The document provides content creation strategies for social media platforms like Facebook and Instagram. It recommends posting different types of content on different days of the week, such as "Meaty Monday" and "Funny Friday." It also suggests using hashtags, taking users on tours or with you through stories and videos, and using your resources like license-free images. The overall goal is to engage audiences and drive results through strategic social media posting.
Profitable Prospecting with Social MediaMaura Neill
What does real estate marketing look like in today’s world? Marketing for clients and lead generation have changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. The class will teach you to:
- Develop an online brand that expresses who you are and helps you maintain a consistent online presence.
- Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable.
- Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing.
This document provides an overview of using Facebook for professional purposes. It discusses best practices for creating and managing a Facebook brand page, including welcoming users with a landing page rather than a wall, engaging users, using insights to understand audiences, and considering paid advertising. The document also notes that Facebook pages are for one-to-many communication, while groups are for fewer users and can be private. Students are assigned to create a Facebook page in class and evaluate an existing company page.
The document discusses future trends in content marketing. It recommends creating engaging content that delivers value and builds relationships across multiple channels, including social media and a core owned destination. The key is to continuously publish fresh content for audiences while connecting content to other sources. Automated tools can help with recommendations, links, and related content to reduce barriers and connect content efficiently. The takeaway is to use technology as a force multiplier and not be an "content island" by building bridges to other sources.
This document provides guidance on optimizing social media marketing strategies. It outlines six steps: 1) Prioritize key social media platforms based on target demographics. 2) Create content categories focused on educating, entertaining, and encouraging audiences. 3) Develop a content calendar to plan posting. 4) Incorporate more video and motion content like reels, stories, and carousels to engage audiences. 5) Use humor more to attract and retain followers. 6) Consider boosting high-performing posts or running Facebook/Instagram ads for greater reach and returns. The document encourages assessing current strategies and setting goals to improve social media presence through testing various content and advertising tactics.
This document discusses various online content creation tools that can be used to generate additional content. It begins by covering video platforms like YouTube and Vimeo, noting that YouTube sees 3 billion daily views and is a good option for brand channels. Photo sharing services like Flickr, Instagram and Pinterest are then examined, with Instagram highlighted as a popular mobile photo app. The document also looks at check-in services like Foursquare and Facebook Places. Overall, it promotes using different content types across multiple channels to reach more people and get discovered more easily online.
An introduction to blogging and writing blog posts. This is aimed at educators, instructors, and related professionals. References the blog at the International Institute for Innovative Instruction: http://engage.franklin.edu/i4/
The document provides content creation strategies for social media platforms like Facebook and Instagram. It recommends posting different types of content on different days of the week, such as "Meaty Monday" and "Funny Friday." It also suggests using hashtags, taking users on tours or with you through stories and videos, and using your resources like license-free images. The overall goal is to engage audiences and drive results through strategic social media posting.
Profitable Prospecting with Social MediaMaura Neill
What does real estate marketing look like in today’s world? Marketing for clients and lead generation have changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. The class will teach you to:
- Develop an online brand that expresses who you are and helps you maintain a consistent online presence.
- Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable.
- Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing.
This document provides an overview of using Facebook for professional purposes. It discusses best practices for creating and managing a Facebook brand page, including welcoming users with a landing page rather than a wall, engaging users, using insights to understand audiences, and considering paid advertising. The document also notes that Facebook pages are for one-to-many communication, while groups are for fewer users and can be private. Students are assigned to create a Facebook page in class and evaluate an existing company page.
The document discusses future trends in content marketing. It recommends creating engaging content that delivers value and builds relationships across multiple channels, including social media and a core owned destination. The key is to continuously publish fresh content for audiences while connecting content to other sources. Automated tools can help with recommendations, links, and related content to reduce barriers and connect content efficiently. The takeaway is to use technology as a force multiplier and not be an "content island" by building bridges to other sources.
This document provides guidance on optimizing social media marketing strategies. It outlines six steps: 1) Prioritize key social media platforms based on target demographics. 2) Create content categories focused on educating, entertaining, and encouraging audiences. 3) Develop a content calendar to plan posting. 4) Incorporate more video and motion content like reels, stories, and carousels to engage audiences. 5) Use humor more to attract and retain followers. 6) Consider boosting high-performing posts or running Facebook/Instagram ads for greater reach and returns. The document encourages assessing current strategies and setting goals to improve social media presence through testing various content and advertising tactics.
This document discusses various online content creation tools that can be used to generate additional content. It begins by covering video platforms like YouTube and Vimeo, noting that YouTube sees 3 billion daily views and is a good option for brand channels. Photo sharing services like Flickr, Instagram and Pinterest are then examined, with Instagram highlighted as a popular mobile photo app. The document also looks at check-in services like Foursquare and Facebook Places. Overall, it promotes using different content types across multiple channels to reach more people and get discovered more easily online.
An introduction to blogging and writing blog posts. This is aimed at educators, instructors, and related professionals. References the blog at the International Institute for Innovative Instruction: http://engage.franklin.edu/i4/
The seminar was presented in March 2012 to the Canadian Association of Professional Speaker's Toronto Chapter.
It's a step be step guide to creating your own social media and internet strategy.
We have talked about how much blogging can help businesses of all sizes by creating trust, defining ourselves as experts in our industries and to boost our website’s SEO. One of the hardest parts of having a blog is keeping up with it and regularly coming up with new content. In this webinar we will talk about tools and inspiration for coming up with new blog topics that will keep your blog up to date and attracting more readers, subscribers and customers!
You can view a full recording of this webinar here http://www.hallme.com/webinars/coming-up-with-good-blog-topics-212.php
Top 5 Secrets to Make YOUR Apartment Community Stand Out From The CompetitionErica Campbell Byrum
If you're like most of us, you realize that having a strong social media presence is a must in today's business world. Chances are, you have a good grasp of the basics, and hopefully you are having fun while managing your brand online! Let's take your social media efforts to the next level!
Erica Campbell Byrum, Director of Social Media for ForRent.com and Homes.com will share the Top 5 Secrets to Make YOUR Apartment Community Stand Out from the Competition.
Class 5 - Key Performance Indicators, Blogger Outreach and Lead Generationprds129
This document discusses key performance indicators (KPIs) for measuring social media performance. It provides examples of important KPIs like reach, engagement rate, sentiment, and lead generation. Platform-specific KPIs are also covered for Twitter, Facebook, YouTube and blogs. The document emphasizes selecting a few reliable KPIs tailored to your needs, engaging with influencers through blogger outreach, and using social media to generate leads.
Showcase Your Work and your digital skillsSteve Buttry
This document provides tips for showcasing digital work and skills to help with job hunting. It recommends developing an online presence through Google+, LinkedIn, Twitter, Facebook, blogs and digital portfolios to highlight accomplishments and make yourself visible to potential employers. Connecting with professionals in your field through social media and following up is also advised. Maintaining profiles, links to work samples and keeping information up to date helps employers learn about you and find you online.
RECORDING: http://bit.ly/UsingVisualSocialMedia
With the origins of social media stemming back to the '70s, approaches of brands engaging with their target audiences have transformed to more 'show' tactics rather than the traditional 'tell' tactics.
Ansley Sudderth, Social Media Training and Communications Coordinator for ForRent.com™, and Erica Campbell, Director of Social Media for Dominion Homes Media™, illustrated how the shift in social media has become more visually-based and how you can adopt these trends to boost brand awareness.
Attendees leave knowing how to:
- Create Visual Content
- Crowd Source Using Your Content
- Showcase Your Story
Digital Marketing: The New Kid on the BlockMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
Lucas Walker introduces himself and the class. The class will cover an overview of social media and what to expect this semester. It will include introductions from students, a class outline and expectations, a break, and an introduction to social media. The document discusses the importance and growth of social media, defines it, explains why businesses should use it, and provides examples of popular social media platforms and tools like Facebook, Twitter, LinkedIn, and analytics tools. It emphasizes participating in conversations, driving awareness and traffic for brands on social media.
If you aren't using Facebook in your Real Estate business model - why not? Fear? Privacy? Not sure how? This course explores the benefits and how best to use Facebook marketing with Real Estate.
Pinterest is one of the fastest growing social media sites. It has grown to over 103 million users and it has become one of the top 30 websites in the US within months of its debut. Join us to learn more about this exciting new site, including how to:
" Get started pinning
" Effectively use Pinterest as a tool for your library through ideas, best practices, and examples
" Discuss some of the copyright issues with Pinterest
Freelance journalist, writer, and online marketing strategist Aaron S. Robertson shares a few helpful pointers and insights on utilizing Facebook for business in this brief presentation. The presentation contains links to a handful of different Facebook fan pages as examples, as well as links to a number of articles for further reading.
Class 9 seo, linked in, other social networksprds129
The document discusses search engine optimization (SEO) strategies and social networks. It outlines an 8-step SEO strategy including defining the audience, researching keywords, finding gaps and opportunities, defining competitors, analyzing competitors, customizing recommendations, identifying must-have recommendations, and prioritizing tasks. It also discusses using Google+, LinkedIn, and niche social networks for SEO and marketing purposes.
How to build a website that works for your non-profitMiriam Schwab
When non-profits go about marketing, they have one goal: fundraising. But that can’t be your only goal. Other goals contribute to your fundraising efforts and are integral to creating a long-term revenue generating strategy. This has to do with building your community.
A beginner's guide to Facebook Pages for Non-profitsCher Jones
A Facebook page is a fantastic way to spread the word about a cause and get supporters to take action. But if you are not using it strategically, less than 20% of the people who have liked your page will actually see your posts. In this workshop, social media training expert Cher Jones will share some proven strategies and tips to help you get your activity showing up in the newsfeeds of your audience, get them sharing your content with their networks and keep them coming back for more.
This document provides information and instructions for an assignment involving blogging. Students will work in groups to create videos on issues they are passionate about and then individually blog about their experience. The document outlines blog platforms, provides tips for content, formatting, and growing an audience. It also suggests additional online tools that could be used to support blogging.
Blogs may seem so 2005, but they are still a critical part of your online marketing activity. This presentation explains why blogging is so important, and how to optimize your blog for success.
Blogging, either professionally or personally, is a fun and easy way to express yourself online. Learn how to pick the right blogging platform, write for the web, and share your content. No coding experience is required!
The Brand of YOU: Using Social Media & Building Your Online Reputation Erica Campbell Byrum
It’s inescapable - you are CEO of the brand called YOU. You need a masterful online persona that represents your brand professionally and consistently. Consumers searching for real estate online are your best conversion-ready prospects. Since the first thing anyone will do when they hear your name is head over to Google, everyone needs to pay attention to, and carefully manage their online identities. Learn from Homes.com on how to optimize your online presence, use social media effectively and maximize your leads.
Helen Todd, CEO of Sociality Squared, and Chris Thorton, Chief Marketing Officer of Definition 6, spoke about the importance of visual marketing at Social Media Week 2013.
Mwmg internet marketing - social media for business - i2i business solution...davidlaud
This document provides an overview of social media marketing presented by David Laud. It defines social media, reviews major platforms like Twitter, LinkedIn and Facebook, and discusses why social media is important for business. It offers tips on having a social media plan, implementation, measuring success, and staying within legal guidelines. The presentation emphasizes creating a strategy, listening to others, using personality over direct sales, and allowing time for results.
This presentation was designed to help community-focused organizations elevate their social media marketing beyond the basics. From how to build a strategy, tips for content marketing, and tools to create/share better content, this presentation covers a wide variety of topics. Initially delivered to the Ohio Association for County Boards, government agencies that serve people with developmental disabilities, the presentation will help organizations look as amazing *online* as they are offline.
The seminar was presented in March 2012 to the Canadian Association of Professional Speaker's Toronto Chapter.
It's a step be step guide to creating your own social media and internet strategy.
We have talked about how much blogging can help businesses of all sizes by creating trust, defining ourselves as experts in our industries and to boost our website’s SEO. One of the hardest parts of having a blog is keeping up with it and regularly coming up with new content. In this webinar we will talk about tools and inspiration for coming up with new blog topics that will keep your blog up to date and attracting more readers, subscribers and customers!
You can view a full recording of this webinar here http://www.hallme.com/webinars/coming-up-with-good-blog-topics-212.php
Top 5 Secrets to Make YOUR Apartment Community Stand Out From The CompetitionErica Campbell Byrum
If you're like most of us, you realize that having a strong social media presence is a must in today's business world. Chances are, you have a good grasp of the basics, and hopefully you are having fun while managing your brand online! Let's take your social media efforts to the next level!
Erica Campbell Byrum, Director of Social Media for ForRent.com and Homes.com will share the Top 5 Secrets to Make YOUR Apartment Community Stand Out from the Competition.
Class 5 - Key Performance Indicators, Blogger Outreach and Lead Generationprds129
This document discusses key performance indicators (KPIs) for measuring social media performance. It provides examples of important KPIs like reach, engagement rate, sentiment, and lead generation. Platform-specific KPIs are also covered for Twitter, Facebook, YouTube and blogs. The document emphasizes selecting a few reliable KPIs tailored to your needs, engaging with influencers through blogger outreach, and using social media to generate leads.
Showcase Your Work and your digital skillsSteve Buttry
This document provides tips for showcasing digital work and skills to help with job hunting. It recommends developing an online presence through Google+, LinkedIn, Twitter, Facebook, blogs and digital portfolios to highlight accomplishments and make yourself visible to potential employers. Connecting with professionals in your field through social media and following up is also advised. Maintaining profiles, links to work samples and keeping information up to date helps employers learn about you and find you online.
RECORDING: http://bit.ly/UsingVisualSocialMedia
With the origins of social media stemming back to the '70s, approaches of brands engaging with their target audiences have transformed to more 'show' tactics rather than the traditional 'tell' tactics.
Ansley Sudderth, Social Media Training and Communications Coordinator for ForRent.com™, and Erica Campbell, Director of Social Media for Dominion Homes Media™, illustrated how the shift in social media has become more visually-based and how you can adopt these trends to boost brand awareness.
Attendees leave knowing how to:
- Create Visual Content
- Crowd Source Using Your Content
- Showcase Your Story
Digital Marketing: The New Kid on the BlockMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
Lucas Walker introduces himself and the class. The class will cover an overview of social media and what to expect this semester. It will include introductions from students, a class outline and expectations, a break, and an introduction to social media. The document discusses the importance and growth of social media, defines it, explains why businesses should use it, and provides examples of popular social media platforms and tools like Facebook, Twitter, LinkedIn, and analytics tools. It emphasizes participating in conversations, driving awareness and traffic for brands on social media.
If you aren't using Facebook in your Real Estate business model - why not? Fear? Privacy? Not sure how? This course explores the benefits and how best to use Facebook marketing with Real Estate.
Pinterest is one of the fastest growing social media sites. It has grown to over 103 million users and it has become one of the top 30 websites in the US within months of its debut. Join us to learn more about this exciting new site, including how to:
" Get started pinning
" Effectively use Pinterest as a tool for your library through ideas, best practices, and examples
" Discuss some of the copyright issues with Pinterest
Freelance journalist, writer, and online marketing strategist Aaron S. Robertson shares a few helpful pointers and insights on utilizing Facebook for business in this brief presentation. The presentation contains links to a handful of different Facebook fan pages as examples, as well as links to a number of articles for further reading.
Class 9 seo, linked in, other social networksprds129
The document discusses search engine optimization (SEO) strategies and social networks. It outlines an 8-step SEO strategy including defining the audience, researching keywords, finding gaps and opportunities, defining competitors, analyzing competitors, customizing recommendations, identifying must-have recommendations, and prioritizing tasks. It also discusses using Google+, LinkedIn, and niche social networks for SEO and marketing purposes.
How to build a website that works for your non-profitMiriam Schwab
When non-profits go about marketing, they have one goal: fundraising. But that can’t be your only goal. Other goals contribute to your fundraising efforts and are integral to creating a long-term revenue generating strategy. This has to do with building your community.
A beginner's guide to Facebook Pages for Non-profitsCher Jones
A Facebook page is a fantastic way to spread the word about a cause and get supporters to take action. But if you are not using it strategically, less than 20% of the people who have liked your page will actually see your posts. In this workshop, social media training expert Cher Jones will share some proven strategies and tips to help you get your activity showing up in the newsfeeds of your audience, get them sharing your content with their networks and keep them coming back for more.
This document provides information and instructions for an assignment involving blogging. Students will work in groups to create videos on issues they are passionate about and then individually blog about their experience. The document outlines blog platforms, provides tips for content, formatting, and growing an audience. It also suggests additional online tools that could be used to support blogging.
Blogs may seem so 2005, but they are still a critical part of your online marketing activity. This presentation explains why blogging is so important, and how to optimize your blog for success.
Blogging, either professionally or personally, is a fun and easy way to express yourself online. Learn how to pick the right blogging platform, write for the web, and share your content. No coding experience is required!
The Brand of YOU: Using Social Media & Building Your Online Reputation Erica Campbell Byrum
It’s inescapable - you are CEO of the brand called YOU. You need a masterful online persona that represents your brand professionally and consistently. Consumers searching for real estate online are your best conversion-ready prospects. Since the first thing anyone will do when they hear your name is head over to Google, everyone needs to pay attention to, and carefully manage their online identities. Learn from Homes.com on how to optimize your online presence, use social media effectively and maximize your leads.
Helen Todd, CEO of Sociality Squared, and Chris Thorton, Chief Marketing Officer of Definition 6, spoke about the importance of visual marketing at Social Media Week 2013.
Mwmg internet marketing - social media for business - i2i business solution...davidlaud
This document provides an overview of social media marketing presented by David Laud. It defines social media, reviews major platforms like Twitter, LinkedIn and Facebook, and discusses why social media is important for business. It offers tips on having a social media plan, implementation, measuring success, and staying within legal guidelines. The presentation emphasizes creating a strategy, listening to others, using personality over direct sales, and allowing time for results.
This presentation was designed to help community-focused organizations elevate their social media marketing beyond the basics. From how to build a strategy, tips for content marketing, and tools to create/share better content, this presentation covers a wide variety of topics. Initially delivered to the Ohio Association for County Boards, government agencies that serve people with developmental disabilities, the presentation will help organizations look as amazing *online* as they are offline.
Social Media Revolution - Creating Your Personal Online ProfileWalter Adamson
Target audience - beginners in creating their online personal online presence, and some of their employers. "Getting started - creating your personal presence and brand" Presentation to "Future Directions – Young People in Property" Property Council of Australia Victoria Branch 24 September 2009
A half day workshop on social media for hoteliers in the north east of England covering principles of and best practices in social media. Further information from richard@partnershipglu.co.uk
This document provides an overview of social media and how businesses can use it. It includes:
1) An introduction to social media workshop agenda covering introductions, an intro to social media, building an online brand, and promoting organizations online.
2) Discussion of how social media usage has grown and how people now consume media, advocating that businesses get involved using platforms like Facebook, LinkedIn, Twitter, YouTube and blogs.
3) Tips on how to use social media for businesses, including defining a strategy, research, building a brand, starting conversations, and posting different types of content.
This slide serve as a guide to people who have just joined a Social Media and does not know about Social Media Etiquettes. It focuses on the point that Social Media is also like a society and so we must be responsible for what we speak on social media and we must not spam.
The document provides tips for using social media effectively as a translator. It discusses two approaches - one that advertises directly and is not interactive or effective, and one that attracts people through a fun interactive page. The goal of social media is to attract people, not advertise directly. It suggests providing value through comments, likes, entertainment and expert opinions. It then provides specific tips for using websites, YouTube, Facebook, Twitter, LinkedIn and integrating them together to maximize exposure.
The document provides an overview of strategies for exponentially growing revenue through online marketing. It discusses trends in internet and mobile usage and emphasizes prioritizing social media platforms like Facebook, Twitter, YouTube, and Pinterest. Specific tips are provided for optimizing profiles, posts, hashtags and content on each platform. The presentation encourages attendees to capture email addresses at events to build lists and provides guidance on email marketing best practices. Additional recommendations include leveraging video, maximizing website usability and analytics, and creating a content calendar to engage audiences across multiple online channels.
Are you struggling with your online marketing? Are you overwhelmed with all of the gurus and not sure what specifically you can do to get traffic and convert it into sales? Online Marketing Chicks Connect is a group for women just like you! We tackle real issues regarding your internet marketing efforts and focus on actionable items to get results. During our first meeting, we will create goals and a training track to achieve your goals. If you are not a member of Chicks Connect, ask me how to join. This hangout will focus on Manipulating the Facebook Newsfeed. Find out more at https://ampros7.isrefer.com/go/chickshomepage/lunasol/
This document provides statistics on social media platform usage in the UK and worldwide. It then examines the pros and cons of different social media platforms like blogs, YouTube, Facebook, Twitter and LinkedIn for business purposes. It outlines a sample social media strategy for a life coach, including niche, keywords, content plan, implementation, and goals. The strategy aims to generate at least one new client per month through engaging content and cross-promotion across multiple platforms.
Social Media Marketing for Area Business CommunitiesAnne Marie Bass
This document provides an overview of a social media marketing training for local businesses. The training covers why social media is important for small businesses, how to use it to benefit a business community, and examples of how one county is successfully using social media. It then reviews major social media platforms, best practices for beginners, and tips for experienced users. Breakout groups discuss beginner tips and intermediate/advanced strategies and questions. The training aims to help businesses effectively use social media for marketing.
This document provides guidance on using social media to effectively enhance school enrollment. It discusses using various social media platforms like blogs, microblogging, social networking, multimedia, and mobile media to engage with current and potential customers. Specific platforms like Facebook, Twitter, YouTube, and LinkedIn are highlighted. Tips are provided on understanding customer demographics and behaviors. The key message is to show, not tell, about the school's mission and value through social media to build trust and loyalty with the target audience.
In this presentation, we look at the technologies that are dominating the world of social media in 2012.
You can view the presentation in full on YouTube: http://www.youtube.com/watch?v=Rcs77Kw1hQ8
Walkey's Social media for journalists training may 2013Renee Barnes
The document provides an introduction to using social media for journalists. It discusses the growth of internet and social media usage in Australia. It then outlines how journalists can use different social media platforms like Twitter, Facebook, Flickr and Instagram to find story leads and sources, market content, and collaborate with audiences. It provides tips on best practices for engaging with audiences on social media and gives examples of tools that can help journalists in their social media efforts.
Social Media Workshop: Get Ready for 2020Chris Snider
This workshop was presented by Chris Snider at Drake University on Dec. 17, 2019. The goal of the workshop was to help companies and organizations improve their social media efforts in 2020.
This document discusses how everything is now social and emphasizes the importance of personal branding on social media platforms. It encourages students to establish an online presence across various networks like Facebook, Twitter, LinkedIn and to curate relevant, thoughtful content to showcase their expertise and interests. The document also warns about oversharing personal details and advises thinking before posting online to maintain a professional personal brand.
2. Abigail King
SOCIAL MEDIA
– Inside the Travel Lab
– Lonely Planet, National Geographic Traveller, Grazia
– Google, Klout, Peer Index, Invesp, Cision
TRADITIONAL MEDIA
– Lonely Planet, BBC, CNN, Red Magazine, UK Travel Daily, National
Geographic Traveler...
- @insidetravellab & @abigailking
4. Where We Are
• “New media” is no longer new
• People spend more time online than they do watching
television1
• Social networks and blogs are the most popular online
category4
• The average time spent on Facebook and Twitter
increased by 699% and 3712%, respectively in 20094
• 43% of Brits aged 55 to 74 use the internet frequently 5
5. Photography
• People love photos more than ever
• Instagram has more than 4.5 million images
uploaded to its app every single day
• Facebook prioritises images
• Google prioritises images
• Images work well on Twitter
6. Photographers
PROS
• Demand for good images is higher than ever before
• Opportunities for networking and promotion on a scale
never before imagined
• Geographical freedom
• Research easier than ever
• Online sales
• New line of work
• Easier to connect with colleagues
• Easier to learn new things
7. Photographers
PROS CONS
• Demand for good images is • Time consuming to
higher than ever before learn new skills
• Opportunities for
networking and promotion • Time consuming to
on a scale never before execute new skills
imagined
• Research easier than ever •Theft of work online
• Online sales • Easier than ever for
• New line of work “amateurs to steal the
• Easier to connect with
colleagues work of professionals”
• Easier to learn new things
22. Personality
• Personality matters in social media
• Keep your profile website and information pages
but also...
• Express yourself on social media as you would do
at work
- friendly
-authoritative
-professional
-approachable
23. Be Yourself
• Otherwise it will be too difficult to maintain
• People can sense authenticity
• You DO NOT need to be a teenager who talks
in text speak to use social media
24. Need Some Ideas?
• Think of social media as a radio station instead
of a novel
• Radio presenters stay on theme yet...
– They make unscripted comments
– They replay the same songs (to some extent)
– They interact with listeners on the phone
25. Need Inspiration?
• Follow the seasons – the Olympics,
Halloween, Christmas etc
• Follow the news – major sports events, heat
waves, celebrities etc
• Food & recipes – everyone has to eat
• Broadcast your news – workshops,
assignments, offers etc in moderation
26. Amplify Others
• Set up a twitter search for keywords that are
relevant to your business
• Retweet and reshare Facebook posts about
your area of expertise
• Invite submissions from readers
27. Hire Someone
• Social media has arrived. Take it seriously.
• Make sure that whoever you hire matches
your personality, your brand and your values
and knows enough to represent you and your
product.
• Don’t become a cautionary tale!
28. Photos on the Web
• Do not upload full size photographs
• DO NOT UPLOAD FULL SIZE PHOTOGRAPHS
• WHY?
• Slows down your website
• Irritates your readers
• Lowers your Google ranking
• Creates long term storage problems on your server
29. Photos for the Web
• Resize – 500 – 1000 px
• Label the following
– The title of the photo (filename)
– The alt tag (the text a reader sees if the
image does not appear)
– The caption