The document provides biographical information about Ann Videan, including her career as a professional writer since 1981, owning an award-winning marketing firm since 1996, and authoring several books. It also lists some of her accomplishments such as being selected for a top PR award in 2007 and serving as a catalyst to reintroduce white rhinos to a zoo in 2004. The rest of the document offers ideas and tips for marketing books, including connecting with reader emotions, using word of mouth tactics, and brainstorming unique aspects of one's book that could capture readers' imaginations.
“You’ve Got to Read This Book!": Outrageous Ideas to Entice Readers to Talk Y...vIDEAn Unlimited, LLC
The easiest, most effective way to find new readers for your book is to develop a strategy to entice them to care about its content and the author behind it. Why? People talk up extraordinary ideas. Spend two hours with Book Shepherd Ann Videan, a veteran marketing consultant, editor, and author, and learn how. This workshop will help you generate unique, irresistible, marketing ideas to prompt readers to organically recommend your books to others. Ann guarantees you will walk away with ideas you can use immediately.
19.1116.tpl.outrageous marketing pres
Want to give your clients a gift that is both useful and lasting? Your logo will remain visible anytime they refer back to one of these wonderful books. Promotional products aren't limited to pens and bags. Brand yourself today in one of these well known books. Email me for more information - marti.tarmichael@summitmg.com
Why types of content engages? Inspires? Spreads? Creating spreadable content is a great and cost effective way for nonprofits to reach more people for their cause.
Alessio Workshop: Building great adult programs handout 1ALATechSource
This document provides tips for building great adult programs at libraries. It discusses common factors that can kill programs like changes in funding or staff. It then offers programming ideas focused on multimedia like movie discussions paired with books, creating book trailers, and using social media for discussions. Ideas for multigenerational, low-cost, short preparation programs are presented like audio showcases, exchanges, and storytelling about books. The document also gives suggestions for expanding programs beyond summer and the library space.
This document discusses defining a brand's social media presence, including determining brand voice, persona, tone, language and purpose. It covers establishing a consistent online presence through branding on Facebook, Twitter and Google+. The presentation provides tips for speaking through a brand's voice transparently and respectfully while maintaining consistency across social media platforms.
This document provides writing prompts and exercises for students. It begins by welcoming students back and asking them to get their writing journals. It then reviews defining creative writing and whether students found the home writing challenge challenging. Students are asked to exchange feedback. Statistics are provided about publishing authors. The rest of the document provides examples of descriptive writing, a poem, and a writing challenge where students write a short story or poem on a theme in 70-100 words, then refine it over multiple readings.
“You’ve Got to Read This Book!": Outrageous Ideas to Entice Readers to Talk Y...vIDEAn Unlimited, LLC
The easiest, most effective way to find new readers for your book is to develop a strategy to entice them to care about its content and the author behind it. Why? People talk up extraordinary ideas. Spend two hours with Book Shepherd Ann Videan, a veteran marketing consultant, editor, and author, and learn how. This workshop will help you generate unique, irresistible, marketing ideas to prompt readers to organically recommend your books to others. Ann guarantees you will walk away with ideas you can use immediately.
19.1116.tpl.outrageous marketing pres
Want to give your clients a gift that is both useful and lasting? Your logo will remain visible anytime they refer back to one of these wonderful books. Promotional products aren't limited to pens and bags. Brand yourself today in one of these well known books. Email me for more information - marti.tarmichael@summitmg.com
Why types of content engages? Inspires? Spreads? Creating spreadable content is a great and cost effective way for nonprofits to reach more people for their cause.
Alessio Workshop: Building great adult programs handout 1ALATechSource
This document provides tips for building great adult programs at libraries. It discusses common factors that can kill programs like changes in funding or staff. It then offers programming ideas focused on multimedia like movie discussions paired with books, creating book trailers, and using social media for discussions. Ideas for multigenerational, low-cost, short preparation programs are presented like audio showcases, exchanges, and storytelling about books. The document also gives suggestions for expanding programs beyond summer and the library space.
This document discusses defining a brand's social media presence, including determining brand voice, persona, tone, language and purpose. It covers establishing a consistent online presence through branding on Facebook, Twitter and Google+. The presentation provides tips for speaking through a brand's voice transparently and respectfully while maintaining consistency across social media platforms.
This document provides writing prompts and exercises for students. It begins by welcoming students back and asking them to get their writing journals. It then reviews defining creative writing and whether students found the home writing challenge challenging. Students are asked to exchange feedback. Statistics are provided about publishing authors. The rest of the document provides examples of descriptive writing, a poem, and a writing challenge where students write a short story or poem on a theme in 70-100 words, then refine it over multiple readings.
The document provides information on what authors do and the process of writing and publishing a book. It discusses that authors generate ideas, write, edit, promote their work, and publish/run a business. The writing process involves coming up with an idea, researching, writing, editing, getting feedback, designing the book, more editing/proofreading, marketing, and sales. Authors get ideas from life experiences, music, surroundings, other writers' works, dreams, conversations, travel, news, and journaling.
This document provides an overview of indie publishing and self-publishing options for authors. It notes that nearly half of all books published annually in the US are self-published. Indie publishing means taking responsibility for all aspects of publishing from writing to editing to marketing. Authors can pay companies to handle services or do it themselves. Paid services can be expensive but provide a full-service option. Creating and publishing through Amazon's Kindle Direct Publishing or CreateSpace offers affordable indie publishing options that give authors more control over pricing and distribution. Success requires dedication to both writing and self-promotion. The document promotes one author's independently published book of Christmas poems as an example.
Your brand voice is how you communicate to the world, and what people “hear” when they read and listen to your communications. Are you doing enough to establish a distinctive voice in your market — and how does it affect how people experience and feel affinity for your brand?
Presentation at the 2010 NEST Retreat by Susan Brown, Lawrence Public Library (http://www.lawrence.lib.ks.us/):
You don't have to be a graphic artist to create great displays! With a little petty cash, a quick trip to the craft store, and an appreciation for your collections and customers, you can create eye-catching displays that will rival the big box bookstores and "give them what they want." Susan will provide ideas and tips for creating great displays and will highlight how displays can help meet patron demands and your library's strategic goals.
Social Media Club presents an interactive session, with Snigdha Manchanda Binjola, that’s custom tailored to help writers capitalize on the use of storytelling for content marketing in social media and viral campaigns. Gain hands-on experience and learn the art of crafting captivating content at the hands of an expert social storyteller and web strategist.
opics covered :
1. Why Storytelling in Social Media?
2. Content Marketing and Types of Messaging
3. Conventional Storytelling Vs. Digital Storytelling
4. Case Studies of Successful Storytelling in Social Media
Learning Outcomes:
· Understanding Digital Storytelling and its application in content marketing
· Exploring Content Marketing to design viral Social Media Campaigns
Equip yourself to write for the social web and come away with the essentials of the master storyteller's took-kit; register now!
About the Speaker
Snigdha Manchanda Binjola
Social Storyteller and Social Web Strategist
Snigdha weaves storytelling and narratives in content marketing to deliver innovative Social Media strategies. Her past work includes strategizing digital campaigns for some of the top 50 social media brands In India.
She has been instrumental in setting up a training division from ground up for one of India's popular social media agencies.
Do As I Say: The Key to Unlocking Your Brand VoiceNancy Pekala
What is your organization’s brand purpose and persona? How does that translate into your daily voice–the way in which you communicate to your customers, partners and consumers? This presentation served as the basis for training a public corporation on the important of voice and how to articulate that voice consistently and continuously in all communications.
GiveMN Mini-Webinar: How to Start Fundraising for Your Favorite CauseGiveMN
This document provides tips for starting a fundraising campaign, including adding images or videos to raise more donations, thanking donors for their contributions, using social media and other methods to promote the campaign, and providing personal stories and thanks to donors to increase fundraising success. Key strategies highlighted are being personal when asking for donations and always thanking those who contribute. Examples of successful fundraising campaigns are also referenced but not described.
How to Reach More Readers with Self-Published EbooksSmashwords, Inc.
This presentation was given by Mark Coker, founder of Smashwords, at Self Publishing Boot Camp in San Francisco on February 18. The presentation summarizes the best practices of the most successful self-published ebook authors.
Book discoverability template - everything you need to do to get found!AuthorDiscovery.com
This document discusses strategies for authors to market and promote their books. It begins by contrasting the lifestyle of a writer versus a marketer. It then discusses setting publishing goals and building basic discoverability through websites and blogs. The key aspects of author discovery are outlined as getting found, feedback, fans, and becoming famous. Authors are advised to be present everywhere readers are through various online channels. Pricing and promotions are also covered. The document provides tips on storytelling, developing reasons to believe in one's book, strategies for discoverability, and considerations for pricing and promotion.
Nonprofits get 30% or more of their individual donations in December, so how can you be sure to get your piece of the pie? In this webinar, I explored ten steps you can take to plan a year-end campaign that celebrates your donor's support, catches her eye, pulls on her heartstrings, and seals the deal with a generous gift.
Through examples from various nonprofits and a year-end case study, I shared tips on building a stronger year-end campaign that takes inspiration from your brand, leverages the most recent best practices, and carries your story strategically across multiple channels.
Tyler Clark presented on using social media to engage diverse audiences. He outlined three key steps: 1) Identify personas by developing profiles of target audience segments. 2) Understand where the audience spends time online and why. 3) Target social media campaigns by crafting messages and content to appeal to each persona based on what was learned. The presentation provided tips on developing in-depth personas, assessing audience habits, and planning a strategic content calendar and calls to action tailored for different groups.
This document outlines various strategies for publishing works, including in scientific journals, books, blogs, and more. It discusses submitting articles to peer-reviewed journals, the review process, and increasing citations. For book publishing, it covers traditional and self-publishing options on platforms like Amazon, as well as pitching to publishers, negotiating contracts, and marketing books. The document also provides tips for blogging, using various publishing and marketing tools, finding speaking opportunities, and accessing additional resources to aid the publishing process.
The document provides information about an event at East Stroudsburg University on September 12, 2015. It includes details about various sessions at the event, including topics on podcasting, blogging to make a profit, video skills for professionals, social media storytelling, and more. Speakers are listed along with brief biographies and contact information. The event schedule includes sessions, lunch, and a keynote presentation.
This document provides a month-by-month marketing plan for promoting various fairs and events throughout the year, with suggestions for posts on social media, promotions, outreach activities, and sales around each month's holidays and themes. It emphasizes staying active all year on social platforms like Facebook, Instagram and Twitter to build excitement for the main event months. The plan is meant to be customized for each event's specific dates while keeping engagement high throughout the off-season.
NCompass Live - August 3, 2022
http://nlc.nebraska.gov/ncompasslive/
During this program Omaha Public Library’s The Book Drop podcast team will discuss how they use podcasting as a remote readers’ advisory tool for both patrons and staff. With over 90 episodes under their belts, they’ll share the insight they’ve gained in working across departments, keeping the show fresh, and broadening the conversation around books and reading.
Presenters: Michelle Carlson, Book Club Librarian; David Dick, Adult Services Specialist; Erin Duerr, Readers & Writers Librarian; and Anna Wilcoxon, Diversity & Inclusion Librarian, Omaha Public Library.
How to gain more sales for your book – some media marketing tipsghostwriters
A presentation on how to score more in marketing after a writer/author is done writing his/her piece of writing content. These are a few valuable tips that can come in handy for writers who want to go for independent writing and are seeking a career in writing. View the presentation to find out more..
The document outlines 7 ways for authors to launch their book and boost sales. It discusses identifying the target audience and their characteristics. It then details the 7 ways as: 1) leveraging personal relationships, 2) encouraging fans, 3) attending industry events, 4) hosting grassroots events, 5) developing a website and Amazon author page, 6) using social media, and 7) engaging traditional media. The author emphasizes starting small with relationships and local events, then expanding efforts to larger audiences and platforms over time.
Who is This Book For?
Celebritizing Yourself is about branding yourself as an expert. Yes, to become a celebrity is no easy feat, but in today’s world, it is easier than ever. Thanks to the popularity of talk show formats on radio and major network TV, the highly specialized programming on cable TV, the explosion of Internet shows, Web site online PR and marketing, the countless newsletters and industry conventions and about a bazillion speaking groups all seeking a strong, interesting topic for their next seminar, keynote or sponsorship, there are more ways to become a celebrity than there are, well, celebrities!
Anyone – in any business – can become a celebrity following my proven 3-Step Method. Anyone from the homeless to the candy shop clerk to the housewife to the professor to the entrepreneur to the CEO can become a celebrity – they already have! To celebritize oneself is not merely to gain fame or fortune. It’s to share one’s life experiences with others who may be in search of, and in need of, your wisdom. That’s the guiding philosophy for becoming a celebrity. The satisfaction is its own reward.
Link to Marsha's Profile: http://piwindowonbusiness.wordpress.com/book-resource-center/marsha-friedman/
What's the point of author visits? A presentation by the Children's Writers a...TheSocietyofAuthors
A presentation about the benefits of organising an author visit by the Children's Writers and Illustrators Group of the Society of Authors. For schools, teachers and anyone thinking of organising an author visit!
The document provides information on what authors do and the process of writing and publishing a book. It discusses that authors generate ideas, write, edit, promote their work, and publish/run a business. The writing process involves coming up with an idea, researching, writing, editing, getting feedback, designing the book, more editing/proofreading, marketing, and sales. Authors get ideas from life experiences, music, surroundings, other writers' works, dreams, conversations, travel, news, and journaling.
This document provides an overview of indie publishing and self-publishing options for authors. It notes that nearly half of all books published annually in the US are self-published. Indie publishing means taking responsibility for all aspects of publishing from writing to editing to marketing. Authors can pay companies to handle services or do it themselves. Paid services can be expensive but provide a full-service option. Creating and publishing through Amazon's Kindle Direct Publishing or CreateSpace offers affordable indie publishing options that give authors more control over pricing and distribution. Success requires dedication to both writing and self-promotion. The document promotes one author's independently published book of Christmas poems as an example.
Your brand voice is how you communicate to the world, and what people “hear” when they read and listen to your communications. Are you doing enough to establish a distinctive voice in your market — and how does it affect how people experience and feel affinity for your brand?
Presentation at the 2010 NEST Retreat by Susan Brown, Lawrence Public Library (http://www.lawrence.lib.ks.us/):
You don't have to be a graphic artist to create great displays! With a little petty cash, a quick trip to the craft store, and an appreciation for your collections and customers, you can create eye-catching displays that will rival the big box bookstores and "give them what they want." Susan will provide ideas and tips for creating great displays and will highlight how displays can help meet patron demands and your library's strategic goals.
Social Media Club presents an interactive session, with Snigdha Manchanda Binjola, that’s custom tailored to help writers capitalize on the use of storytelling for content marketing in social media and viral campaigns. Gain hands-on experience and learn the art of crafting captivating content at the hands of an expert social storyteller and web strategist.
opics covered :
1. Why Storytelling in Social Media?
2. Content Marketing and Types of Messaging
3. Conventional Storytelling Vs. Digital Storytelling
4. Case Studies of Successful Storytelling in Social Media
Learning Outcomes:
· Understanding Digital Storytelling and its application in content marketing
· Exploring Content Marketing to design viral Social Media Campaigns
Equip yourself to write for the social web and come away with the essentials of the master storyteller's took-kit; register now!
About the Speaker
Snigdha Manchanda Binjola
Social Storyteller and Social Web Strategist
Snigdha weaves storytelling and narratives in content marketing to deliver innovative Social Media strategies. Her past work includes strategizing digital campaigns for some of the top 50 social media brands In India.
She has been instrumental in setting up a training division from ground up for one of India's popular social media agencies.
Do As I Say: The Key to Unlocking Your Brand VoiceNancy Pekala
What is your organization’s brand purpose and persona? How does that translate into your daily voice–the way in which you communicate to your customers, partners and consumers? This presentation served as the basis for training a public corporation on the important of voice and how to articulate that voice consistently and continuously in all communications.
GiveMN Mini-Webinar: How to Start Fundraising for Your Favorite CauseGiveMN
This document provides tips for starting a fundraising campaign, including adding images or videos to raise more donations, thanking donors for their contributions, using social media and other methods to promote the campaign, and providing personal stories and thanks to donors to increase fundraising success. Key strategies highlighted are being personal when asking for donations and always thanking those who contribute. Examples of successful fundraising campaigns are also referenced but not described.
How to Reach More Readers with Self-Published EbooksSmashwords, Inc.
This presentation was given by Mark Coker, founder of Smashwords, at Self Publishing Boot Camp in San Francisco on February 18. The presentation summarizes the best practices of the most successful self-published ebook authors.
Book discoverability template - everything you need to do to get found!AuthorDiscovery.com
This document discusses strategies for authors to market and promote their books. It begins by contrasting the lifestyle of a writer versus a marketer. It then discusses setting publishing goals and building basic discoverability through websites and blogs. The key aspects of author discovery are outlined as getting found, feedback, fans, and becoming famous. Authors are advised to be present everywhere readers are through various online channels. Pricing and promotions are also covered. The document provides tips on storytelling, developing reasons to believe in one's book, strategies for discoverability, and considerations for pricing and promotion.
Nonprofits get 30% or more of their individual donations in December, so how can you be sure to get your piece of the pie? In this webinar, I explored ten steps you can take to plan a year-end campaign that celebrates your donor's support, catches her eye, pulls on her heartstrings, and seals the deal with a generous gift.
Through examples from various nonprofits and a year-end case study, I shared tips on building a stronger year-end campaign that takes inspiration from your brand, leverages the most recent best practices, and carries your story strategically across multiple channels.
Tyler Clark presented on using social media to engage diverse audiences. He outlined three key steps: 1) Identify personas by developing profiles of target audience segments. 2) Understand where the audience spends time online and why. 3) Target social media campaigns by crafting messages and content to appeal to each persona based on what was learned. The presentation provided tips on developing in-depth personas, assessing audience habits, and planning a strategic content calendar and calls to action tailored for different groups.
This document outlines various strategies for publishing works, including in scientific journals, books, blogs, and more. It discusses submitting articles to peer-reviewed journals, the review process, and increasing citations. For book publishing, it covers traditional and self-publishing options on platforms like Amazon, as well as pitching to publishers, negotiating contracts, and marketing books. The document also provides tips for blogging, using various publishing and marketing tools, finding speaking opportunities, and accessing additional resources to aid the publishing process.
The document provides information about an event at East Stroudsburg University on September 12, 2015. It includes details about various sessions at the event, including topics on podcasting, blogging to make a profit, video skills for professionals, social media storytelling, and more. Speakers are listed along with brief biographies and contact information. The event schedule includes sessions, lunch, and a keynote presentation.
This document provides a month-by-month marketing plan for promoting various fairs and events throughout the year, with suggestions for posts on social media, promotions, outreach activities, and sales around each month's holidays and themes. It emphasizes staying active all year on social platforms like Facebook, Instagram and Twitter to build excitement for the main event months. The plan is meant to be customized for each event's specific dates while keeping engagement high throughout the off-season.
NCompass Live - August 3, 2022
http://nlc.nebraska.gov/ncompasslive/
During this program Omaha Public Library’s The Book Drop podcast team will discuss how they use podcasting as a remote readers’ advisory tool for both patrons and staff. With over 90 episodes under their belts, they’ll share the insight they’ve gained in working across departments, keeping the show fresh, and broadening the conversation around books and reading.
Presenters: Michelle Carlson, Book Club Librarian; David Dick, Adult Services Specialist; Erin Duerr, Readers & Writers Librarian; and Anna Wilcoxon, Diversity & Inclusion Librarian, Omaha Public Library.
How to gain more sales for your book – some media marketing tipsghostwriters
A presentation on how to score more in marketing after a writer/author is done writing his/her piece of writing content. These are a few valuable tips that can come in handy for writers who want to go for independent writing and are seeking a career in writing. View the presentation to find out more..
The document outlines 7 ways for authors to launch their book and boost sales. It discusses identifying the target audience and their characteristics. It then details the 7 ways as: 1) leveraging personal relationships, 2) encouraging fans, 3) attending industry events, 4) hosting grassroots events, 5) developing a website and Amazon author page, 6) using social media, and 7) engaging traditional media. The author emphasizes starting small with relationships and local events, then expanding efforts to larger audiences and platforms over time.
Who is This Book For?
Celebritizing Yourself is about branding yourself as an expert. Yes, to become a celebrity is no easy feat, but in today’s world, it is easier than ever. Thanks to the popularity of talk show formats on radio and major network TV, the highly specialized programming on cable TV, the explosion of Internet shows, Web site online PR and marketing, the countless newsletters and industry conventions and about a bazillion speaking groups all seeking a strong, interesting topic for their next seminar, keynote or sponsorship, there are more ways to become a celebrity than there are, well, celebrities!
Anyone – in any business – can become a celebrity following my proven 3-Step Method. Anyone from the homeless to the candy shop clerk to the housewife to the professor to the entrepreneur to the CEO can become a celebrity – they already have! To celebritize oneself is not merely to gain fame or fortune. It’s to share one’s life experiences with others who may be in search of, and in need of, your wisdom. That’s the guiding philosophy for becoming a celebrity. The satisfaction is its own reward.
Link to Marsha's Profile: http://piwindowonbusiness.wordpress.com/book-resource-center/marsha-friedman/
What's the point of author visits? A presentation by the Children's Writers a...TheSocietyofAuthors
A presentation about the benefits of organising an author visit by the Children's Writers and Illustrators Group of the Society of Authors. For schools, teachers and anyone thinking of organising an author visit!
5 steps to kick your marketing into high gearSaffire
This document outlines 5 steps to kickstart marketing efforts: 1) Determine target audiences, 2) Get team input on reasons people attend events, 3) Brainstorm topics related to those reasons, 4) List places to promote the event, such as website, email, social media. The final step is 5) Use tools like an editorial calendar to schedule posts across multiple channels and engage audiences with questions, contests and behind-the-scenes content. The goal is to make people feel like insiders to encourage long-term following.
Webinar 5 steps to kick your marketing into gearSaffire Events
This document outlines 5 steps to effective marketing for an event: 1) Determine target audiences, 2) Get input from all audiences in brainstorming sessions, 3) Brainstorm reasons people attend the event, 4) Develop topics related to those reasons, 5) Identify platforms to promote the event such as website, email, social media. It then provides suggestions for promotional content including contests, behind-the-scenes photos and videos, questions that get people engaged, and ways to make audiences feel special to encourage ongoing participation. The goal is to take a multi-channel, multimedia approach to event promotion.
It may not be the oldest profession, but word of mouth is the oldest form of marketing. It’s also the most effective. It’s being executed in ways that are methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the marketing firm Fizz, reveals everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on the bottom line.
Today’s consumer is too sophisticated to respond in a meaningful way to intrusive, interruptive, or TV-centric media models. A dispatch from the front lines of cutting-edge marketing, Fizz, written by Ted Wright, is a one-stop book to making your brand the talk of the town. Your company’s best friends are already out there. Use Fizz to find, engage, and leverage them.
How you can make actual money with a background as a freelance writer or journalist. This is a talk I gave to the ASJA Content Conference in Chicago, November 2014.
This document provides tips and advice for authors on getting started with writing, publishing, and marketing books. It discusses reviewing articles, presenting at conferences, freelance writing, and writing columns as ways to start a writing career. It covers details of book contracts, marketing books through social media, talks, and self-publishing options like print-on-demand services and ebooks. Specific self-publishing platforms mentioned include CreateSpace and Smashwords. The document emphasizes the importance of marketing and publicity even after a book is published.
This document provides tips and advice for authors on getting started with writing, publishing, and marketing books. It discusses reviewing articles, presenting at conferences, freelance writing, and writing columns as ways to start a writing career. It covers details of book contracts, marketing books through social media, talks, and self-publishing options like print-on-demand services and ebooks. Specific self-publishing platforms mentioned include CreateSpace and Smashwords. The document emphasizes the importance of marketing and publicity even after a book is published.
Similar to Outrageous Ideas to Entice Readers to Talk You Up (20)
So, you’ve written a book and want to publish it. Do you wonder if you should self-publish or try publishing traditionally? What about independent publishers? Do you know all the practical and legal steps you need to take to allow your book to become available in bookstores and libraries? With so many choices and requirements, the world of publishing grows more complex every year. Book Shepherd Ann Videan will help you sift through the possibilities to choose the right publisher for your book, and walk you through every item you need to complete to ready your book for publishing.
Editing Schmediting! Who needs it? You do!
Here's one editor's secrets to edit manuscripts that sing. It covers:
• Up-front questions to ask an editor
• Preparing your MS for an editor
• Better use of your tools for editing
• Self-editing tips
* Edits for compelling writing
Created by Book Shepherd Ann Videan, a professional editor, author, illustrator, and composer based in the Phoenix Metro area.
What makes a book character “real as life” to a reader? To a great extent it boils down to one powerful writing technique. Deep point-of-view (POV) results in stronger reader reactions to characters. Whether adoration or hate, emotions run high.
You can achieve this subliminal attachment by staying deep inside a character’s head. The goal… relate their experiences so a reader shares every intimate sensation of thought, sight, hearing, taste, smell, and tactical contact.
If you want to learn specific tips on how to delve into a character’s experience to develop vibrant emotional connections with a reader, you won’t want to miss this two-hour workshop with Book Shepherd Ann Videan.
Do you know the secret techniques to create a handsome, professional, compelling book readers can’t wait to tell others about? Book Shepherd Ann Videan has helped more than sixty authors prepare books compelling enough to generate organic word-of-mouth. In this presentation, Ann will show you ways to punch up your book to this level by sharing her top two tips for: writing, editing, formatting, cover creation, publishing, and marketing.
My Words Jump Off the Page! Editor Tips to Enhance Writing.19.1012.TPLvIDEAn Unlimited, LLC
This document provides a summary of an editor's career and qualifications. It then outlines tips for choosing an editor and preparing a manuscript for editing. Some key points include asking questions about the editing process, format requirements, and turnaround time. Editing techniques like using track changes and searching for common issues are also covered. The document concludes with examples of developing compelling writing through techniques like active voice and deep point of view.
Book Shepherd has had a long career as a professional writer since 1981. She has owned her own marketing firm since 1996 and has edited over 50 books for various clients. She is also the author of three books of her own and co-owns a business inspired by characters from one of her books. Some of her other career highlights include winning prestigious awards for her marketing work in 2007 and 2005. She has also been involved in charitable work including helping to reintroduce white rhinos to a Phoenix zoo in 2004.
Ann Videan is a professional writer, editor, and book shepherd who has owned her own firm since 1996. She is the author of several books and has edited over 50 client books for corporate clients and publishers. Some of her career highlights include being selected for a top PR award in 2007 and helping reintroduce white rhinos to a Phoenix zoo in 2004. The document then provides a marketing editor's tips for compelling writing, including connecting emotionally with stories, selling an appealing vision or dream, writing for interaction by asking questions and calling for actions, capturing customer feedback, using active verbs and voice, writing concisely, and providing opportunities for further support and learning.
Gain an editor's insider knowledge about how to create fiction that sings! Ann Videan shares her expertise as a marketing consultant, editor, and Book Shepherd, to teach you several powerful writing tips. The next time you sit down with your manuscript, you will know how to use structure and words that create vibrant mental images to fascinate your reader.
This document discusses the changing landscape of marketing in the digital age. It notes that marketing's role has shifted from delivering messages to listening and engaging with customers. With the rise of social media, companies must focus on conversations, video, ratings and reviews across mobile platforms. Metrics are now easy to track online. Companies need strategies to determine what can be effectively managed digitally versus through high-touch personal interactions. Content marketing and surprising customers in creative ways can help cut through clutter and build relationships. Marketers are encouraged to tap into their passions and get customers involved to develop truly outrageous and memorable marketing strategies.
The document discusses word-of-mouth marketing tactics for businesses and organizations. It describes different types of in-person and online word-of-mouth tactics like networking, email marketing, social media, blogs, and more. It also provides tips for identifying customer evangelists, influencers in specific industries, and creating exceptional products and services to drive positive word-of-mouth. Several case studies are presented as examples.
Discover how strategic word-of-mouth marketing can help build your business. Statistics on the industry, concepts from thought leaders, including vIDEAn Unlimited, Ben McConnell and Jackie Huba, Seth Godin, and others.
Sanfilippo Paladino - From Manager to Leader - Developing Your Leadership Sty...
Outrageous Ideas to Entice Readers to Talk You Up
1. Professional writer since 1981
Award-winning marketing firm, vIDEAn Unlimited, LLC, since 1996
Editor: corporate, publishing house, and 60+ client books
Author: Rhythms & Muse, Song of the Ocarina, Enchanted Faerie Portals Coloring &
Writing Pages
Co-owner Absolutely Wild! Enchanted Faerie Portals & Other Whimsy—inspired
by Fae characters in Song of the Ocarina
Other career highlights:
2007 – Selected by peers for the Public Relations Society of America's top honor:
the PERCY Award
2005 – Selected by national panel for Crown Jewel Award: top U.S. home-based
business
2004 – Served as catalyst to reintroduce white rhinos to the Phoenix Zoo
1996 – Enticed 15,000 extras to Sun Devil Stadium in Tempe, AZ, to film football
movie scenes for Jerry Maguire
About Ann Videan
Book shepherd, author, editor, illustrator, composer
2. YOU’VE GOT TO READ
THIS BOOK!
OUTRAGEOUS IDEAS TO ENTICE READERS
TO TALK YOU UP
3. FIERCE COMPETITION:
U.S. 2019
• Printed books sold = 690 million
• Ebooks sold = 336 million
• Titles that sold more than 1 million copies = 3
4. CLUTTERED MINDS
• Are traditional marketing tools effective now?
• We see 5,000 ad messages a day.
(Yankelovich market research)
• What in your book captures a reader’s fancy?
5. CONNECT WITH READER EMOTIONS
Requires thinking
outside your usual
book marketing
box...
7. SECOND BOOK IDEAS:
• Heroine’s iPod (music)
• Dark Fae = burned-out
rock stars
• Noble Fae names from nature
• New Zealand setting
• Nerd fun (mythical/extinct creatures,
Fae world, magic)
• Faerie portals/Faeries’ Tales
• Wrote in Coffee Bean & Tea Leaf
8. WHAT ASPECT OF
YOUR BOOK WILL
CAPTURE READERS’
IMAGINATIONS?
Whimsy
Absolutely Wild! Enchanted
Faerie Portals & Other
Whimsy
(home décor with short stories)
10. #1 BE ACCESSIBLE
Generate easy conversation and interaction.
• Make it a no-brainer for readers to connect with you.
• What do readers say they LOVE/VALUE?
• How can they contribute?
11. #2 SHARE FREELY
People want to see the value you offer.
• How do you share your story/message?
• Share your unique book aspects
12. #3 DEVELOP YOUR
NETWORKS
Identify and romance your key reader “hubs.”
• What can you do to create buzz?
(i.e. get readers and other groups talking about your
story/message?)
• Involve others who have different networks
• Share indirect information
13. #4 BE INTERACTIVE
Bring readers together to meet/share.
• In what ways do you bring readers together, to make them feel like an
insider?
• Connect through:
• Online portals
• Events
• Interests/hobbies
14. #5 GIVE SAMPLINGS
Special, smaller offerings to entice readers in.
• What can you offer or give away so readers can sample your
story/message with little risk?
• Use, tweak, or expand on existing content
• Give something away
15. #6 MAKE A DIFFERENCE
Focus on making the world, or a life, better.
• Align with other causes?
• What dream do you sell to readers?
16. #7 ENTERTAIN
Fun and humor attract people.
• What activity can make interacting with you fun?
• What can you do to make people laugh?
17. HOMEWORK
Research
• Thumb through your book
and pick out things which
spark emotion, fun,
connection.
• Think about you. What
compelling aspect would
others like to know more
about?
• Ask friends/fellow writers to
do the same for you.
• Gather with these folk on
Zoom, or over warm cookies,
to generate out-of-the-box
marketing ideas.
• Also, consider my deal for a
brainstorming consulting
session.
Brainstorm
18. MORE TIPS…
Next presentation
TOPIC:
Tempe Public Library
Zoom Meeting
Top Secrets for Savvy Book
Creators
W. Oct. 7, 10 a.m.–noon
Other resources
Writing tips on my blog:
ANVidean.com
Discounted consultation:
1.5 hours for $50
Editor's Notes
Housekeeping:
• Full PPT, with speaking notes, available on Slideshare at https://www.slideshare.net/avidean/edit_my_uploads
• Ask questions in chat to "everyone," and I’ll answer when I can
• Please stay muted during the presentation
Back to the Future story (why I became a Book Shepherd)
How many have a book for sale now?
Who's about to?
Who is mystified by marketing a book?
Secret is finding what’s unique about you and your book that people will attach to and talk about
Lot of techniques, but you need something nearly outrageous to get people talking
We’ll cover a ton of ideas, take notes if an idea connects with you as we go along.
Slides available on Slideshare.com
Today’s market: So many books for sale.
Printed books sold = 690 million
Ebooks sold = 336 million
Titles sold more than 1 million copies = 3
Does your book marketing stand out?
Will readers remember your book after seeing a bookmark or postcard, or is something else needed?
Think outside the box and do something readers will find "chat-worthy."
All it takes is a bit of creativity sparked from your unique story or experience.
So how to cut through 5,000 ad messages a day?
What will capture a reader’s fancy?
Loads of traditional marketing out there.
What makes people talk up/share a book?
Something about it attaches emotionally.
So, how can you do that?
Align you and your book with something else unique, timely,, “chat-worthy,” entertaining, even outrageous
Think emotional: what readers will react to
This was my first novel, self-published R&M in 2011. Cover is a conversation starter
First reaction, people thought I put myself on the cover, but I never would have thought of that
I don’t even know who the model in this stock photo is...
Story about a Grammy-winning singer living the Hollywood lifestyle, but hating it. When a dream happens in real life, she listens to her intuition, returns to her roots in Cd’A, ID, and strives to find fulfillment.
Used these marketing ideas:
Cd’A setting, book signing there
Tie-in to 1970s rock and folk, Spotify playlist
Trivia giveaways
Original music CD “soundtrack”
Coffee Bean Facebook page when book was free
I didn’t do enough, especially before the book was published.
30-yr career in PR/WOMM
Writer forever, marketing, social media
Didn’t follow through as well as could
Partly because the genre I really wanted to write = fantasy
Still got into about 2,000 readers’ hands, made a couple thousand $, enough to earn PAN status with RWA
Story: Teenaged New Zealander who finds out she’s the future spell-writer in the Fae realm of Delfaerune, and has to save the humans from a dark spell cast on them by her boyfriend’s brother.
Unique aspects of Song of the Ocarina create emotional connections
New Zealand setting
Heroine’s iPod (music)
Dark Fae = burned-out rock stars: Mikk, Axyl
Noble Fae names from nature
Nerd fun (mythical/extinct creatures, Fae world, magic) Activity giveaways
Wrote in Coffee Bean & Tea Leaf
Spawned a side business: Faerie portals/Faeries’ Tales
Again, what strikes a reader’s fancy?
People get emotional about imagination
Look at what in your book inspires people.
Absolutely Wild! story
Now doing portals, Faeries’ Tales and coloring books
Supporting young writers
ASK: What imaginative sideline can you create? What will inspire readers?
Faerie Loot box on Instagram
What tactics can you use to drive this WOM?
Given you ideas how some people think outside the box, but how do you do it?
How do you decide how to capitalize on your book’s unique aspects?
Word of mouth is perfect for book selling
Let’s walk through ideas that generate WOM.
Read slide
Make yourself accessible to readers. Won’t get in front of people you don’t know unless you’re easy to find online.
Use social media, folks.
Find out what readers like about you/your writing, and feed them more.
Blog, Facebook, Twitter… ask for feedback
After the fact, ask for Amazon reviews
Involve readers: Ask for contribution: those who do become vested in your work
Music – Lark’s iPod, young adults asked for music recommendations
Recipes – Fae are vegetarian, asked for recipes
Art and original music – young musicians
ASK: Take a minute to think of even one way to be accessible to readers so they can give you feedback. Contribute? Place to ask ?s, Get info?
Read slide
Share:
Kris Tualla [DVD]
Audio excerpts
Book trailers
Use book content
Tips about your topic, writing: R. Lawson blog
Research
Trivia related to the book – Cd’A & 1970s trivia cards
ASK: Take a minute to jot a fun thing you can do to share details about your book.
Read slide
Identify ”key" reader hubs, people who love reading/writing your genre and could share your info in:
Blogs
Writing Web sites (Goodreads)
Media talk shows
Writers groups
Book clubs
Bookstores
Libraries
Contests
Fan art
Reddit AMA
Involve others in the unique aspects of your book, they talk it up
Asked YA network for character art and music
When I did book giveaway, I put it on CBTL FB pages
Who has a network you can tie into?
Expand your market by creating something loosely related to your book.
Coffee CommuniTea blog
CCTquestionnaire (handout)
Is a game mentioned in the book? Contact gamers about creating a game based on your book
Is there food? Contact chefs. Is it historical? Find researchers/experts on that era and do interview videos
Hold events in unusual place with their own audiences:
Karaoke signing
Historical buildings
Spy store
Farmer’s markets
ASK: Take a minute a jot down a network where you could share info.
Read slide
Bring readers together, create a community. Treat them as insiders. Give them a common bond to talk about
Good ways to connect:
Online, through groups and blogs (others’ as well as yours):
Ask for input (art, music, video, trivia, photos, factoids, cultural info – Daphne McKenzie, Maori) Second book: Fae in NZ who use Earth energy and music to make magic.
ALWAYS writer’s group for established writers: online and monthly meeting
Jim Butcher’s tribe
Previews, special editions
Events:
Animal dress-ups
Workshops
Virtual reading
Interests/hobbies:
Cake decorating
Music
Geographic locations
Cultural bonds – 1970s
Faeries! Helping emerging young writers
ASK: Take a minute a jot down an idea for creating community
Read slide
Offers/giveaways: Any way to involve readers without much risk of time or money
Use, tweak or expand on existing content:
Post excerpts
Write a poem, short story, graphic novel
Create a game
Develop trivia/tips to post or video
Character reveal
FB Live or Reddit AMA
Give something away
Promotional items: character images on t-shirts, mugs, capes, posters, etc. (Café Press, CostCo)
screen cloth
Simply offer a discount
ASK: Take a minute a jot down a possible small sampling you could offer.
Read slide
Having a cause may encourage a reader to pick your story/message over someone else’s.
Charity. Mine: 826 National and AZ Consortium for the Arts, Storytelling book benefits young artists/writers
What dream are you selling? What’s it in for the world and the reader if they pick up your book?
Think about what one word defines your book’s purpose? Escape, Excitement, Hope, Freedom
Keep this word at the focus of all your marketing, provide more emotional connection.
Core message probably requires brainstorming. Easy technique: 5 Why’s.
Ann, you wrote a novel.
1Why? Love words and stories.
2Why? Words have power to move people from where they are.
3Why important? Might have a different thought, especially a positive one, to change how they think and make their life better.
4Why important? We deserve to enjoy life, have fun, more willing to share joy with others
5Why important? Happier people make a better world, they work better together.
My dream: Fun and camaraderie
ASK: Take a minute to jot down a cause serving as the focus of your marketing.
Read slide
We need fun and humor right now. Try these:
• Post something funny that happens in your story
• If you have a series, ask fans to create Bingo cards with predictions for the upcoming book.
If your predications line up on the cards you get mentioned on FB.
• Can you create cards of your characters for people to collect?
• Can you create a game with plot points from your book?
• How can involve pets in the conversation?
• Book trailer, then do an April 1 spoof of it. DF
• WWFD: Sept. 4, 2020, is National Beard Day, National Cheese Pizza Day, National Lazy Mom’s Day
• YA: TikTok
• Virtual launch with giveaways
• Bookstagram
ASK: Anyone care to share an outrageous idea they had today?
So many ideas to pursue.
Homework:
Offer:
Set-up by end of Nov., 1.5-hr. consult 66% off... any topic to jumpstart you.
Books for sale at table, also on Amazon.
Hope I sparked an idea or two for you.
Next presentation:
Tempe Public Library
Top Secrets for Savvy Book Creators
W. Oct. 7, 10 a.m.–noon
So eager for each of you to have the best book possible.
Authors in this adventure together, so check resources provided, my Web site and blogs. Sure you can find something to help you
Here to help. Need ideas, contact me anytime for writing help.