SlideShare a Scribd company logo
Success on Facebook
Tips to engage your audience and beyond
“The best posts connect
to your audience in a real
and genuine way.”
• Social media is a two-way (or more)
conversation
• Leave marketing lingo to press releases
• If you must sell, do it in a way that engages
• Make use of “Events”
Be valuable
• Provide solutions to problems (how to …, tips
for …)
• Entertain
• Motivate and inspire
• Piggyback off of others
Be a curator
College.Alltop.com
GrownAndFlown.com
SUNY Blog
New York Times Education Blog
Feedly
News from around JCC
Be visual
• Posts with photo or video receive twice the
engagement
• Post big photos (1200 x 900 pixels)
• Upload video right to Facebook
• Allow Facebook to bring in link images (there’s
a tool for that!)
Visual tools
• Pic Monkey
• Canva
• Free video editing software
• FreeImages.com
• Bing search
Be engaging
• Ask questions … specific questions
• Ask your audience to comment, like or share
your posts every once in awhile
• Keep the conversation going
• Answer questions
• Comment on and like posts from others
Be real
• Connect like a friend
• Be conversational and fun
• Be informal, but have a consistent tone
• Offer behind-the-scenes glimpses
• Thank your followers
• Engage with other pages (comment, like, and
share)
Be timely
• Use Facebook analytics
• Learn when your audience is engaged
• Quality > Quantity
• Experiment
• Don’t overdo it
• Consistency is key
• Social media calendar
Be concise
• Shorter usually = better response
• 2-3 sentences to introduce curated material
• 500-1,000 words for original information
Be trendy
• Piggyback off of what is trending on Facebook,
Twitter, and search engines
• National ________ Day
(NationalDayCalendar.com)
• Holidays and other key days
• Curation sites
Be smart
• Use Facebook analytics!
• Use Likealyzer (awesome tool)
• Know your audience
• Determine what works best
In closing …
• Valuable posts
• Visual posts
• Ask-a-question posts
• Behind-the-scenes posts
• College news posts
• Trending topic posts

More Related Content

What's hot

Getting the most out of the world's biggest social network
Getting the most out of the world's biggest social networkGetting the most out of the world's biggest social network
Getting the most out of the world's biggest social network
Marc Bowker
 
The writer's brand called you for the International Women's Writing Guild Con...
The writer's brand called you for the International Women's Writing Guild Con...The writer's brand called you for the International Women's Writing Guild Con...
The writer's brand called you for the International Women's Writing Guild Con...
Melissa A. Rosati, CPCC
 
Effective blogging for your business june 2012
Effective blogging for your business    june 2012Effective blogging for your business    june 2012
Effective blogging for your business june 2012
Write On Track
 
Writing for the Web: Blogging
Writing for the Web: BloggingWriting for the Web: Blogging
Writing for the Web: Blogging
Write On Track
 
Introduction to blogging
Introduction to bloggingIntroduction to blogging
Introduction to blogging
Write On Track
 
13 Steps to Becoming a Bestselling Author - from Willamette Writer's Conferen...
13 Steps to Becoming a Bestselling Author - from Willamette Writer's Conferen...13 Steps to Becoming a Bestselling Author - from Willamette Writer's Conferen...
13 Steps to Becoming a Bestselling Author - from Willamette Writer's Conferen...
Tom Corson-Knowles
 
Clive Andrews at WP-Brighton 2011 - The Basics of Blogging
Clive Andrews at WP-Brighton 2011 - The Basics of BloggingClive Andrews at WP-Brighton 2011 - The Basics of Blogging
Clive Andrews at WP-Brighton 2011 - The Basics of Blogging
WP-Brighton
 
Blogging
BloggingBlogging
Blogging
Cosmic
 
Ccbb ppt
Ccbb pptCcbb ppt
Ccbb ppt
Alan Stevens
 
Delta Vacations - The Daily Post
Delta Vacations - The Daily PostDelta Vacations - The Daily Post
Delta Vacations - The Daily Post
Corey Perlman, Social Media Speaker and Consultant
 
What works for the web
What works for the webWhat works for the web
What works for the web
Genevieve Howard
 
How To Write Engaging Posts On Facebook
How To Write Engaging Posts On FacebookHow To Write Engaging Posts On Facebook
How To Write Engaging Posts On Facebook
Beejal Parmar
 
Low Risk Link Portfolio Expansion Strategies
Low Risk Link Portfolio Expansion StrategiesLow Risk Link Portfolio Expansion Strategies
Low Risk Link Portfolio Expansion Strategies
Kristopher Jones
 
Pinterest for your business
Pinterest for your businessPinterest for your business
Pinterest for your business
Write On Track
 
NTP-Stag 2022 - The Daily Post
NTP-Stag 2022 - The Daily PostNTP-Stag 2022 - The Daily Post
Getting started
Getting startedGetting started
Getting started
Laura Schwindt
 
Non-traditional Keyword Research Sources
Non-traditional Keyword Research SourcesNon-traditional Keyword Research Sources
Non-traditional Keyword Research Sources
Blogging Concentrated
 
Marketing ideas and tips learned over the last 10 years v3
Marketing ideas and tips learned over the last 10 years v3Marketing ideas and tips learned over the last 10 years v3
Marketing ideas and tips learned over the last 10 years v3
Dan Stojadinovic
 
Augmenting Content
Augmenting ContentAugmenting Content
Augmenting Content
Andraz Tori
 
How to promote your book
How to promote your bookHow to promote your book
How to promote your book
ThomasRichard121313
 

What's hot (20)

Getting the most out of the world's biggest social network
Getting the most out of the world's biggest social networkGetting the most out of the world's biggest social network
Getting the most out of the world's biggest social network
 
The writer's brand called you for the International Women's Writing Guild Con...
The writer's brand called you for the International Women's Writing Guild Con...The writer's brand called you for the International Women's Writing Guild Con...
The writer's brand called you for the International Women's Writing Guild Con...
 
Effective blogging for your business june 2012
Effective blogging for your business    june 2012Effective blogging for your business    june 2012
Effective blogging for your business june 2012
 
Writing for the Web: Blogging
Writing for the Web: BloggingWriting for the Web: Blogging
Writing for the Web: Blogging
 
Introduction to blogging
Introduction to bloggingIntroduction to blogging
Introduction to blogging
 
13 Steps to Becoming a Bestselling Author - from Willamette Writer's Conferen...
13 Steps to Becoming a Bestselling Author - from Willamette Writer's Conferen...13 Steps to Becoming a Bestselling Author - from Willamette Writer's Conferen...
13 Steps to Becoming a Bestselling Author - from Willamette Writer's Conferen...
 
Clive Andrews at WP-Brighton 2011 - The Basics of Blogging
Clive Andrews at WP-Brighton 2011 - The Basics of BloggingClive Andrews at WP-Brighton 2011 - The Basics of Blogging
Clive Andrews at WP-Brighton 2011 - The Basics of Blogging
 
Blogging
BloggingBlogging
Blogging
 
Ccbb ppt
Ccbb pptCcbb ppt
Ccbb ppt
 
Delta Vacations - The Daily Post
Delta Vacations - The Daily PostDelta Vacations - The Daily Post
Delta Vacations - The Daily Post
 
What works for the web
What works for the webWhat works for the web
What works for the web
 
How To Write Engaging Posts On Facebook
How To Write Engaging Posts On FacebookHow To Write Engaging Posts On Facebook
How To Write Engaging Posts On Facebook
 
Low Risk Link Portfolio Expansion Strategies
Low Risk Link Portfolio Expansion StrategiesLow Risk Link Portfolio Expansion Strategies
Low Risk Link Portfolio Expansion Strategies
 
Pinterest for your business
Pinterest for your businessPinterest for your business
Pinterest for your business
 
NTP-Stag 2022 - The Daily Post
NTP-Stag 2022 - The Daily PostNTP-Stag 2022 - The Daily Post
NTP-Stag 2022 - The Daily Post
 
Getting started
Getting startedGetting started
Getting started
 
Non-traditional Keyword Research Sources
Non-traditional Keyword Research SourcesNon-traditional Keyword Research Sources
Non-traditional Keyword Research Sources
 
Marketing ideas and tips learned over the last 10 years v3
Marketing ideas and tips learned over the last 10 years v3Marketing ideas and tips learned over the last 10 years v3
Marketing ideas and tips learned over the last 10 years v3
 
Augmenting Content
Augmenting ContentAugmenting Content
Augmenting Content
 
How to promote your book
How to promote your bookHow to promote your book
How to promote your book
 

Similar to Finding success on Facebook

Pinterest and Google+ for Your Business
Pinterest and Google+ for Your BusinessPinterest and Google+ for Your Business
Pinterest and Google+ for Your Business
Jason Piasecki
 
Tips presentation final
Tips presentation finalTips presentation final
Tips presentation final
ksre
 
How to grow your social media accounts when all you hear is crickets - Jeremy...
How to grow your social media accounts when all you hear is crickets - Jeremy...How to grow your social media accounts when all you hear is crickets - Jeremy...
How to grow your social media accounts when all you hear is crickets - Jeremy...
TBEX
 
Social Media Marketing for Real Estate Professionals
Social Media Marketing for Real Estate ProfessionalsSocial Media Marketing for Real Estate Professionals
Social Media Marketing for Real Estate Professionals
Nicholas Scalice
 
Next Generation PR for Tourism, Wine & Hospitality
Next Generation PR for Tourism, Wine & HospitalityNext Generation PR for Tourism, Wine & Hospitality
Next Generation PR for Tourism, Wine & Hospitality
mccuemarketing
 
Pinterest and Facebook Timelines for Your Business
Pinterest and Facebook Timelines for Your BusinessPinterest and Facebook Timelines for Your Business
Pinterest and Facebook Timelines for Your Business
Jason Piasecki
 
How to use facebook and pinterest in 30 minutes per week
How to use facebook and pinterest in 30 minutes per weekHow to use facebook and pinterest in 30 minutes per week
How to use facebook and pinterest in 30 minutes per week
iflslangby
 
Blogging: What I've Learned
Blogging: What I've LearnedBlogging: What I've Learned
Blogging: What I've Learned
Kristeen Bullwinkle
 
Maverick's Catalyst 2015 Vol.4: How to produce engaging and relevant content
Maverick's Catalyst 2015 Vol.4: How to produce engaging and relevant contentMaverick's Catalyst 2015 Vol.4: How to produce engaging and relevant content
Maverick's Catalyst 2015 Vol.4: How to produce engaging and relevant content
MaverickIndonesia
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
Cosmic
 
Digital Networking and Community
Digital Networking and CommunityDigital Networking and Community
Digital Networking and Community
CISPA Helmholtz Center for Information Security
 
Bozeman Social Media Training
Bozeman Social Media TrainingBozeman Social Media Training
Bozeman Social Media Training
Danielle Brigida
 
Getting Their Pinterest
Getting Their PinterestGetting Their Pinterest
Getting Their Pinterest
kmbessey
 
AMS Training Social Media Presentation
AMS Training Social Media PresentationAMS Training Social Media Presentation
AMS Training Social Media Presentation
Annalisa Boccia
 
Community engagement overview
Community engagement overviewCommunity engagement overview
Community engagement overview
Steve Buttry
 
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Own Your Niche for Professional Speakers: Internet Marketing and Social Media...
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...
Stephanie Chandler
 
San Francisco Food Society 6/2012
San Francisco Food Society 6/2012San Francisco Food Society 6/2012
San Francisco Food Society 6/2012
VerticalResponse
 
30 Day Playbook - Social Media
30 Day Playbook - Social Media30 Day Playbook - Social Media
30 Day Playbook - Social Media
Steve Urquhart
 
Fringe 2012: Digital Audience Development Seminar
Fringe 2012: Digital Audience Development SeminarFringe 2012: Digital Audience Development Seminar
Fringe 2012: Digital Audience Development Seminar
Inner Ear
 
Marketing on a Shoestring Budget
Marketing on a Shoestring BudgetMarketing on a Shoestring Budget
Marketing on a Shoestring Budget
Paula Newbaker
 

Similar to Finding success on Facebook (20)

Pinterest and Google+ for Your Business
Pinterest and Google+ for Your BusinessPinterest and Google+ for Your Business
Pinterest and Google+ for Your Business
 
Tips presentation final
Tips presentation finalTips presentation final
Tips presentation final
 
How to grow your social media accounts when all you hear is crickets - Jeremy...
How to grow your social media accounts when all you hear is crickets - Jeremy...How to grow your social media accounts when all you hear is crickets - Jeremy...
How to grow your social media accounts when all you hear is crickets - Jeremy...
 
Social Media Marketing for Real Estate Professionals
Social Media Marketing for Real Estate ProfessionalsSocial Media Marketing for Real Estate Professionals
Social Media Marketing for Real Estate Professionals
 
Next Generation PR for Tourism, Wine & Hospitality
Next Generation PR for Tourism, Wine & HospitalityNext Generation PR for Tourism, Wine & Hospitality
Next Generation PR for Tourism, Wine & Hospitality
 
Pinterest and Facebook Timelines for Your Business
Pinterest and Facebook Timelines for Your BusinessPinterest and Facebook Timelines for Your Business
Pinterest and Facebook Timelines for Your Business
 
How to use facebook and pinterest in 30 minutes per week
How to use facebook and pinterest in 30 minutes per weekHow to use facebook and pinterest in 30 minutes per week
How to use facebook and pinterest in 30 minutes per week
 
Blogging: What I've Learned
Blogging: What I've LearnedBlogging: What I've Learned
Blogging: What I've Learned
 
Maverick's Catalyst 2015 Vol.4: How to produce engaging and relevant content
Maverick's Catalyst 2015 Vol.4: How to produce engaging and relevant contentMaverick's Catalyst 2015 Vol.4: How to produce engaging and relevant content
Maverick's Catalyst 2015 Vol.4: How to produce engaging and relevant content
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
 
Digital Networking and Community
Digital Networking and CommunityDigital Networking and Community
Digital Networking and Community
 
Bozeman Social Media Training
Bozeman Social Media TrainingBozeman Social Media Training
Bozeman Social Media Training
 
Getting Their Pinterest
Getting Their PinterestGetting Their Pinterest
Getting Their Pinterest
 
AMS Training Social Media Presentation
AMS Training Social Media PresentationAMS Training Social Media Presentation
AMS Training Social Media Presentation
 
Community engagement overview
Community engagement overviewCommunity engagement overview
Community engagement overview
 
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Own Your Niche for Professional Speakers: Internet Marketing and Social Media...
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...
 
San Francisco Food Society 6/2012
San Francisco Food Society 6/2012San Francisco Food Society 6/2012
San Francisco Food Society 6/2012
 
30 Day Playbook - Social Media
30 Day Playbook - Social Media30 Day Playbook - Social Media
30 Day Playbook - Social Media
 
Fringe 2012: Digital Audience Development Seminar
Fringe 2012: Digital Audience Development SeminarFringe 2012: Digital Audience Development Seminar
Fringe 2012: Digital Audience Development Seminar
 
Marketing on a Shoestring Budget
Marketing on a Shoestring BudgetMarketing on a Shoestring Budget
Marketing on a Shoestring Budget
 

Recently uploaded

HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
Charles Bayless
 
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMSTUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
AJHSSR Journal
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
urbhattiacademy
 
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
anubug
 
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
AJHSSR Journal
 
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
Factors affecting undergraduate students’ motivation at a university in Tra VinhFactors affecting undergraduate students’ motivation at a university in Tra Vinh
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
AJHSSR Journal
 
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
9u4xjk4w
 
Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........
SocioCosmos
 
Dominate Reddit Discussions.............
Dominate Reddit Discussions.............Dominate Reddit Discussions.............
Dominate Reddit Discussions.............
SocioCosmos
 
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
7lkkjxt
 

Recently uploaded (10)

HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
 
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMSTUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
 
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
 
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
 
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
Factors affecting undergraduate students’ motivation at a university in Tra VinhFactors affecting undergraduate students’ motivation at a university in Tra Vinh
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
 
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
 
Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........
 
Dominate Reddit Discussions.............
Dominate Reddit Discussions.............Dominate Reddit Discussions.............
Dominate Reddit Discussions.............
 
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
 

Finding success on Facebook

  • 1. Success on Facebook Tips to engage your audience and beyond
  • 2. “The best posts connect to your audience in a real and genuine way.” • Social media is a two-way (or more) conversation • Leave marketing lingo to press releases • If you must sell, do it in a way that engages • Make use of “Events”
  • 3. Be valuable • Provide solutions to problems (how to …, tips for …) • Entertain • Motivate and inspire • Piggyback off of others
  • 4. Be a curator College.Alltop.com GrownAndFlown.com SUNY Blog New York Times Education Blog Feedly News from around JCC
  • 5. Be visual • Posts with photo or video receive twice the engagement • Post big photos (1200 x 900 pixels) • Upload video right to Facebook • Allow Facebook to bring in link images (there’s a tool for that!)
  • 6. Visual tools • Pic Monkey • Canva • Free video editing software • FreeImages.com • Bing search
  • 7. Be engaging • Ask questions … specific questions • Ask your audience to comment, like or share your posts every once in awhile • Keep the conversation going • Answer questions • Comment on and like posts from others
  • 8. Be real • Connect like a friend • Be conversational and fun • Be informal, but have a consistent tone • Offer behind-the-scenes glimpses • Thank your followers • Engage with other pages (comment, like, and share)
  • 9. Be timely • Use Facebook analytics • Learn when your audience is engaged • Quality > Quantity • Experiment • Don’t overdo it • Consistency is key • Social media calendar
  • 10. Be concise • Shorter usually = better response • 2-3 sentences to introduce curated material • 500-1,000 words for original information
  • 11. Be trendy • Piggyback off of what is trending on Facebook, Twitter, and search engines • National ________ Day (NationalDayCalendar.com) • Holidays and other key days • Curation sites
  • 12. Be smart • Use Facebook analytics! • Use Likealyzer (awesome tool) • Know your audience • Determine what works best
  • 13. In closing … • Valuable posts • Visual posts • Ask-a-question posts • Behind-the-scenes posts • College news posts • Trending topic posts