The document discusses how retailers are using mobile devices like iPads in their stores. It provides examples of how JCPenney and Things Remembered are giving customers and employees iPads to enhance the shopping experience. It also discusses challenges of securing, managing and supporting mobile devices for retail operations and how a mobile device management platform can help address these challenges.

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5. FEATURED
SPEAKER
MODERATOR
Dan
Dearing
Andrew
Gaffney
Group
Director,
Publisher
Mobile
Security
Strat.
Retail
TouchPoints
BoxTone
@BoxTone_Inc
@RTouchPoints

6. • 60%
of
retailers
plan
to
increase
spending
on
mobile
solu8ons
in
the
next
12
months,
according
to
Boston
Retail’s
12th
Annual
POS
Benchmarking
Study.
• Line
bus8ng
• CRM
Apps
• Clienteling/Guided
Selling

7. • Apple
sold
nearly
15
million
iPads
in
the
first
nine
months
of
its
release,
and
con8nues
to
accelerate
following
the
release
of
the
iPad
2.

8. • More
than
75%
of
businesses
planned
to
buy
the
iPad,
according
to
research
conducted
by
ChangeWave
last
year

9. • More
than
40
new
tablets
were
introduced
at
the
CES
Show
in
January
2011.

11. • JCPenney
(JCP)
leveraging
iPads
to
provide
an
enhanced
in-­‐store
customer
experience.
Calling
it
the
“findmore”
strategy,
JCP
is
encouraging
store
associates
and
customers
to
use
the
tablet
to
access
expanded
assortments
and
product
informa8on
on
the
retailer’s
web
site.
!
• In
February
2011,
JCP
announced
that
it
was
rolling
out
its
findmore
smart
fixture
to
more
than
120
select
stores
across
the
U.S.

12. • Things
Remembered,
a
personalized
gies
retailer,
is
using
the
Global
Bay
soeware
in
select
stores
to
streamline
its
in-­‐store
ordering
process
by
offering
customers
an
interac8ve
gie
and
personaliza8on
process
via
iPad
kiosks.
• By
empowering
consumers
to
input
their
messages
through
the
iPad
kiosk,
Things
Remembered
will
reduce
overall
transac8on
8me
and
eliminate
errors
that
were
previously
caused
by
!
incorrectly
or
illegibly
wriCen
orders.

14. Things
to
consider:
• Na8ve
data
protec8on?
• Secure
and
flexible
app
distribu8on
?
• Na8ve
support
for
in-­‐
store
and
datacenter
infrastructure?

15. Device
Device
Store
Security
Management
Support
• Small
&
cool
• Smart
&
mobile
• Remote
&
unstaffed
• Loss
protec8on
• Maintenance
• Over
the
air
• Thee
protec8on
• Tracking
• Real-­‐8me
visibility

16. What
do
you
see
as
your
top
mobile
device
challenge?

17. • Layered
security:
device,
applica8ons,
infrastructure
• Device
Loss
Protec8on
is
key
for
mobile
devices
– Na8ve
iOS
support
include
passcode,
data-­‐at-­‐rest
encryp8on
(DAR),
remote
and
local
wipe
Lesson
Learned
– “Find
my
iPhone”
helps
you
locate
device
$118M
• Leverage
what’s
already
in
use
– VPN-­‐on-­‐demand
provides
end-­‐to-­‐end
protec8on
without
performance
impact
– Secure
WiFi
for
in-­‐store
access
– Cer8ficate
authen8ca8on
provide
the
best
security
and
user
experience

18. • Policy
Management
– Na8ve
policy
enforcement
provides
“out
of
the
box”
simplicity
• Configura8on
Management
– Over
the
air
maintenance
of
policy
&
configura8on
• App
Deployment
– Internal
App
Catalog
for
internal
apps
and
App
Store
access
• Compliance
and
Asset
Tracking
– Real-­‐8me
tracking
of
the
device,
policy
and
apps
with
historical
repor8ng

22. When
do
you
plan
to
roll
out
tablets
in
producAon?

23. Invest
in
a
Mobile
Cost
Management
pla=orm
Performance
Stores
Business
Management
Support
Security
Opera8ons
Management
Support
Management
Scale
Enterprise
-­‐class
Security
Pla=orm
Management
Time

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25. FEATURED
SPEAKER
MODERATOR
Dan
Dearing
Andrew
Gaffney
Group
Director,
Publisher
Mobile
Security
Strat.
Retail
TouchPoints
BoxTone
@RTouchPoints
@BoxTone_Inc
DDearing@BoxTone.com
Andrew@RetailTouchPoints.com
410.910.3341
1.888.603.3626

26. You
can
download
this
presenta8on
here:
h/p://rtou.ch/SecureMobile
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Changer”