The document provides tips for engaging audiences on Facebook, including being valuable by providing solutions, entertaining, and motivating; being a curator by sharing content from relevant sites; being visual by including photos and videos which receive more engagement; being engaging through asking questions, comments, and conversations; being real by connecting conversationally and offering glimpses; being timely by learning audience engagement patterns and consistency; being concise with short posts and curated material; and being trendy by following national days and curation sites. The overall goal is to provide value to the audience through various engaging post types and strategies.