Grab access to the live video presentation, as well as the handout, for free at http://www.dragonwyze.com/sellmorebooks/

1. Sell More Books:
The five key steps to building an audience
who buys your books and anything else you
have to offer
Presented by Carma Spence
www.DragonWyze.com

2. Five-Step Process
• Identify your audience
• Become visible to that audience
• Communicate your book’s value
• Lots of options for buying
• Connect - Keep them coming back

3. Step One:
Identify your ideal readers
• Instinct
• Competition
• Keywords
• Experience

4. Step One:
Identify your ideal readers
Create an
Ideal Reader Profile

5. Step One:
Identify your ideal readers
• Gender
• Kids
• Work/Career
• Income
• Hobbies

6. Step One:
Identify your ideal readers
Get clues about your ideal readers from
answering these foundational questions:
• Title
• Summary sentence
• Genre
• Big picture
• Purpose
• Take Away

7. Fictional Case Study:
Emma Engel, Paranormal Consultant
• Title: Haunted Hideaways of the Pacific Northwest: Bed
and Breakfasts that Go Bump in the Night
• Summary: A guide to B&B’s in the Pacific Northwest that
are haunted and stories of their ghosts.
• Genre: Paranormal nonfiction, Travel
• Big picture: Several travel guides w/ a paranormal twist
• Purpose: To help paranormal enthusiasts find interesting
haunted places to say when they are visiting the Pacific
Northwest
• Take Away: There are plenty of cute, quaint and
haunted places to stay in the Pacific Northwest with fun
and interesting histories and legends associated with
them.

8. Step Two:
Get them to notice you
• Website
• Email marketing
• Social Media
• Public Speaking

9. Step Three:
Communicate your value
• Entertainment
• Self-Improvement
• Education
Use words that your ideal readers will relate to!

10. Step Four:
Offer options
• Sight • Sound • Symbol
Diversify how you deliver your content!

11. Step Five:
Grow the connection
“Know is getting the word out,
getting visibility. Liking is being
relatable, and then out of that
comes trust.”

12. Step Five:
Grow the connection
• Website
• E-zine
• Blog
• Social media
• Video

13. Five-Step Process
• Identify your ideal readers
• Become visible to them
• Let them know your book’s value
• Diversify your content
• Develop a connection

14. You Can Do This!
You can do this on your own,
but you don’t have to!
I can help:
Carma Spence
DragonWyze Solutions
www.DragonWyze.com
Would you like access to the live video of this presentation, as well as the handout?
Go to www.dragonwyze.com/sellmorebooks and download them for free!