The document discusses how to effectively use squeeze pages to build email lists. It defines a squeeze page as a page designed to capture names and email addresses from visitors. There are two main types: focused squeeze pages for direct traffic asking visitors to enter their information, and reverse squeeze pages for paid/organic traffic that impress visitors with content before asking them to opt-in. The document provides tips on tools needed like web hosting, autoresponders, and opt-in gifts to incentivize signups. It outlines the process of a squeeze page campaign and provides examples.

1. Better List Building through
Effective Squeeze Page Use
with Carma Spence
www.CarmaSpence.com

2. What is a Squeeze Page?
• Squeeze names and email
addresses from visitors
© 2012 Carma Spence www.CarmaSpence.com

3. What is a Squeeze Page?
• Focused squeeze page
– Single purpose:
• Enter your name
and email
address or leave
© 2012 Carma Spence www.CarmaSpence.com

4. What is a Squeeze Page?
• Reverse squeeze page
– Focused more on
content
• Be impressed
by my
knowledge,
then sign up
for my list
© 2012 Carma Spence www.CarmaSpence.com

5. Squeeze Page Effectiveness
• Traffic source impacts squeeze
page performance
– Focused squeeze page:
• direct, pre-sold traffic
– Reverse squeeze page:
• paid and organic search
© 2012 Carma Spence www.CarmaSpence.com

6. Tools You’ll Need
• Web hosting
– Where your pages “live” on the web
• Method for creating web pages
– HTML editor
– Content management system
© 2012 Carma Spence www.CarmaSpence.com

7. Tools You’ll Need
• Autoresponder service
– Automates CAN-SPAM compliance
• Aweber
• Constant Contact
• iContact
• MailChimp
© 2012 Carma Spence www.CarmaSpence.com

8. Tools You’ll Need
• Why choose double opt-in over
single?
– 72.2% increase in unique opens
– 114% increase in clicks
– 48.3% lower bounce rate
– 7% lower unsubscribe rate
» Data from MailChimp 2011
© 2012 Carma Spence www.CarmaSpence.com

9. Tools You’ll Need
• Opt-in gift
– Downloadable is easiest
• Written (PDF)
• Audio (mp3)
• Video (mov or mp4)
• E-course
– Physical OK
• They pay for shipping of CD, DVD or book
© 2012 Carma Spence www.CarmaSpence.com

10. Opt-In Gifts
• Addresses compelling need or question
• “Pink Spoon”
– A taste of what you have to offer
• Self-promotion
– Invite to take the next step with you
• www.dragonwyze.com/optinbonussecrets
© 2012 Carma Spence www.CarmaSpence.com

11. The Squeeze Page Process
© 2012 Carma Spence www.CarmaSpence.com

12. The Squeeze Page Process
• Squeeze page
– Compelling headline
– Opt-in box
– Description of gift
© 2012 Carma Spence www.CarmaSpence.com

13. The Squeeze Page Process
• Thank you page
– Custom made
– Automated generic
© 2012 Carma Spence www.CarmaSpence.com

14. The Squeeze Page Process
• Confirmation email
– CAN-SPAM compliance
– Send to download
© 2012 Carma Spence www.CarmaSpence.com

15. The Squeeze Page Process
• Download page
– Prime marketing real estate
– Make it easy to
understand
– Add “surprise”
bonuses
© 2012 Carma Spence www.CarmaSpence.com

16. The Squeeze Page Process
• Download page
– Bring back navigation
– Invite to connect
on social media
– Encourage
sharing
© 2012 Carma Spence www.CarmaSpence.com

17. Examples of Squeeze Pages
• Text-based squeeze page
• www.dragonwyze.com/riccoboni/
• Audio squeeze page
• www.dragonwyze.com/optinbonussecrets
• Video squeeze page
• www.dragonwyze.com/sellmorebooks/
• Reverse squeeze page
• www.carmaspence.com/blog
© 2012 Carma Spence www.CarmaSpence.com

18. Advanced Tactics
• Squeeze pages with two
opt-in forms have higher
conversion rates
– One on the side
– Another at the bottom
© 2012 Carma Spence www.CarmaSpence.com

19. Advanced Tactics
• Follow up sequence
– Confirm they received the gift
– Help them consume the gift
– Monthly/bimonthly newsletter
© 2012 Carma Spence www.CarmaSpence.com

20. About Carma
• Expert in online
presence & strategy
– KidsGrowth.com
– Genome.gov
– Unstoppable.com
– CindyAshton.com
© 2012 Carma Spence www.CarmaSpence.com

21. About Carma
• Author of book
on home page
design for
authors, speakers
and coaches
www.dragonwyze.com/homesweethomepage
© 2012 Carma Spence www.CarmaSpence.com