript
 Make sure you optimize around your Ajax and Javascript
 Google is now indexing Ajax and Javascript (no more escape fragment
optimization)
AJAX applications have been difficult for search engines to process because AJAX
content is produced dynamically by the browser and thus not visible to crawlers.

22. Schema.org
 Create a schema.org strategy for each page
of your site.
 This will be important for rankings, click
through rates and users.
 Some of the schema is…
 Logo schema
 Product Schema
 Reviews Schema
 Video Schema
 Breadcrumb Schema
 Local Schema
 Article Schema
 Event schema
Schema.org is an activity to promote schemas for structured data on web pages and
email messages etc.

23. Sitemaps: Don't leave indexing to chance
Make sure you have all the sitemaps in green.
XML
HTML
Video
Image
News
RSS
Have a news sitemap, if you are
news site and an RSS if you need
content indexed fast.
Make sure you have all of these
sitemaps.

24. Have a Location Specific Strategy
Go Local Like a Pro:
•Create Location based pages on your site.
•Add local schema.org to your site
•Create the following local profiles
•Google +
•Bing
•Yelp
• Moz Local

25. Pick a new language and generate more revenue
Translate your site into a new language or target a new country
You have already done the work in English, translate your website
into Spanish, French, Russian
Use hreflang tags and X default to be technically correct
https://youtu.be/8ce9jv91beQ?t=2m38s
2:38 to 3:50

26. Content Marketing-As usual King
SEO without great Content It fails and expensive
Great Content with no SEO No such a great result
SEO with great Content
100% result with
sustainable SEO
strategies

27. Link Building Strategy
Dead techniques:
 Link exchange
Submitting to web directories
Pay agencies for links
Buy links from sketchy sites
Working techniques:
Earning links through publishing high quality content
Guest blogging—Building inbound links and reaching to target audience
Social media---likes, shares and retweets on social media count as links, and
therefore pass on ‘link juice’ to your site and content.

28. Search Engine Ranking Factor in 2015

29. Use the Right Tools
1.Hootsuite: Schedule social posts, feed your blog
2.BuzzSumo: Influencers, popular social content
3.Screaming Frog: Crawl an entire site
4.Advanced Web Rankings: Local and national rankings
5.FollowerWonk: Twitter influencers, Twitter data
6.Opensite Explorer Broken Link Checker: Fix broken links
7.Magestic SEO: View backlinks to any website
8.KnowEM: Secure 300 social media profiles
9.Link Detox: Clean up work your bad SEO company did
10.Google Search Console: A MUST HAVE!
11.SEM Rush and woorank.com
12. siteworthtraffic.com and iwebchk.com
13.Google trends

30. Thank You