Slides for the first session (of two) of a virtual workshop on business and marketing planning for authors

1. +
Plan Your Business Vision
for 2014
Part One
with Carma Spence
www.CarmaSpence.com

2. +
Meet your presenter

Carma Spence

The Own Your Awesome
Business & Life Coach

carma@carmaspence.com

Skype: carmaspence

25+ years experience in
marketing, public
relations, online marketing
and content development

3. +
Lesson Goals for Part One

Gap Assessment


Target Market Identification


Begin the process of narrowing down your target audience
Mission & Vision Statements


Where you are now compared to where you want to be
First draft of your mission and vision statements
Objectives

Start creating clear objectives for your plan

4. +
Where are you now?

Authorship

Entrepreneurship

Business & Marketing skills

Strengths & Weaknesses

Opportunities & Challenges

5. +
Where do you want to be?

Dream a BIG Dream

6. +
Who do you serve?

What is a target audience?

Why you need a target audience

Ideal Reader

Unique Selling Proposition

7. +
What is your vision?

Who do you serve?

How do you serve them?

What can you do beyond
your book to serve your
target audience?

8. +
What is your mission?

What transformation do you facilitate?

9. +
What are your benefits?

Features

Benefits

About product/service

About your client/reader

What it is

What changes?

Tangible facts

Intangible perks

What does it do?

WIIFM

Description

Emotional appeal

10. +
What are your objectives for 2014?
“Setting goals is the first step in turning the invisible
into the visible.”
~ Tony Robbins

Specific

Measurable

Attainable

Realistic

Timed

11. +
Conclusion, Part One
“Success is steady
progress toward one's
personal goals.”
~ Jim Rohn

12. +
Assignment

Polish the work we did today

Identify 5 key objectives for the year

Complete worksheets:

My Niche Statement

Create a wish list

Ultimate Outcome Worksheet

13. +
Get the audio & workbook for these
slides!
Here’s what’s INCLUDED in this workshop:

Two 90-minute training call recordings

A 40+ page workbook for the training calls

Three guided audio exercises in mp3 format

PDF of the Webinar slides

PLUS BONUSES!

http://bit.ly/pybv2014