The document provides strategies for leveraging Amazon.com to attract new clients through the publishing of books, eBooks, and audio content. It emphasizes the importance of understanding the target audience, creating effective content, and integrating marketing funnels to maximize visibility and lead generation. Additionally, it outlines various promotional ideas to enhance the product's reach on the platform.

1. How To Leverage Amazon.com
To Attract New Clients
Publishing books, Kindle Ebooks,
CDs and MP3 Downloads
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2. How and why Amazon.com
can be a good source of leads
• Amazon.com represents 44% of all
North American book sales
• People trust Amazon.com for online
purchases
• Amazon.com is a master of cross
selling
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3. What you need to know before you
decide to publish your content on Amazon
• Not a get rich quick method
• Not a get noticed quick method
• No revisions once published
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4. What you need to know before you
decide to publish your content on Amazon
• Lulu.com
• CreateSpace.com
• Smashwords.com
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5. What results you can expect
• Royalties
• Visibility
• Promotions
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6. How to create & structure content that will
be effective at generating leads
• Lead generation mindset
• Walk them through the process of
wanting more from you
• Integrate into a strategic marketing
funnel
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7. Defining the content of your product
• Who is your target audience?
• What information are they looking for
when they shop at Amazon.com?
• What content do you already have that
you can re-purpose for an Amazon.com
product?
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8. Defining the content of your product
• Table of contents
• Connection to your products & services
• Showcase your best stuff
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9. Developing an irresistible title
• Research other titles on Amazon.com
• What is the big question your product
answers?
• Irresistible words & phrases
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10. Building in calls to action that will
drive leads to your website
• Front matter offers
– Subtle
– Build credibility & expertise
– Introduction - Preface
– TOC - About the Author
– Testimonials
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11. Building in calls to action that will
drive leads to your website
• Back matter offers
– Commercials
– Free offers
– Enhanced resources
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12. Building in calls to action that will
drive leads to your website
• Inside content offers
– Subtle
– Enhanced resources
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13. Options for developing the content
• Books
• Kindle Ebooks
• CDs
• MP3 downloads
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14. How to create a marketing funnel that builds on
your lead-gen product
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15. The basics of a marketing funnel and how your
Amazon lead-gen product fits in
• The Key:
– multiple pathways to work with you
• Low cost of entry
• Psychology of paying to get to know
you
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16. Integrating the parts of your marketing funnel
through cross promotion
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17. Integrating the parts of your marketing funnel
through cross promotion
• Every product points to every other
product
• Multiple funnels point to each other
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18. Ideas for promoting your Amazon
lead-generating product
• Virtual launch party
• Blog tour
• “Shop” Page
• Teleseminars
• Webinars
• Article marketing
• Amazon reviews
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