Getting the-press-attention Jeff Gauger ConvergeSouth2012Converge South
The document provides tips for getting media attention and working with the press. It discusses understanding commercial media and the differences between paid advertising and editorial content. Building relationships with reporters and editors is key. Credibility is also important - be honest, don't oversell, and understand the media's priorities like appealing stories and helping their business. When pitching a story, keep it focused and make it easy for busy journalists. Suggesting partnerships can also help get coverage. The document ends with an exercise to have the reader take on the role of an editor to select stories from a list.
BEST PRACTICE: How to be insightful: a storyteller’s guide to developing the ...B2B Marketing
This document provides guidance on developing genuine insights that can drive more impactful communication. It discusses what insights are and are not, and outlines Graham Wallas' four-step process for gaining insights: preparation, incubation, illumination, and verification. The document also cautions against common mistakes in analytics like assuming social media or big data provide insights on their own. It encourages taking breaks to let the subconscious work and exercising various techniques like immersion, analytics, and bringing a human perspective to technology. Finally, it lists Ogilvy's eight habits that can foster insightful thinking.
Heron's Eye presented the interactive workshop -- "The Power of Words in Your Work: Writing Your Land Trust’s Success Story" -- at the 2012 PA Land Conservation Conference.
We explored the key elements of organizational narrative and played a fun story development game called "Land Trust Alive."
We're available to present directly to your organization on this topic.
Creating using and targeting content to engage with prospectsAndrew Nicholson
This document discusses how to create effective content marketing strategies. It emphasizes targeting the right audiences with content that addresses their specific interests and language preferences. The key points are:
1) Identify the target audiences for your content and understand their demographics, interests and how they search.
2) Craft content that speaks to the audiences' common desires, anxieties or questions in a way that positions your product or service as the solution.
3) Use the appropriate terminology, language and media channels that your target audiences are actively using to find relevant information. Avoid industry jargon.
Building authentic relationships in the new media era – the old fashioned wayPhillip Raskin
The document discusses building authentic relationships in the new media era through old-fashioned techniques. It provides examples of how Lord of the Rings producers authentically engaged with fans on message boards to generate buzz for the films. Customer engagement is defined as moving customers through awareness, acquisition, satisfaction, and retention. Experiential marketing creates memorable experiences through the senses to drive brands, and authenticity involves vulnerability and balancing marketing with true interactions. Bringing brands to life emotionally is key to effective experiential marketing.
The document provides guidance on delivering compelling pitches. It emphasizes having a conversation rather than a presentation, understanding the audience's problems and demonstrating how you can solve them better than competitors. It stresses preparing by understanding objectives, solutions and delivery approach. The close should reinforce how the listener will benefit and leave them with a clear takeaway message. Effective pitches tell a value story, stand out from others, and always finish with an ask.
The document discusses creating "killer content" which is highly valuable content that attracts audiences, drives referral traffic, and encourages retention. It outlines why businesses should create killer content such as search engine optimization, branding, and marketability. Critical success factors for killer content include being remarkable, useful, well-researched, and attractively presented. The document then provides ideas for compelling content types and techniques for generating content ideas such as leveraging emotional motivators and proven headline formulas. Finally, it discusses best practices and common mistakes to avoid.
Make Up To $ 343.49 In Commissions Per Sale Across All Front End And Upsells ...younsebenssi
This document is an introduction and table of contents for the book "The Greatest Business Decisions of All Time" which examines major strategic decisions made by successful companies. It begins by thanking those involved in producing the book. The foreword by Jim Collins discusses how the most important decisions are often about choosing the right people to deal with uncertainty, and the importance of debate in decision making. The table of contents then lists 18 chapters that will examine pivotal decisions made by companies like Apple, Ford, IBM, and others.
Getting the-press-attention Jeff Gauger ConvergeSouth2012Converge South
The document provides tips for getting media attention and working with the press. It discusses understanding commercial media and the differences between paid advertising and editorial content. Building relationships with reporters and editors is key. Credibility is also important - be honest, don't oversell, and understand the media's priorities like appealing stories and helping their business. When pitching a story, keep it focused and make it easy for busy journalists. Suggesting partnerships can also help get coverage. The document ends with an exercise to have the reader take on the role of an editor to select stories from a list.
BEST PRACTICE: How to be insightful: a storyteller’s guide to developing the ...B2B Marketing
This document provides guidance on developing genuine insights that can drive more impactful communication. It discusses what insights are and are not, and outlines Graham Wallas' four-step process for gaining insights: preparation, incubation, illumination, and verification. The document also cautions against common mistakes in analytics like assuming social media or big data provide insights on their own. It encourages taking breaks to let the subconscious work and exercising various techniques like immersion, analytics, and bringing a human perspective to technology. Finally, it lists Ogilvy's eight habits that can foster insightful thinking.
Heron's Eye presented the interactive workshop -- "The Power of Words in Your Work: Writing Your Land Trust’s Success Story" -- at the 2012 PA Land Conservation Conference.
We explored the key elements of organizational narrative and played a fun story development game called "Land Trust Alive."
We're available to present directly to your organization on this topic.
Creating using and targeting content to engage with prospectsAndrew Nicholson
This document discusses how to create effective content marketing strategies. It emphasizes targeting the right audiences with content that addresses their specific interests and language preferences. The key points are:
1) Identify the target audiences for your content and understand their demographics, interests and how they search.
2) Craft content that speaks to the audiences' common desires, anxieties or questions in a way that positions your product or service as the solution.
3) Use the appropriate terminology, language and media channels that your target audiences are actively using to find relevant information. Avoid industry jargon.
Building authentic relationships in the new media era – the old fashioned wayPhillip Raskin
The document discusses building authentic relationships in the new media era through old-fashioned techniques. It provides examples of how Lord of the Rings producers authentically engaged with fans on message boards to generate buzz for the films. Customer engagement is defined as moving customers through awareness, acquisition, satisfaction, and retention. Experiential marketing creates memorable experiences through the senses to drive brands, and authenticity involves vulnerability and balancing marketing with true interactions. Bringing brands to life emotionally is key to effective experiential marketing.
The document provides guidance on delivering compelling pitches. It emphasizes having a conversation rather than a presentation, understanding the audience's problems and demonstrating how you can solve them better than competitors. It stresses preparing by understanding objectives, solutions and delivery approach. The close should reinforce how the listener will benefit and leave them with a clear takeaway message. Effective pitches tell a value story, stand out from others, and always finish with an ask.
The document discusses creating "killer content" which is highly valuable content that attracts audiences, drives referral traffic, and encourages retention. It outlines why businesses should create killer content such as search engine optimization, branding, and marketability. Critical success factors for killer content include being remarkable, useful, well-researched, and attractively presented. The document then provides ideas for compelling content types and techniques for generating content ideas such as leveraging emotional motivators and proven headline formulas. Finally, it discusses best practices and common mistakes to avoid.
Make Up To $ 343.49 In Commissions Per Sale Across All Front End And Upsells ...younsebenssi
This document is an introduction and table of contents for the book "The Greatest Business Decisions of All Time" which examines major strategic decisions made by successful companies. It begins by thanking those involved in producing the book. The foreword by Jim Collins discusses how the most important decisions are often about choosing the right people to deal with uncertainty, and the importance of debate in decision making. The table of contents then lists 18 chapters that will examine pivotal decisions made by companies like Apple, Ford, IBM, and others.
A brief presentation on why businesses need to create opportunities for their employees to share their personal "wisdom stories" with each other – a simple way to make tacit knowledge explicit and build communities of support.
Transformational Communications: The Power of StoryLynn Hazan
The document discusses the power of storytelling for transformational communications. It notes that stories are memorable and help build trust. It provides examples of how different companies have used stories to communicate their identity, values, and foster collaboration. The document recommends using emotional, logical and analytical stories and provides resources for further learning about storytelling techniques.
Cian Mcloughlin - 'Rebirth of the Sales Industry' Keynote addressCian Mcloughlin
In this keynote for Sales Innovation Expo 2016 I share why sales people are actually selling themselves, as much if not more than the product or service they represent.
Director of New Media Gina Pappas discusses how businesses can use media storytelling as part of their overall communications strategy and explores how to make four types of media work for you.
To view this webinar, visit http://www.youtube.com/watch?v=GsgtsJue0v0
Social Media: Going Viral - Who's talking about you?Liz Strauss
The document provides tips for building a loyal community by spreading meaningful stories. It advises starting with existing connections who care about you, focusing on others' interests and needs rather than self-promotion, and creating easy ways for people to help in a way that benefits both them and the community. The ultimate goal is developing long-term relationships through community, not just short-term campaigns.
You are selling an experience, not just a product. Know your target audience inside and out so you understand how your product or service can help them. Remember to focus first on the target audience's perspective and needs, then discuss the product's benefits from their point of view. Engage in a natural conversation, be professional, avoid overpromising, keep things simple, and share the story behind your product to help the audience connect with it.
Collaboration refers to individuals or organizations working together to achieve outcomes not possible alone. A video discusses the importance of teacher collaboration in schools. An article found collaboration necessary for effective virtual teamwork. Key features of successful collaboration include being voluntary, having parity among participants, mutual goals, shared responsibility, sharing resources, and shared accountability.
This document discusses the history and development of digital storytelling. It began in the early 1990s when a group of media artists in San Francisco explored how personal narratives could be incorporated into technology. Digital storytelling allows individuals to combine recorded audio, still images, and music to tell short, first-person stories. It gained popularity and workshops were held to teach the technique. By the mid-1990s, digital storytelling was featured in news media and organizations collaborated to spread its use in education and other fields.
Power of Emotional Connections in StorytellingHollyn Crabtree
The document discusses using video storytelling to build emotional connections and common ground with audiences. It provides guidance on planning video stories by identifying goals, audiences, and story types for different stages of the sales process. It also covers producing authentic stories that consider the client/viewer perspective and hurdles. Additionally, it addresses presenting stories through a breadcrumb approach and cross-database promotion. Finally, it discusses persuading audiences by using video as an excuse to engage in ongoing conversations focused on the audience rather than the seller. The overall aim is to use emotional storytelling videos to boost trust, sales, and ongoing engagement.
This Haiku Deck presentation contains 4 stock photos with captions of the photographers' names and is promoting the ability to create your own Haiku Deck presentation on SlideShare. It encourages the viewer to get started making their own presentation using Haiku Deck on SlideShare.
Digital storytelling began in the early 1990s when a group of media artists in San Francisco explored how personal narratives could be incorporated into technology. It involves combining recorded voice, images, and music to tell short, first-person stories. Digital storytelling gained popularity and its use expanded to education. By the late 1990s, it had reached "critical mass" as the annual workshops were in high demand nationally and internationally. While it is still a relatively new innovation, digital storytelling has the potential to engage students and help them learn if adopted widely by teachers.
The Storyteller's Secret: 3 Keys to Mastering Storytelling to Win Hearts and ...Carmine Gallo
This document summarizes the key points from Carmine Gallo's book "The Storyteller's Secret". It discusses how storytelling can be used to inspire others and influence hearts and minds. The three keys to powerful storytelling are to: 1) Reframe the story you tell yourself, 2) Embrace and share your backstory of overcoming adversity, and 3) Dream in "moonshots" with ambitious visions. Great stories follow a three-act structure similar to popular movies. Mastering storytelling delivery requires practice, using illustrations, and unleashing the stories of others. Overall, the document advocates that sharing inspiring stories can change the world.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Leadership Charlottesville Storytelling PresentationSuzanne Henry
This document discusses the importance of organizational storytelling for influencing others and communicating your message. It explains that everyone has a story to tell and distribution channels to share it. Effective stories transfer information from short-term to long-term memory by evoking emotion. The document provides guidance on defining your organization's story by discovering your origins and key messages, and delivering it through anecdotes, illustrations, and chosen communication channels. Organizational storytelling is seen as a way to paint a larger picture and context around your message through a beginning, middle and end narrative.
This document outlines an agenda for a fundraising copywriting workshop. The workshop will cover various tools used in fundraising copywriting over four sessions: the writer's toolbox, in action, tips from the best, and questions. The writer's toolbox session will discuss vocabulary, grammar, persuasion techniques, fundraising knowledge, and magic. The in action session will demonstrate writing for direct mail including envelopes, letters, response forms, and online fundraising. Tips from the best will share advice from authors like George Orwell and George Smith. Participants will have a chance to ask questions in the final session. The goal is to help participants become better fundraising copywriters.
Telling Your Story to Motivate Donors and Advocates for Your CauseRachel Kubicki
This presentation focuses on the importance of great story telling and also provides step by step instructions for creating your story. Included you will find examples, quotes for inspiration, and more. This is intended for board members, nonprofit executives, fundraisers and volunteers. The goal is to equip you with a strong story that attracts and motivates others to engage with your nonprofit.
This document summarizes a presentation on branding essentials given by Jen Barth at Formic Media on June 13, 2012. The presentation covered key topics like defining branding, understanding your target audience, developing a brand identity through elements like name, logo, and color, telling compelling brand stories, creating connections through networking and social media, and creating a marketing plan with measurable goals. Attendees were encouraged to think about their own branding challenges and come up with one thing to continue doing, one thing to stop doing, and one thing to start doing to strengthen their brand. The presentation provided practical tips and frameworks to help growing businesses build strong, authentic brands.
This document provides guidance on using stories effectively in presentations. It discusses how stories can capture attention and engage audiences. Stories should be carefully developed by considering elements like characters, plot, climax, and resolution. Stories should also be tailored to the specific audience and aligned with the overall purpose of the presentation. Following principles of storytelling like plausibility, believability, and truthfulness can help ensure stories are impactful. Stories are most powerful when they are genuinely and strategically incorporated into presentations.
This document provides guidance on how to tell effective stories to raise more money for nonprofits. It discusses that stories are important because donors care about characters they can relate to. A good story has characters with needs, a believable plot tied to the mission, and a clear call to action. Stories can be found by talking to those served and asking engaging questions. Stories should be told succinctly everywhere possible, including websites, newsletters, social media and more, using compelling photos and videos. Tying stories back to the mission is important.
A brief presentation on why businesses need to create opportunities for their employees to share their personal "wisdom stories" with each other – a simple way to make tacit knowledge explicit and build communities of support.
Transformational Communications: The Power of StoryLynn Hazan
The document discusses the power of storytelling for transformational communications. It notes that stories are memorable and help build trust. It provides examples of how different companies have used stories to communicate their identity, values, and foster collaboration. The document recommends using emotional, logical and analytical stories and provides resources for further learning about storytelling techniques.
Cian Mcloughlin - 'Rebirth of the Sales Industry' Keynote addressCian Mcloughlin
In this keynote for Sales Innovation Expo 2016 I share why sales people are actually selling themselves, as much if not more than the product or service they represent.
Director of New Media Gina Pappas discusses how businesses can use media storytelling as part of their overall communications strategy and explores how to make four types of media work for you.
To view this webinar, visit http://www.youtube.com/watch?v=GsgtsJue0v0
Social Media: Going Viral - Who's talking about you?Liz Strauss
The document provides tips for building a loyal community by spreading meaningful stories. It advises starting with existing connections who care about you, focusing on others' interests and needs rather than self-promotion, and creating easy ways for people to help in a way that benefits both them and the community. The ultimate goal is developing long-term relationships through community, not just short-term campaigns.
You are selling an experience, not just a product. Know your target audience inside and out so you understand how your product or service can help them. Remember to focus first on the target audience's perspective and needs, then discuss the product's benefits from their point of view. Engage in a natural conversation, be professional, avoid overpromising, keep things simple, and share the story behind your product to help the audience connect with it.
Collaboration refers to individuals or organizations working together to achieve outcomes not possible alone. A video discusses the importance of teacher collaboration in schools. An article found collaboration necessary for effective virtual teamwork. Key features of successful collaboration include being voluntary, having parity among participants, mutual goals, shared responsibility, sharing resources, and shared accountability.
This document discusses the history and development of digital storytelling. It began in the early 1990s when a group of media artists in San Francisco explored how personal narratives could be incorporated into technology. Digital storytelling allows individuals to combine recorded audio, still images, and music to tell short, first-person stories. It gained popularity and workshops were held to teach the technique. By the mid-1990s, digital storytelling was featured in news media and organizations collaborated to spread its use in education and other fields.
Power of Emotional Connections in StorytellingHollyn Crabtree
The document discusses using video storytelling to build emotional connections and common ground with audiences. It provides guidance on planning video stories by identifying goals, audiences, and story types for different stages of the sales process. It also covers producing authentic stories that consider the client/viewer perspective and hurdles. Additionally, it addresses presenting stories through a breadcrumb approach and cross-database promotion. Finally, it discusses persuading audiences by using video as an excuse to engage in ongoing conversations focused on the audience rather than the seller. The overall aim is to use emotional storytelling videos to boost trust, sales, and ongoing engagement.
This Haiku Deck presentation contains 4 stock photos with captions of the photographers' names and is promoting the ability to create your own Haiku Deck presentation on SlideShare. It encourages the viewer to get started making their own presentation using Haiku Deck on SlideShare.
Digital storytelling began in the early 1990s when a group of media artists in San Francisco explored how personal narratives could be incorporated into technology. It involves combining recorded voice, images, and music to tell short, first-person stories. Digital storytelling gained popularity and its use expanded to education. By the late 1990s, it had reached "critical mass" as the annual workshops were in high demand nationally and internationally. While it is still a relatively new innovation, digital storytelling has the potential to engage students and help them learn if adopted widely by teachers.
The Storyteller's Secret: 3 Keys to Mastering Storytelling to Win Hearts and ...Carmine Gallo
This document summarizes the key points from Carmine Gallo's book "The Storyteller's Secret". It discusses how storytelling can be used to inspire others and influence hearts and minds. The three keys to powerful storytelling are to: 1) Reframe the story you tell yourself, 2) Embrace and share your backstory of overcoming adversity, and 3) Dream in "moonshots" with ambitious visions. Great stories follow a three-act structure similar to popular movies. Mastering storytelling delivery requires practice, using illustrations, and unleashing the stories of others. Overall, the document advocates that sharing inspiring stories can change the world.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Leadership Charlottesville Storytelling PresentationSuzanne Henry
This document discusses the importance of organizational storytelling for influencing others and communicating your message. It explains that everyone has a story to tell and distribution channels to share it. Effective stories transfer information from short-term to long-term memory by evoking emotion. The document provides guidance on defining your organization's story by discovering your origins and key messages, and delivering it through anecdotes, illustrations, and chosen communication channels. Organizational storytelling is seen as a way to paint a larger picture and context around your message through a beginning, middle and end narrative.
This document outlines an agenda for a fundraising copywriting workshop. The workshop will cover various tools used in fundraising copywriting over four sessions: the writer's toolbox, in action, tips from the best, and questions. The writer's toolbox session will discuss vocabulary, grammar, persuasion techniques, fundraising knowledge, and magic. The in action session will demonstrate writing for direct mail including envelopes, letters, response forms, and online fundraising. Tips from the best will share advice from authors like George Orwell and George Smith. Participants will have a chance to ask questions in the final session. The goal is to help participants become better fundraising copywriters.
Telling Your Story to Motivate Donors and Advocates for Your CauseRachel Kubicki
This presentation focuses on the importance of great story telling and also provides step by step instructions for creating your story. Included you will find examples, quotes for inspiration, and more. This is intended for board members, nonprofit executives, fundraisers and volunteers. The goal is to equip you with a strong story that attracts and motivates others to engage with your nonprofit.
This document summarizes a presentation on branding essentials given by Jen Barth at Formic Media on June 13, 2012. The presentation covered key topics like defining branding, understanding your target audience, developing a brand identity through elements like name, logo, and color, telling compelling brand stories, creating connections through networking and social media, and creating a marketing plan with measurable goals. Attendees were encouraged to think about their own branding challenges and come up with one thing to continue doing, one thing to stop doing, and one thing to start doing to strengthen their brand. The presentation provided practical tips and frameworks to help growing businesses build strong, authentic brands.
This document provides guidance on using stories effectively in presentations. It discusses how stories can capture attention and engage audiences. Stories should be carefully developed by considering elements like characters, plot, climax, and resolution. Stories should also be tailored to the specific audience and aligned with the overall purpose of the presentation. Following principles of storytelling like plausibility, believability, and truthfulness can help ensure stories are impactful. Stories are most powerful when they are genuinely and strategically incorporated into presentations.
This document provides guidance on how to tell effective stories to raise more money for nonprofits. It discusses that stories are important because donors care about characters they can relate to. A good story has characters with needs, a believable plot tied to the mission, and a clear call to action. Stories can be found by talking to those served and asking engaging questions. Stories should be told succinctly everywhere possible, including websites, newsletters, social media and more, using compelling photos and videos. Tying stories back to the mission is important.
This document provides guidance on developing a strong personal brand by identifying your unique skills, strengths, values, passions, and purpose. It recommends discovering your strengths through reflective questions and past successes. You should then communicate your strengths clearly through various channels like your resume, online profiles, and elevator pitch. It also advises mitigating weaknesses by leveraging strengths and finding opportunities to build skills. Developing a clear value proposition by solving problems for others in a unique way helps form your brand story. Promoting your brand through various online and offline channels helps others learn about your unique value.
This document summarizes the experiences and outcomes of the first cooperative digital storytelling campaign called Stories.coop. The campaign collected 450 stories from cooperatives around the world and received 200,000 visits from all continents. While the campaign showed the vitality and diversity of cooperatives, it also revealed that cooperatives have weak storytelling abilities and it can be difficult to access authentic stories from them due to slow procedures. The campaign demonstrated the potential of cooperative storytelling but future efforts need to focus on collecting more human-centered stories that showcase people, failures, and diversity beyond commercial strategies.
The document provides tips for startups on branding, messaging, and gaining media exposure. It recommends defining the company mission, vision, and values to guide decisions. It also stresses the importance of understanding the industry landscape and target audience. When pitching media, the tips are to do research on the publication, leverage networks for introductions, and avoid hype. The document also suggests partnering with similar companies and using the product to drive awareness as ideas for gaining exposure. Social media engagement and offering original content are also recommended.
Seven tips are provided to make a brand memorable: 1) Develop a clear organizational strategy with a mission statement and tagline. 2) Use storytelling to build relationships and inspire action. 3) Foster community partnerships by giving value and making it easy for others to talk about the brand. 4) Maintain quality and consistency in branding guidelines, attributes, and campaigns. 5) Insert the brand narrative into current events. 6) Develop exceptional media relationships and provide consistent stories and spokespeople. 7) Maintain public relations efforts.
This document outlines a workshop on telling impact stories. The workshop covers why stories are important for nonprofits, key elements of effective storytelling, and provides guidance on writing impactful stories in 3 sentences or less that highlight a hero, obstacle, solution, and outcome. Attendees practice writing stories about clients their organizations have helped and discuss how to share these stories through various channels to engage audiences and convey their impact.
This document provides guidance on developing an effective leadership narrative through building a "stump speech." It discusses why leaders should tell their own story and outlines the elements of an effective narrative, including a story of self, story of us, and story of now. It recommends following Marshall Ganz's model of a public narrative to translate values and purpose into action. The document then offers tips for crafting each element, developing a full story of self, and integrating the components into a draft stump speech. Leaders are encouraged to refine their narrative and adapt it for different audiences and purposes.
Communication Culture: Resolving Conflict and Leveraging FeedbackBarrie Byron
Presenting 8:30-9:30 a.m. on Tuesday May 22 at STC Summit 2012. Ann Grove and Barrie Byron are veteran presenters who are passionate about lifelong learning and experienced in embracing change.
In today’s connected, Googled, social world, there is a reality; more content will be created today than existed in entirety before 2003. The simple fact is we have limited time and attention spans. You need to create killer content that will get your target market to engage. While the attention economy is an important consideration when creating content you should not just be attempting to get attention but be turning your content into the talking point in your industry. It should make connections, drive interest, get shared and create advocates.
Session will look at:
Understanding the the good, the bad and the other crap - how to create content that gets cut through.
Techniques to find insights that will delight
Build a strategy and tactics for your content
What it takes to become a content king
Using the right content to nudge the buyer down the funnel
In today’s connected, Googled, social world, there is a reality; more content will be created today than existed in entirety before 2003. The simple fact is we have limited time and attention spans. You need to create killer content that will get your target market to engage. While the attention economy is an important consideration when creating content you should not just be attempting to get attention but be turning your content into the talking point in your industry. It should make connections, drive interest, get shared and create advocates.
Session will look at:
Understanding the the good, the bad and the other crap - how to create content that gets cut through.
Techniques to find insights that will delight
Build a strategy and tactics for your content
What it takes to become a content king
Using the right content to nudge the buyer down the
This document discusses effective communication strategies for face-to-face interactions. It notes that most communication is nonverbal and occurs through tones of voice and body language rather than words. It then addresses how technology has shifted preferences toward digital communication over face-to-face interactions. The document provides tips for overcoming anxiety when speaking face-to-face, establishing authenticity and authority with an audience, and using techniques like storytelling and finding common ground. It emphasizes that presence, appearance, posture, voice, and focusing outwardly rather than inwardly are keys to successful in-person communication.
Lean in - WomenGroundBreakers: Harnessing the Power of StoriesDenise Reed
Jennifer Aaker is a behavioral psychologist and professor at Stanford who researches the power of storytelling. Stories are more memorable than facts alone and can be used to advocate ideas by weaving facts into narratives. A successful story has four elements - a goal, attention grabber, engaging main character and challenge, and a shareable experience. Speakers should tailor their story based on their listener's familiarity and how relatable they can make their topic.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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Super Storytelling for Nonprofits
1. SUPER STORYTELLING
The power to unite, inspire and engage
ARC Communications
Richelle Morgan Amy Blake
Willamette Valley Development Officers Regional Conference May 18, 2012
2. The power of story
In order for nonprofit stories to
stand out amidst the noise,
they will need to be more
character driven, more vulnerable,
more humorous or otherwise
emotionally poignant.
Cara Jones, Storytellers for Good
3. Five keys to storytelling
Unlock the secret to telling fundraising stories:
• Hero
• Passion
• Obstacle/Conflict
• Transformation
• Audience
4. Five keys to storytelling
• Hero*
• Passion
• Obstacle/Conflict
• Transformation
• Audience
Note: A hero does not need to be a superhero.
5. Five keys to storytelling
• Hero
• Passion
• Obstacle/Conflict
• Transformation
• Audience
6. Five keys to storytelling
• Hero
• Passion
• Obstacle/Conflict
• Transformation
• Audience
7. Five keys to storytelling
• Hero
• Passion
• Obstacle/Conflict
• Transformation
• Audience
8. Five keys to storytelling
• Hero
• Passion
• Obstacle/Conflict
• Transformation
• Audience
9. Nonprofit storytelling
Five Keys
1. Hero
2. Passion
3. Obstacle
4. Transformation
Who are your heroes? 5. Audience
• Staff
• Volunteer
• Founder
• Board member
• Donor
• Others?
10. Nonprofit heroes
The last gasp of a polar bear
before it drowns in the
vast waters …
The fumbled cries of
newborn polar bear cubs …
The exhaustion of a mother polar bear
and her young as they succumb to starvation …
Writing Tip: Use vivid details to bring heroes to life.
11. Nonprofit storytelling
Five Keys
1. Hero
2. Passion
3. Obstacle
4. Transformation
What is your passion? 5. Audience
• What emotions are behind facts and
numbers?
• What will move donors?
• How can you turn telling to showing?
12. Nonprofit passion
One small triumph …
that will be replayed more
than 50 times this week.
You can help Zoe – and all
the dogs of our shelter –
by making a generous gift
today …
Writing Tip: Break down a big problem into a small,
do-able task.
13. Nonprofit storytelling
Five Keys
1. Hero
2. Passion
3. Obstacle
4. Transformation
What are the obstacles? 5. Audience
• What enemies do you face?
• What roadblocks stand in the way?
– Time, money
– Attitudes, awareness
– Circumstances, environment
14. Nonprofit obstacles
…There was a gaping hole
in the relief that nursing
homes can provide to their
Jewish patients …
Writing Tip: Decide what stance to take –
against an enemy or overcoming a challenge.
15. Nonprofit storytelling
Five Keys
1. Hero
2. Passion
3. Obstacle
4. Transformation
5. Audience
What do you seek to transform?
• How will you spend the donor’s
money?
• Can you be specific or quantify the work?
• How can you make it real or more
relatable?
16. Nonprofit transformation
…immerse yourself in intense,
probing conversation
and leave armed with
strategies to make
your workplace more
open and inclusive.
Writing Tip: Avoid jargon and use strong words.
Quantify where possible.
17. Nonprofit storytelling
Five Keys
1. Hero
2. Passion
3. Obstacle
4. Transformation
Who are you telling the story to? 5. Audience
• Age
• Education level
• Income level
• Other relevant information
22. Focus on barriers you can affect
• Interpersonal
– Awareness
– Understanding
– Support
• Personal
– Time
– Place
• Organizational
– Silos
– Policies
– Systems
23. Identify stories and storytellers
Look for stories in
• What stories do you your
want to tell? mission, values, and
taglines.
• Who has your
“Changing lives.
organization’s stories?
Building communities.
– Employees
– Volunteers Creating opportunities.”
Central City Concern
– Clients or service recipients
– Donors
– Special experts
25. Create awareness
• Talk to people –
everyone!
• Go to the stories.
• Gather in groups.
• Get the word out.
26. Cultivate understanding
• Articulate purpose of stories.
• Connect individuals to big picture.
– Mission, values, campaign, etc.
• Use five keys
– Talk about heroes, obstacles, passion
and transformation.
• Share examples, results and feedback.
27. Build support
• Create easy ways to
share stories. I've got campaigners sitting in
campaign strategy sessions
• Celebrate stories and and talking about how their
work applies to fundraising.
storytellers. That's new,
and it makes my job so much
• Be consistent and easier.
Development Director
reliable. Friends of the Earth
• Communicate outcomes
up and out.
28. Keep growing
The key to a healthy
society is a thriving
community of
storytellers.
Franco Sacchi, Nollywood Workshops
• Build capacity – storytelling corps.
• Create processes, share knowledge.
• Integrate technology.
• Keep looking and listening.
• Share your story.
29. Hero Passion Obstacle
Transformation Audience
Your Story
30. Thank you!
Richelle Morgan Amy R. Blake
Richelle@arc-comms.com Amy@arc-comms.com
www.arc-comms.com