SlideShare a Scribd company logo
Become an Author to
Build Your Business
& Boost Your Revenue!
“
Christie Ruffino
Welcome
If you are a leading professional in your field and you are
looking to grow your business
ThisWebinarisforYou!
If you have valuable knowledge in your head that could
help others if shared
ThisWebinarisforYou!
If you are tired of spending valuable time and $ on
unsuccessful marketing and social media tactics
ThisWebinarisforYou!
If you have a story to share and a legacy to leave
ThisWebinarisforYou!
If your current and future clients would appreciate your
new author status
ThisWebinarisforYou!
Become an Author to Build Your
Business and Boost Your Revenue!
Become an Author to Build Your
Business and Boost Your Revenue!
Become an Author to Build Your
Business and Boost Your Revenue!
Volume III Authors
Missy & Radar
Imagine!
Christie Ruffino
Christie Ruffino
President/Founder
Dynamic Professional Women’s Network
May2013 April 2014
Your Own Book
Step One
$25k = $13/hour.
$50k = $26/hr.
$100k = $52/hr.
$250k = $130/hr.
www.dpwnpublishing.com
Your Own Book
Step Two
Production - Writer, Editor, Proofreader, Cover Designer &
Formatter. Register your book to get it’s unique ISBN and
Barcode.
Printing Options - Printer specifications, eBook specifications for
Kindle, eBook specifications for Nook, eBook specifications for
the iBookstore, Setting up through Amazon as an author or a
vendor, Where to print for bulk quantity (big $ savings), How
to price for quantity sales.
Marketing – Facebook, Twitter, LinkedIn, Pinterest & Google+.
Your Book Website - Who to hire to design, What pages to
include, How to make an amazing first impression with your
site, How to position the calls to action, How to capture emails
of your visitors & How to drive traffic to your website.
PR - Press release writing and distribution, Researching outlets,
Submitting queries & Following up on leads.
20-25
25-30
50+
25–50
Total = 100+
And let’s not forget, that you
have not even written your book yet!
www.dpwnpublishing.com
You Get
Your photo on the front or back cover
Story placement in book (2000 word max)
Basic editing and formatting of story submission
Complete author bio in the book with photo and business contact information
Publishing and perfect-bound paperback printing by DPWN Publishing
Electronic version of the book (e-book)
Facebook community group only available to DPWN Publishing authors
Unique page feature on project website with hyperlinks and customized SEO
Social media exposure for you and your story
Prepared press release announcing the launch of your book
Prepared media pitch/story angle and project one page
Marketing strategies to become an Amazon #1 Best Selling Book
Premium Marketing and PR Opportunities
Personalized Project Color Bookmarks
Personalized Project 5 ½ x 8 ½ Color Postcards
Autographed copy of our Volume I & II books
Perfect Bound Print Books
Bonus = FREE lifetime membership to our DPWN Virtual community
Platinum2,695
Gold1,995
Silver1,395
www.dpwnpublishing.com
www.dpwnpublishing.com
Become the Next
Overcoming Mediocrity Author Today!
Why is now such a good time to invest in this type of
business marketing?
• FIRST of all, having a book is now the “New Business Card” which will be a
huge advantage for you with your networking efforts.
• SECOND, we are doing this project at a fraction of the
investment than other anthology projects.
• THIRD, I am offering our DPWN members a
$300 “Member Only Discount” and a $200
Special Discount for all of you on this webinar.
PLUS +
Additional, customized press release
announcing you as a New Featured Author
www.dpwnpublishing.com
Do the Math….
Book Sales – Profit on each book
estimated to be$15.95
• Sell 10 – Earn $159.50
• Sell 50 – Earn $797.50
• Sell 100 – Earn $1,595.00
www.dpwnpublishing.com
Thank You!
Christie Ruffino
publishing@dpwomen.com
630-336-3773
www.christieruffino.com
www.DPWomen.com
www.dpwnPublishing.com
@christieruffino
facebook.com/christieruffino

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How to Become an Author to Build Your Business and Boost Your Revenue

  • 1. Become an Author to Build Your Business & Boost Your Revenue! “ Christie Ruffino
  • 3. If you are a leading professional in your field and you are looking to grow your business ThisWebinarisforYou!
  • 4. If you have valuable knowledge in your head that could help others if shared ThisWebinarisforYou!
  • 5. If you are tired of spending valuable time and $ on unsuccessful marketing and social media tactics ThisWebinarisforYou!
  • 6. If you have a story to share and a legacy to leave ThisWebinarisforYou!
  • 7. If your current and future clients would appreciate your new author status ThisWebinarisforYou!
  • 8. Become an Author to Build Your Business and Boost Your Revenue!
  • 9. Become an Author to Build Your Business and Boost Your Revenue!
  • 10. Become an Author to Build Your Business and Boost Your Revenue!
  • 16. Your Own Book Step One $25k = $13/hour. $50k = $26/hr. $100k = $52/hr. $250k = $130/hr. www.dpwnpublishing.com
  • 17. Your Own Book Step Two Production - Writer, Editor, Proofreader, Cover Designer & Formatter. Register your book to get it’s unique ISBN and Barcode. Printing Options - Printer specifications, eBook specifications for Kindle, eBook specifications for Nook, eBook specifications for the iBookstore, Setting up through Amazon as an author or a vendor, Where to print for bulk quantity (big $ savings), How to price for quantity sales. Marketing – Facebook, Twitter, LinkedIn, Pinterest & Google+. Your Book Website - Who to hire to design, What pages to include, How to make an amazing first impression with your site, How to position the calls to action, How to capture emails of your visitors & How to drive traffic to your website. PR - Press release writing and distribution, Researching outlets, Submitting queries & Following up on leads. 20-25 25-30 50+ 25–50 Total = 100+ And let’s not forget, that you have not even written your book yet!
  • 19. You Get Your photo on the front or back cover Story placement in book (2000 word max) Basic editing and formatting of story submission Complete author bio in the book with photo and business contact information Publishing and perfect-bound paperback printing by DPWN Publishing Electronic version of the book (e-book) Facebook community group only available to DPWN Publishing authors Unique page feature on project website with hyperlinks and customized SEO Social media exposure for you and your story Prepared press release announcing the launch of your book Prepared media pitch/story angle and project one page Marketing strategies to become an Amazon #1 Best Selling Book Premium Marketing and PR Opportunities Personalized Project Color Bookmarks Personalized Project 5 ½ x 8 ½ Color Postcards Autographed copy of our Volume I & II books Perfect Bound Print Books Bonus = FREE lifetime membership to our DPWN Virtual community
  • 21.
  • 23. Become the Next Overcoming Mediocrity Author Today! Why is now such a good time to invest in this type of business marketing? • FIRST of all, having a book is now the “New Business Card” which will be a huge advantage for you with your networking efforts. • SECOND, we are doing this project at a fraction of the investment than other anthology projects. • THIRD, I am offering our DPWN members a $300 “Member Only Discount” and a $200 Special Discount for all of you on this webinar. PLUS + Additional, customized press release announcing you as a New Featured Author www.dpwnpublishing.com
  • 24. Do the Math…. Book Sales – Profit on each book estimated to be$15.95 • Sell 10 – Earn $159.50 • Sell 50 – Earn $797.50 • Sell 100 – Earn $1,595.00 www.dpwnpublishing.com